typo3

Kärcher ist Weltmarktführer für Hochdruckreiniger und "kärchern" wird beinahe synonym dazu verwendet. Im #SEODRIVEN Podcast spreche ich mit Bastian Gauwitz, dem Search Specialist Website & Amazon des deutschen Familienunternehmens. Im Interview gehen wir dabei auch auf seine Zeit vor Kärcher ein, als er für das SEO bei Breuninger zuständig war. Bastian erklärt, wie SEO dort funktioniert hat und welche Erfolgsfaktoren es gab. Außerdem vergleicht er die Suchmaschinenoptimierung für einen Fashion Shop und einen Hersteller wie Kärcher. Er spricht darüber, warum Kärcher einen eigenen Onlineshop hat und wie er die Suchintention der Kunden bedient. Im Gespräch gehen wir auch darauf ein, wie SEO im Konzern organisiert ist und wie die strategische Steuerung funktioniert. Zudem erklärt Bastian, ob Kärcher Linkaufbau braucht und ob AI für das Content Marketing zum Einsatz kommt. Zum Schluss reden wir dann noch über internationales SEO mit hreflang und Bastian spricht darüber, wie wichtig Amazon als Kanal für den Online-Erfolg von Kärcher ist.

🔍 Jetzt Website für den gratis SEO Check einreichen (Werbung):
https://digitaleffects.de/seocheck/

Bastian Gauwitz ist seit 2021 Search Specialist Website & Amazon bei Kärcher. Davor war er fast 6 Jahre für das Online Marketing bei Breuninger verantwortlich. Bastians Schwerpunkt ist technisches SEO mit Fokus auf Site-Architekturen, ganzheitliche Inhalte und semantisches Markup.

Christian B. Schmidt optimiert seit 1998 Websites. In seinen Interviews  befragt der Gründer der SEO Agentur Digitaleffects andere Unternehmer und Experten zu Trends und Herausforderungen im Online Marketing.

00:00:00 Intro & Vorstellung
00:01:29 Karrierestart auf Linkkauf-Marktplatz?
00:02:16 SEO bei Breuninger
00:03:37 SEO Erfolgsfaktoren bei Breuninger
00:05:42 SEO Unterschiede: Breuninger vs. Kärcher
00:09:24 Kärcher Onlineshop
00:11:32 Wie bedient Kärcher die Suchintention?
00:13:03 SEO Organisation bei Kärcher
00:15:19 Top Level Domain vs. Unterverzeichnis
00:20:03 Strategische SEO Steuerung bei Kärcher
00:22:42 Bottom-Up SEO bei Kärcher?
00:24:54 Internationale Wissensvermittlung
00:26:28 Braucht ein Weltmarktführer Digital PR?
00:28:54 AI für Content Marketing?
00:31:22 Wie werden neue Produkte veröffentlicht?
00:34:49 Internationales SEO mit hreflang und Typo3?
00:37:56 Amazon als wichtiger Kanal?
00:40:32 Fazit & Schlusswort

Alle Folgen findest Du unter:
https://digitaleffects.de/seodriven/
Vollständiges Impressum:
https://digitaleffects.de/impressum/
Datenschutzerklärung:
https://digitaleffects.de/datenschutz/

In this episode, we speak with TYPO3 Team Lead Thomas “Spoony” Löffler, a developer and contributor to TYPO3 since 2005. Thomas loves attending TYPO3 events and he also runs his own one-person TYPO3 agency, Spooner Web. We speak about his extensive experience with TYPO3, his love for TYPO3 events, and the support he’s received and given to the TYPO3 community.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

In this episode, I speak with Mathias Bolt Lesniak, a TYPO3 Board Member and valued TYPO3 Guidebook contributor who works at toujou. In this episode we speak about Mathias’s favorite TYPO3 features, TYPO3 as a force for democratization in the world, and the give-and-take of open source contribution that characterizes the TYPO3 community.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Writing a TYPO3 Guidebook as a Collective Effort

With upwards of 600 features, writing about a fully featured, open source CMS like TYPO3 can be a challenge. In this episode, Felicity Brand, Heather McNamee, and Jeffrey A. McGuire talk about how they co-authored a TYPO3 guidebook in concert with the TYPO3 community.

The need for this guidebook

As Jeffrey A. McGuire tells it, TYPO3 wanted a book for a diverse audience, ranging from developers, newbies, project analysts, students, educators, integrators, and digital agencies. He explains that while getting the commission to write the book, “They told us there hasn’t been a book for beginners for a while, and we’ve got this idea that our system is ready to get back out into the world.”

Every huge task is made up of smaller steps

A book is an enormous project, and it can be hard to know where to start. But as Felicity Brand says, “Writing a book is just like any other writing task. We put a lot of effort into planning at the start. You create a guide, a framework, and then you start putting these building blocks in place.” Heather McNamee says at Open Strategy Partners, they try to approach every task, even big ones like this guidebook, “the same way you eat an elephant, one bite at a time.”

The strength of the TYPO3 community contributed to their success

All three guests today acknowledge how much the strength of the TYPO3 community helped them in the creation of this guidebook. 

• Large, well-established, active, and diverse. Heather says, “We really couldn’t have done it without the subject-matter-experts, the incredible documentation team, and the people who blog about TYPO3.”
• Welcoming to newcomers. As Heather puts it, “The TYPO3 community is ready to scale,” and they actively reach out to help onboard beginners and stakeholders.
• Leadership is accessible and approachable. Despite being new to the TYPO3 community, Felicity was able to speak with leadership directly to research this guidebook.
•  The community gives back. The TYPO3 community actively supports and contributes to other important projects that many of us rely on like PHP Unit, Symfony, and Composer. 

What’s next for TYPO3 in 2021

TYPO3 CMS has more big plans to start 2021 off right. Says Felicity, “For version 11 the big push is accessibility, usability, and improved developer experience with making sure upgrades are really smooth and easy.”

Deploy TYPO3 on Platform.sh today or buy the TYPO3 Guidebook on Amazon today.

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Today we speak with Annett Jähnichen, a Germany-based TYPO3 integrator and developer who works at webit!. She is also a powerful force behind the TYPO3 Structured Content Initiative. We talk about her favorite features and aspects of TYPO3, how and why to join TYPO3 Initiatives, and the helpfulness of the TYPO3 community.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 In today’s episode, we rejoin my epic conversation with TYPO3 Chief Product Officer, Volker Graubaum, for part three of three. We talk about TYPO3 as a community product, communication as part of product development, and breaking down TYPO3’s theme-based roadmap.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Today’s episode of Application, the TYPO3 Community Podcast, features Volker Graubaum, the Chief Product Officer of TYPO3. We dig into the idea of community software and a community product, and his vision for serving the TYPO3 community.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Today we speak with Sybille Peters, a Germany-based developer who’s responsible for the web presence at the University of Oldenburg. She is also very active on the TYPO3 Community Documentation Team. We talk about the joys of open source contribution and collaboration in the TYPO3 community, and her favorite features TYPO3 has to offer.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Benni Mack has been working with TYPO3 since 2007, and he’s currently the TYPO3 Core Development Lead. He also co-founded b13, based in Stuttgart, Germany, which builds web-based solutions for customers around the world using open source technologies like TYPO3.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Use Platform.sh’s extensibility to your advantage

Platform.sh is a highly extensible platform for managing your development workflow. As Larry Garfield, Director of Developer Experience, says, “We try to make Platform.sh an extensible system because we want to enable others to come up with better ideas than we have.”

As a part of that, many Platform.sh customers have built their own custom tooling on top of Platform.sh. Serhey Dolgushev, lead developer at Contextual Code, says they decided to move all their projects to Platform.sh. But he found out doing it manually was, as he terms it, “a nightmare”, so he wrote a script to help. In fact, we found Serhey’s migration script so useful, we put it in our official documentation and encourage all our customers to use it.

Matthias Bolt Lesniak, a TYPO3 consultant with Pixelant, used Platform.sh’s extensibility to build a Log Analyzer tool for PHP projects. This tool, he says, helped Pixelant gain valuable visibility into exactly how they were using resources, by mapping memory usage, flagging issues with project health, and overall, “it’s helped us to see what is really necessary for a good end user experience on the website.”

What’s new and exciting for Platform.sh

In this episode we also speak to María de Antón, Product Manager at Platform.sh, who reveals a new and major feature, Activity Scripts. Activity Scripts are custom pieces of JavaScript code that are added to your Platform.sh project via a single API call or CLI command. They allow your projects to do things like:

• Interact with third-party services 
• Automate complex tasks when an activity is triggered or has completed
• Set up custom notifications, alerts, or reminders
• Be compliant across your fleet of sites by ensuring that all your projects are using the latest supported services and runtimes

Platform.sh’s future plans

When Maria asks which feature request they would want brought to life, Matthias says, “a reverse proxy cache would be so cool.” Serhey wants to be able to precisely specify the amount of resources per service, in addition to the predefined sizes like small, medium, large, that Platform.sh already offers. 

Check out the Activity Script documentation to find out how Platform.sh’s new feature can help you.

Platform.sh
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Get started with a free trial.
Have a question? Get in touch!

Platform.sh on social media
Twitter @platformsh
Twitter (France): @platformsh_fr
LinkedIn: Platform.sh
LinkedIn (France): Platform.sh
Facebook: Platform.sh

Watch, listen, and subscribe to the Platform.sh Deploy Friday podcast:
YouTube
Apple Podcasts
Buzzsprout

Platform.sh is a robust, reliable hosting platform that gives development teams the tools to build and scale applications efficiently. Whether you run one or one thousand websites, you can focus on creating features and functionality with your favorite tech stack and leave managing infrastructure and processes to us.

Meet Patrick Gaumond, Technical Lead of Québec.ca, the government website of the French-speaking Canadian province and the entire population’s official source for Covid-19-related information. During the pandemic, the site’s been handling a million or more hits a day with no downtime at all. Patrick has been proudly flying the TYPO3 flag since 2003, and today we talk about why he's chosen to stay with it all this time.

Read the full post and transcript, and catch up on all our episodes on typo3.org.

Listen, like, subscribe:

• iTunes
• Spotify
• Google Podcasts
• RSS feed

Connect:

• @TYPO3 on Twitter
• Meet the TYPO3 Project.

Thank you:

• The TYPO3 Association for sponsoring this podcast
• b13 and Stefanie Kreuzer for our logo
• Patrick Gaumond for our wonderful theme music

License

Application, the TYPO3 Community Podcast by the TYPO3 Association, Open Strategy Partners, and Jeffrey A. McGuire is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

TYPO3: From underdog to international CMS

TYPO3 is a free, open source CMS that’s been around for 23 years. Universities, airlines, banks, and cruise ships around the world use it and love it for its reliability, structure, and stability. Robert Douglass compares TYPO3’s success to a “David and Goliath story, where the scrappy open source project came along and overthrew proprietary software.”

TYPO3’s unique multisite and multilingual capabilities

TYPO3’s strong multisite and multilingual capabilities make it a popular choice for international companies who manage multiple brands. TYPO3 can support thousands of sites, users, and pages within a single install, all stored in one database. 

Luisa Faßbender, TYPO3 Marketing Team Lead, says, “These companies are all around the world, and they don’t want to have 20 different websites and backgrounds. TYPO3 enables us to create really easy, fast, and good-performing websites effortlessly.”

The 10.4.1 LTS release benefits developers, marketers, and users

TYPO3 already has features that help make developers’ and marketers’ jobs easier: like an easily navigable page-tree structure, easy extensibility, and a steady release cycle. The 10.4.1 release provides even more new and exciting features to explore.

For marketers and editors

• realURL included
• Update slugs more easily
• Redirect management

For developers

• Core-wide dependency injection
• Get rid of APIs with Doctrine Dbal

For users

• Integrated dashboard

TYPO3 has challenges, but it’s built for the long run

TYPO3 meets the needs of specific audiences very well, and it won’t be the right CMS for everyone. You’ll need technical knowledge to use it—like PHP and relevant web technologies. But as Benni Mack, the CTO of b13 GmbH, says, “If you build something with TYPO3, it may take you a bit of effort, but you can run it for a long time. TYPO3 is not there for building a website and throwing it down 8 weeks later. TYPO3 sites are here to stay.”

TYPO3’s new release is more of the same -- and that’s a good thing

Over time, TYPO3 has built itself a dedicated community with its reliability, stability, and great multisite and multilingual support. The 10.4.1 LTS release keeps up TYPO3’s standards while improving the daily lives of your developers, marketers, and users.

Try TYPO3 on Platform.sh today.

Platform.sh
Learn more about us.
Get started with a free trial.
Have a question? Get in touch!

Platform.sh on social media
Twitter: @platformsh
Twitter (France): @platformsh_fr
LinkedIn: Platform.sh
LinkedIn (France): Platform.sh
Facebook: Platform.sh

Watch, listen, and subscribe to the Platform.sh Deploy Friday podcast:
YouTube
Apple Podcasts
Buzzsprout

Platform.sh is a robust, reliable hosting platform that gives development teams the tools to build and scale applications efficiently. Whether you run one or one thousand websites, you can focus on creating features and functionality with your favorite tech stack and leave managing infrastructure and processes to us.