steve case

What I learned from reading In the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz. 

----

Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com

----

A small team of A+ players can run circles around a giant team of B and C players. —Steve Jobs 

There are no shortcuts around quality, and quality starts with people. —Steve Jobs 

Usually people never think that much about what they're doing or why they do it. They just do it because that's the way it has been done and it works. That type of thinking doesn't work if you're growing fast and if you're up against some larger companies. You really have to outthink them and you have to be able to make those paradigm shifts in your points of view. —Steve Jobs 

————
Steve Jobs answer to What advice would you give someone interested in starting their own company?

A lot of people ask me, "I want to start a company. What should I do?" My first question is always, "What is your passion? What is it you want to do in your company?" Most of them say, "I don't know."

My advice is go get a job as a busboy until you figure it out. You've got to be passionate about something. You shouldn't start a company because you want to start a company. Almost every company I know of got started because nobody else believed in the idea and the last resort was to start the company. That's how Apple got started. That's how Pixar got started. It's how Intel got started. You need to have passion about your idea and you need to feel so strongly about it that you're willing to risk a lot.

Starting a company is so hard that if you're not passionate about it, you will give up. If you're simply doing it because you want to have a small company, forget it.

It's so much work and at times is so mentally draining. The hardest thing I've ever done is to start a company. It's the funnest thing, but it's the hardest thing, and if you're not passionate about your goal or your reason for doing it, you will give up. You will not see it through. So, you must have a very strong sense of what you want.

You have to need to run such a business and know you can do it better than anyone else.

————

There are no safe harbors. The only safe harbor is competency. Competency at doing something. —T.J. Rodgers founder of Cypress Semiconductor

The first time someone says, “The product you've made has changed my life," is the biggest sense of satisfaction you get. It motivates me more than anything else, by far. —Charles Geschke, founder of Adobe

Being detached from the customer is the ultimate death. —Michael Dell 

The faster you experiment and get rid of things that don't work and keep doing things that do work, the faster you get to the winning business model. —Michael Dell

The important things of tomorrow are probably going to be things that are overlooked today. —Andy Grove 

The best assumption to have is that any commonly held belief is wrong. —Ken Olsen 

----

Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson.

----

Come see a live show with me and Patrick O'Shaughnessy from Invest Like The Best on October 19th in New York City. 

Get your tickets here! 

----

Subscribe to listen to Founders Premium  

Subscribers can: 

-ask me questions directly

-listen to Ask Me Anything (AMA) episodes

-listen to every bonus episode

---

[0:29] This is the story of those pioneers hackers, inventors, and entrepreneurs. Who they were, how their minds worked, and what made them so creative. 

[8:41] She developed a somewhat outsize opinion of her talents as a genius. In her [Ada Lovelace] letter to Babbage, she wrote, “Do not reckon me conceited but I believe I have the power of going just as far as I like in such pursuits.” 

[14:10] The reality is that Ada’s contribution was both profound and inspirational. More than any other person of her era, she was able to glimpse a future in which machines would become partners of the human imagination. 

[16:37] Alan Turing was slow to learn that indistinct line that separated initiative from disobedience.

[20:15] If a mentally superhuman race ever develops its members will resemble John Von Neumann. 

[23:40] His [William Shockley] tenacity was ferocious. In any situation, he simply had to have his way. 

[28:38] Bob Noyce described his excitement more vividly: “The concept hit me like the atom bomb. It was simply astonishing. Just the whole concept. It was one of those ideas that just jolts you out of the rut, gets you thinking in a different way. 

[29:06] Some leaders are able to be willful and demanding while still inspiring loyalty. They celebrate audaciousness in a way that makes them charismatic Steve Jobs,  for example; his personal manifesto dressed in the guise of a TV ad, began, “Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in square holes.” Amazon's founder, Jeff Bezos has the same ability to inspire. The knack is to get people to follow you, even to places that they may not think they can go, by motivating them to share your sense of mission. 

[38:26] As Grove wrote in his memoir, Swimming Across, “By the time I was twenty, I had lived through a Hungarian Fascist dictatorship, German military occupation, the Nazi’s final solution, the siege of Budapest by the Soviet Red Army, a period of chaotic democracy in the years immediately after the war, a variety of repressive Communist regimes, and a popular uprising that was put down at gunpoint. 

[39:10] Grove had a blunt, no-bullshit style. It was the same approach Steve jobs would later use: brutal honesty, clear focus, and a demanding drive for excellence. 

[39:40] Grove’s mantra was “Success breeds complacency. Complacency breeds failure. Only the paranoid survive.” 

[40:24]  Engineering the game was easy. Growing the company without money was hard. 

[42:40] Vannevar Bush was a man of strong opinions, which he expressed and applied with vigor, yet he stood in all of the mysteries of nature, had a warm tolerance for human frailty, and was open-minded to change 

[47:17] Gate was also a rebel with little respect for authority. He did not believe in being deferential. 

[47:51] Jobs later said he learned some important lessons at Atari, the most profound being the need to keep interfaces friendly and intuitive. Instructions should be insanely simple: “Insert quarters, avoid Klingons.” Devices should not need manuals. That simplicity rubbed off on him and made him a very focused product person. 

[48:47]  Steve Jobs’ interesting way to think about a new market: My vision was to create the first fully packaged computer. We were no longer aiming for the handful of hobbyists who liked to assemble their own computers, who knew how to buy transformers and keyboards. For every one of them, there were a thousand people who would want the machine to be ready to run. 

Innovation will come from people who are able to link beauty to engineering, humanity to technology, and poetry to processors. [57:21]

----

Subscribe to listen to Founders Premium — Subscribers can ask me questions directly which I will answer in Ask Me Anything (AMA) episodes 

----

“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth

Be like Gareth. Buy a book: All the books featured on Founders Podcast