In episode 450, Rebecca Eisenberg teaches us practical and unique ways to repurpose our content on social media and on our blogs, including what to do if our content goes viral.

Rebecca is a journalist turned food blogger who built a career at media and tech companies like Buzzfeed, Upworthy, Medium, and Headspace, before launching The Practical Kitchen in 2019. In 2020 she got her pastry certification at Cambridge School of Culinary Arts, graduating as valedictorian of her class. The Practical Kitchen is a food blog geared toward ambitious beginner cooks and bakers, providing lots of in-depth tutorials and tips to give readers the confidence to try new things in the kitchen. The Practical Kitchen is known for unfussy, straightforward recipes, and is particularly well known for the viral mini focaccia recipe as well as other mini bread recipes that use just one cup of flour.

In this episode, you’ll learn exactly what Rebecca does to repurpose her content, including how she films her recipes in order to use it multiple times on social media, making it more likely to go viral. Megan and Rebecca cover the following information:

- How can you get a good ROI for time spent on social media?

- If you repurpose content you make less work for yourself.

- Repurposing content gives more people the chance to discover you.

- Unique ways to make your content reach more people and go viral.

- It is beneficial to cut different versions of the same recipe.

- Use and reuse existing content - don’t be precious with edits!

- Work smarter not harder by using the same process shots for blog posts.

- How can you rework segments of videos so that they can serve multiple blog posts?

- What should you do if your posts go viral?

Connect with Rebecca Eisenberg

Website | Instagram

In episode 426, Alexandria Drzazgowski teaches us how to keep track of our blog content and it repurpose easily using AirTable.

Alexandria Drzazgowski is the food blogger behind The Foreign Fork, a project where she is cooking a meal from every country in the world. After backpacking to 15 countries in Europe and taking cooking classes in each one, Alexandria decided to take her project of cooking-around-the-world home with her. She started her blog in 2018, and to date has cooked over 400 recipes from over 85 countries. The Foreign Fork has been featured in Buzzfeed, The Detroit News, and Elite Daily and is the recipient of the Saveur Blog Award for Most Groundbreaking Voice. Most importantly, Alexandria is proud to have helped over 5 millions readers across the world Put Some Culture in their Kitchen.

In this episode, you’ll learn about repurposing content and efficient ways of organizing and keeping track of your blog content using AirTable. 

- Why should you repurpose content?

- How to develop a system to repurpose content.

- Why does AirTable make repurposing content easy?

- Different ways to use AirTable to organize and repurpose blog content.

- How to start getting your AirTable setup.

- How long should you wait before you repurpose content on the same platform?

- Tips for sharing content across social media platforms.

Connect with Alexandria Drzazgowski

Website | Instagram

Transparency. These podcasts get used in like 30 different ways. I like to call my content repurposing system The Master Content Blueprint. It is something that I talk about with my 1:1 clients as well as my mastermind clients and it is how I realistically do what I do in terms of having such a consistent presence on social media, have high level thought leadership content that is consistently serving me. I still have episodes from 2020 that are still being downloaded. I think that is having the master content that is specifically designed for your audience.

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.

Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.

HIGHLIGHTS:

• Learn how to repurpose and recycle your previously published content
• What kind of attitude you should have toward video content and how to feel natural when recording them
• Discover various pages and tools for repurposing your videos
• Who is in Molly's team and their work roles
• How to announce a video, reach people and repurpose it

QUOTES:

"One video can turn into fifteen different types of content."

"People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire."

"Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow."

"A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content."

Guest Links:

Molly's website: www.thepreparedperformer.com

Molly's "Map to Millions Starter Kit": molly.live/brandon

Facebook Page: The Prepared Performer

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Are you utilizing the power of Pinterest to grow your blog, brand or business? Listen in as MJ, Kendra and Tyler share how Pinterest has been a game-changer for each of their brands. They each provide real life insight on what to do and not do while using Pinterest so you can also grow and enhance your social media presence!

Points worth listening to:

• Pinterest is a search engine. [2:29]
• Don't reinvent the wheel: use Pinterest to re-share older content [6:04]
• Outsourcing can help: you can hire help to grow on Pinterest [8:19] 
• Repurpose your TikToks on Pinterest for even more growth! [12:29]
• Automate your pins with Tailwind to grow your Pinterest and save time! [19:12]
• Run, don't walk: story pins are a game-changer! [26:57]

Links Mentioned in This Episode:

• Book a Launching VIP Day with JayJay

Final Thoughts:

Creating content for your business can be helpful in getting your business’s name out there, but it isn’t always easy. Having a content strategy is simply having a plan on how you’ll show up on your website and social media platforms. A content strategy can be made up of multiple steps depending on the social media platform you choose. 

JayJay, Tyler, and MJ, are discussing some helpful tips on how they create content for their website and social media platforms. Tune in to hear how you can up-level your content strategy. They also share details on how to maintain a productive workflow for content creation.

Points Worth Listening To: 

• What is a content strategy?  (01:13) 
• How to create themes for your social media platforms. (06:05)
• Staying consistent on social media platforms.  (20:12) 
• Workflow for posting to YouTube. (22:35) 
• Repurposing content on different platforms.  (37:24) 

Links mentioned in this episode: 

• Podcast episode on how to pick your platforms. 
• Website to help with content ideas.
• Planning VIP Day 
• Get help pitching with Pitch Pro Academy 

Final Thoughts: 

• Don’t forget to like, review, and subscribe to the podcast. 
• Follow us on Instagram @theorangecollab 

• Join The Orange Collab Community on Facebook
• Connect with us online at www.theorangecollab.com

The secret to marketing has always been messaging and attention. This combination is how you share the truth that's inside of you, and how you get in front of all those people.

This week we're talking about why you should create less and repurpose more, the secrets of content marketing. I'll be listing my top ten reasons why content marketing should include repurposing content and why it's probably more important than the content creation itself. 

HIGHLIGHTS:

• Discover statistics behind content discovery
• Choose your comfort zone for the creation process and then use repurposing to get your content where others find it
• Find out how to amplify your message
• Learn to have the algorithm work for you 

QUOTES:

"Creating content for your brand is one of the best ways to help people discover you, get them to like you, and ultimately convince them to purchase from you."

"Today's the day to start creating content to help you find your voice, develop your message and speak to your customers through your content. There are so many choices today for content creators. There are no excuses anymore."

"Most of the content creators I've met (or see what they put out there) are doing a great job creating, but are not fully amplifying their message."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Repurposing content is critical if you want to succeed in social media. The appetite for content is not slowing down and with more channels opening up every year, finding your audience is getting easier, but you need the right content with the right context in those channels.

Repurposing content can help you fill those channels, your funnel and help you maximize your social media spending. On this episode, we uncover some of the social media agency secrets we use to milk as much content as we can from what we create for ourselves and our clients.

Want to subscribe to the video version? Check out our YouTube - https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw

Learn more about social media agency - Kubbco.

This week, we're talking about super easy ways to fill your content calendar all year. 

If you're anything like me, you’re always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas.

But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new content, so you need to create great habits to keep that content flowing.

Highlights:

• What habits you should develop
• How to dive deeper into previous content
• Find out what people are asking about
• Zoom in on your niche
• Repost your best content

Quotes:

"Your audience is counting on you to be consistent. The reason they tune in each week is because they expect you to deliver more new content, so you need to create great habits to keep that content flowing."

"Looking backward is a great way to create things forward."

"Niche content is about depth instead of breadth."

"Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Learn how you can show up online by taking live videos and repurposing them into a million pieces of content that actually lead to real conversions. Today's guest is Molly Mahoney, also known as The Prepared Performer.

Today we're talking about how to use live video in your business, and then how to take that live video content and turn it into a content marketing engine with. We talk about the tools that you should use and systems for how to do that. These are things that no one explains or talks about.

Highlights from the episode:

• Learn how to repurpose and recycle your previously published content
• What kind of attitude you should have toward video content and how to feel natural when recording them
• Discover various pages and tools for repurposing your videos
• Who is in Molly's team and their work roles
• How to announce a video, reach people and repurpose it

Quotes:

"One video can turn into fifteen different types of content."

"People will say, 'Ugh, I'm going to do a video every week.' And I say, yes! Now you're building this library that lasts forever because live videos on Facebook don't expire."

"Whether you're a solo or you have a team, you can't wait to create those systems. Since we had those systems, we're able to pass them off to different team members easily as we grow."

"A couple of weeks ago I took my own advice and just did what made me happy. And if they work, they work. If not, at least I'm creating content."

Guest Links:

Molly's website: www.thepreparedperformer.com

Molly's "Map to Millions Starter Kit": molly.live/brandon

Facebook Page: The Prepared Performer

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

 Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Download the Complete PDF Show Notes Free for this Episode

In this podcast you will discover:

• How to figure out what type of content your audience wants
• How to re-purpose information you already have onto different platforms
• Connie's Concept - “Book, Blog, Broadcast.”
• Marketing Your Content
• Outsourcing

Links:

Download the Complete PDF Show Notes Free for this Episode

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