The SEO Dictionary Episode (Part 2)
Welcome to part 2 of our SEO dictionary episode where we cover 10 more common SEO terms!
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1. SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more.
- Alt text is used to describe images for accessibility purposes.
- URL stands for Uniform Resource Locators
- Domain Authority measures how trustworthy a website is.
- Headings are where keywords should be strategically placed to optimize SEO.
- Canonical URLs designate one page you want Google to index while similar pages won't be indexed.
- A 301 Redirect allows an outdated page URL to go somewhere else instead of being broken
2. Fun facts about how the internet works:
- Bots are behind the scenes, indexing and crawling to help gather and analyze information.
- Amazon owns most of the online real estate due to its serves, making money through web services.
- Anchor texts should relate specifically to the link they are connected to ... try to avoid generic phrases like "click here."
3. Organic search is becoming more popular as a result of new search engines such as you.com, which does not rely on ads for its results.
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