In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, host Armando Biondi and Kelly Benish, VP Strategic Partnerships at Uberall, discuss the intricacies of forming strategic partnerships. They delve into the importance of mutual investment, creating an onboarding plan, stakeholder engagement, and overcoming obstacles in partnerships. Kelly shares her expertise on effective communication, deep partner profiling, and the value of personal connections. The conversation also highlights the significance of timelines, milestones, and the role of marketing in partnership success. The duo addresses the challenges of lengthy sales cycles and the role of vulnerability in relationship-building. They conclude by emphasizing the necessity of understanding and adapting to each partner's unique needs and offering practical tips for initiating partnerships.
HIGHLIGHT QUOTES
Mutual Investment and Joint Business Ventures - Kelly Benish: "Strategic partnerships are a joint business venture; you have to put your entrepreneurial hat on."
Building Strong Partnerships Through Understanding - Armando Biondi: "It's like that proverbial one plus one equals three, where if there's joint alignment and complementarity, interesting things can happen with the proper investment and time."
You can find out more about Donti in the link below:
HOST: Armando Biondi
GUEST: Kelly Benish
Breadcrumbs Podcast
