Ep20: PR Masterclass with Liz Mckenzie from Canva
What you will learn in this episode
- How to know when your business needs PR
- How to create your brand’s story
- Lessons from working with Melanie Perkins
- How mentors can help your business
- The Art of Receiving Negative Feedback (without feeling dead inside)
- How to influence your customers to take action
- Word of mouth marketing
- The 2 things that every PR campaign should have
- How to connect with journalists
- How to create your 3 key messages for your business
Resources mentioned in this episode
How I Built this podcast episode with Melanie Perkins [must listen]
Find relevant reporters on Twitter
Book Recommendation
The Subtle Art of Not Giving a F*ck by Mark Manson
What business would you build on Mars?
Reverse Tourism. Get the Martians to go and visit earth!
Get in touch with Liz
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
