wellness marketing

Writing content for your wellness business can be a struggle. I have noticed a lot of content written for businesses sounds robotic and disconnected, which doesn’t allow there to be a connection with the audience. If you aren’t connecting with your audience, you aren’t securing new clients or making sales. 

In this episode, I break down the foundational necessities for writing content that converts website visitors to clients or customers. 

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

I’ve been a part of overseeing and redoing numerous website projects done by others and there are many things people seem to get wrong. I’ve seen the outcomes of these mistakes and they are pretty avoidable. 

In this episode, I talk about the 5 most common mistakes people make when building a new website. Take down these mistakes and make sure they aren’t a part of your website design journey to ensure you get the outcome you’re counting on. 

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Starting your own website for your wellness business is a big project and with so many tools and options out there, it can be overwhelming to sift through them all. In this episode, I talk about the top 5 tools I think every website should start with. Throughout the episode, I promised you guys the best resources so here they are! 

Top 5 tools and how to set them up:

1. Website Hosting. I don’t mention it in the episode, but my favorite is actually wpengine. You can go to wpengine.com or find information at yourwellnessmarketer.com/tools

2. Google Analytics: To track your audience and their behavior

Set up: https://support.google.com/analytics/answer/1008015?hl=en

3. Google Search Console: To see indexing status of your website from Google

Set up: https://support.google.com/webmasters/answer/34592?hl=en 

4. Yoast: For easy on-page SEO (Free version is usually good enough) 

Set up: https://yoast.com/wordpress/plugins/seo/ 

5. Facebook Pixel: For tracking Facebook Ad performance on your website 

Set up: https://www.facebook.com/business/a/set-up-facebook-pixel 

If you want guidance to set all of these up and more, sign up for my free 5-day Challenge that will walk you through the process over 5 days. 

Sign up at https://yourwellnessmarketer.com/websitechallenge/ 

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

One path to furthering your education is through a really good collection of books. I have found good books to be extremely educational, inspiring and helpful. And for a really good price in return! 

In this episode, I talk about my 5 favorite marketing books. I have found these books valuable and recommend them to anyone who is trying to navigate the world of marketing with little knowledge or experience in it. 

The 5 books I talk about: 

1. The Art of Digital Marketing by Ian Dodson
2. Trust Funnel by Brian Johnson 
3. Crushing It by Gary Vaynerchuk 
4. How to win friends and influence people by Dale Carnegie
5. SEO for growth by John Jantsch and Phil Singleton

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

In the wellness industry, getting personal with our audience has been more important than ever. In this episode, I break down a few ways to get more personal with your audience and how you can do it for your business. 

Building trust with your audience is what is going to allow you to create sales and new clients, so don’t ignore this important step in building your business! 

I mentioned my free download I made awhile back that inspired this episode, so here is the link below for that!

Wellness Marketing strategies Free download: https://yourwellnessmarketer.com/wellness-marketing-download/ 

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

In this episode I talk about the part of business a lot of business owners are skipping and how it is impacting their business as times have changed. I discuss the changes that are being made in the industry and ways you can keep up with these changes to prevent being left behind by your competition and how you can make a better experience for your clients or customers and increase your conversion rates to get people to engage with you. 

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

In this episode, I go over what digital marketing really is and how to become successful at it. So many people are discouraged by their digital marketing efforts and get frustrated quickly by their lack of results early in the game. I break down some reasons why that is based on my own experiences working with clients and in the corporate world as a marketing director. 

I created this episode in hopes of helping people feel confident and understand digital marketing for what it is and to prevent discouragement and misunderstanding of the industry. 

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services.