video marketing strategy

In this weeks episode Jim hosts the owner of Contractor Dynamics and marketing master Joseph Hughes. Joseph talks about the importance of building your brand through great storytelling and offers insight on how to use storytelling frameworks to capture your audience's (AKA clients) attention and keep it long enough to keep your business top of mind, tip of tongue, and at your clients fingertips.    

Here is a copy of the framework Joseph so kindly provided in the episode:https://drive.google.com/file/d/1t-hzsWmvUzc1v_hhXZwZFQo8jSR4Ep8V/view?usp=sharing

Check out MOMNT: https://pages.momnt.com/contractorcoachpro
Get a Free Assessment of your business here: https://bit.ly/CTR-podcast

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The host of Contractor Radio, Jim Johnson, is also a best selling author! Get his book here so you can get control, grow and achieve freedom: Click Here for Contractor's Blueprint

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https://www.bebetterindustries.com - Book Brandon to help your leadership team become more influential and achieve self-mastery

Do you ever feel like your brand gets lost in the noise?

What if there was ONE strategy that helped you to cut through the noise and stand out, loud and clear, to your ideal client and audience?

This conversation with Carlton Brunton will change everything you thought you knew about online marketing!

In this episode of The Be Better Broadcast, we will dive into

🎥 How VIDEO marketing will catapult your brand to widespread recognition,
🎥 The secrets of creating compelling content that hooks your viewers, &
🎥 The art of leveraging social media algorithms for maximum reach!

This isn't just theory: we will cover real-life case studies and actionable tips to ensure you have all you need to expand your brand to the stratosphere.

Whether you're an

👉🏻 Entrepreneur, a
👉🏻 Business owner, or
👉🏻 An individual looking to elevate your brand presence,

This conversation promises to equip you with powerful tools for immense growth.

You can follow Brandon at:
Website: https://www.bebetterindustries.com
LinkedIn: https://www.linkedin.com/in/brandonseastman/
Facebook: https://www.facebook.com/brandon.s.eastman/
Instagram: https://www.instagram.com/brandoneastman_/
Tiktok: https://www.tiktok.com/@brandon.eastman

You can follow Carlton at:
LinkedIn: https://www.linkedin.com/in/carlton-brunton/
Website: https://www.bruntonmedia.com/

Grab your copy of Be Extraordinary: Your Guide To Self-Mastery AND the Audiobook for FREE at https://bebetterindustries.com/book. 

Want to create better high-quality videos? Here are three tips that will take your video production up a notch.

In a recent Snapchat study, Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (52%) of both Gen Zers and millennials say this increased viewing is here to stay.

On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series and discuss how video is no longer optional in your marketing or recruitment strategy as it is the primary channel and format through which Gen-Z consumes information.

Get tips, tricks, and loads of ideas on how to better utilize video in your school’s brand, marketing, and admissions campaigns. Some ideas include:

• 1:1 Video admissions nurturing via Goodkind
• Asynchronous Q&A’s (“How to Interpret Financial Aid,” “How to Navigate the Application, etc.) via Loom
• Hire a couple of student workers to storyboard 20-30 Instagram/Snapchat stories that you can use over the fall recruitment cycle
• Develop video-only comm flows to A/B test against email comm flows

Learn more about this episode and about our sponsors in our show notes.

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

Coming up with a great idea for a video can be daunting. How can you make sure it’s good? How do you know it’s going to work? The development of a strong strategy and creative concept can help allay some of those fears and make you more confident in your video marketing game plan. But what about after you’ve gotten over the hump of those initial challenges and fears yourself, and it’s time to sell your boss? What’s the best approach to ensure stakeholder alignment?

You may have the most openminded, creative, and trusting boss out there. This video pitch is going to be smoothing sailing for you. Fantastic. Go get ‘em!

But what if you don’t? What if your boss needs to be convinced that this video is worth the dollars? That the video doesn't need to explain every product or service? That it’s going to help achieve the marketing, sales, and organizational goals for the company? That’s ok, too.

In working with C-suite, marketing, and sales leaders across many industries, we’ve gathered a few tips and tricks to help make this conversation with your boss a good one. A conversation that is productive and results in an approval to move forward with the smart, effective video idea you’ve come up with.

Below are a few ideas to include as you pull together your pitch approach and game plan:

• Work with your key stakeholders and agency when developing a strategy and creative. Ask lots of questions. Jump in when you need to. This is your video.
• Be prepared with the answers to the questions you think your boss might ask throughout the process. And make sure you understand what you're presenting before you present it. Give yourself time to prepare.
• When pitching to your boss, develop a game plan that takes into account the type of person and leader they are. Are they looking for risky and bold? Are they more risk averse? How do they best absorb information? When can they provide you with their undivided attention? Use the answers to these questions to help deliver a successful presentation and discussion.
• Use case studies and examples to help defend bold ideas and new creative. Psychologically, we all want to hear about a time where taking a similar risk paid off. Have at least one of these in your back pocket.
• Don't be afraid of "no." If you've thought through your idea and are prepared to answer questions, all your boss can say is "I'd like to see some other options." Bringing new ideas that can move the needle will pay off in the long-run versus bringing the same old thing to the table. It's all about results. Safe isn't truly safe if it doesn't perform.