sustainable brand

Beena Miriam Scheer interviews Paola Cirelli on Tukatalks. In this episode, Paola shares why sustainability must include respect for people, what can be learned from living in an unstable economic climate, and why it's vital for fashion schools to show students the realities of the fashion industry before they graduate.

Tukatalks is the show where fashion industry experts share what NOT to do.

WATCH with English subtitles: https://youtu.be/pOxUii159lI

EPISODE LINKS:
Paola Cirelli website: https://fashiondesignthinking.com/
Maldita Moda Club podcast: https://fashiondesignthinking.com/malditamodaclub

FOLLOW BEENA:
LinkedIn: https://www.linkedin.com/in/beena-miriam-scheer-478b3a62/

If you love Tukatalks, please leave us a five star review on Apple podcasts, or wherever you listen to podcasts. 

FOLLOW RAM SAREEN:
LinkedIn: linkedin.com/in/tukatech/

CONNECT:
Website: tukatech.com/tukatalks
YouTube: youtube.com/c/TUKATALKS

Never miss an episode! Subscribe to the newsletter and get new episodes delivered right to your inbox.

Tukatalks is the show where fashion industry experts share what NOT to do.

An illustrious community of thriving citizens, Serenbe serves as a haven for those seeking sanctuaries away from the bustling city life, yet lust for the bountifulness of a clean, yet urban zen within nature. Serenbe founders Steve Nygren and Marie Lupo Nygren believe that if you want to change the world, start in your own backyard. The couple discovered the property now known as Serenbe on a weekend outing to introduce their three girls to the Georgia countryside in 1991. Weekend visits for the family transformed their lives, and three years later they sold their Atlanta home and relocated full-time to Serenbe.

The vision for the community of Serenbe was born in an effort to protect the beautiful rural land just outside of Atlanta known as Chattahoochee Hill Country. The first house at Serenbe was built in 2004 and today the community is home to over 650 residents. Serenbe has won numerous awards including the Urban Land Institute Inaugural Sustainability Award, the Atlanta Regional Commission “Development of Excellence“ and EarthCraft named Serenbe the “Development of the Year.” They say that if you want to change the world, you should start in your own backyard. If that’s so, then Serenbe is quite a beginning. 

In this episode of Building A Better Brand we’ll chat with Serenbe's COO, Garnie Nygren, and CMO, Monica Olsen on how Serenbe builds sustainable brands, uses wellness initiatives to power their success and why they've  attracted people from all over the world to join their community and commit to biophilic living.

Connect with Serenbe on Instagram and online here. 

Links to connect with Monica Olsen and Garnie Nygren. 

To plan your visit to Serenbe, click here. 

Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

Audio Production: Jamal Bethea 

Music by: Yugy

In this episode, we'll be exploring a new approach to production with Sally Lim, the co-owner of 2°EAST. Sally is sharing:

• An insider perspective into what goes into making a watch — and what that tells us about the rest of the fashion industry, too
• What it's like to co-own a brand with the manufacturer
• How this partnership enables far more transparency
• The challenges of marketing in an ethical way that feels good
• And so much more.

Hit play and join us as we peel the layers of what transparent production looks like.

Note: this episode was made as part of a partnership with 2°EAST. But it's not a promo episode — it's still as educational, inspirational, and useful as the rest of the Conscious Style Podcast episodes (hopefully!) are for you.

FULL SHOW NOTES & TRANSCRIPT:

https://www.consciouslifeandstyle.com/sally-lim-2-degrees-east

LINKS MENTIONED:

• Instagram Graphic on 2°EAST's Pricing
• Sustainability Against Shame
• How Can We Make Ethical Fashion More Affordable?

CONNECT WITH SALLY & 2°EAST:

• 2DegreesEast.com
• Instagram - @2DegreesEast

CONNECT WITH ELIZABETH & CONSCIOUS STYLE:

• Website
• Instagram
• Pinterest

SUBSCRIBE TO THE CONSCIOUS EDIT

https://www.consciouslifeandstyle.com/edit

On today’s episode, I chatted with Barbara Jacques, Founder and Creative Director of JACQ'S, a vegan and clean beauty skincare line for women of color. Barbara shared how her childhood, past experiences, and a health diagnosis propelled her into founding JACQ'S. Her journey to a sustainable and self-funded brand is genuinely inspirational. Through the ups and downs of each phase of the brand, Barbara has kept her eyes on the prize - creating clean products for women of color.

Barbara shares her experiences building a sustainable and self-funded brand and her wisdom for turning losses into life lessons. From creating products in her kitchen to becoming one of the first Haitian brands on Target shelves, you are guaranteed to learn a thing or two.

For the full show notes, visit our website: https://www.blackonshelf.com/episodes

Stream Black on Shelf NOW on Apple Podcast, Spotify, YouTube, Google Podcast, Amazon Music, Stitcher, iHeartmedia, and Pandora!

To connect further with JACQ’s Skincare:
Visit the JACQ’s Skincare website: www.shopjacqs.com
Follow JACQ’s Skincare on Instagram: https://www.instagram.com/shopjacqs/
Follow JACQ’s Skincare on Twitter: https://twitter.com/shopjacqs
Follow JACQ’s Skincare on Facebook: https://www.facebook.com/shopjacqs
Follow JACQ’s Skincare on Ticktock: https://www.tiktok.com/shopjacqs
Follow Barbara Jacques on Linkedin: Barabara Jacques

Connect with Black on Shelf:
Follow BOS on Instagram: https://www.instagram.com/blackonshelf/
Connect with BOS on Linkedin: https://www.linkedin.com/company/black-on-shelf/
Connect with Tenaj on LinkedIn: https://www.linkedin.com/in/tenajferguson
Follow BOS on Facebook: https://www.facebook.com/Blackonshelf/
Visit the Black on Shelf website: https://www.blackonshelf.com

Watch the full interview on Youtube: https://youtu.be/RZdGkYwK4w8

Thinking that you have to trade off financial performance and sustainability is a “false dichotomy” and a “ridiculous mindset,” according to Alan Jope, CEO of Unilever, one of the largest consumer goods companies on the planet. Jope wants Unilever to be famous for three things: creating an envied portfolio of purpose-driven brands, proving the link between sustainable business and better financial outcomes, and serving as a beacon for diversity and inclusion—and he believes that radical transparency is the way to get there.

Brown Advisory’s Mick Dillon, Co-Portfolio Manager of the Global Leaders equity strategy, sat down with Jope to discuss radical transparency, attracting the next generation of consumers and employees, shaping social and environmental change, the power of capitalism and the need to evolve it. And then Mick and sustainability specialist Katherine Kroll sat down the next day to consider their takeaways as investors. 

Navigating Our World is the podcast where we seek insights about some of the most pressing questions that we face as investors and as a society. We examine “what’s next”—the forces shaping the post-pandemic world, moving capital and raising the future—with the thoughtful experts across our network. These conversations help us make better decisions for our clients, and we welcome you to join us. Stay tuned at the end of each episode for our investment team’s observations and analysis.

Guest:
Alan Jope, CEO, Unilever

Host:
Mick Dillon, CFA
Portfolio Manager, Brown Advisory

Katherine Kroll
Senior Institutional Sustainable Investing Specialist, Brown Advisory

Background Reading: 

• The Circular Economy: A Transformative Covid-19 Recovery Strategy, Ellen MacArthur Foundation, October 27, 2020
• Unilever is Using Geolocation Data and Satellite Imagery to Check for Deforestation in Its Supply Chain, CNBC, September 24, 2020
• Global Leaders Strategy: 2019 ESG Transparency Report, July 14, 2020
• Dove Self-Esteem Project | Our Mission in Action, April 22, 2020

If you would like to explore this issue in more depth, visit the sustainable investing section of our website, where you can find thought pieces by our ESG analysts. 

Thank you for joining us on our podcast journey. To stay in touch about future podcasts, please sign up here. 

We want to hear from you! Send a note to NOW2020@brownadvisory.com to get in touch. 

The views and opinions expressed in this podcast are those of the speaker(s) and do not necessarily reflect those of Brown Advisory. These views are not intended to be and should not be relied upon as investment advice and are not intended to be a forecast of future events or a guarantee of future results. The information provided in this podcast is not intended to be and should not be considered a recommendation or suggestion to engage in or refrain from a particular course of action or to make or hold a particular investment or pursue a particular investment strategy, including whether or not to buy, sell, or hold any of the securities mentioned. It should not be assumed that investments in such securities have been or will be profitable. There is a risk that some or all of the capital invested in any such securities may be lost. This piece is intended solely for our clients and prospective clients, is for informational purposes only, and is not individually tailored for or directed to any particular client or prospective client.

Today, we’ll talk about an appealing provider within the conscious consumer space, DailyKarma. How giving back within an eCommerce store is worlds easier than it used to be and how certain stores are boosting their conversion rates and acquiring new customers through give-back charity campaigns. 

Our guest today, Mel Lubey is the Chief Impact Officer at DailyKarma where she spends her days helping brand partners integrate giving back seamlessly into their e-commerce experiences through their app, Shop for Good. She has a passion for advocacy that extends into everything she does from her work at DailyKarma to her passion work in maternal health advocacy. She has a strong penchant for curse words & vintage clothing.

In todays episode, we bring a new format to our show with a live consulting session. Join Jordan and Casey Dworkin of Sylven New York as they sit down for a live consulting session to work through an eCommerce Growth Plan to help Casey scale.

This special episode provides you insights into Jordans process at Mindful Marketing when working with clients to deliver their eCommerce Growth Plan to scale their online ads. Observe how Jordan facilitates this session with Casey to pick apart their facebook ads to highlight not only what is working and what needs improvement; but also providing an actionable plan and strategies to scale moving forward. You will learn tons of strategies from this one, so better take notes so you can also evaluate your own brand.

Sylven New York is a luxury sustainable footwear brand founded by Casey Dworkin.
Learn more about and shop at:
https://sylvennewyork.com/

Connect with Casey Dworkin at:
https://www.linkedin.com/in/casey-dworkin-1091bb23

 
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply

Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Our special guest is Isadora Alvarez, founder of Backbeat Co. an ethical California lifestyle brand. Back Beat's easy-living basics have a cult following and have been spotted on everyone from Cara Delevingne, Amber Heard and the Man Repeller Team.

During our conversation, Isadora tells us how she built Back Beat Co. from the ground up with a strong commitment to sustainability and how she tells her brand story to the customer base, online and offline through popup events and email marketing. (“I call the people that buy from us our stakeholders because, without them, our company wouldn't be able to run.”)