sell online

“It’s like a big warm hug.” 

Okay, how do you argue with a sentiment like that? You don’t—which is why Tien Nguyen has seen such incredible eCommerce success with her soft, customized and beautiful hand knitted blankets.  

My friend, as you’ll learn on today’s podcast, Tien didn’t always have that level of success. In fact, when she first joined the 0-100K System—one of the courses I teach—she only had $300 in her bank account. 

THREE HUNDRED DOLLARS. Can you imagine? 

But she took a leap of faith and started her amazing journey—and it’s a journey that I think will fascinate you. Here’s why: because as she shares it with you on the podcast, she identifies the very specific steps she’s taken (and still takes) to keep her business growing. 

So get ready to learn about hugs, reels, TikTok videos…and how many amazing hand knit blankets Tien has shipped out. (Warning: your jaw is probably gonna drop a bit.) 

Listen now. 

Additional Resources:

Shop with Tien: IsabellaRoseStore.com

Special Offer: Use the code ICAN to enjoy 15% off your order for Tien’s entire store 

Follow Tien on social media: 

Instagram: @isabellarosestore.com

Facebook: @isabellarosestore.com

TikTok: @isabellarosestore.com

Connect with Alison: 

Facebook: @alisonjprince

Instagram: @alisonjprince

Website: https://www.alisonjprince.com/

>>>

Get your free Because I Can planner here (you just pay shipping)

Click here to join the 0-100K System

In this episode, host Julie Hood busts some of the myths around selling & marketing your online course... use her 5 secrets to brainstorm your course launch and how to find your perfect students.

Come check out the full show notes at https://CourseCreatorsHQ.com/88

LINKS MENTIONED

Curious about Course Profits Accelerator? Get the scoop here: https://CourseCreatorsHQ.com/cpa

The replay for the full version of this masterclass (this episode is a very condensed version).  Listen in here

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS 

Secret #1: It’s really, really good if someone else is selling a similar course, or if they are selling to the same audience as you!

Secret #2: Your course has to be something people can and will pay for. (Listen in for the nuances on this one!)

Secret #3: You probably won’t have a $10K launch the first time you launch. 

Secret #4: For a higher priced course, two things - you’ll probably need some kind of group coaching or 1:1 & it might change how you sell the course!

Secret #5: Find Your Sweet Spot Among 3 Things: the Content You Create, the Way You Sell and How You Find Traffic. 
 

COME VISIT!  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood. 

Website 
https://www.CourseCreatorsHQ.com 

Facebook 
https://www.facebook.com/CourseCreatorsHQ 

Instagram  
https://www.instagram.com/CourseCreatorsHQ 

Twitter 
https://www.Twitter.com/CourseHQ 
 

 Neal Schaffer's new book on Amazon https://amzn.to/3cPcMdY 

Meet John Sbrocco & Craig Lack at High Stakes Advising 2020 https://bit.ly/2Yii10z

You never get a second chance to make a first impression. The world is moving towards online communication, and your social media positioning is the new "suit and tie." 

This week a trusted leading educator in the world of social media for business - Neal Schaffer is joining the Heads Up Adviser Show. 

TUNE in for the episode [HOW TO BECOME A B2B INFLUENCER with Neal Schaffer], where he talks about his new book - The Age Of Influence - and gives practical advice how brokers, consultants and other B2B sales professionals can leverage social media to boost their business.

Here is what we cover: 

• Who are the influencers in B2B world
• A quick and easy way to get started
• DOs and DON'Ts of the social media presence
• Email - Search - Social
• How to leverage your passion
• How to collaborate with influencers to grow your business. 

In this episode, I am talking about all things conversion applications for your Shopify store!

Here is the list of the 10 apps I recommend:
https://apps.shopify.com/omnisend
https://apps.shopify.com/helpdesk
https://apps.shopify.com/fera
https://apps.shopify.com/google-express-integration
https://apps.shopify.com/pro-blogger
https://apps.shopify.com/videofy_make_product_videos
https://apps.shopify.com/instagram-shop-by-snapppt
https://apps.shopify.com/photo-resize-by-pixc
https://apps.shopify.com/retail-ready-photos-by-pixc
https://apps.shopify.com/reconvert
https://apps.shopify.com/loox
https://apps.shopify.com/judgeme

Don’t Use:
https://apps.shopify.com/argoperks
And apps that drive traffic from other peoples sites… AND AWAY FROM YOURS!

Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store.

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t...

You must Create a WOW brand that will boost sale and increase customer loyalty
This is before your ads, before your PR and before your social media posts.
Seth Godin is one of my idols. He talks about the need to stand out, be a remarkable brand.
Get the free download here: https://justaskparker.com/wow

In this podcast  episode I am:

• Not talking about your logo
• Not talking about spending $1 million dollars on ads or branding
• Presenting simple steps any Shopify merchant can take to create a brand that makes people notice you and want to purchase what you sell.
• Showing you that you don’t need to be selling something unique, this even works for Dropshipping stores
• Explaining what I mean about "brand". Your story, congruent information, explain what you sell, what makes you different.

Support the show (https://www.facebook.com/groups/WinningWithShopify/)

We want to take a moment to thank our amazing team who edit our podcasts every week at www.stickandsplice.net. We couldn't do it without them!

Just like we use "Google it" to tell a person to look for something online, the equivalent of a face-to-face talk can soon be replaced with "Did you ZOOM it?"

You need to be familiar with the ethics, rules, standards, and practical tools that will turn your ZOOM meeting into a real-life experience.

Jess Todtfeld is one of the leading communication and media training authorities in the US, who holds the Guinness record for being interviewed most times. He joined us on the Heads Up Adviser Show to talk about "HOW TO SELL VIA ZOOM CONFERENCE.

Here's what we cover:

• Your pre-meeting checklist
• How to set up your home studio & background
• What to say and what NOT to say on camera
• DOs and DON'Ts of the perfect presentation on ZOOM
• How to use your real-life stories to make your point
• The grand opening and grand closing of every video call

1. Sign Up For The  Free Expert Session  "Achieve Health Consortium"👉 https://bit.ly/2V5McGP

2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk

3. Follow our Instagram Page 👉 https://bit.ly/36dYVe2

4. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C

Brett Owens is one of the most knowledgeable guys I know when it comes to getting leads online. It’s a numbers game and you can have the BEST product in the world, but the difference between success failing is getting eyeballs on your products. Today I wanted to have Brett here talking about how to get OTHER PEOPLE TO DO YOUR SELLING!

This is the perfect solution for merchants who want to work as few hours as possible and also for brands that want to go big.

If there is one person you need to listen to it’s Brett. I have interviewed people using his platforms, and our clients use both of Brett's platforms with much success. If you are ready for people to talk about your brand then this the episode for you.

Topics covered:

• 2 lead generation ways you see working well for Merchants, Affiliates, and Influencers. 
• What makes these 2 lead generation strategies different and what makes them the same?
• Why are influencers still so powerful for eCommerce businesses?
• Why would a brand choose one option or the other or both? 
• Let’s talk results. What results can people expect?
• Drop Shipping products; on-trend and under $40 average order value (which is under the recommended AOV for Fb ads).
• Who is Afluencer for?
• How can influencers and brands get started with Afluencer?
• How many influencer programs have you covered to date?
• What are the most popular influencer programs you’ve covered?

Links:

https://afluencer.com/
http://facebook.com/afluencer
http://instagram.com/afluencerlyfe
https://twitter.com/afluencerlyfe

We spoke about personalizing your lead and customer communication a while ago in a podcast episode where I had recorded a client coaching call. Nicole from Modrec actually does this in her business. I know there are many other businesses who should be doing this! David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing. Developed as a platform, Handwrytten lets you send notes from Shopify via Zapier.

What we will cover:

1. How handwritten notes can help Shopify sellers
2. David Wachs' specific case examples
3. Limiting spend using rules to stick to
4. Integrating Handwrytten into your Shopify Store
5. How it's possible to send one Handwrytten at a time
6. International postage 
7. David Wachs' successes

David's website: 

handwrytten.com

David's social media links: 

https://www.linkedin.com/company/handwrytten/
https://www.linkedin.com/in/davidwachs/
twitter.com/handwrytten

Support the show (https://www.facebook.com/groups/WinningWithShopify/)

Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit

Today I talk to Phillipe at gorgias.com

Philippe is Head of Partnerships and Business Development at Gorgias.io.  

He was previously co-founder of Dealeaz, an Ecommerce focused retailer that generated over $20M in revenue in it's first 24 months.  

He also worked at both Google and Microsoft in several Sales, Marketing and Operational roles. 

He's passionate about helping Ecommerce Merchants optimize and scale their backend operations in order to boost profits. 

Gorgias is the most powerful customer service software for Shopify stores.

• You can Automate 15% of your customer interaction
• It’s 30% more efficient than other helpdesks
• It’s #1 rated helpdesk for Shopify
• Clients include 2000 Ecommerce stores including, MVMT, Steve Madden, Deathwish Coffee, Timbuk 2 - They use Gorgias to power their customer service.  
• Get tasks done more efficiently
• It's so easy to use. 

Gorgias has found that 30% of people who communicate with their customer service app BUY! When a normal conversion rate is 2-4% then you would be crazy not to try Gorgias out to increase your conversions so dramatically!

My team use Gorgias in our own business, but it's even better for Shopify stores. 

There are features specifically designed to help generate additional e-commerce sales easily and integrate with all orders in your system automatically. To answer questions about your customers, orders, delivery times.

You can deliver an outstanding customer experience and save your customers the pain of waiting for a reply from you. 

Another amazing feature seeing ALL ig and Fb comments in your dashboard and replying from there. The time and effort this saves is not only outstanding but allows you to instantly turn a person how makes a comment into a customer!

My team do it this way and we absolutely love it. 

Questions we cover:

1. What is conversational commerce?
2. What defines a great brand tone and voice? 
3. How important is customer service to a startup store? 
4. How can merchants automate their customer support? 
5. Are there any downsides of a fully integrated chat? Some people are worried about needing to be available  all the time.
6. How can you drive sales through chat? 
7. What are the best way to manage social media comments? 

Get the 80 subject lines and CTA's here: https://justaskparker.com/80-ways-to-get-more-clicks-from-your-email/

Join Our Mastermind: https://www.1000salesandbeyond.com/mastermind

Some top tips:

• I don’t care if you have 3 people on your list. Start sending!
• Check your stats!

What else makes Tonja successful? 

• Reviews
• Website setup for conversions

In this episode, I discuss the red flags of Facebook advertisements and how to save money running advertisements that make a great return on investment (ROI).
We will cover:

• What are the red flags when investing in Facebook advertisements
• How you can save money running successful ads

If you are using a FB ad agency:

Make sure the company knows -your audience - exact age, locations, interests are broken down into campaigns, types pf ads THAT work! 
- low hanging fruit 
- Are FB ads the best for you! 
- Time of year to advertise
- Types of promotions
- Number of tests they are running

Get the free Checklist here >>>
https://justaskparker.com/pages/podcast/episode-78-the-red-flags-of-facebook-ads-and-how-to-save-money-running-ads-that-make-a-great-roi/

Today we talk to Sahil Gupta. He is the CEO of Spase https://spase.io which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale.
 

What we cover:

1. What are airmodels?
2. What products is this best for?
3. Can you give some case studies clients 
4. How did Spase begin and why did you start it?
5. What do you see happening to AR in a few years?
6. What makes Spase different from working with independent artists?
7. What impact will airmodels have on my store?
8. Are there any limits to things that can be modelled?
9. How do I load the airmodel in my store?

Recommendations:
Adobe Demention

Social Media:
https://spase.io
https://www.linkedin.com/in/sahil1729/
https://www.linkedin.com/company/spasetime
https://twitter.com/sahilasaservice/
https://twitter.com/spasetime

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkeroffer

I want you to do this for 14 days and tell me what happens!

Join the challenge by signing up for FREE for 1000salesandbeyond.com and then access the Inner Circle FB group for the 14 day habits challenge.

The 8 tasks you must do EVERY DAY + 2 weekly tasks for TRUE success!

In less than 3 hours a day (Less than 2 hours if you hire a team member) First you need to have your basics done- Customer avatar, 3-month marketing plan, 3-month content calendar, Profit and KPIs… What I am about to share is about running your business efficiently. 

YOU MUST:
Set an alarm for EACH task and STOP at the max time!
Why? It gets you working faster. And each day you will get faster!
A little each day goes a long way. 

• Once a week look over your 3-month marketing plan, are you on track? Have you implemented all you need to? (5 mins)
• Once a week look over your content calendar what is due for next week in general? (5 mins)
• Customer Service (5 mins -1 hour)
• Analytics - Last 7 days | Yesterday | Last 90 days (10 mins)
• Email Analytics (5 mins)
• Social Media Analytics (10 mins)
• Ads Analytics
• Research your competitors and find 10 new followers- 1 per day - what are they doing? (10 mins) 
• Spend (1 hour) creating content for the following week (or month, depending on how far ahead you plan work) EG: 1 blog post, 1 email, 5 Canva images
• Reply to comment, and Post the content (10 mins) (use Later.com for scheduled posting)

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkeroffer

Kaila YU – The Holistic Approach To Working With Influencers

I am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week.  

As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more! 

Today we are focusing on emerging social media platforms such as TikTok, how influencers can think outside the box, and the importance of promoting your content across social media platforms. There are easy and proven tactics you can employ to ensure your brand and products are seen by the right audience using influencer marketing, and we’re going to explore that today! Be sure to go and listen to the full podcast with Kaila over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

• What are the new trends in social media marketing for 2020?
• What audiences age group/ demo for TikTok? 
• What are some of the best ways to showcase a travel or food brand on a platform like TikTok? 
• What are some other emerging platforms and what audiences can you reach on them? 
• How do you still find success with SEO search paid ads? 
• How can you and your brand help drive sales for eCommerce merchants and Shopify merchants? 
• What should our brand do with the content once the influencer has created that content, what can they do themselves once they've got it? 
• What are the tools and apps that are available at the moment that you're recommending that you're seeing work really well for influencer marketing? 

 Topics:

• Followers are not always the most important metric on every social media platform
• The importance of diversifying your platform
• SEO search is still a strong marketing tactic despite all the emerging platforms
• Building solid traffic to a blog or site takes dedication and patience 
• Frequency and repetition of messaging builds brand love
• Important tools and planning apps to help drive your influencer marketing forward

Resources: 

Find out more and contact details are below.
instagram.com/kailayu
kailayu.com

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkeroffer

Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit

We are excited to shine a spotlight on another amazing Speaker/Presenter from the Social Media Influencer Summit! Today we’re talking with David Perry who is an expert developer in the gaming industry. David has created multiple successful companies and games, including Aladdin, The Matrix, The Terminator and Teenage Mutant Ninja Turtles. David is wildly successful, with his last two companies being acquired by Sony PlayStation and Atari. He’s won a Development Legend Award. He's spoken all over the world at conferences and universities, even on the cherished TED stage! 

We’re excited to have him on the podcast to talk all things eCommerce and get his unique perspective on the industry. 

David is going to talk about his career, how to be innovative in today’s eCommerce space, the intersection of modern influencer marketing and eCommerce! I’m only covering some of the key takeaways and highlights here in the email. Be sure to go and listen to the full podcast with David over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to David’s full interview!

Questions I covered:

• How did David get his start in the gaming industry and what led him to the influencer space?
• How does gaming intersect with the influencer space?
• What makes good influencer content? What do influencers care about?  
• How do you find the right influencer? Why is this so important?
• How does David influencer technology company (Carro) work?
• What are some examples of brands that are great case studies to look towards for inspiration?

Topics:

• Influencers bring a human aspect to business strategy and marketing. They are able to tell a brand what they would and wouldn’t do as a consumer, what their audience might like or dislike and what motivates them. Once a brand takes the time to fully understand the type of person they are working with, it is easier to benefit from their influence. 
• A social influencer is more than happy to promote a product that they love. Most influencers want to promote something they believe in, because it makes the promotion authentic and provides a better experience for their social fans and followers. Some influencers will even promote a brand they love for free! As opposed to getting paid to promote a brand they aren’t personally invested in.
• Uncover how influencers interact with and view brands that need influencer promotion. David is developing an Influencer technology platform to help brands and influencers connect and find products. There are plenty of features that will be added in the upcoming months. This is something to keep an eye out for on the horizon.

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkeroffer

Resources:  
getcarro.com/
instagram.com/getcarro/
facebook.com/getcarro/

Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews.  

Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and healthcare industry with us!

I am so pleased to share this important interview with you all. Be sure to go and listen to the full podcast with Angela over at www.winningwithshopify.com/summit. Sign up today FOR FREE and you’ll get THREE DAYS FULL ACCESS where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

• What types of different influencers are working for the health products industry?
• Once a customer purchases a product, what is the best way to collect reviews? 
• What are some of the best third-party partners to use for collecting reviews via email?
• What are the most helpful types of reviews?
• How are you paying the people and customers who are endorsing your products?

 
Topics:

• Following up automatically with customers after they receive their product is one easy, low-lift way to engage customers for their opinion and reviews
• Another good way to collect valuable customer data about a health food product is to survey a customer’s health on a scale of 1-10 prior to using your product. Then, after some time using your product, follow up to see where the customer stands and if the product has helped them.
• If you’re a small business, you need to make yourself accessible for customers via chat. This is a great way to collect feedback directly from the horse’s mouth.
• If you are able to have a direct conversation with a customer about the product, ask to quote the customer as a way to gather testimonials for your marketing and reviews. 
• Social proof is a good way to prove the popularity of your product 

Resources:

Find Angela at:

• getyourboomback.com/pages/angela-wright 
• youtube.com/user/GetYourBoomBAck/videos
• facebook.com/getyourboomback
• instagram.com/getyourboomback/

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkeroffer

Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit

In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a distributed team and is excited about the evolution of HR with the rise of Artificial Intelligence. 

Holly has an extensive background in building eCommerce stores and marketplaces. She has worked with various international companies to help build their online brand presence. And her success and dedication even landed her on the Forbes 30 Under Asia list for an emerging entrepreneur to watch in the eCommerce and retail space. 

I am so excited to share my interview with Holly where we focus on images. Images are the main element that tell a brand story to your customers. They are key for Shopify success and Holly will take us through all we need to know. Be sure to go and listen to the full podcast with Holly over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three complimentary days full access where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

• What are the image trends right now that we should know about?
• Why are images essential for Shopify stores? 
• What are some best practices for using images for your Store?
• What can Shopify merchants do right now to improve their product images? 
• What can Shopify merchants be doing to save time on the right things? 
• How does Pixc help Shopify stores automate the mundane processes of their business? What are the key differentiating features? 

 Topics:

• The importance of contextual lifestyle shots for product images
• Consistency is key when it comes to product images
• Overview of strategic image placement on a webpage 
• New image trends for consumer-facing brands featuring models
• Product title descriptions should include as information as possible in the beginning
• Understanding the right tasks to delegate to others and what tasks you need to be more involved with when it comes to branding

Resources:
Download the Pixc App - pixc.com
Find Holly at:

• instagram.com/hollyaccc
• linkedin.com/in/hollycardew
• twitter.com/hollyccc
• instagram.com/pixcphotos
• facebook.com/pixccom
• twitter.com/pixcphotos

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://gorgias.grsm.io/askparkeroffer

Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit

With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an important voice in the influencer marketing space.
 
Danielle is going to talk about her company and how influencers interact with Scrunch as well as other brands. She will cover all Scrunch features, best practices and common questions. There are so many different topics to discuss on this week’s episode, so but sure to log in and listen to the full podcast with Danielle here: www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access! 

Can't wait to see you all in 2020!

Questions I covered:

• What has changed over the last 12 months for influencer marketing?
• Where is the influencer marketing industry headed in 2020 and beyond?
• What general back-end analytics are available on platforms like Instagram?
• What analytics and reporting are available with Scrunch?  
• What is the hybrid model for influencer marketing and how does it work? 
• How much should you spend on your influencer marketing?

Topics:

• When influencers and brands post on social media, they are missing a key part of their audience due to the ever-changing algorithm. To make the experience authentic but also reach the right audience you must extend and amplify your media. 
• The popularity of different social media platforms changes all the time. This means that you must be utilizing multi-channel tactics. It is really about understanding that influencer marketing is not just about a sponsored post. It really is about reaching your audience in the right places - Instagram, YouTube, Twitter, TikTok, Pinterest, etc.
• Influencer Marketing is all about negotiation! There is no right or wrong way to go about negotiating. It really is about getting to know someone and what works for them might not be the strategy or price that works for another. 
  
  

Are you giving your customers the best experience possible? Did you know customer service can MAKE OR BREAK your brand image? It is one of the most important aspects of a brand. Well, Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!   https://gorgias.grsm.io/askparkeroffer
  

Resources to Find Out More and Contact:  
scrunch.com
instagram.com/scrunchforbrands
instagram.com/scrunchforinfluencers
instagram.com/scrunchforbrands
instagram.com/scrunchdotcom
instagram.com/daniellelewisco
YouTube Channel
facebook.com/scrunchdotcom
twitter.com/scrunch 

Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant.

Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient way. After quitting her corporate job in 2008, she spent almost a decade on the road all while traveling carry-on only.
 
She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon. 

So Alex is going to give you lots of great advice in this session. These are just the highlights of the interview. Please go and listen to the full thing over at www.winningwithshopify.com/summit. It's 100% free to sign up. You get access for three days and you get to listen to Alex's full interview and her interview from last year, which is still completely relevant. 

There are 30 other interviews you can listen to as well. So it is crammed full of great information. If you're still wondering whether to get into influencer marketing or if you've tried it and you haven't succeeded yet, then I’ve created this summit for you. This summit has been put together for anyone who wants to understand influencer marketing. Check it out for free today!

 Questions I covered:

• Asking Alex about her journey in detail and how she started out as an influencer.
• Does she promote anything unless she truly believes in it?
• What is Alex doing now? Coming into 2020, what is she doing now when it comes to influencer marketing and how she presents herself?
• How she makes money with particular strategies.
• Asking her what she does when she receives products that I she does and doesn’t love, and whether or not she stays away from unrelated products altogether.
• Does she do any traditional advertising?

Topics:

• Building a relationship when working with influencers is important. This can happen smoothly when you find an influencer in your niche. Relationship building comes easily when you have a common ground.
• A social influencer can best build loyalty from fans that appreciate your content. As an influencer, it is important you find common ground that meets the needs of your audience. This will make your audience more drawn to you.

 Quotes:

• “We talk about how much money we get paid for things. And I was really surprised to find out how many people, Instagramers, and bloggers don't charge for a lot of stuff…So go to your biggest unicorn of a person and reach out and say, “Hey, what are your ad rates?”. So that you know the top of the line… and then you can work back from there based on somebody's audience who's your second and third choice [to] you know your 34th and whatnot.’
• “Majority of my traffic is coming from Google or it's coming from Pinterest. With regards to the influencers that I would then want to choose to work with, I actually wouldn't, I really haven't worked prioritize Instagram because personally as an influencer, I don't see any ROI when I promote products on my, on my Instagram, so I can see what's selling and what's not selling.”

Resources: 

travelfashiongirl.com
pinterest.com/travlfashngirl
instagram.com/travelfashiongirl


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