social commerce

Elizabeth is a seasoned expert in the field of conferences, with nearly a decade of experience in market research and event organization in the retail and finance sectors. Since 2021, she has played an integral role in the powerhouse eTail Palm Springs team, co-producing the event alongside Kristin Schoenstein. 

When not immersed in the world of eCommerce conferences, she calls Queens home, sharing her space with her cat Wednesday. 

Kristin Schoenstein has been a Program Director at Worldwide Business Research since 2010 and has been producing events since 2004. She currently specializes in the retail and eCommerce sector where she is the Portfolio Director for eTail, which includes producing eTail Boston and co-producing eTail Palm Springs. 

In her free time, Kristin lives on the East End of Long Island where she enjoys boating, yoga, running and days at the beach with her husband and three daughters.

In This Conversation We Discuss: 

• [00:49] Intro
• [01:21] Being a program director for industry conferences
• [02:28] Trend #1: the role of AI in retail businesses
• [03:09] Trend #2: Social commerce and live shopping
• [03:32] Trend #3: Launching partnerships to expand reach
• [05:04] Conferences bring like-minded people together
• [06:10] Creating opportunities for people to network
• [07:21] Curating relevant content from outstanding speakers
• [08:22] Inviting panels across different fields
• [09:12] eTail’s 25th anniversary: walk down the memory lane
• [09:56] A fun time for both attendees and staff members
• [10:40] Don’t do everything, divide and conquer

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A community of retailers launching industry conferences etailwest.wbresearch.com/
• Follow Kristin Schoenstein linkedin.com/in/kristin-paulick-schoenstein-0a7aa95/
• Follow Elizabeth Robillard linkedin.com/in/elizabeth-robillard-a3141150/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Brad Luttrell joins us to talk through how he discovered category design a year and a half ago, why it was the strategy Holler Commerce needed to adopt, and what he has done to design social commerce as a service category ever since. He speaks with our co-founder, John Rougeux and Damp, about: 

• Whether category design is a choice or a need, and why
• How he rethought his product strategy with a category lens
• What he is doing to build a moat by being radically different

This episode was hosted by John Rougeux and Mike "Damp" Damphousse.

‍

This episode is sponsored by:

Category Design Advisors

BeTheStage.live

Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. 

She currently specializes in the retail and eCommerce sector where she heads up the eTail US portfolio. 

She also successfully launched and grew WBR’s customer experience portfolio. In her role, she is responsible for market research, content creation and speaker faculty management for each event. 

Prior to WBR, she produced events in the healthcare and pharmaceutical sector, and got her start organizing educational programming for physicians. 

Kristin lives on the North Fork of Long Island with her husband and three daughters.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:12] What are eTail conferences?
• [01:47] Other conferences from WBR
• [02:25] What you will experience at eTail
• [04:36] Does brand size matter to benefit from eTail?
• [05:36] eTail is also for apps, specialists, and vendors
• [06:22] Networking is a huge benefit to conferences
• [06:49] Why next year is a special year for eTail
• [07:51] Tips for first-timers at eTail
• [09:07] Don’t overwhelm yourself, take breaks and plan
• [09:35] eTail discount code for Honest Ecommerce listeners

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Pre-register for eTail Boston 2023

etaileast.wbresearch.com/srspricing
Use HONESTECOMMERCE20 to get a 20% discount

• Pre-register for eTail Palm Springs 2024 etailwest.wbresearch.com/downloads/pre-register
  Use HONESTECOMMERCE20 to get a 20% discount
• Connect with Kristin linkedin.com/in/kristin-paulick-schoenstein-0a7aa95

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, we are delving into six cutting-edge digital marketing trends that are making a significant impact in the industry. 

From well-established brands to emerging businesses, these trends hold the potential to elevate your marketing strategy and boost your online presence.

Join me as we explore the power of interactive content to engage your target audience effectively.  Discover the value of influencer marketing 2.0 and how it can create authentic connections with your customers. 

We'll also uncover the magic of AI-powered personalization, tailoring your content and recommendations to cater to individual preferences.

Get ready to explore the world of social commerce and how it can drive sales by leveraging social media platforms. Learn the art of user-generated content (UGC) to build brand loyalty and trust among your audience. 

Lastly, we'll venture into the exciting realm of augmented reality (AR) marketing, where virtual experiences can captivate and convert potential customers.

Whether you're a seasoned entrepreneur or just starting out, these trends offer invaluable insights and actionable tips to enhance your marketing efforts.

See full show notes

Additional Episodes You May Enjoy

• EP 26: Unleash the Power of ChatGPT
• EP 27:  Supercharge Your Emails with Segmentation and Personalization Strategies
• EP 06: The Power of Email Marketing + How to Start and Grow your List
• EP 01: How to Narrow your Niche to Grow Fast 

Helpful Links for this Episode:

• Take my Quiz: Discover your Entrepreneurial Superpower to Boost Success
• The Magnetic Marketer Roadmap
• Narrow Your Niche worksheet

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Chris Kellum and Tyler Yaw welcome Carmin Black, co-founder of Half United, to the Whiskey & Wisdom podcast. Carmin shares the unique backstory of her brand, which started with just $200 and the entrepreneurial spirit of her and her brother. They also explore different types of bourbon and discuss the development of the Cargo District, where Half United's flagship store resides.

@halfunited
@carminblack

Thank you all for listening to this week's podcast! If you enjoy listening please consider rating, following, and reviewing the show.

Want to support the show further? Consider subscribing to the show,
HERE

How to find us:
Whiskey & Wisdom: @whiskey.and.wisdom
Chris Kellum: @ctkellum
LinkedIn: Christopher Kellum
Tyler Yaw: @tyler_yaw_
LinkedIn: Tyler Yaw

In this part 1 episode I  am sharing my 9 MUST DOs’ in the social media and digital marketing world. Some you might already be doing, some you might be on your list to try, and some might seem totally crazy… but I promise you businesses who are doing any of these 9 tips are going to see some success this year. So let’s dive in. 

1. Increase in video usage: Leverage video to connect with customers
   -Short-form video with Reels and TikToks
   -Live stream
2. Tiktok: Powerful algorithm, especially locally with FREE reach. Change your mindset this is no longer a “kids dance app” it is a powerful business tool.
3. Personalization through segmentation: Separating email lists to address specific, personalized audiences with relevant content. 
4. Prioritizing customer engagement: Client-focused marketing with meaningful, connecting, engaging content.
5. Personal branding with authenticity: Be uniquely yourself, people buy from the people they know, like, and trust.
6. Storytelling: Making connections and meaningful content with real stories…people love to relate to stories.
7. Social commerce: It is easier than ever to sell through social media, especially through TikTok. Post promotional content through Instagram, Tiktok, Facebook, or Pinterest and tag your products.
8. Real-time marketing: Posting and sharing in-the-moment content, inspired by Be Real and TikTok Now
9. Customer Service: Small businesses can use social media to connect and reach customers through social media. Save time with automation by setting up chatbots to answer frequently asked questions. Go above and beyond.

Okay, my challenge for you…consider these 9 trends and let me know which one you’re really going to focus on. Send me a DM or email and let me know, I can’t wait to hear about it! I’ll see you soon for part 2.

See you on the next CU!

What’s Inside:

• Crystal’s Top Trends and Predictions in Social Media 
• How can TikTok, Instagram, and other social platforms be used in marketing?
• Why you should consider getting personal with your customers.
• Authenticity is the new personal brand.
• Video content advice and tips.
• Is TikTok becoming a new version of Amazon?
• Why you should consider bringing your customers behind the scenes.
• A useful tool for automating and improving customer service.

Mentioned In This Episode:
Register for EVOLVE 2023 and use code uncorked to save $400 cheers@crystaluncorked.com
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022. These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and e-commerce experts. They are the Shopify Plus expert that does more than build sites.

The Global eCommerce Leaders Forum NYC 2022 brought together thought leaders from retailers and brands selling direct-to-consumer. Top global consumer brands were joined by digital natives and digitally-led brands from the fashion and apparel world, health, cosmetics and beauty, consumer electronics and other leading retail verticals for one full day of education, sharing and networking. Let's listen in now!

On this episode we meet Peter McMath, Chief Revenue Officer for WPIC Marketing + Technologies, speaks to being successful on Chinese and global social media.

If you liked this podcast, you can follow us on Apple iTunes, Spotify, Amazon Music podcast channel or your favourite podcast platform. Please rate and be sure and recommend to a friend or colleague in the retail and cross-border commerce industry.

You can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com. 

Check out the upcoming GELF LA event on February 22nd, 2023.  

The program theme for GELF LA 2023 is Scaling Customer Engagement Globally. GELF speakers will consistently deliver an energetic and engaging combination of global eCommerce strategy, cross-border tactics, and best practices. See you there, and until then, safe travels!

Welche Themen und Buzzwords sollte ich im Jahr 2023 kennen? Was muss ich für meine Kommunikationsstrategie berücksichtigen? Ferris und Lisa haben sich über die aktuellen Trends für 2023 schlau gemacht und geben euch die wichtigsten Tipps für die Themenplanung und Umsetzung neuer Massnahmen mit auf den Weg.  

Über Florian Klaus

Er ist Head of International Business Development bei der pressrelations GmbH und gibt bei StoryRadar seinen Top Trend für 2023 ab. Der diplomierte Informationswirt bringt mehr als zwölf Jahre Erfahrung in der Medienbeobachter-Branche mit. 

Diese Episode wird präsentiert von NewsRadar®, dem intelligenten Echtzeit-Tool von Pressrelations Schweiz:

• Webseite Pressrelations
• Instagram Pressrelations
• Facebook Pressrelations
• LinkedIn Pressrelations

Hier findest du uns:

• Webseite Ferris Bühler Communications
• Facebook Ferris Bühler Communications
• LinkedIn Ferris Bühler Communications
• Instagram Ferris Bühler Communications
• Webseite StoryRadar
• Instagram StoryRadar

Wir freuen uns sehr über eine positive Bewertung auf Apple Podcasts.

Fragen oder Anregungen dürft ihr jederzeit an storyradar@ferrisbuehler.com senden.

For this episode of the eCom Logistics Podcast, we welcome Brittain Ladd, Strategy Advisor Shatranj Capital Partners. Brittain's no-holds-barred insights on management and logistics have not only captured people's attention, but they have also even proven to be accurate given how many of his predictions have come true. 

He discusses some of the biggest companies in the world like Amazon, Twitter, and TikTok, and gives hot takes on what they are doing wrong and how they can make it right. He comments on the recent layoffs at Amazon and how he believes it is only the beginning and a symptom of a much larger shift that will affect entire industries worldwide.

Brittain then digs into how partnerships can change e-commerce by providing social commerce platforms the established fulfillment infrastructure they need to deliver goods to the consumer. He also discusses in great detail the flaws of the quick commerce model and how fulfillment should be a question of accurate delivery versus quick delivery.

ABOUT BRITTAIN

Brittain has 20 years of experience in supply chain management and logistics. He has lived and worked in China, India, Africa, Saudi Arabia, Europe, and the United States. Brittain is a global strategy and supply chain consultant and a writer for Forbes and his own website, brittainladd.com. Brittain is also recognized as being one of the most accurate analysts in business. 

He successfully predicted multiple major acquisitions more than a year in advance of them occurring, including Amazon’s acquisition of Whole Foods, Microsoft and Walmart partnering to bid on TikTok, and most recently, Microsoft’s acquisition of Activision Blizzard. Brittain is frequently quoted in the press and often appears on major news networks like CNN, Fox Business, and the BBC. 

HIGHLIGHTS

- 01:37 Posting thought-provoking ideas and predictions on social media

- 08:52 Amazon's mistake and getting down to its optimal fighting weight 

- 18:47 Twitter can change e-commerce with shoppable videos

- 25:43 Instead of creating their own fulfillment, TiktTok should partner with Amazon/Walmart/Target/Shopify 

- 35:42 Quick commerce is a failure: Fast delivery vs accurate delivery 

QUOTES

23:51 Shoppable videos can save Twitter - Brittain: "I believe the way that Elon Musk saves Twitter and makes Twitter completely different is through shoppable videos and, I think, absolutely, that what Elon Musk should be doing is we need short-form videos, shoppable videos, and for every shoppable video we put on Twitter, we take 12% of all sales, and I think the goal should be for every shoppable video that Elon Musk puts on Twitter, that it generates 100 to 250 million in sales."

25:50 TikTok should acquire Shopify for its fulfillment infrastructure - Brittain: "I think, number one, TikTok needs to do something above and beyond than just opening up their own fulfillment centers. I think what TikTok needs to do is, again, change how commerce is done on the platform. So I think what would be very interesting is if TikTok acquires Shopify, so where now I have Shopify, I have a Shopify storefront on TikTok, and so then what happens is I immediately see a video come across but it's a video from a storefront, and without having to go to a website, I see it, I buy it. And that's how I refer to what I think is the next big thing in commerce. I say see, buy. I see it, I buy it. I'm not going to websites."

Find out more about Brittain in the links below:

• LinkedIn: https://www.linkedin.com/in/brittainladd/
• Website: https://brittainladd.com/
• Email: bcladd48@gmail.com

Welcome back to our first bi-weekly episode of Southern Fried eCommerce! This week, Co-Hosts Jay and Emily get into the festive spirit with a host of great eCommerce articles. They put their heads together to they discuss the articles give their down home holiday take on them.

This week, the podcast starts with a look at OnlyFans and their inclusion of social selling. The duo dive into the continued rise of social selling and what this particular case study shows regarding the need for creating engaging content. Next, the pair get into the holiday spirit by diving into the early eCommerce insights on the holiday season so far. Is there anything that be learned to apply to your sales coming up? Last but certainly not least, Jay and Emily cover five tips for businesses during Black Friday/Cyber Monday. 

Here is our most recent blog posts at EYStudios: 

• Your eCommerce Guide to TikTok: Trends & Strategies
• Why eCommerce Blogging Isn't Dead
• How Much Social Media is Too Much?

Here are the articles we discuss this week: 

• Creators on OnlyFans Can Add Stores from eCommerce Platform Spring to Their Profiles by David Cohen
• Early eCommerce Insights from the 2022 Holiday Season (So Far) by Krystin Gresham
• 5 Black Friday Cyber Monday Tips for Business Owners by Meghan Coyle

You Might Also Like:

• Quick and Effective Ways to Increase Holiday Sales This Season by Reed Hartman

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

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Hier gibt es weitere Informationen zu Royal Donuts, inkl. Show Notes. 

Kernthemen der Folge:   

• Die Idee für das Donut-Geschäft
• Die Eröffnung des ersten Ladengeschäfts
• Social-Media als Bühne für Royal Donuts
• Wie der Hype begann 
• Franchise als Lösung für die riesige Nachfrage
• Der Schritt zum E-Commerce: Die eigene Website mit Shopify
• Der Ausblick in die Zukunft

Millions of people across India buy and sell goods on e-commerce platform Meesho every month. The platform fulfils an average of three million orders a day. Meesho, which started off as a social commerce platform helping millions of women and homemakers run businesses from their home, is now on a mission to democratise e-commerce in India for millions more. Launched in 2017 by Vidit Aatrey and Sanjeev Barnwal, the platform is bringing down costs and lowering barriers to entry for many merchants – while helping them digitise, list their goods, process orders, track payments and manage inventory. On this episode of Moonshot, Meesho Co-Founder and CEO Vidit Aatrey chats with Sequoia India Managing Director Mohit Bhatnagar, about how bucking tradition led to the genesis of Meesho, why startup founders need to regularly talk to their users, and how taking a no-frills approach to pricing can lead to higher retention rates.

Show Notes:

• Bucking tradition: How college changed Vidit’s world-view (5:30)
• Affordable fashion, cheap t-shirts, and the ‘aha!’ moment (12:33)
• Talking to your users gives you a competitive edge (18:33)
• The path to PMF is non-binary  – prepare to change your approach (20:48)
• Don’t do 10 things  (21:41)
• Less is more: A no-frills approach to pricing and strategy  (27:53)
• Design your organisation around problems  (35:50)
• Start your year with ‘BHAGs’ (Big Hairy Audacious Goals) (32:01)
• Optimising for speed: An organisational design choice (33:35)
• Evaluate team members against values and celebrate them  (39:46)

Welcome back to another fun filled episode of Southern Fried eCommerce! Hosts Jay and Emily are without  a guest this week so together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.

This month is SEO Month at EYStudios where we are offering FREE SEO Audits to eCommerce businesses. Interested? Sign up here to receive yours at eystudios.com/services/seo/.

Jay & Emily start off the podcast this week by discussing B2B businesses and their need to join the digital space. It's not a matter of if your business should, it's how do I craft a strategy that converts. Next, the two dive back into TikTok where they discuss TikTok's rising eCommerce sales. While Jay can't seem to grasp the variety of content TikTok provides, it continues to be a a great revenue source for businesses and should absolutely be something businesses consider. Finally, to really get into the spirit of SEO Month, they two dive into SEO and the value behind good written content. It's not something that an AI can just craft for you.

Here is a rundown of our most recent blog posts at EYStudios. These are: 

• What Is Ranking On Page 1 On Google? And How To Improve Your Ranking
• The Anatomy Of A Website
• What Are The Benefits of Using Magento over WordPress?

Here are the articles we discuss this week: 

• Manufactures Gain Back Sales Ground by Mark Brohan
  • https://www.digitalcommerce360.com/2022/04/07/manufacturers-gain-back-sales-ground/
• How does TikTok commerce stack up against Instagram and Facebook? by Jasmine Enberg
  • https://www.emarketer.com/content/tiktok-commerce-instagram-facebook 
• Google doesn’t want your AI-generated SEO spam content by Danny Goodwin
  • https://searchengineland.com/google-ai-generated-content-spam-383454 

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

For a generational cohort that’s been talked, tweeted, and debated about, there is still a lot to discuss and uncover about Gen Z, what matters to them, and who they really are. Considering this cohort has a disposable income of $360 billion in the US alone, it’s imperative for eCom brand owners to understand this generation’s views on eCommerce & how they shop online. 

In this episode, Scott & Ray chat with Will Weeks, Head of Brand and Communications at Student Beans, to really get to know Gen Z, what makes them tick, what makes them likely to convert from cart to purchase, and how much they’ll affect the future of eCommerce and online shopping (hint: this thrifty generation holds A LOT of power). 

Will breaks down all the hot trends Gen Z are raving (or concerned) about - like the Buy Now, Pay Later model and how it’s affecting their budget and financial situations, social commerce & live shopathons, and the rise of hustle culture among their peers. This episode also explores why, contrary to popular belief, Gen Z are still interested in physical retail and interacting with storefronts. So find out how to integrate the best of eCom with the best of the mall into one experience! 

If you’re still unsure how to spark interest & convert Gen Z, tune in to this enlightening episode. You’ll understand what compels Gen Z to trust and fall in love with a brand and how you can connect with them by understanding and offering solutions to their everyday struggles.

For real-time updates, connect with Will: 

• Will Weeks on LinkedIn 
• Student Beans LinkedIn
• Student Beans Twitter

To learn more about Student Beans, check out these links: 

• Download the new Gen Z and the Future of eCommerce Report
• Speak to a student marketing expert
• Browse more Student Beans insights and resources
• Book a demo of Student Beans’ student marketing technology

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook 
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Host Jeremy C. Park talks with cityCURRENT's Director of Digital Media, Andrew Bartolotta, who looks back on some of the important social media shifts that took place in 2021 and then looks forward discussing five social trends that will be huge in 2022. During the interview, Andrew talks about 1) how the Creator Economy will boom even bigger, 2) more streamlined social commerce, 3) short-form vertical video is here to stay, 4) an emphasis on mental health and burnout prevention, and 5) the rise of the LinkedIn-fluencer. He also shares some helpful tips and resources you can use to make 2022 a social media success.

Visit www.cityCURRENT.com to learn more.

Weitere Informationen zu Tastillery und den Show Notes: 
https://www.shopify.de/blog/spirituosen-tasting-tastillery

Kernthemen der Folge:

• Von der Schnapsidee zur Gründung
• Die Idee hinter den Probierboxen
• Blauäuigkeit als Credo, kann das funktionieren?
• Kundenbindung mit Abo-Commerce
• Der Auftritt bei DHDL
• Der Anspruch an das eigene Produkt
• Tipps für den Einstieg

Jetzt erfolgreich deinen eigenen Onlineshop starten!