Podcast Summary
Selling to 'broke' customers in the gym industry: Shift mindset, focus on value & flexible payment plans to sell to 'broke' customers in gym industry
Selling to individuals who identify as broke in the gym industry can be a challenge, but it's not an insurmountable one. The key is to shift your mindset and approach the situation with a solution-focused attitude. This means recognizing that the "broke mindset" is not exclusive to the potential customer but can also affect the seller. Instead of relying on an abundance mindset, which may not be immediately practical or tactical, focus on providing value and creating a payment plan that fits the customer's budget. The example given in the podcast was of a gym owner who initially believed that everyone in their market was broke and couldn't afford their services. However, by changing their approach to a done-for-you model and implementing effective sales strategies, they were able to generate over $95,000 in sales from new sign-ups in just five weeks. This success demonstrates that it's possible to sell to individuals who identify as broke, but it requires a mindset shift and a willingness to provide flexible payment options. Overall, the takeaway is that selling to individuals who identify as broke requires a strategic and solution-focused approach. By recognizing that the "broke mindset" is not exclusive to the customer and focusing on providing value and flexible payment options, sellers can successfully convert potential customers and grow their business.
Believing in the value of your product and its impact on people's lives: Having genuine conviction in your product and communicating its value authentically can lead to successful sales and significant transformations for individuals from diverse socio-economic backgrounds.
Having genuine conviction in your product and believing in its ability to positively impact people's lives is crucial for successful sales. It's essential to be confident in your product's value and communicate it authentically to potential customers. Furthermore, selling to individuals from various socio-economic backgrounds can lead to significant transformations. By offering your services to those who may be struggling financially, you have the opportunity to help them gain control over one aspect of their lives, leading to improvements in many areas. This belief can lead to remarkable stories of success, such as unemployed individuals securing better jobs due to newfound confidence.
Assuming potential customers can't afford your product is a missed opportunity: Don't make assumptions about customers based on appearances. Everyone deserves respect and the chance to benefit from your services.
Everyone deserves the opportunity to benefit from your services, regardless of their financial situation. This belief can help you overcome the fear of rejection and expand your customer base. A story about a door-to-door smoke alarm salesman illustrates this concept. Despite the apparent poverty of the potential customers, the salesman assumed they couldn't afford his product and left without making a sale. However, the husband was offended by this assumption and chased the salesman down, expressing his hurt feelings and sense of being undervalued. This incident highlights the importance of treating each individual as unique and deserving, rather than making assumptions based on appearances. Additionally, word-of-mouth marketing is crucial for growth, so always be grateful for those who introduce you to new opportunities and pay it forward by sharing your resources with others.
Believe in equal opportunity for all customers: Adopt an equal opportunity mindset in sales to sincerely pitch and increase chances of making a sale, regardless of customers' financial situation or worthiness.
Every potential customer deserves an equal opportunity to buy your products or services with enthusiasm and belief from your end. This is important to remember, even if you may have preconceived notions about their financial situation or worthiness. The way we approach sales can sometimes self-sabotage our efforts, as demonstrated by the example of a door-to-door salesman who missed an opportunity due to a tragic event. Instead, we should believe in our product's value and the product's ability to make a positive impact on people's lives. By adopting an equal opportunity mindset, we can effectively pitch to everyone and increase our chances of making a sale. Remember, it's not about judging the customer but about delivering a sincere and enthusiastic pitch that gives them the opportunity to say yes and potentially change their lives.
Selling to all customers, not just the wealthy: Adopt an equal opportunity sales mindset, focus on helping customers transform their lives, genuinely believe in the product's value, and effectively communicate benefits to increase sales.
Successful salespeople understand the importance of selling to all potential customers, regardless of their financial situation. The speaker argues that those who struggle financially may actually be easier targets for sales due to their lack of financial discipline. He encourages salespeople to see every customer as an opportunity to help them transform their lives through the product or service being offered. By adopting an equal opportunity sales mindset, salespeople can potentially reach a larger customer base and make a positive impact on more lives. Additionally, the speaker emphasizes the importance of genuinely wanting to help each customer and believing in the transformative power of the product or service. By focusing on the potential benefits for the customer, salespeople can effectively communicate the value of their offering and increase their chances of making a sale.
Underestimating potential customers based on appearance can harm sales: Salespeople should provide equal opportunities to all potential customers, regardless of appearance or perceived financial status, to increase chances of successful sales.
It's a common misconception that people who are struggling financially lack the discipline to manage their money. Instead, they may be more likely to make a purchase due to their financial situation. Therefore, during sales consultations, it's important to provide an equal opportunity to all potential customers, regardless of their appearance or perceived financial status. This mindset can even give salespeople an advantage in the conversation. The speaker encourages salespeople to remember this perspective and consider it during their interactions with clients. If you're interested in learning more about how to grow a gym business, you can check out Gym Launch Secrets' case study at gymlaunchsecrets.com/forward/quiz. The first consultation is free, and there's no need to bring credit cards. Just call to discuss if their system would be a good fit for your business. Remember, everyone deserves a fair chance to buy a product or service, and this mindset can lead to successful sales.
