From the Navy to Space and Politics: Mark Garneau's Diverse Career: Mark Garneau's love for the physical component of work and desire to make a difference have driven him from the Navy to space and politics.
Mark Garneau, the Canadian Minister of Transport, has had a diverse and passionate career, from joining the Navy at a young age due to his love for the ocean, to becoming an astronaut and a politician. He shared that he has always enjoyed the jobs he's had and finds great satisfaction in serving his country. Transport is his current preoccupation, and despite the challenges and strong opinions that come with the role, he remains passionate about it. Garneau's love for the physical component of work, combined with his desire to make a difference, has driven him throughout his impressive career.
From Navy to Space: Embracing New Adventures: Transitioning from the military to space exploration requires adaptability and a sense of adventure. Public recognition and engagement are important considerations when deciding to run for office.
Both the Navy and space exploration offer unique adventures and challenges that require teamwork and adaptability in sometimes hostile environments. The speaker was inspired by the sense of adventure he experienced in the Navy and saw a new opportunity in becoming an astronaut. He came to appreciate the human dimension of Canada's space program and seized the opportunity to apply when invited by NASA. Transitioning from a private naval officer to a public astronaut brought a new level of public recognition and engagement, requiring a serious consideration when deciding to run for office.
Being a liberal in 2017: Openness and inclusivity: Liberals advocate for openness and inclusivity in a world of rising protectionism and nativism. In politics, opposition parties focus on accountability while governments make decisions.
Being a liberal in 2017 means advocating for openness and inclusivity in a world where protectionism and nativism are on the rise. This can be seen in Canada's approach to trade and immigration. When it comes to the experience of being an MP, there are significant differences between being in opposition and being in government. While opposition parties focus on holding the government accountable, it's only when you're in government that you get to make decisions. The speaker, who started as a critic and is now a minister, emphasizes the importance of learning the ropes in opposition before taking on the responsibility of making decisions in government.
Being a Minister: Criticism, Responsibility, and Accountability: Ministers face significant responsibility and accountability, shaping the country's future and dealing with public perception, media coverage, and opposition criticism.
Being a minister in the government comes with significant responsibility and accountability, as opposed to being in opposition where the role is mainly to criticize and learn. Ministers make decisions that shape the country's future and have to live with the consequences. Chrystia Freeland, for instance, has been a critic for various portfolios before becoming the Transport Minister, which she enjoys and finds suits her perfectly. Ministers' success is measured by public perception, media coverage, and opposition criticism, and they must interpret all feedback honestly. Citizens can judge a minister's role based on their actions and decisions, such as Freeland's recent Transportation 2013 vision for the future.
Establishing a rights regime for air travelers: Implementing a fair and effective air travel system requires thorough research, fact-checking, and consequences for airlines that fail to meet their obligations.
Creating a fair and effective system for air travelers involves establishing a "rights regime" with consequences for airlines that do not meet their obligations. This includes addressing issues like overbooking, lost or damaged baggage, and long tarmac delays. However, implementing such a system requires carefully vetting information from various sources to ensure its accuracy and validity. As a person driven by logic and scientific evidence, the speaker emphasizes the importance of rigorous research and fact-checking to make informed decisions. The speaker also suggests that there should be consequences for political negligence, similar to the liability engineers face when they certify flawed structures. Overall, the creation of a fair and effective air travel system requires a rigorous and evidence-based approach.
Politics and Self-Driving Cars: Accountability and Innovation: Politicians face accountability in their roles, while self-driving cars offer potential for reduced accidents and urban transformation. Regulation and preparation are crucial for this technological disruption.
As a politician, accountability comes with the territory, whether it's through elections or ethical issues that lead to removal from a political party. Shifting gears to self-driving cars, Canada has the potential to lead in their development and intelligent transportation systems, given our IT talent and unique challenges like snow and ice. Transport Canada, as the regulator, is trying to keep up with the technology and harmonize regulations with the US. One significant impact of self-driving cars is the potential reduction in accidents, as human error is eliminated. Another impact is the transformation of urban planning and infrastructure, as traffic flow and congestion are optimized. Lastly, the automotive industry and workforce will be significantly affected, with new jobs emerging in areas like software development and maintenance. Overall, self-driving cars represent a major disruption that requires careful regulation and preparation, but also presents opportunities for innovation and economic growth.
Impact of Self-Driving Cars on Infrastructure and Jobs: Self-driving cars may reduce traffic and require smart infrastructure, lead to job losses for certain professions, and necessitate cybersecurity measures.
The advent of self-driving cars is expected to bring significant changes to our infrastructure, particularly roads, and could lead to fewer cars on the road, but the exact impact is still uncertain. The development of smart, intelligent infrastructure will be crucial to optimally manage the movement of vehicles. The shift towards self-driving cars could also result in job losses for professions like truck drivers and taxi drivers, and society will need to adapt through education and redevelopment of cities. Furthermore, cybersecurity will play a vital role in ensuring the safety and functionality of self-driving cars as they become increasingly software-dependent and interconnected. Overall, the transition to self-driving cars will bring about numerous changes, and it's essential for governments, industries, and society as a whole to prepare and adapt accordingly.
Proposal for high-frequency rail in Canada: VIA Rail aims to increase train frequency and speed by converting to dedicated tracks, offering more choices for passengers and reducing travel time. The Canadian government is studying the business case, focusing on passenger projections and the solidity of the analysis.
The future of transportation brings new challenges, such as cybersecurity and insurance for automated vehicles, and opportunities, like high-frequency rail with dedicated tracks. The proposal for high-frequency rail in Canada, led by VIA Rail, aims to increase train frequency and speed by converting to dedicated tracks, offering more choices for passengers and reducing travel time. The government is currently studying the business case, focusing on passenger projections and the solidity of the analysis. Additionally, there are ongoing initiatives for high-speed trains in Ontario and Quebec. Despite our differences, we continue to work towards progress in transportation. However, I must clarify that, contrary to popular belief among my colleagues, I firmly believe that we did indeed go to the moon.
Impact of comfort and innovation on business success in transportation: Comfort and innovation in transportation offerings can significantly influence customer satisfaction and business success, even if safety regulations allow for less desirable practices.
Safety regulations set minimum standards, but the level of comfort and innovation in transportation offerings can greatly impact business success. For instance, airlines that squeeze passengers together may risk losing customers, despite safety regulations allowing it. Additionally, Canada and the United States, with significant trade and mutual interests, are likely to harmonize transportation regulations and innovations. The Canadian government, through the Ministry of Innovation, Science and Economic Development, is actively funding and supporting promising transportation technologies, such as automated cars, drones, and space travel, to maintain a competitive edge and potential leadership in modern transportation systems.
Collaboration between ISEDC and Transport Canada for transportation development: Canada invests $10B in 11 years to improve transportation efficiency, but reducing greenhouse gas emissions in the sector is crucial
The collaboration between the Innovation, Science and Economic Development Canada and the Transport Canada ministries is crucial in creating the right conditions for technological development, particularly in the transportation sector, which is vital for Canada as a trading nation. The announced $10 billion investment over 11 years in trade and transportation corridors aims to make Canada's transportation system more efficient, and this focus on transportation is essential for the country's economic health. However, it's important to note that the transportation sector is also a significant contributor to greenhouse gas emissions, with 23% coming from this sector, second only to the oil and gas sector at 25%. Therefore, finding ways to make transportation more sustainable while maintaining efficiency is a critical challenge for Canada.
Transportation sector commits to reducing greenhouse gas emissions by 30% below 2005 levels by 2030: The transportation sector, responsible for 80% of greenhouse gas emissions, aims to reduce them by 30% using renewable energy sources like electric or hydrogen vehicles, and international treaties to mitigate CO2 production in aviation from 2021.
The transportation sector, which accounts for 80% of greenhouse gas emissions, has committed to reducing these emissions by 30% below 2005 levels by 2030, as part of the Paris Accord. This reduction will also lead to significant pollutant reductions. To achieve this goal, there is a need for an aggressive shift towards renewable energy sources for vehicles, such as electric or hydrogen vehicles. Progress is being made in this regard, with improvements in truck and train emissions, as well as a new international treaty signed with the International Civil Aviation Organization to mitigate CO2 production in international air travel starting in 2021. However, more work needs to be done to ensure that transportation meets its emissions reduction targets. Additionally, for those interested, show notes from the podcast can be found at farnamstreetblog.com/podcast, and for a weekly email filled with brain food, visit farmstreetblog.com/newsletter.
#20 Marc Garneau: The Future of Transportation
Recent Episodes from The Knowledge Project with Shane Parrish
The Mac and Cheese Millionaire: How I Built a Successful Business That Does Everything Differently (Erin Wade #203)
In this episode, Erin Wade discusses her journey from being a practicing lawyer to making mac and cheese...as a business. Wade shares how surfing became a personal escape while managing a busy life as a CEO and mother, and how she applied lessons from her career to build a restaurant known for its strong workplace culture. She introduces the concept of open book management, which empowers employees by involving them in the company's financials and decisions, leading to higher engagement and performance.
Erin also highlights her innovative approach to tackling sexual harassment in the workplace with the “color code of conduct,” a system now used globally in the restaurant industry. She reflects on the power of titles in shaping both external perception and self-identity, and the importance of managing for impact rather than intent. The conversation is packed with insights on leadership, culture-building, and how to create work environments where employees feel valued and empowered.
Erin Wade is a chef, author, and entrepreneur. She is the Founder and CEO of Homeroom, a restaurant in Oakland, California, known in equal parts for its unique workplace culture and incredible macaroni and cheese. She has a degree in public policy from Princeton University and a law degree from UC Berkeley.
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(00:00) Intro
(02:30) Wade's surfing obsession
(04:42) Defeating overthinking
(05:00) Wade's background in food
(06:40) Wade's law detour
(10:20) On being fired
(12:40) Early mistakes and freedom
(20:00) Employee-centric companies
(32:30) Homeroom Hard Times
(34:40) How Wade's law background helped (and hurt)
(42:40) The Color Code of Conduct
(49:30) Why Wade sold Homeroom (and how she felt)
(55:58) Impact vs. Intent
(59:00) Why titles are important
(01:04:00) On success
The Storytelling Expert: How to Speak so That Everyone Listens (Matthew Dicks #202)
Shane Parrish sits down with Matthew Dicks, a renowned storyteller, author, and teacher, to explore the nuanced art of storytelling. They go deep into the techniques that turn mediocre stories into masterful ones.
You’ll learn what makes a story truly resonate with an audience, how to identify and highlight the pivotal moments that create emotional impact, the architecture of compelling stories, how to structure narratives for maximum engagement and how to use techniques like suspense, stakes, and humor to keep audiences on the edge of their seats. This conversation covers broad frameworks, like how to structure a great story—and the granular details, like when you should talk quietly to refocus the audience.
Matthew Dicks is novelist, storyteller, columnist, playwright, blogger, and teacher. He’s published fiction and non-fiction books, the latter of which include: Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling and Someday Is Today: 22 Simple, Actionable Ways to Propel Your Creative Life.
(00:00:00 Intro
(00:03:28) What makes a good story
(00:06:57) Stories vs anecdotes
(00:08:29) A Story: The Spoon of Power
(00:17:42) The art of story architecture
(00:21:28) Create compelling stories
(00:36:30) Common mistakes & how to fix them
(00:55:01) Strategic listening
(01:03:32) Can you lie in stories?
(01:05:10) 'And' stories vs. 'but / therefore' stories
(01:10:05) Finding engaging stories in everyday life
(01:20:05) Structuring a story
(01:24:00) Storytelling for an unforgettable brand
(01:31:20) Learn confidence
(01:38:40) Writing vs telling a story
(01:51:53) Teach kids to love writing
(01:55:15) Define success
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#201 April Dunford: Perfecting Your Product's Positioning
What if people aren’t buying your product or service because their idea of what it does is wrong?
In this episode, Shane asks April Dunford to reveal all her secrets about what makes good and bad product positioning, how a startup should differ in its communications from a big company, and the difference between B2B and B2C positioning. Dunford also shares how a startup can better identify pain points their customers face, how to write the best sales page copy, and the best way to objectively evaluate a product’s positioning.
If you’re an executive at a company, this episode will make you reflect on your current marketing and sales pipelines and ask, “Are we doing this right?” If you’re a designer, engineer, or marketer at a company, this episode will teach you the secrets to selling a product that will help get you promoted and earn trust within your organization.
Dunford spent the first 25 years of her career as a startup executive running marketing, product, and sales teams positioning products acquired by companies like IBM and Siebel Systems. Since then, she’s worked with over 200 companies as a consultant, developing a system to better position technology products and companies. She studied Engineering at the University of Waterloo and is most recently the author of Sales Pitch.
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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(00:00) Intro
(02:07) Positioning, explained
(16:47) Why is positioning important?
(20:40) B2B vs. B2C positioning
(29:03) When re-positioning a product failed
(32:31) How to identify customer's pain points
(34:35) How to position a product on a sales page
(38:06) How technology has changed positioning
(41:40) How to evaluate product positioning
(45:43) Who's in charge of positioning at a company?
(50:27) On storytelling
(56:35) Should a company have a point of view on the market?
(1:00:21) Dealing with gatekeepers in B2B marketing
(1:03:02) Mistakes people make with positioning
(1:05:21) What schools get wrong about marketing
(1:08:59) Secrets of B2B decision-making
(1:11:18) On success
#200 Brian Halligan: Scaling Culture from Startup to IPO
Brian Halligan, co-founder and former CEO of HubSpot, discusses the journey of leading a company from the startup phase to IPO. Halligan shares his personal and professional experiences, including a snowmobiling accident that altered his life trajectory, the importance of company culture, the nuances of hiring the right people, and the complications involved in running a growing organization.
This episode is a must-listen for entrepreneurs, CEOs, and anyone interested in the intersection of personal growth and professional success.
Brian Halligan is currently a Senior Advisor at Sequoia Capital. In 2006, he co-founded HubSpot and served as its CEO until 2021. He is also a senior lecturer at the Massachusetts Institute of Technology.
(00:00) Intro
(02:36) Halligan's life-changing snowmobile accident
(09:38) Shane's life-changing medical mystery
(14:38) The different phases a CEO goes through while growing companies
(20:44) Lessons learned from Steve Jobs
(23:18) How to hire and fire people (and when)
(27:55) The problems with "Best Practices" in business
(31:11) The most underrated public CEOs (and why Jerry Garcia from The Grateful Dead is on this list)
(43:38) The history and future of inbound marketing
(51:08) On decision making
(55:18) On work-life balance
(58:28) On success
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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#199 Esther Perel: Cultivating Desire (2019)
Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019.
Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to prevent them, what to say to a partner if the relationship isn’t working out, the relationship between desire, love, and pleasure, and so much more. Plus, the conversation starts out on an interesting note: Esther Perel shares stories about her parents surviving the Holocaust and how their experiences shaped her childhood and continue to shape her life today.
(00:00) Intro
(02:38) Coming back to life after the war
(08:09) The myth of stability
(11:30) The power of reflections
(19:48) Important conversations for early relationships
(24:20) Can values change in relationships?
(27:20) Being secure in a relationship
(30:40) Better conversations with your partner
(33:00) What's behind every criticism
(36:52) Too much honesty
(39:37) What happens if I don't love my partner
(47:12) Why does good sex fade in relationships?
(50:59) Love vs. desire
(55:38) How to have difficult conversations with your partner
(01:05:13) Conscious uncoupling
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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#198 Maya Shankar: The Science of Identity
Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical advice on goal-setting and personal growth.
Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans. Shankar was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. She holds a Ph.D. in Cognitive Psychology from Oxford and a B.A from Yale.
(00:00) Intro
(02:40) Shankar's "almost unbelievable" story of getting into Julliard
(05:30) Why Shankar studied identity
(11:38) What is identity?
(14:52) Using your identity to accomplish your goals
(18:00) Using anti-identities to accomplish your goals
(18:51) What to do when your identity is "attacked"
(26:30) How to re-establish trust in institutions
(32:30) Use identity to start a positive habit
(35:35) How to debunk myths with stories and facts
(37:18) How does how we frame our goals help (or prevent) us from accomplishing them
(43:11) The one motivational technique Shankar uses every day
(45:15) On success
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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#197 Michaeleen Doucleff: TEAM Parenting
It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.
In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.
(00:00) Intro
(04:12) How (and why) we've lost our way as parents
(08:02) The rise of the nuclear family
(13:46) TEAM Parenting: T
(17:20) TEAM Parenting: E
(23:01) Why you don't need to praise your child
(26:12) TEAM Parenting: A
(36:42) TEAM Parenting: M
(38:34) "Kids do not need to be entertained"
(39:12) Technology, parenting, and transmitting values
(1:02:59) Resources parents can use to educate kids about technology
(1:04:50) How you can use the environment to give kids autonomy
(1:09:56) Success and parenting
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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#196 Brent Beshore: Business Brilliance and Happiness at Home
Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.
This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.
The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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(00:00) Intro
(05:08) Why Brent examined his life
(09:44) How Brent "fixed" his relationships
(20:04) How helping hurts
(32:13) How Brent was subtly controlling relationships
(40:36) Why Brent stopped drinking (mostly)
(50:29) How to run a business with love yet competitively
(01:00:34) Win-win relationships
(01:05:34) On debt
(01:19:28) On incentives
(01:29:08) How to hire and fire CEOs
(01:34:18) What most people miss about hiring
(01:44:19) Brent's playbook for taking over a company
(01:51:20) On projections
(01:55:52) Revisiting investments
(01:58:44) How "hands-off" is Brent?
(02:08:34) Where people go wrong in private equity
(02:14:07) On success
#195 Morgan Housel: Get Rich, Stay Rich
The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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(00:00) Intro
(04:46) Risk and income
(07:40) On luck and skill
(10:10) Buffett's secret strategy
(12:28) The one trait you need to build wealth
(16:20) Housel's capital allocation strategy
(16:48) Index funds, explained
(20:59) Expectations and moving goalposts
(22:17) Your house: asset or liability?
(27:39) Money lies we believe
(32:12) How to avoid status games
(35:04) Money rules from parents
(40:15) Rich vs. wealthy
(41:46) Housel's influential role models
(42:48) Why are rich people miserable?
(45:59) How success sows the seeds of average performance
(49:50) On risk
(50:59) Making money, spending money, saving money
(52:50) How the Vanderbilt's squandered their wealth
(1:04:11) How to manage your expectations
(01:06:26) How to talk to kids about money
(01:09:52) The biggest risk to capitalism
(01:13:56) The magic of compounding
(01:16:18) How Morgan reads
(01:22:42) How to tell the best story
(01:24:42) How Morgan writes
(01:35:42) Parting wisdom and thoughts on success
#194 Abigail Shrier: The Parent-Therapy Trap
But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why.
Shane and Shrier discuss the real reason therapy is "bad," how we got to this point of acceptance as a culture, and what you can do as a parent to get back to normalcy. Shrier also shares her experiences with lifelong therapy patients, who should actually be in therapy, and the one thing that makes someone a successful parent.
Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos
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(21:35) Is this all the parents' fault?
Related Episodes
Training, Technology & Teamwork: Pennsylvania District Ready to Go in 2022
Ryan and Tony discuss headlines bringing us into the new year: impacts of the COVID-19 Omicron variant, the status of the federal Build Back Better plan and school bus electrification strategies.
Transportation General Manager Jenny Robinson recaps a full year of 2021 operations at Bethlehem Area School District in Pennsylvania, including safety concerns like illegal passing and MAP-21 driver training. Her 2022 plans include data and technology implementation which must also be accompanied by staff training.
Read more at stnonline.com/go/wisdom.
Struggles, Innovations & Community: A Look Back at Student Transportation in 2021
STN resumed its three in-person conferences this year, where attendees engaged in thought-provoking conversations on everything from leadership and workplace culture to clean school bus implementation.
Read more at stnonline.com and learn more about our 2022 events at stnexpo.com.
Rocket Man
To see the art in this story, visit energyphile.org/rocket.
EPISODE 14_Reaching High-Performance Through Mindfulness
Conversations at STN EXPO Reno: Twin Rivers USD’s Electric School Bus Journey
Read more at stnonline.com/tag/electric-bus.