seo audit

Crystal & B shared their favorite 2022 episodes!
Remember to: Leave a text or voice note.

1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite)

• B felt vulnerable but she's since learned the episode helped people understand SEO!

2. Ep13: Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave)

• Ashleigh Chanel talked about how ROI isn't always monetary—it's also return on effort (ROE).

3. Ep 4: Instagram Search: How to Rank Higher in 2023 (B's #2)

• B walked through 7 elements of SEO within Instagram. (And now we're seeing other IG experts talk about this!)

4. Ep 30: Solving Customer Problems With SEO & Content w/ Marketing Fixer Sunny Logsdon (Crystal's #2)

• Sunny helps marketing small businesses & women who need to or want to re-engage in the workplace, which really connected w/ Crystal.

5. Ep 28: Launch With Confidence: SEO & Successful Product Launches w/ Brenna McGowan (B's third)

• We touched on pre-launch & SEO in a way that made connections. (Being intentional is a big value for B!)

6. Ep 12:

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In this episode Cord & Einar discuss the ever-evolving Tallest Tree approach to SEO audits.

Here's the outline Cord & Einar used on the show:

Tools

• Sitebulb: run both an HTML-only and JavaScript crawl
• Ahrefs Crawler
• Ahrefs Site Explorer
• Ahrefs Chrome extension
• Google Search Console
• Chrome Inspector w/Lighthouse
• Google’s Robots Tester
• Inspect URL in GSC
• Schema Validator
• Merkle’s https://technicalseo.com/tools/
• The Wayback Machine

First look

• Explore the site by hand, view source on whatever the half dozen most-used templates seem to be
• Turn off JavaScript using Chrome extension and review the site again
• Explore the backend and get some counts on posts, categories, authors, etc.
• Look at plugins/modules
• Review Sitebult/Ahrefs crawl results
• Review Google Search Console

The goal of the first look is form a basic hypothesis about how technical SEO and site structure can be improved. Take screenshots and start making slides right away.

Checklist

• Review 192 items in 35 categories

Reporting

• How a search engine works
• Crawling
• Indexing
• Ranking
• E-A-T
• Measurement
  • Rank Tracking
  • GTM & GA4 for Traffic  & Conversions
  • Link Growth
• Google News

In this episode, Matt and Tom chat about Matt’s decision to choose between a template or custom built Shopify store, read listener opinions, how to manage your time as a brand founder, how to execute an audit, SEO, influencer seeding and a shocking analysis of StumpTown Mattress’s Google analytics.

👑 Huge thanks to our sponsor Noowave. 
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CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM
🌐 Website: https://www.brndlabs.com/
🐦 Twitter: https://twitter.com/simplytom/
📸 Instagram: https://www.instagram.com/tomwbrown/
🖇️ LinkedIn: linkedin.com/in/thetombrown

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