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    sticky branding

    Explore "sticky branding" with insightful episodes like "#66 - Entrepreneur: 7 Tips To Building A Strong Personal Brand", "Is Your Branding Sticky Enough?" and "Episode 104: Crisis Marketing for Manufacturers" from podcasts like ""Sticky Brand Lab Podcast", "Lead with Levity" and "Make It Right"" and more!

    Episodes (3)

    #66 - Entrepreneur: 7 Tips To Building A Strong Personal Brand

    #66 - Entrepreneur: 7 Tips To Building A Strong Personal Brand

    When you fall in love with a particular product, author, music, or artwork, it’s natural to want to know as much as possible about the talented founders behind them. As an entrepreneur your personal brand and your business brand go hand-in-hand. It is also the reason a strong personal brand is a solid business asset. In this episode Lori Vajda and Nola Boea take a closer look at how building a personal brand can take your startup to the next level and offer up 7 tips to help you create and build a relatable one. 

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    Sticky Brand Lab is the place for professionals who want to take their knowledge, experience or ideas on the road less traveled. 

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    In This Episode You’ll Learn 

    • How a memorable and compelling personal brand can be an invaluable asset.
    • The 3 major business benefits of intentionally building a personal brand.
    • One of the biggest advantages of having a positive personal brand is that as more people know about you, your business reaps the benefit of increasing your company’s trust and credibility among prospective customers.

    Key points Nola and Lori are sharing in this episode:

    (3:31:37) Whether you think you have a personal brand or not, you do. The real question is whether your brand reflects the way you want to be known and here’s why that matters.  

    (5:47:01) 5 not so great outcomes that can happen by ignoring or not taking charge of your personal brand - that you can actually do something about.

    (10:28.69) Building your personal brand is just another way of organically marketing yourself and letting prospects know you can help them.

    (13:05.63)  The 7 DIY tips for effectively creating and launching your strong personal brand.

    Resources 

    You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

    This episode was supported by: Be-YOU-nique

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    Podcast Transcript

    Is Your Branding Sticky Enough?

    Is Your Branding Sticky Enough?
    Welcome to the Lead with Levity podcast. Today's guest is Jeremy Miller. Jeremy is a brand strategist for Sticky Branding and a best selling author. Over the past decade, Jeremy and the Sticky Branding team profiled and interviewed hundreds of companies across dozens of industries to uncover how companies can grow extra sticky brands. I look forward to sharing his expertise about branding, messaging, and the importance of a name.

    In this episode, we cover:
    • How Jeremy pivoted from a sales to marketing focus to save his family-owned business
    • Jeremy's 3-step process for strategic naming
    • How organizations big and small can use this strategic naming process to build momentum for projects, activate brand ambassadors, and get customers excited about the brand
    • The #1 killer of creativity on teams
    • One strategy that managers can use to get their teams to open up and bring new ideas

    About Today's Guest
    Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

    Resources Mentioned

    About the Podcast
    The Lead with Levity podcast is a show for leaders who care deeply about what makes/breaks the employee experience. Our guests are dynamic researchers, practitioners, consultants, and business leaders. We cover foundational elements that are needed to avoid forcing the fun. We also invite lively managers who lead with levity to show us how it's done. Thanks for joining us on this journey.
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