theworldofmarketingpodcast

Explore "theworldofmarketingpodcast" with insightful episodes like "Tom Learns How To Predict the Perfect Price on Amazon With Profasee’s Truly Brilliant CEO Chad Rubin", "Toby Crandall’s Career Journey and Helping Tom Foster Jr. Build FWM and DSS", "Meet Our Own Susie Bacus, Our Tough Lady That Runs the Marketing Services Department at FWM", "Incredible Business Mind and Man, the Impressive William Harris — Marketing Agency Expert" and "Building a Small Business With Less Stress and More Success" from podcasts like ""World of Marketing", "World of Marketing", "World of Marketing", "World of Marketing" and "World of Marketing"" and more!

Episodes (6)

Tom Learns How To Predict the Perfect Price on Amazon With Profasee’s Truly Brilliant CEO Chad Rubin

Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands reclaim their profitability on the global market.

In this episode…

The future of your business lies in adaptability that advances prosperity. How can you guarantee brand stability against something so unpredictable?

The kind of adaptability that entrepreneurs need to pay close attention to in the coming years is the dynamic representation of our societal and market needs. Incorporating the right tools into your personal and professional routine ensures you stay one step ahead of the competition. The rapid technological innovation and introduction of AI tools are just the beginning of the modernization of our digital world, and it’s time for businesses to take their first step into the future.

In this episode of the World of Marketing Podcast, Tom Foster Jr. is joined by Chad Rubin, Founder and CEO of Profasee. They discuss the different ways Profasee helps brands thrive, how to introduce the concept of AI to your clients, and what benefits AI tools hold for legal and medical businesses. Chad shares valuable experiences that promoted his career growth and how he integrates AI into his life to stay efficient and productive.

enMarch 31, 2023

theworldofmarketingpodcast

tomfosterjr

Toby Crandall’s Career Journey and Helping Tom Foster Jr. Build FWM and DSS

Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions.

In this episode…

As the web has become a more sophisticated place, there has been a rise in malicious cyber attacks. How can you ensure that your business and clients’ data are protected?

For a business to operate successfully, it needs to be insured against possible disasters. One such insurance comes in the form of cybersecurity software that helps businesses thrive in the hostile environment of the internet. The importance of establishing security protocols for your company lies in the assurance of client data protection and the significantly reduced risk of operational integrity breaches. This extra layer of protection is what allows entrepreneurs and companies to focus on what is most important for their business.

In this episode of the World of Marketing Podcast, Tom Foster Jr. is joined by Toby Crandall, CTO at Foster Web Marketing. They discuss some of FWM’s early challenges, why internet and data security are essential elements for business success, and understanding email reputation. Toby shares how to get the most out of security software services and the exciting possibilities in the tech and IT industries.

World of Marketing

enMarch 17, 2023

tobycrandall

fosterwebmarketing

theworldofmarketingpodcast

tomfosterjr

Meet Our Own Susie Bacus, Our Tough Lady That Runs the Marketing Services Department at FWM

Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B.S. in Communications and Public Service.

In this episode…

As concern rises over the latest AI, entrepreneurs and business owners are at odds over the lasting impact of such tools. Will AI completely change the future of business?

The truth is that companies have already started leveraging the convenience of AI tools in one way or another. It helps them stay competitive by improving efficiency and creativity in the workplace. Even with the doubts surrounding the use of AI-generated content, it’s important to understand the potential benefits it poses to the growth and success of businesses.

In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Susie Bacus, Director of Marketing Services at Foster Web Marketing. They discuss the best practices to stay competitive in a dynamic industry, what the rising popularity of different AI tools means for the future of marketing, how to leverage AI to enhance creativity, and the most beneficial software to help keep your work organized.

World of Marketing

enMarch 03, 2023

susiebacus

fosterwebmarketing

theworldofmarketingpodcast

tomfosterjr

Incredible Business Mind and Man, the Impressive William Harris — Marketing Agency Expert

William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue.

In this episode…

Stop setting meaningless target goals that only hurt your business. The modern way to successful and profitable growth is optimized efficiency. But how do you achieve that?

The decline in net profit is often the result of internal miscommunication between departments. That’s why optimizing your business’ efficiency is the key that will revitalize your growth opportunities. Combining that with the understanding of different metrics for your company’s departments opens the door to truly maximizing profit. This formula allows businesses to focus on the most important elements crucial to success.

In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by William Harris, Founder and CEO of Elumynt. They discuss advertising optimization techniques, understanding how marketing metrics can impact your business profit, celebrating your success along the way, and the software tools for an organized workplace. William also shares his most significant business mentors and some of the crucial mistakes that taught him the most.

enFebruary 24, 2023

theworldofmarketingpodcast

tomfosterjr

Building a Small Business With Less Stress and More Success

Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ years of expertise in the marketing and sales industries.

In this episode…

Are you struggling to make time for your family and friends? Does your practice underperform, but you are unsure why? What if there’s a way to change all that?

Lawyers often know very little about running a successful business and they stress when their practice is not performing well. The good news is that it’s possible to build a thriving law firm and take some well-deserved time off without jeopardizing your profitability. Richard James has proven ways to help lawyers build strong businesses and grow their firms.

In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes Richard James, Founder of Your Practice Mastered, LLC. They talk about key factors of starting a business without any experience, formulas for growth and profitability, how to define and track your business goals, overcoming the challenges of underperforming practices, and ways to live a more stress-free life.

enDecember 23, 2022

theworldofmarketingpodcast

tomfosterjr

An Epic of Long-Term Success

Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989.

In this episode…

When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies.

Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them.

In this episode of The World of Marketing Podcast, Tom Foster Jr. is joined by Jason Abraham, personal injury lawyer, Owner, and Vice President of Hupy and Abraham, S.C. They talk about the evolution of marketing strategies, how utilizing marketing channels can present different opportunities, realistic approaches for long-term success, and how to be creative in a marketing team environment.

enNovember 18, 2022

theworldofmarketingpodcast

tomfosterjr