tech sales insights

In this episode of Tech Sales Insights, Randy Seidl is joined by John Barrows, CEO of JB Sales, as they explore the timeless principles of sales. They delve into the transformation of sales fundamentals over the years and how staying authentic in the ever-evolving sales landscape is crucial. From sharing personal experiences to discussing the impact of AI on sales coaching, this episode is a treasure trove for both seasoned professionals and those starting in sales.

KEY TAKEAWAYS

• The importance of authenticity in sales and staying true to oneself.
• Navigating the shift in sales fundamentals and learning from both old and new practices.
• Lessons from John's journey in sales, from DeWalt power tools to leading JB Sales.
• The value of immediate and objective AI-driven feedback in coaching and improving sales performance.
• Overcoming challenges in the corporate world and finding success by staying true to one's values.

QUOTES

• "Lying is hard. It's easier to be authentic and genuine in sales."
• "Coaching is the number one thing a manager should do, but it's often not what they do."
• "If you're surprised that your manager is an asshole during a performance review, you haven't been paying attention."
• "The endorphin component of immediate feedback is crucial for reps' growth."
• "AI coaching tools can provide objective insights, eliminating subjectivity in feedback."

Find out more about John Barrows through the links below:

• LinkedIn: https://www.linkedin.com/in/johnbarrows/

This episode is sponsored by The Alexander Group, our GTM & Sales Compensation Partner. Alexander Group provides revenue growth consulting services to the world’s leading sales organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and results.

https://www.alexandergroup.com/

In this episode of Tech Sales Insights, Randy Seidl interviews Richard Harris, the author of the upcoming book, "The Seller's Journey." In this episode, they delve into the intricacies of sales, from the importance of understanding the buyer's journey to the art of respecting contracts. Richard shares insights from his extensive experience in sales training and go-to-market strategies, providing valuable tips for both seasoned professionals and newcomers to the field.

KEY TAKEAWAYS

• Navigating the Sales Landscape: Understand the nonlinear nature of the sales process and the importance of having a clear map and compass to guide your journey.
• Personalization in Sales: Recognize that sales is inherently personal and learn how to effectively connect with prospects on a human level.
• Respect Contracts: Embrace the concept of respect contracts to set expectations, maintain control of conversations, and foster mutual understanding with prospects and clients.

QUOTES

• "There is no such thing as a buyer's journey. It's all about the buyer's experience through a seller's journey."
• "Sales is always personal. Don't pretend rejection doesn't sting; acknowledge it and learn from it."
• "Respect contracts are the foundation of effective communication in sales, setting the tone for productive conversations."

Find out more about Richard Harris through the links below:

• LinkedIn: https://www.linkedin.com/in/rharris415/
• The Seller’s Journey Book by Richard Harris: https://a.co/d/8B9TA9s

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Spotlight: https://www.Spotlight.ai/

In this episode of Tech Sales Insights, Randy Seidl in an insightful conversation with Mohamad Ali, Chief Operating Officer of IBM Consulting, they delve into the transformative impact of generative AI on the IT consulting industry. From disrupting traditional sales processes to enhancing cybersecurity for global organizations like NATO, Ali shares real-world examples of how AI is reshaping the landscape. Discover the secrets behind IBM Consulting Advantage, an AI services platform, and explore the profound productivity improvements witnessed in groundbreaking projects. Learn how IBM Consulting is at the forefront of embracing AI to drive efficiency, security, and innovation.

KEY TAKEAWAYS

• The IT consulting industry is on the brink of a significant transformation with the advent of generative AI.
• Gen AI is disrupting traditional sales processes, leading to monumental shifts in client engagement and project timelines.
• IBM Consulting Advantage provides a consistent approach to building AI solutions, ensuring security, governance, and protection against biases.
• Real-world examples, such as the NATO cybersecurity project, showcase the immense potential of AI in solving complex challenges.
• Productivity improvements of up to 52% have been observed in projects utilizing AI assistants, emphasizing the practical impact of Gen AI.

QUOTES

• "We need to bring consistency to AI projects because it's not just about building great solutions; it's about securing, governing, and protecting personal information."
• "The consulting market is not going to stay labor-based; Gen AI will disrupt the industry in the same way Uber disrupted the taxi business."
• "Focus on doing a great job and loving what you do. Internal politics will fade away if you genuinely enjoy your work." 

Find out more about Mohamad Ali through the links below:

• LinkedIn: https://www.linkedin.com/in/alimohamad/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl is joined by Collin Mitchell, the Managing Partner at Leadium, as they delve into the dynamic world of outbound sales. They discuss how traditional outbound sales methods are evolving and share insights on what works in today's competitive landscape. From personalized email strategies to the power of cold calling, they explore practical tips and techniques to boost sales effectiveness. Discover the secrets to successful outbound sales in the digital age

KEY TAKEAWAYS

• The importance of personalized outreach in email campaigns.
• Strategies for effective cold calling, including data segmentation and technology tools.
• Leveraging social media insights to enhance email personalization.
• Building relationships through podcasting as a unique outreach strategy.
• Tips for avoiding spam filters and maintaining deliverability in email campaigns.

QUOTES

• "Each line of your email is to get them to read the next line."
• "The power of the phone is the most effective channel for conversions."
• "Building relationships through podcasting is a strategy I've used in the past and have driven lots of revenue doing that."
• "Podcasts are a great way to be different and stand out in the sales landscape."

Find out more about Collin Mitchell through the links below:

• LinkedIn: https://www.linkedin.com/in/collincmitchell/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl is joined by Matt Dixon, the founding partner at DCM Insights, to delve into the captivating world of Challenger sales and explore the profound insights from Matt's latest book, "The Jolt Effect: How High Performers Overcome Customer Indecision." They discuss the evolution of sales strategies, the impact of the pandemic on decision-making, and the crucial moments that define successful sales interactions.

KEY TAKEAWAYS

• Challenger Sales Evolution: Understand the genesis of Challenger sales during the global financial crisis and its continued relevance in transforming sales approaches.
• The Jolt Effect: Explore the story behind Matt's latest research, which unravels the challenges of customer indecision, particularly after initial interest, and how high performers navigate this critical phase.
• Sales in the Virtual World: Examine the shift to virtual sales environments, accelerated by the COVID-19 pandemic, and the unique opportunities and challenges it presents.
• The Two Acts of Sales: Recognize that sales is a two-act play — first, sparking customer interest and then addressing the indecision that arises after the initial commitment.
• Overcoming Overloads: Dive into the three major sources of indecision - too many options, information overload, and expectations overload - and learn how top performers navigate these challenges.
• Decision-Making in a Downturn: Explore how the current business landscape, including economic uncertainties and the aftermath of the SaaS reckoning, contributes to heightened indecision among customers.
• Startup Challenges: Discuss the difficulties faced by startups in breaking into the market due to a lack of track record, customer references, and airtight ROI guarantees.

QUOTES

• "Sales is really a two-act play. The first act is getting the customer interested, answering the 'why change' question. The second act is dealing with the cold feet moment in the sale, navigating indecision after initial interest."
• "The best salespeople excel at putting their figurative arm around the customer's shoulders, instilling confidence, and saying, 'You're making a great decision. We've got your back.'"
• "We're doing this to ourselves - offering more options, information overload, and ambitious promises. These amplify customer indecision, making even normally decisive people behave indecisively."

Find out more about Matt Dixon through the links below:

• LinkedIn: https://www.linkedin.com/in/matthewxdixon/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl engages in an insightful conversation with Sam Nelson, the founder of SDRLeader.com and Agoge Prospecting School. Discover the secrets of successful outbound prospecting, the importance of proper enablement, and the nuances of effective sequence strategies. Sam shares his journey from starting a mission-driven company to becoming a leader in SDR management and sheds light on the key elements that make outbound prospecting a game-changer for businesses.

KEY TAKEAWAYS

• Prioritize Right Prospects: Effective outbound starts with aligning sequences to the right prospects, requiring clear prioritization and careful title targeting.
• Sequencing Efficiency: Sequences are a series of touchpoints (phone, email, LinkedIn) designed for efficient and personalized outreach, maximizing the impact of personalization efforts.
• Focus on Meetings Held: The primary goal is to schedule meetings between SDRs and account executives with the right decision-makers, ensuring valuable use of time and resources.
• Empower Account Executives: Once a meeting is set, pass the prospect to the account executive to ensure a smooth transition and avoid complications in the sales process.
• Feedback Loop: Establish a feedback loop between SDRs and AEs to address any issues in the handoff process and ensure effective collaboration for successful conversions.

QUOTES

• “If you get fully attributable meetings with people, it's very valuable.”
• “The sequence really sets you up to get through to them on the phone and get that initial meeting set.”
• “Once you have got the meeting scheduled with the right person, that's a good time to pass it to the AE.”

Find out more about Sam Nelson through the links below:

• LinkedIn: https://www.linkedin.com/in/realsamnelson/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy is joined by John Byrne, President at Dell, for an insightful conversation on the evolution of the customer journey. They explore the dynamic shifts in buyer behavior, the impact of Gen AI, and how technology is reshaping the sales landscape. John shares his experiences and perspectives on leadership, vision, and the critical role of human interaction in the age of digital transformation.

KEY TAKEAWAYS

• The rapid evolution of customer buying behavior driven by Gen AI.
• The importance of human interaction in a tech-dominated sales landscape.
• How AI is transforming decision-making processes in customer interactions.
• The role of leadership vision in guiding teams through technological advancements.
• The need for sales leaders to adapt to both outcome and transactional selling.

QUOTES

• "Gen AI is the heart of the change; it's the first time humans and machines come together to solve unprecedented challenges."
• "In the future, growth will come not just through capacity but through commercial productivity."
• "As a leader, you're not just leading sellers; you're leading the act of selling in the modern age."
• "Curiosity is a superpower; being curious allows you to build a vision for the future."
• "Lead with optimism; life is short, and we're navigating a future full of possibilities."

Find out more about John Byrne through the links below:

• LinkedIn: https://www.linkedin.com/in/john-byrne-966b1720/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, join us for a fireside chat with Scott Strubel, Vice President of the America's Partner Organization at Darktrace, a leading cybersecurity AI company. Scott shares his firsthand experiences and insights from the first 90 days as a new leader in the cybersecurity landscape. From his childhood jobs shaping his approach to leadership to his impressive career journey spanning HP, Oracle, NetApp, Commvault, Hitachi Vantara, and Darktrace, Scott dives into the importance of building strong partnerships and outlines his strategies for success. Learn about Darktrace's evolution, Scott's go-to-market plans with partners, and his emphasis on fostering a collaborative and accountable culture.

KEY TAKEAWAYS

• The First 90 Days as a New Leader: Scott delves into the critical initial period of leadership and emphasizes the significance of building relationships with partners, sales organizations, and key team members.
• Navigating Partner Relationships: Exploring the complexities of the cybersecurity industry, Scott discusses the challenges and strategies for enhancing partner collaborations and sales enablement.
• Strategies for Growth: Unveiling Darktrace's plans, Scott outlines the six breakthrough goals and the structured approach toward achieving them, focusing on measurable results and partnership expansion.
• Cultural Accountability: Scott shares insights into the cultural elements he prioritizes, emphasizing the importance of shared values, accountability, and consistency in driving success.

QUOTES

• "What partners want from their technology OEM vendor partners is predictability, consistency, and profitability."
• "Really good partner sellers sell what's profitable and what's easiest to sell."
• "We consider ourselves highly accountable to our sales organization and partners, measuring success every 13 weeks."
• "I have this list of 50 things that we hold ourselves accountable to every 13-week quarter in shaping our culture."

Find out more about Scott Strubel through the links below:

• LinkedIn: https://www.linkedin.com/in/scottstrubel

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl welcomes Amit Bendov, the CEO of Gong, to discuss the profound impact of AI in sales and revenue team transformation. Amit shares the origins of Gong's AI-driven platform, its evolution, and the pivotal role it plays in empowering sales teams. From increased productivity to predictive analytics and integrations with sales methodologies, Gong's technology streamlines processes, enabling teams to focus more on selling effectively.

KEY TAKEAWAYS

• AI's Role in Sales Transformation: Amit describes how AI revolutionized sales processes by autonomously gathering insights from customer interactions, enhancing productivity, and providing data-driven decision-making.
• Gong's Solutions and Innovations: He highlights Gong's suite of AI-powered products—Engage, Forecast, and Conversation Intelligence—and how they optimize sales productivity, forecasting accuracy, and training effectiveness.
• AI's Impact on Productivity and Strategy: The conversation delves into AI's influence in improving efficiency, predicting outcomes, refining strategies, and enabling quicker, more informed decision-making.

QUOTES

• "The idea was an autonomous system that would take all the conversations of customers... and create data and insights for leaders and people in the trenches using AI."
• "AI removes a lot of the work, making teams more effective and efficient. It helps reps do the right thing, especially for rookies, while automating mundane tasks."
• "Remember, AI can take wherever you are and make you better. But to be realistic, you have to have a good business. AI isn't a miracle; it enhances what's already there."

Find out more about Amit Bendov through the links below:

• LinkedIn: https://www.linkedin.com/in/amitbendov/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl sits down with David Donatelli, CEO of Riverbed, for a candid conversation on "Lessons Learned." David shares insights garnered throughout his illustrious career spanning EMC, Hewlett Packard (HP), Oracle, and his current role at Riverbed. From telemarketing and sales strategies of the past to the evolving landscape of enterprise solutions, they explore the essence of value-based selling, marketing lead generation, and the importance of customer trust. David delves into the significance of product-market fit, team collaboration, and the transformative impact technology can have on businesses, sharing anecdotes that highlight how Riverbed's solutions have streamlined operations for major companies worldwide.

KEY TAKEAWAYS

• Value-based Selling: Understanding and articulating the true business value of solutions are pivotal in driving successful enterprise sales.
• Customer Trust: Building and maintaining customer trust by honoring commitments and exceeding expectations.
• Team Collaboration: Emphasizing that sales success is a collective effort involving all functions within an organization.
• Product-Market Fit: The criticality of product differentiation and market alignment for sustained success in the enterprise technology landscape.
• Technology's Impact: Real-life examples showcasing how innovative technology solutions positively impact business operations and customer satisfaction.

QUOTES

• "Customers are very smart. They do the research before they meet you. They want to understand how you rank versus others in the industry."
• "Your reputation is built by honoring your commitments to your customers and exceeding what you promise them."
• "It's more important than ever to understand the true business value and articulate that to customers."
• "Sales success is a team sport. Every function within a company has a role to play in achieving success."

Find out more about David Donatelli through the links below:

• LinkedIn: https://www.linkedin.com/in/david-donatelli-29854825b/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl in an insightful conversation with Jim Nyhan, Director of America's Enterprise Sales at Cyber Proof, discussing the shift from selling individual products to integrated platforms in managed cyber services for enterprise clients. Jim shares his journey, emphasizing the importance of an ecosystem approach, addressing challenges in the tech sector, and highlighting the crucial role of customer-centricity in building lasting partnerships. 

KEY TAKEAWAYS

• Transition to Platform Approach: In a tightening tech economy, platforms supersede individual products as enterprises seek consolidation and value from integrated solutions.
• Ecosystem Advantage: Larger players leverage ecosystem partnerships, offering enterprise licensing agreements and consumption models, presenting an edge over niche point products.
• Customer-Centric Culture: Upholding an egoless, customer-focused culture fosters trust, longevity, and mutually beneficial relationships.
• CFO Collaboration: Engaging CFOs becomes pivotal in navigating tech stacks, as enterprises grapple with integrating numerous SaaS platforms.

QUOTES

• "If you bring high integrity, value, and do what you said at the price you said, you've built a great customer relationship."
• "In defense of founders, they often have their own capital at stake, but minimizing internal politics and maximizing customer focus defines successful company culture."
• "Platform will trump product, especially during economic headwinds, as enterprises seek consolidation and value from integrated solutions."

Find out more about Jim Nyhan through the links below:

• LinkedIn: https://www.linkedin.com/in/jim-nyhan-696668/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

Tom Hannigan is the President of the Americas at ServiceNow. He has over 30 years of experience in the tech industry, with a focus on sales and leadership. Tom has held various roles at EMC and ServiceNow, and he is known for his collaborative and empathetic leadership style.

In this episode of Tech Sales Insights, Tom discusses leadership development and selling into multiple markets. He emphasizes the importance of staying hungry and humble, and he shares his philosophy on people, winning as a team, and operational command. Tom also highlights the significance of value selling and the role of sales ops in driving success.

KEY TAKEAWAYS

• Staying hungry and humble is crucial for success in sales and leadership.
• Building a strong team and fostering collaboration is essential for winning as a team.
• Operational command, including effective time management and accountability, is key to achieving sales goals.
• Value selling is critical in today's market, where customers are focused on productivity and profit.
• Sales ops plays a vital role in supporting sales teams and driving revenue growth.

QUOTES

• "The team with the best people wins every single time."
• "If you don't understand the business problems, you're not going to be able to solve any of their problems."
• "Every interaction is a sales call."
• "Being in front of the customer is the most important thing we need to do."
• "The best channel folks understand salespeople and how they attack the territory."

Find out more about Tom Hannigan through the links below:

• LinkedIn Profile: https://www.linkedin.com/in/tomghannigan/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Paul Fipps, President of Strategic Accounts at ServiceNow, shares his journey from an Army career to pivotal roles in leading technology companies. Paul reflects on his military background's profound impact on his leadership style, emphasizing the importance of placing the mission or company objectives first, the team second, and personal motives third. He discusses the critical role ServiceNow plays in digital transformation, offering insights into the company's purpose-driven approach and innovative AI-powered solutions. Throughout the conversation, Paul underlines the significance of a strong team-oriented culture and how it drives success in customer relationships and company growth.

KEY TAKEAWAYS

• Leadership Principles from the Military: Paul Fipps shares his key leadership lesson from the military, emphasizing the priority of the mission or company objectives, team cohesiveness, and personal motives in that order.
• ServiceNow's Purpose-Driven Approach: ServiceNow focuses on enhancing the world of work by offering a powerful, workflow-based platform for digital transformation across industries and functions.
• Innovative AI-Powered Offerings: ServiceNow's rapid innovation, notably in generative AI, has led to groundbreaking, live product launches with powerful AI capabilities out of the box.
• Strategic Account Management: Paul's role involves overseeing the largest and most strategic customers, aligning resources across geographies and industries to drive digital transformation and business outcomes.
• Culture & Team Dynamics: The success of ServiceNow is attributed to its strong culture, with a focus on the team and core values in daily decision-making and problem-solving.

QUOTES

• Paul Fipps: "Company or mission first, team second, and myself third."
• Paul Fipps: "In the military, you can see what phenomenal leadership looks like, and you can see what less than phenomenal leadership looks like. If you're smart, you learn from both sides."
• Paul Fipps: "ServiceNow's purpose is to make the world of work work better for everyone."

Find out more about Paul Fipps through the links below:

• LinkedIn Profile: https://www.linkedin.com/in/paulfipps/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl has an insightful discussion with Carl Eschenbach, a successful partner at Sequoia, as they unravel the secret sauce behind effective leadership. This episode delves into how the landscape of sales, technology, and leadership has evolved, emphasizing the role of innovation, data-driven approaches, and the crucial qualities that differentiate successful companies. Learn about Carl's journey from his humble beginnings to becoming an influential figure in the business world and venture capital.

KEY TAKEAWAYS

• Evolution of Sales Tech: Explore the changing dynamics of sales, leveraging technology tools like Gong, which have revolutionized sales strategies, making them more data-driven, efficient, and strategic.
• Leadership and Boardroom Insights: Discover the art of effective leadership, the critical role of the founder or entrepreneur, and the visionary qualities needed to steer companies to success.
• Company Differentiation: Understand the distinction between category creators and market disruptors and how both play crucial roles in shaping industries.
• Operational Expertise: Insights into how an operator-turned-investor like Carl Eschenbach brings hands-on experience to support and guide companies, from leadership mentoring to sales strategies.

QUOTES

• "Sales today is as much data-driven as it is science or art."
• "You can hire for skills, but you can't hire for passion and drive."
• "We help companies see around corners, anticipate what's coming, and navigate uncharted territories."
• "Category creators and market disruptors both play pivotal roles in shaping industries."

Find out more about Carl Eschenbach through the links below:

• LinkedIn Profile: https://www.linkedin.com/in/carl-eschenbach-980543/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

Chris McCarthy is a seasoned go-to-market executive with extensive experience in the technology industry, and the founder of 45 East, LLC. He has worked for companies like IBM, EMC, Cisco, HP, HPE, and Microsoft, where he has built strong relationships with sales teams, partners, and clients to deliver technology-based solutions that drive measurable business outcomes.

In this episode of Tech Sales Insights, Randy Seidl interviews Chris McCarthy, a go-to-market executive with a background in consulting services. They discuss the importance of leveraging services and consulting as a competitive advantage in the technology industry. Chris shares his insights on the evolution of services and consulting, the challenges of balancing product and services teams, and the growing trend of customer success. He emphasizes the value of understanding customer outcomes and delivering solutions that align with their goals. Chris also highlights the significance of storytelling and value selling in building strong customer relationships.

KEY TAKEAWAYS

• Services and consulting play a crucial role in driving the adoption and consumption of technology solutions.
• Balancing the motivations of product and services teams is essential for success in the tech industry.
• Customer success is an emerging trend that focuses on co-innovation and co-investment with customers.
• Value selling is critical in demonstrating the impact and benefits of technology solutions to customers.
• Storytelling is a powerful tool for communicating the value and relevance of technology solutions to customers.

QUOTES

• "Customers don't buy things. They buy outcomes."
• "Value is derived from listening and empathy skills with the customer."
• "Focus on the first 30% who get it and make them wildly successful."
• "You don't need to be a know-it-all. Be a learn-it-all."
• "Storytelling is critical in communicating the value of technology solutions to customers."

Find out more about Chris McCarthy through the links below:

• LinkedIn Profile: https://www.linkedin.com/in/chris-m-mccarthy/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, host Randy Seidl is joined by Kevin Purcell, a seasoned expert in selling to and with Global System Integrators (GSIs), and the Head of Global Strategic Partnerships at Hitachi Vantara. They explore the significance of GSIs in the tech industry, share valuable insights on how to effectively collaborate with these complex organizations, and offer practical strategies for companies of all sizes to leverage GSIs in their go-to-market approach

KEY TAKEAWAYS

Understanding GSIs: GSIs, or Global System Integrators, play a critical role in the IT industry, driving approximately 10% of the total market revenue. They work closely with enterprises to shape their digital transformation journeys.
Investment in GSIs: To succeed with GSIs, companies must be prepared to make significant monetary and resource investments. The key is to pick the right GSI partner willing to collaborate and invest in a mutually beneficial partnership.
Go-to-Market Strategies: Companies can achieve success with GSIs by focusing on specific niche areas or industry verticals. It's essential to establish relationships with senior personnel within the GSIs, align goals with their interests, and create joint offerings that add value to both parties.
Executive Sponsorship: Building a strong relationship with an executive sponsor within the GSI can open doors to significant opportunities. These sponsors often have industry experience and connections that can benefit both companies.
Building a GSI Team: Companies should assemble a team of experienced professionals who understand the complexities of working with GSIs. These team members should have global experience, industry knowledge, and the ability to build meaningful relationships.

QUOTES

"If you're not including GSIs in your indirect channel strategy, you might be missing out on a significant portion of the market opportunity."
"Pick one GSI, make it successful, and then build from there."
"Executive sponsors within GSIs can help advance your career within that organization by bringing revenue and value."
"Investing in GSIs requires significant monetary and resource commitments, but the rewards can be substantial."
"Understanding the unique persona within GSIs is crucial to building successful relationships."

Find out more about Kevin Purcell through the links below:
Greg Casale: https://www.linkedin.com/in/kevinpurcelllinkedin/

This episode of Tech Sales Insights is brought to you by:
Sales Community: https://www.salescommunity.com/
Sandler: https://www.sandler.com/

Phil Castillo is the VP of Sales for CommScope, where he oversees the Americas region. With a background in networking and technology sales, Phil has held leadership roles at companies like Cisco, Avaya, and HP. He is known for his ability to develop top talent and drive results in challenging situations.

In this episode of Tech Sales Insights, Phil shares his insights on the importance of being effective as a sales leader. He emphasizes that being right is overrated and that it's more important to focus on being effective in order to achieve success. Phil discusses the role of intent and genuine understanding in building strong customer relationships, as well as the value of quick and concise follow-ups. He also highlights the importance of embracing authenticity and avoiding blame in order to foster trust and ownership within a team.

KEY TAKEAWAYS

• Being effective is more important than being right as a sales leader.
• Genuine intent and understanding are key to building strong customer relationships.
• Quick and concise follow-ups are crucial for maintaining momentum and trust.
• Embracing authenticity and avoiding blame fosters trust and ownership within a team.

QUOTES

• "Being right is overrated. People will remember how you made them feel, not whether you were smart." - Phil Castillo
• "Divorce yourself from the outcome and focus on understanding and learning in every interaction." - Phil Castillo

Find out more about Phil Castillo through the links below:

• Greg Casale: https://www.linkedin.com/in/phcastillo/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl interviews Greg Casale and Ryan Reisert about the importance of live conversations in sales. They discuss the metrics of conversations versus dials, the effectiveness of cold calling, and the impact of local dialers. They also emphasize the need for personalized and targeted outreach and the importance of training and skill development for successful outbound calling. Ryan shares a study from Outreach, a billion-dollar valuation company, which suggests that after 250 deliveries, a 12% top-line response can be expected when using email and LinkedIn, compared to a 20-40% connect rate when solely using cold calling. Greg emphasizes the importance of setting realistic expectations and understanding the specific connect rates for your industry and target audience. They also discuss the qualities and training needed for successful outbound calling, including the ability to stick with the process and build muscle memory. Greg highlights that competitiveness is not the only factor for success, and introverts can excel in outbound calling due to their analytical and listening skills. They also touch on the effectiveness of phone-ready leads in increasing connect rates, with Ryan explaining that their process involves identifying signals that indicate a higher likelihood of reaching prospects.

KEY TAKEAWAYS

• Live conversations are essential for sales success as they allow for meaningful interactions with prospects.
• The connect rate for cold calling is typically between 2% and 12%, depending on the industry and target audience.
• Local dialers can be effective in some cases, but the advantage has diminished over time as people have become more accustomed to receiving sales calls on their mobile phones.
• It is important to set realistic expectations for outbound calling and understand the specific connect rates for your industry and target audience.
• The qualities needed for successful outbound calling include the ability to stick with the process and build muscle memory.
• Introverts can excel in outbound calling due to their analytical and listening skills.
• Phone-ready leads can significantly increase connect rates by identifying signals that indicate a higher likelihood of reaching prospects.

QUOTES

• "Nothing converts better than a live conversation." - Ryan Reisert
• "You want to build enough of a statistical database to know what the connect rate is for your persona in a company of the size you're trying to reach." - Greg Casale

Find out more about Greg and Ryan through the links below:

• Greg Casale: https://www.linkedin.com/in/gregcasale/
• Ryan Reisert: https://www.linkedin.com/in/salesdevelopmentrepresentative/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

In this episode of Tech Sales Insights, Randy Seidl interviews Jill Harris, the VP of Sales at GoTo, to discuss how Jill leads her sales team with a growth mindset, which means embracing challenges, learning from failures, and constantly improving their skills. They also talk about how they use customer centric selling as their sales methodology, which focuses on understanding the customer’s role, problem, and solution. Jill reveals how they use GoTo as a tool to analyze their calls, get feedback, and improve their performance. She also mentions some of the latest features of gong that they love. In addition, they share some tips and insights on selling to different markets, such as American CTOs versus European CTOs, and how to find the ideal customer profile for their products. They also discuss how they generate leads through marketing campaigns, outbound calls, and partner referrals. Jill also shares some creative ways to get meetings at conferences without having a booth. This episode is full of valuable information and advice for anyone who wants to learn more about sales success in the remote work era.

KEY TAKEAWAYS

• GoTo: Remote and secure work solutions.
• Jill's career journey as a Sales rep to VP at GoTo.
• Growth mindset: Vital for sales success; coach reps accordingly.
• Customer-centric selling: Understand customer problems and solutions.
• Gong tool: Analyze calls, receive feedback, improve performance.
• Selling across borders: Build trust, rapport, solve business problems.
• Account scoring: Prioritize valuable opportunities.
• Lead generation: Marketing, outbound calls, partner referrals.
• Creative conference meetings: Without a booth.

QUOTES

• “This is our profession, and you need to get better each and every day. If you don’t keep working on your skills and constantly tweaking, you’re going to become stale.”
• “A lot of assumptions are made in sales where you think you understand the problem, but you really need to validate that with the customer and make sure that you understood it correctly.”
• “Time is money. It really is. And so you need to do it quickly. And especially for leadership, where you’re trying to quickly dive in and read the high level notes.”
• “80 percent of your revenues come from like 20 percent of your accounts and you need to find out which ones those are.”
• “At these events, people want to talk to people. And so it is only an elevator pitch, getting curious, just striking up conversation.”

Find out more about Jill Harris in the link below:

• LinkedIn: https://www.linkedin.com/in/jill-harris-549b052/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/

Evan Leong is the founder and CEO of Product Signals, a company that provides product feedback solutions for modern teams. He has a background in product management and has worked in various roles in the tech industry. Evan is passionate about solving the problem of effectively managing and utilizing product feedback in B2B SaaS companies.

In this episode of Tech Sales Insights, Evan Leong joins Randy Seidl to discuss best practices for sales to help with product feedback. Evan shares his journey from working at Nissan to starting his own tech company and the inspiration behind Product Signals. He highlights the importance of bridging the gap between product and sales teams and the challenges faced in achieving this. Evan also provides insights into his sales process and the ideal customer profile for Product Signals.

KEY TAKEAWAYS

• Effective communication and collaboration between product and sales teams is crucial for making informed product decisions.
• Closing the feedback loop and keeping sales teams updated on product developments helps build trust and alignment.
• The ideal customer profile for Product Signals is growth-stage B2B SaaS companies with 100-200 employees.
• The future of the sales tech stack will involve platforms that integrate and communicate across different departments, such as product and customer success.

QUOTES

• "Getting the feedback is one thing, but having a holistic view of what the sales team is up against is a huge indicator of the market." - Evan Leong
• "If you can stick around to give yourself the opportunity to get there, you'll set yourself up for opportunities." - Evan Leong

Find out more about Evan in the link below:

• LinkedIn: https://www.linkedin.com/in/evanmayo89/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Sandler: https://www.sandler.com/