what is seo

How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. 

This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. 

Key Takeaways

• Crystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.
• Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer due to the volume of work. She also mentions a mishap with the postal service.
• Opportunities are identified in the form of launching a free SEO challenge at the end of February, returning to handwritten thank you notes, and considering a QR code to encourage customer reviews. Crystal also highlights the opportunity to improve customer communication about late deliveries.
• Threats to her business include time constraints and health issues, with her husband having been sick. She also mentions the challenge of managing her son's screen time.
• Crystal discusses the importance of evaluating business performance regularly, turning weaknesses into opportunities, and mitigating threats. She ends with a story highlighting the importance of recognizing what one already has instead of constantly pursuing more.

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Welcome to part 2 of our SEO dictionary  episode where we cover 10 more common SEO terms!

Share us with a friend!

1.  SEO terms discussed today include alt text, domain authority/rank, headings (H1s and H2s), 301 redirects, and more.

• Alt text is used to describe images for accessibility purposes.
•  URL stands for Uniform Resource Locators
• Domain Authority measures how trustworthy a website is.
• Headings are where keywords should be strategically placed to optimize SEO.
• Canonical URLs designate one page you want Google to index while similar pages won't be indexed.
• A 301 Redirect allows an outdated page URL to go somewhere else instead of being broken

2.  Fun facts about how the internet works:

•  Bots are behind the scenes, indexing and crawling to help gather and analyze information.
• Amazon owns most of the online real estate due to its serves, making money through web services.
• Anchor texts should relate specifically to the link they are connected to ... try to avoid generic phrases like "click here."

3.  Organic search is becoming more popular as a result of new search engines such as you.com, which does not rely on ads for its results.


Connect w/ B: YouTube, Website, LinkedIn, Instagram

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today we are talking the connection between MESSAGING and SEO with Marisa Corcoran.

Sign up for the messaging masterclass: Sept 26 @1pm, Sept 28 @ 8pm, or Sept 30 @10am.

1. Marisa Corcoran encourages entrepreneurs to focus on creating a clear, specific message that will spark curiosity and get people following up out of interest.

• Marisa's signature program, the Copy Confidence Society, helps people uncover what to say and how to say it so they can attract their dream clients with words used on websites, social media posts, emails etc.
• B realized she was a copywriter while attending Marisa's Copy Chat Summit in 2020!
• Marisa  suggests using the Proton Pack Messaging Playbook which consists of four Ps (Person, Product, Purpose and Perspective) to help hone in on one's messaging. (She's giving it away FREE at her LIVE masterclass!)

2. Listen as Marisa workshops Crystal's SEO offers.

• Marisa noted that people need multiple touchpoints in order to remember something or someone; this is why repetition is so important.
• Marisa shared two of her motifs: 

1. “The best copy cannot fix a muddied message” and 
2. “People make purchasing decisions based on what you're selling (something they want) as well as if you are the person they want to do business with."

3.  Sign up for Marisa's Leave Them Wanting More Masterclass Details:

• LIVE! Covers topics such as creating irresistible copy with creativity and chutzpah, 
• Understanding messaging for SEO purposes, 
• How to use the Copy Stars barometer and apply motifs through six post prompts.

Let us know what you think of the episode!

Connect with Marisa:
Instagram
Ma

If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you!

We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!

Want to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!

JOIN the 3-Day Supercharge Your SEO Challenge!

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Get my Ultimate SEO Task List (Plus Google Calendar!)


Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Jordan Syatt shares this piece of gold in today’s episode from working with Gary Vee: “Someone else's B is better than your F” 

Team! Today’s episode is epic. I had the pleasure of having Jordan Syatt on the show who is a strength and nutrition coach, training people like Gary Vee and an amazing entrepreneur being the owner of his own brand Syatt Fitness. Jordan launched his website, in 2011 while in college and provided value free of charge for two years through weekly articles as he strictly wanted to help legends improve their lives. Naturally, he began building an audience and acquired a couple of epic clients. Through his passion for helping people improve their lives and his determination to make daily content without seeing a profit, he built a business. A huge topic we discuss today is how to build a business through consistency, adding value, and authenticity, and how to do it by using social media. A primary point of discussion today is how important it is to higher people to help you grow your brand and how to choose the right person to hire. We also discuss if affiliate marketing is a good route to take to grow your business and how to use email marketing and social media to maximize growth and sales. Jordan is an expert at SEO marketing for websites and YouTube and has loads of essential takeaways to provide. 

In today’s episode we specifically discuss:

• How can social media be used to build brands
• How do you introduce your brand on social media
• How do you find good people to hire 
• How do I hire the right person for the job
• What is SEO marketing
• What is SEO is simple terms
• What is email marketing and example

These questions are answered by Jordan who has been working with Gary Vee for years and who has built his own social following to well over 1 Million across his platforms. I learned so much in today’s episode and hope you all can walk away from it with a greater breadth of knowledge and practical understanding. 

Connect with Jordan at the following links:

• Jordan’s Website
• Jordan’s Instagram
• Jordan’s YouTube

#0055 How are you going to bring more traffic to your digital products or offerings?

Paying for ads is one route, but then you're PAYING to become visible to your audience. And if you don't know what you're doing when it comes to running ads, you'll only be wasting money.

Instead, let's learn how to drive free traffic to our website. That's where SEO (Search Engine Optimization) comes into play.

Today's guest is an expert in all things SEO. SEO Steve, or Steve Wiideman has worked with many big brands and names that you'd be familiar with like Sketchers, Applebees, and Disney, and has helped play a big role in developing their SEO strategies.

In this episode, we'll be diving deep into SEO with a lot of really great tips no matter if you're just starting out, or already have an SEO background or experience.

Top 3 Key Takeaways:

1. How to create relevant content for the keywords you're wanting to rank for
2. Getting backlinks (without paying sketchy people for them)
3. What user-behavior signals are and how to create a great user-experience for your website visitors

To get the links and resources discussed in this episode, head over to the Episode 55 Show Notes.

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

What is SEO copywriting? You will not only find out what it is but what you may be missing out on if you aren't taking advantage of the tools.

SEO is the way people will find you. Even if you have the world's greatest product, if it isn't being found by others, it will not have the value it could potentially have. 

In this conversation, you will learn about "power words" from an expert in SEO copywriting who is one who cares about the success of your business. Pam is not about BS but truthful, helpful, trustworthy advice. 

Ubersuggest  and other SEO tools are discussed and some best practices as well.

Pam also discusses how to create your customer avatar, creating the persona, and more. It will open up your mind to the potential opportunities.

Pam Parker Foley can be found at her email  pam@aoucreative.com; on Linkedin linkedin.com/in/pamela-parker-foley-jd

Mention this podcast to her in an email and get 30 minutes of helpful  No BS conversation!

It helps us optimise for ranking factors that aren’t directly related to your website’s domain. 

One of the main outcomes we are trying to achieve is having other websites link to us, which is basically like vouching for us and telling Google they trust us. 

Off Page SEO is really about building your brand intentionally online, and can be integrated with other parts of your overall marketing strategy. 

Check out Lucy Werner and PR Dispatch for great small biz support in all things digital PR. 

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If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO School - my free 3-part video series that will introduce you to all things SEO. 

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

When we do technical SEO, we are making sure that our website’s can be accessed by search engine bots - which will often fix issues our website users may be experiencing when they visit our sites, too! 

Ultimately, when search engines give us guidelines for how our websites should perform, they are giving us best practice so that the experience of users who visit our site is as excellent as it can be. 

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If you want to learn more about SEO, head to my website, marketingwithmenekse.com/seo-school, and register for SEO School - my free 3-part video series that will introduce you to all things SEO. 

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Search engine optimisation is the process of optimising our websites to increase our visibility in search engines, and is part of “search engine marketing” which also includes paid advertising, like Google PPC. 

The amazing thing about SEO is that customers come to you, for free. It sounds too good to be true, but it’s not. 

The next few episodes are going to start turning you into an SEO nerd like me. Listen at your own peril! 

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If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

If you own an online business, no doubt plenty of your time is spent creating content and putting it out into the world.

The key question is: How do you optimise and repurpose your content in a way that reaches the most amount of people?

This is the conversation I have with Michael Begg.

In this episode you will learn:

1) How to use blogs to rank for SEO

2) How to use Content collaborations

3) How to implement your Outreach strategy

4) Tips to building your team

So who is Michael?

Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, and has grown the business to managing over $10M per year in ad spend and $100M per year in Amazon sales. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform. Mike loves sharing advice and help on anything related to Amazon and building efficient businesses.

Personal: 

Facebook: https://m.facebook.com/michael.begg.9 

Instagram: https://www.instagram.com/m1ke_begg/ 

Linkedin: https://www.linkedin.com/in/mbegg/ 

Business: 

Website: https://amzadvisers.com 

Facebook: https://facebook.com/amzadvisers 

Instagram: https://www.instagram.com/amzadvisers/ 

Linkedin: https://www.linkedin.com/company/10895001 

YouTube: https://www.youtube.com/c/amzadvisers

If you would like to join the community of heart-centered business owners who are looking to collaborate with you, please join the serving circle: The Serving Circle - Heart-Centered CEO Collaboration

If you want to participate or contribute to these Free Bonus Group Coaching Calls please join the Serving Circle and Sign up for the Call’s zoom link

Join the Serving Circle - https://www.facebook.com/groups/theservingcircle

Gain access to the coaching call zoom link - https://tyson-coaching.mykajabi.com/pl/2147876654

#0027 SEO (Search Engine Optimization) can be a very complicated and highly techincal discussion.

However, if you're trying to increase traffic to your website and rank higher in search engines, like Google, it is very imporant.

This week, I have Daryl Rosser on the show to help break down and explain what SEO is, and steps you can take to start showing up higher in Google and driving more traffic to your website.

If some of the terms discussed in the episode are foreign to you, don't worry. I've added a glossary of terms in the show notes of this episode for you to reference.

You can find this glossary of terms and all the links discussed on this episode by visitng the Episode 27 Show Notes.