wellness marketing

There are times I get asked whether a client should focus on their personal brand or their business brand. 

Building a brand takes a lot of work and consistency. Since it takes so much work, I understand why some business owners struggle to build both and often want to know which one they should focus on the most. 

In this episode I describe the difference between the two and why they are important.

- SPOILER ALERT - 

In this episode I choose both and believe they are both equally important. Tune in to hear why they’re both important and ways you can build them both at the same time.

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Marketing strategy sessions can be a huge game-changer for your business. Sitting down with a professional to give you a plan to grow your online presence is a really important step for your business. 

Many marketers and agencies offer this service, so it’s important to know what they should include and what you should get out of them. In this episode, I go over the different pieces of a marketing strategy session so you can understand the process and make sure you’re getting everything you need out of them. 

Other related episodes: 

Define your mission episode: https://yourwellnessmarketer.com/episode13/ 

Define your target audience episode: https://yourwellnessmarketer.com/episode16/ 

Choosing your niche episode: https://yourwellnessmarketer.com/episode15/ 

Defining your message episode: https://yourwellnessmarketer.com/episode24/ 

If you would like to sign up for a one-time strategy session with me, click the link below: 

https://register.yourwellnessmarketer.com/strategy-sign-up-form 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

When you first start your business or your marketing strategy, it can be incredibly challenging to weed through all the noise. There is SO much advice out there, conflicting strategies and as you can see right away, a lot to learn. 

I don’t want people to be overwhelmed during this time, because they should actually be excited! In this episode, I give you the advice I have learned when helping clients start their marketing from zero. I will give you the do’s and the don’ts and give you what you need for your first steps. 

Starting off matters so much and if you don’t do it right, you will just be starting over again in the future. 

Here’s the free stuff I mention in this episode: 

Weekly Strategies:

5-Steps: 

https://register.yourwellnessmarketer.com/strategy-download 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

One thing I discuss in my 5 steps to a wellness business marketing strategy is crafting your offer. By your offer, I’m talking about your wellness business services. This is crucial to making your wellness business successful and with all the competition out there, we can’t screw this up.

In this episode I talk about the importance of making your offer the best and many ways to do it. I will walk you through the process of evaluating what you have versus what is out there and how to make your services competitive. 

Tune in to turn your already-so-good services into the best packages you have ever created for your clients. Use these packages to show your audience it’s a no-brainer to work with you. 

Free download: 5 Steps to your wellness business marketing strategy

https://register.yourwellnessmarketer.com/5stepsdownload

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Before you get down to marketing your wellness business, you need a clearly defined message that you are marketing. 

Consistency is everything in your marketing strategy, so having a message to root your strategy and guide your direction in your business is so important. 

In this episode, I help you break down the parts of your message and how to put it all together. Once you have it’s parts, you can create a statement you can refer to when creating all of your marketing campaigns to be sure everything is in line with your branding message. 

Free download: 5 Steps to your wellness business marketing strategy

https://register.yourwellnessmarketer.com/5stepsdownload 

5 Steps Episodes mentioned:

Step One: Define your mission
https://yourwellnessmarketer.com/episode13/

Step Two: Define your niche
https://yourwellnessmarketer.com/episode15/

Step Three: Learn your target audience
https://yourwellnessmarketer.com/episode16/

Step Four: Craft your offer
https://yourwellnessmarketer.com/episode23

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Obviously marketing is important. That’s why I’ve dedicated my life and my entire career to it. I wanted to bring something with the most valuable to business owners and marketing is where I landed. But what are you marketing?

Marketing never works if the product isn’t good enough. Your offer has to be solid. And not just solid. You need to make it a no-brainer to work with you or buy from you. 

This might not be a surprise, but if you make your offer too good to resist, your marketing will get a lot more effective. In this episode, I go over how to craft an offer for your wellness business and ways to make it even better.

5 Steps to a Wellness Marketing Strategy Free Download: https://register.yourwellnessmarketer.com/5stepsdownload 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services.

There is a lot that goes into making your wellness business marketing successful, but there are ways to doom your marketing strategy from the start. Not knowing what truly sets you apart from your competition could take away any chance you had at reaching your business goals. 

Some feel they know what sets them apart until they see that their answer is the same as everyone else’s: that they care, or they provide the best service. The problem with this is most people are saying these things and no one can prove it until AFTER you make the sale. So… that creates a pretty tough sale. 

In this episode, I walk you through an exercise that will help you uncover your unique value proposition that you can use in your marketing strategy. 

You can download this free activity to find your unique proposition here: https://yourwellnessmarketer.com/resources/ 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Friction is what prevents potential clients from working with a business or staying with one. It bogs down systems, slows processes and is often less efficient. 

In the fast-paced world we not live in, people are expecting efficiency and convenience. If you aren’t keeping up with this trend, your competitor may be stealing your potential business and your wellness business is bound to hit a glass ceiling in growth. 

In this episode I go over four of my favorite tools to use to create frictionless processes in my own business, as well as my clients’ wellness businesses. I have a lot of experience with these specific tools and have seen the impact they have made in the processes of various wellness businesses and marketing campaigns. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

There are special skills you need to make a wellness business work - I’m sure you are all aware. 

But most people are thinking of the technical skills. If you don’t have the technical skills to offer a great product or service, your business probably won’t do very well - TRUTH. But there are other skills that are just as vital that I constantly see a lack of with my clients. I would even consider these fairly rare. 

The good news is they can be simple to get. Once you’re aware of them and their importance, you could be in a MUCH better position to succeed. In this episode I break these down to offer clarity to marketing your wellness business and what ways you need to understand the process to ensure lasting success for your wellness business. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

business 

Too many marketing strategies don’t have an analytics plan. I see business owners blast ads and social media campaigns without knowing how to properly measure their success or even what analytics they should be looking at on a regular basis. 

In this episode, I go through my top 4 insights I think are most important for online wellness businesses. Use these insights to measure the progress of your online business to ensure you’re moving in the right direction and have successful marketing campaigns. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Making one marketing strategy that doesn’t address people in different parts of your sales funnel can set you up for failure.

In this episode, I go over the three marketing strategies you must have if you want a successful marketing campaign

Listen to this episode and implement these strategies into your campaign to be sure no potential clients are being missed. These strategies are geared towards building an actual brand that is resilient and sustaining instead of trying to make quick sales now and ensure stability for years to come. 

Related episodes: 

Your first steps before creating a marketing strategy: https://yourwellnessmarketer.com/episode14/

Creating your first content plan: 

https://yourwellnessmarketer.com/episode10/ 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

After seeing so many of my clients come to me with no results on social media, there is a really common reason why- they’re using it for the wrong purpose. 

Misunderstanding the use of social media can greatly hurt your results and even damage your brand. It can repel people and it’s hard to change their mind once they have an opinion of you and your business. 

Listen to this episode to find out how social media is meant to be used and how NOT to use social media to protect your brand and bring you the results you are looking for. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

A common thing I see in small business owners is not knowing their true target audience. They either tell me they don’t have one (we all do) or they make them far too broad. 

In this episode, I go over why you need a defined target audience and how to define yours. I will walk you through 3 simple steps of creating your target audience and give you a great place to start in your marketing strategy. Changing your target audience can make or break your marketing strategy so check this episode out! 

Business avatar download: https://yourwellnessmarketer.com/resources/ 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

A lot of my clients struggle to choose a niche and stay more focused in what they offer, but every time they decide to go for it, it always pays off.

In this episode, I walk you through the 5 steps I use with my clients to choose their niche and I break down the benefits of having a niche in hopes to encourage you to take the plunge. 

By the end of this episode you will hopefully be convinced and you will be given the exact process to choose your niche. You can even pause this audio after each step to easily choose a niche TODAY. Yes, today. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

I have seen a ton of marketing strategies and one thing I always see lacking is the foundation for them. A marketing strategy isn’t about choosing Facebook or Instagram. You have to figure out what you are marketing, why and to who.

Might seem simple until you sit down and try to define it. It can sometimes be harder than you think to be so specific about your business when it’s all packaged up in your own brain. Communicating what’s embedded for you can be a struggle. 

In this episode, I walk you through the 5 steps that build that strategy to help you build a strong plan for marketing your wellness business. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Before you start anything with marketing your business, your mission needs to be clear. In this episode, I talk about why it’s important to have a mission and how you can define it. 

Defining it includes 5 specific parts that I walk you through to have a much more clear message to share with the world what you have to offer. Listen in on this episode for your path to a clear mission for your wellness business. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

When spending so much time and effort branding our businesses, this is something I see neglected all the time. Branding can be a slower process where you don’t see instant conversions and results. This prevents people from focusing on branding, but it’s important to remember that sales and branding are separate initiatives.

In this episode, I break down the why and how of building a personal brand. I hope the WHY encourages you to start as soon as possible on your personal branding and the HOW gives you what you need to start today. 

I also breakdown what personal branding is NOT to prevent people from making these mistakes during this journey that could hurt their branding. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Video is something I often see my client hesitate to create - and I totally get that. On this quick episode, I hop on and run through some of the benefits in hopes someone will be inspired to start their video marketing journey. 

I will go over the benefits and why it is often a good idea for most people. After hearing some of the benefits, you can decide for yourself whether it is time to get started on your own video marketing journey. 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

Content is the key to growing your online business. Content used to mean blogging, but now it is so much more. 

Learn how to create your first content plan and tips to think about to ensure your content creation on a consistent basis will be a success! 

For more marketing tips for your wellness business, you can follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services. 

In this episode, I talk about each of my favorite tools, the features they have, other similar tools that seem to work just as well and the pricing for each one

With all the tools out there, it can be really expensive quickly to put together a system of all the tools you need to run an online business. It’s important that they all work well together and work best for you and your business. While everyone has their favorites, these are mine.

Listen to this episode to learn more about these tools and have a starting point for systems for you to try for your online wellness business. 

Here are the links for the pricing for each tool: 

https://coschedule.com/pricing 

https://www.activecampaign.com/pricing/ 

https://www.clickfunnels.com 

https://www.freshbooks.com/pricing 

https://about.canva.com/pricing/ 

Follow me on Instagram and Facebook @yourwellnessmarketer

Visit yourwellnessmarketer.com for wellness marketing education, tips and services.