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Matt Snyder is the Vice President of Online Retail at Vari, a company that provides office furniture and offers space-as-a-service workspaces. As a revenue generator, he has over 15 years of experience growing DTC, B2C, and B2B companies within the eCommerce space and Amazon’s marketplace. Matt focuses on building long-term growth by developing alternative sales channels and product lines that complement overarching omnichannel strategies. Before Vari, he was the President, Co-founder, and a board member at Lovepacs and the eCommerce Account Manager at Woot.

In this episode…

Studies show that 66% of all customers begin their product searches on Amazon, making it a growth opportunity for brands. Yet, selling on Amazon involves risks, including unauthorized sellers and keyword and product cannibalization. So, how can you develop a strategy to protect your brand?

According to Matt Snyder, there are costs to selling both on and off Amazon, so connecting with the customer to generate brand awareness and mitigate competition is paramount. Amazon offers tools such as DSP for brands to develop content and purchase ads to reach target audiences, analyze key metrics, and drive conversions. To protect against cannibalization, you can offer exclusive products on Amazon with a broader catalog on your website.

In this episode of The Digital Deep Dive, Aaron Conant welcomes Matt Snyder, Vice President of Online Retail at Vari, to talk about the costs and benefits of selling on Amazon. Matt describes how to build brand awareness and limit unauthorized sellers and cannibalization, the Amazon advertising tools and strategies brands should leverage, and the importance of developing partnerships to optimize brand awareness.

As a founder and the CEO of Vari, Jason McCann’s mission is to help companies create environments that elevate people.

A lifelong entrepreneur, Jason has more than 30 years of experience building and running successful companies. He learned the importance of putting the customer first early-on while working in his mother’s hair salon as a child.  

Jason co-founded VariDesk in 2013, and the brand quickly became synonymous with sit-stand desks. Under his leadership, the company grew at an incredible pace and expanded its product and service offerings significantly, calling for it’s new, more inclusive name – Vari. 

Today, the company has grown into a workspace innovation company that provides everything high-growth businesses need to unlock the potential of their workforce – from a full suite of office furniture to the workspaces themselves, offering space-as-a-service with VariSpace. A multi-tenant campus ideation lab designed to elevate the way businesses approach office, VariSpace offers first-class amenities, fully furnished offices, and flexible lease terms to enterprise-level clients. 

Jason accepted the award for 2016’s fastest growing company in the Dallas area at the annual SMU Cox Dallas 100™ Awards Ceremony, and in 2017 he was honored with EY’s Entrepreneur of the Year award alongside his co-founder and longtime business partner. In 2021, D CEO Magazine named Jason CEO of the Year.

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This show is produced by: UN/COM Media Inc.

Discussion

1. Rebranding from VariDesk to Vari in early 2020
2. Vari Headquarters transformation to prepare for the return to the office
3. What can companies do today to start planning for the return to the office?
4. VariSpace offices spaces.
5. The seamless offices of the future.

Links