youtube for business

In this episode, we dive into the forefront of SaaS marketing strategies with Caya, CEO of Slidebean.

Caya Jose Cayasso, a seasoned entrepreneur with a flair for storytelling, currently spearheads Slidebean, a venture-backed startup established in 2014, as the CEO. Nestled in the heart of New York City, Slidebean assists founders in pitching to investors through its innovative SaaS product and specialized consulting agency.

Since stepping into the role of host for the company's YouTube channel in 2018, Caya has navigated the brand to become one of the platform’s most-watched startup-centric channels, fast-approaching the 500,000 subscriber milestone.

Caya shares insights on leveraging AI in content creation without incurring Google's penalties, debunking common marketing myths, and the transformative journey of Slidebean's marketing approach from focusing on SEO to producing impactful YouTube content.

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Links:
https://www.linkedin.com/in/caya/
https://slidebean.com/

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Introduction
03:24 Busting Marketing Myths: AI Generated Content
06:45 From 0 to 150,000 Monthly Website Visits
13:14 Slidebean's Marketing Team for Their SEO Strategy
17:27 The Future of Content Creation: AI and Human Collaboration
21:45 The Power of Video Content for Creating a Media Company
30:22 Advice for B2B SaaS Marketers on Creating YouTube Video Content
32:52 The Role of TikTok in B2B Marketing
35:44 Final Thoughts and Advice

Scott Simson is the CEO of Video Marketing World, the CEO Raffiti Media, and a family YouTuber with over 400,000 subscribers.

In this episode Scott shares his early entrepreneurial journey, finding success, starting a family vlog to building multiple successful businesses. Scott shares his advice for businesses using YouTube to market and YouTubers trying to learn business.

Connect with Joe on Instagram or Twitter: @thejoehenkel

Scott's YouTube channel: https://www.youtube.com/channel/UCWzg3-DrRuQu6OR9L2oKGRg

Follow Scott on Instagram: https://www.instagram.com/imscottsimson

These episodes get sent out as part of the Brand Hacking Weekly Digest, which also includes real-life copywriting exercises, summaries of the latest platform updates, and brilliant ideas you should know about.  Subscribe on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537


Watch this episode on YouTube: https://youtu.be/SLQkitXObqg

0:00 What will this episode teach me?
0:31 Benefits of Repurposing Content for YouTube Shorts
1:27 Best Practices for High-Performing YouTube Shorts
4:15 YouTube Short Titles vs. Regular Video Titles
5:53 YouTube Shorts Descriptions and Tags
7:02 Effortlessly Repurpose Content for YouTube Shorts
8:11 Myths and Maximizing Reach
10:01 Micro Case Study on New Channel Growth with YouTube Shorts



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Creator Generation features top YouTube creators and video experts sharing their tips, insights and stories for working on the world's biggest video platform.    

Join the Creator Generation community: https://community.creatorgeneration.com

Check out Primal Video here:
https://www.youtube.com/user/EditMyClips0

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