In this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take. 

Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital influence.

About Lia: 

Lia Haberman is a creator economy and social media expert. She publishes a weekly newsletter called ICYMI (In Case You Missed It) and has been named by Buffer as one of the best marketing newsletters of 2023. Additionally, Insider named Lia as a Top Creator Economy Expert to Know.  Lia is a consultant, brand advisor, and adjunct professor, teaching social media and influencer marketing courses at UCLA Extension. 

Links & Resources

• ICYMI by Lia Haberman 
  • 2024 Social Media Predictions - Survey Results 
• https://www.linkedin.com/in/liahaberman/

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Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise.

Guest: Ryan Detert

Host:Mike Shields

In Partnership with: Comcast Advertising

Produced by: Fresh Take

This week, Mackenzie speaks to Wave Wyld, TikTok and social video expert, on how to create viral short-form videos. She also gives tips and tricks on how to quickly make content, what to do if you're camera shy, and why you shouldn't jump on all of the latest social media trends.

Follow Wave Wyld on Instagram: @wavewyld
Follow Mackenzie on Instagram: @kenzieanntaylor

About Flick

Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content. 

• Follow us on Instagram: @flick.social
• Follow us on TikTok: @flick.social
• Start your free 7-Day Trial with Flick: flick.social
• Be sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

Here’s the rundown from this morning, which saw Alex catching up from a few days off last week:

• Earnings season is slowing down, while global stocks slip to start the week. Crypto is not doing too much to start the week, but do recall that Coinbase earnings came last week.
• Peak smartphone? In the wake of Apple earnings, questions linger regarding just what is ahead for smartphones and what could get that market moving again. Thankfully for Apple shareholders, the company has done yeoman’s work to build out a services and subscription business. Enough to compensate? Perhaps.
• A controversial privacy-Internet law in India passed.
• Triller’s IPO is going to be fun, though your humble podcast team have yet to fully dive into it.
• And, finally, how do you get a shareholder off your cap table while respecting their upside? Like this!

We may be deep in Disrupt prep, but the show continues! We’ll see you Wednesday (and on day one, when Equity will kick off our major event in San Francisco)!

For episode transcripts and more, head to Equity’s Simplecast website.

Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!

Credits: Equity is hosted by TechCrunch's Alex Wilhelm and Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

If you're a fan of the TikTok platform, you may very well be familiar with today’s guest - Wave Wyld. Wave is a TikTok and social video marketing expert who has helped thousands of creators grow their TikTok accounts with a "community over virality" approach. Listen in as she shares how she overcame impostor syndrome and is now teaching people how to excel at short form video to be visible on the platform and stay tuned for tips about content strategy and being consistent!

Wave Wyld is TikTok & Social Video Marketing Expert.  Wave’s background in personal branding and photo/video creation helped her launch a brand on TikTok as the “Queen of Trend Alerts” which then started the movement of “Trend Alert” style videos that currently dominates social media feeds. Wave is a member of TikTok’s invite only, Creator Community Program as well as YouTube’s Shorts Creator Community and regularly appears in national media, top-rated podcasts and social media summits.

Timestamps:
•{5:53] Wave shares how she got comfortable with being in front of the camera.
•[9:18] Wave discusses limiting beliefs as being the things we believe about ourselves that are holding us back.
•[13:08] “When you're on camera… just tap into your passion first and focus on serving and removing that fear.“
•[14:16] Dr. Li and Wave discuss overcoming your fears of putting yourself out there on social media by focusing on the message… what it is that you want to communicate… and not to worry what your hair looks like! 

For more information on the Make Time for Success podcast, visit: https://www.maketimeforsuccesspodcast.com

Gain Access to Dr. Christine Li’s Free Resource Library where she offers you 12 downloadable tools and templates to help you bypass the impulse to procrastinate. CLICK HERE NOW TO CLAIM YOUR FREE RESOURCES: https://procrastinationcoach.mykajabi.com/freelibrary

To work with Dr. Li on a weekly basis in her coaching and accountability program, please register for The Success Lab here: https://www.procrastinationcoach.com/lab

Connect with Us!

Dr. Christine Li
Website: https://www.procrastinationcoach.com
Facebook: https://www.facebook.com/groups/procrastinationcoach
Instagram: https://www.instagram.com/procrastinationcoach/
TikTok: https://www.tiktok.com/@procrastinationcoach

Wave Wyld
Website: https://www.wavewyld.com/
Facebook: https://www.facebook.com/wavewyldmedia/
Instagram: https://www.instagram.com/wavewyld
LinkedIn: www.linkedin.com/in/wavewyld
TikTok: https://www.tiktok.com/@wavewyld

Get Wave’s FREE Guide for Making Short-Form Video: https://maketimeforsuccesspodcast.com/wave
Join Wave's INSIDE SCOOP membership for the latest trends on TikTok

I am so excited to invite you to join me at the next Re-Energize Your Home 5-Day Challenge.  The event is free and oh so powerful and invigorating.  You will discover how to do away with your clutter easily and how to reconnect with your energy and biggest dreams.  Register today at https://procrastinationcoach.com/challenge.  The Challenge begins on Monday, March 18th!

Hani Mourra, founder and CEO of Repurpose.io, talks about the power of repurposing content to expand your business's reach. He shares about some of the largest opportunities for content repurposing. He also describes the latest trends for repurposed content in the marketplace.

https://repurpose.io/
https://repurpose.io/guide/

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80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Let's face it, AI (Artificial Intelligence) is all the rage these days. Everyone's talking about it, using it, and it's definitely a hot topic. It seems like people are turning to AI for everything these days, from creating content to video marketing, and more. In this episode, we explore why I believe video marketing provides you with a distinct advantage over AI.

Google is the first place you turn to when buying a product or hiring a service provider, isn't it? Most of the time, you're not only looking for the products or services themselves, but also for reviews so you can know if they're trustworthy. Reviews are helpful –– they're proof that the product works or that the person knows what they're doing. However, if you can actually picture yourself in the story, you're much more likely to think, “if XYZ can save this person, XYZ can help me”, right? My guest in this episode is Brittany Herzberg, an SEO and Case Study copywriter who specializes in helping you see yourself in the case studies she writes.

Topics covered: 

• Case studies focus on someone’s story to showcase to others what results are possible
• The best way to write a case study is to highlight your clients' experiences and strategically use their words
• Just because you niche down doesn’t mean you’re saying “no” to everyone else

Full Show Notes Here!

Connect with Brittany

Website

LinkedIn

Instagram

Connect with Sunny

Website

LinkedIn

Instagram

I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!

Next in Marketing sat down with Victoria Bachan, President, Whalar Talent on creator economy myths, why brands need to master short form video, and how brands are dealing with TikTok's volatility.

Guest: Victoria Bachan

Host: Mike Shields