value communication

The name of the game is supply and demand. Instagram currently has too much supply for the demand. LinkedIn, YouTube Shorts, and TikTok are the best options right now for reaching new audiences. Today on the podcast, I'm sharing the recent Hang Out Hawk event where Hang Out Hawk access token holders came and asked me their business questions. We discussed everything from collectibles and the future of web technologies to social media trends and branding. I hope you guys enjoy this one!

"Just because you are insecure about your pricing and about your value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the importance of selling expensive items and how it relates to people's desire for buying and owning expensive things. He also provides a price objection technique using a relatable comparison to help potential customers understand the value of their purchase.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - People spend more on enjoyable things

(1:35) - Brain chemistry affects expensive item enjoyment

(2:56) - Price objection example: Mrs. Johnson's items

(5:40) - Insecurities should not prevent valuable experiences

(6:47) - Cost per-wear breakdown for better comparison

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"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:32) - Challenge belief that broke people can't afford services.

(2:56) - Poor people's lack of money management benefits sales.

(3:32) - Everyone deserves equal chance to buy services.

(5:15) - Avoid self-sabotaging sales by giving equal opportunity.

(6:41) - Believe in leading broke individuals to abundance through program.

(7:32) - Be an equal opportunity salesman and genuinely help everyone.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition