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    382: Individualism Rightly Understood with Scott Mann

    enApril 30, 2024

    Podcast Summary

    • Insights from a Retired Green Beret on Leadership and Bridging Societal DividesA retired Green Beret and author shares his unique perspective on the importance of leadership, storytelling, and bridging societal divides, inspiring listeners with his valuable and relatable wisdom.

      Scott Mann, a retired Green Beret and author, had a profoundly engaging conversation during this podcast episode. Mann brought deep insights from his military experience and personal beliefs, focusing on the importance of leadership and storytelling to bridge the current societal divide. He expressed optimism despite concerns, and his work resonates with many, as evidenced by the impact his play had on some listeners who heard him on the podcast. Mann's unique perspective and wisdom come from having lived through significant experiences, making his message valuable and relatable. His approach to dealing with life's challenges is far more valuable than monetary gain, and his conversation left a lasting impression on the podcast host. This conversation is a must-listen for those seeking inspiration and understanding of individualism rightly understood.

    • Opportunity in unexpected places looks like workSeize opportunities, even if they appear unconventional or disguised as work, as they can lead to valuable discoveries and connections.

      Opportunity can be found in unexpected places, just like how a simple quote attributed to the wrong person led the speaker to discover the effectiveness of ZipRecruiter for hiring qualified candidates. The quote "opportunity is often missed by so many because it's wearing overalls and looks like work" is a reminder that opportunities, like the skilled workers on ZipRecruiter, may not always appear in traditional or obvious ways. Additionally, the importance of face-to-face communication and the power of unscripted conversations between curious people was emphasized as a valuable and irreplaceable aspect of human connection. The speaker, Scott Mann, shared his experience of the importance of being present and engaged in person, and how it leads to ideas that are greater than the sum of their parts. Overall, the conversation highlighted the significance of seizing opportunities when they present themselves, whether it's through hiring the right person or engaging in meaningful conversations.

    • The need for connection in a divided societyRetired Green Beret Scott Mann worries about leaving a better world for the next generation due to societal division and lack of essential life skills. He advocates for a 'reverse boot camp' to promote connection and social capital.

      The current state of division in society is a cause for concern, as it hinders the ability to build strong relationships and live harmoniously. Scott Mann, a retired Green Beret, shares his optimism for the future but worries about leaving a better world for the next generation. He believes that while the US excels at training people to die for their country, it falls short in teaching them how to live for it. The unprecedented level of disconnection and tribal behavior is a threat to civil society and liberal democracy, which require strong social capital between neighbors, trust in institutions, and a shared narrative or myth. The need for a "reverse boot camp" to teach people essential life skills and foster connection is a pressing issue.

    • Three essential elements for strong societies: social capital, institutions, and mythsUnderstanding the importance of social connections, trusted structures, and shared beliefs in building and maintaining strong societies, while addressing the decline in trust in institutions and the media's role in shaping public perception.

      Social capital, institutions, and myths are the three essential elements for building and maintaining strong societies. Social capital refers to the intangible and tangible connections between individuals that enable collective action. Institutions are the trusted structures that uphold societal norms and values. Myths are the shared beliefs and stories that bind people together. These elements can change in priority, but currently, the decline in trust in institutions and the media's role in shaping public perception is a significant concern. Societies have naturally formed groups based on honor and shame, but when these groups become the primary operating system, individual needs can be overlooked, leading to competition and conflict. Ultimately, a balance between individual and collective needs is crucial for a healthy and functioning society.

    • The role of strong leadership in balancing individualism and communityStrong leadership is crucial for maintaining a balance between individual autonomy and group cohesion in society. Without it, tribalistic behavior, feuds, and societal fragmentation can occur.

      The individual's role in society is at the core of a functional and virtuous civilization. However, this is not a natural state of affairs and requires strong leadership to maintain a balance between the individual and the group. The absence of such leadership can result in tribalistic behavior, feuds, and the breakdown of civil society. The individualism that makes America unique must be rightly understood, balancing the connections to community, honor, family, and storytelling with the autonomy and agency of the individual. Unfortunately, in today's world, leaders at the institutional level have surrendered their roles, fomenting instability and creating in-group dynamics, leading to a concerning absence of leadership and the potential for further societal fragmentation.

    • Maintaining Accountability and Efficiency in Business and InstitutionsNetSuite helps businesses reduce IT costs, maintain a unified suite, and improve efficiency, while accountability in institutions is crucial for trust and a functional society.

      Businesses are facing increased expenses and the need for more efficient operations. NetSuite, a cloud financial system by Oracle, offers a solution by reducing IT costs, maintaining one unified business management suite, and improving efficiency. Meanwhile, in other spheres, there is a call for accountability and holding institutions responsible, particularly the media, for fulfilling their institutional roles. The lack of accountability, as seen in the case of Afghanistan, has led to widespread frustration and a sense of betrayal, especially among the veteran community. The consequences of inaction can be dire, and the loss of honor and consequences are concerning. In the business world, churning out words, phrases, and even movies is easy, but holding onto essential values and fulfilling responsibilities is crucial. NetSuite can help businesses stay profitable and efficient, while holding institutions accountable is essential for maintaining trust and a functional society.

    • The Shift from Honor and Shame to Control and ManipulationPeople are becoming increasingly resistant to traditional values, leading to a focus on control and manipulation in a disconnected digital realm, which has negative implications for our individual and collective well-being.

      The values of honor and shame are no longer seen as beneficial or in fashion, but rather as triggering and divisive. People are becoming increasingly resistant to messages about the importance of hard work, delayed gratification, and virtue. This resistance is fueled by the emergence of social media and digital technology, which have created a performative and disconnected digital realm. According to psychiatrist Ian McGilchrist, our brains, which were once balanced between left and right hemispheres, have become overly focused on the left hemisphere, leading us to become obsessed with control and manipulation. This obsession has resulted in a loss of connection with the natural world and a focus on the represented world, where we can control and manipulate what's in front of us. This shift has made it difficult for us to adapt, adjust, and assimilate to people and circumstances that aren't to our liking, and has led to the demonstration of the dark sides of tribal behavior. Instead of focusing on the good aspects of tribalism, such as honor, reciprocity, storytelling, and long-form communications, we are becoming myopically obsessed with control and manipulation. This is a concerning development that has significant implications for our individual and collective well-being.

    • The Digital Age's Disconnection from Human NatureThe COVID-19 pandemic and digital technology's increasing influence are leading to a dangerous disconnection from the natural world and human traits like storytelling, relationship building, and reciprocity.

      The increasing reliance on technology and digital connections, as exemplified by the COVID-19 pandemic and the prophecies of futurists like Faith Popcorn, is leading to a dangerous disconnection from the natural world and our own human nature. This digital realm, represented by devices like smartphones, offers a seductive world of full control and manipulation, but at the cost of abandoning essential human traits like storytelling, relationship building, and reciprocity. The existential elements of this digital age, combined with the lockdowns, have given rise to the ability for individuals to form new identities and become completely performative, losing touch with their true selves. This disconnection can have dire consequences for individuals and species alike, as we surrender our agency and focus solely on the digital seed, rather than engaging with the world around us.

    • Fighting for unity in a divided worldUnderstand the challenges of division, prioritize meaningful connection, and practice bottom-up leadership to foster unity.

      We are living in a time of great division and the challenges we face as leaders are unique. The social media era has led to a dangerous normalization of unfriending and disconnecting with those who hold different beliefs. This trend is dividing us further and we must strive to get back to our human nature and fight for unity. From a leadership perspective, this is an opportunity for bottom-up leadership, with community leaders, families, and small businesses demonstrating what is right. It's important for leaders to be aware of these challenges and understand their operational environment to avoid being caught off guard. The retired US Army Green Beret, who has written a self-help leadership book titled "No One is Coming to Save You," emphasizes the need for self-awareness and understanding our human operating system to navigate these challenging times. We must prioritize meaningful connection and dialogue, rather than disconnecting through unfriending or diving deeper into the digital miasma.

    • Building relationships and connecting with people is key to effective leadershipGreen Berets demonstrate the importance of investing in long-term connections and using storytelling abilities to build relationships

      Effective leadership involves building relationships and connecting with people, even in challenging situations. This was demonstrated by Green Beret NCOs in the military who were able to build rapport with local communities and fight alongside them, rather than against them. This model is applicable to leaders in everyday life as well. Instead of relying on superficial gestures like buying flowers, consider investing in long-term connections through meaningful gifts or experiences. For instance, an Aura digital picture frame can help keep loved ones connected and create lasting memories. Furthermore, there is a common misconception about what Green Berets do, with many focusing on their combat roles. However, their true strength lies in their storytelling abilities and language skills, which are essential for breaking down barriers and building relationships. An example of this is Operation Ma Bell in Panama, where a Green Beret major was able to persuade Panamanian Defense Forces to surrender, saving countless lives.

    • Effective leadership in crisis relies on relationships and understanding the human operating systemBuilding relationships and mastering soft skills like storytelling, active listening, and rapport building are crucial for effective leadership, especially during crises

      Building relationships and understanding the human operating system are essential for effective leadership, especially in times of crisis. The story of Operation Ma Bell in Panama illustrates how pre-existing relationships, built during times of low risk, were leveraged to achieve a peaceful surrender without firing a shot. Similarly, in the case of evacuating Afghans, long-term relationships built over 20 years enabled quick action. The human brain is wired for meaning, emotion, and social connections, and leaders who understand this can move people to action more effectively. Soft skills, such as storytelling, active listening, and rapport building, are not only essential but can be the hardest skills to master. By recognizing the importance of these skills and investing in building relationships, leaders can create bonds that enable people to work together and achieve remarkable feats, even in the most challenging circumstances.

    • The Power of Storytelling to Connect and Move PeopleStorytelling creates deep connections and shared experiences, essential for human connection in a digital world.

      Storytelling has the power to connect and move people on a deep level. Whether it's through a movie, a book, or a live performance, stories have the ability to transport us to new perspectives and create a shared experience. The world needs more storytellers, as human connection is what we're all starving for, especially in times of hardship. The personal connection between the storyteller and the audience, like in the example of the Marine who drove 250 miles to see a play that resonated with him, is a reminder of the power of storytelling. It's fragile yet powerful, and it's essential to remember in our increasingly digital world.

    • The power of storytelling to bring people together and inspire changeStorytelling creates sensorial experiences and fosters trust, inspiring positive change and social capital growth

      Human connection through storytelling has the power to bring people together and inspire change, as evidenced by the success of grassroots movements and community organizations throughout history. Storytelling creates a sensorial appreciation and shared experience that can transcend boundaries and foster trust, even in a low-trust world. The speaker, Mike Rowe, emphasizes the importance of putting stories out there in the service of the audience, rather than for one's own self-aggrandizement. Social scientist Robert Putnam's research shows that periods of social capital growth, such as the one that occurred between 1910 and 1972, have the potential to positively impact society as a whole. We may be on the cusp of another such upswing, and it's crucial that we continue to prioritize and celebrate the power of human connection and storytelling to effect positive change.

    • Individual efforts and community engagement make a big impactEvery individual has the power to contribute to positive change, starting small and focusing on personal responsibility can inspire others to take action and tackle larger challenges

      Individual efforts and community engagement can make a significant impact on addressing complex issues, even those that seem insurmountable. This was exemplified by George W. Bush's emphasis on the "1,000 points of life" and the grassroots movements to restore extinct trees like the American Chestnut. These efforts demonstrate the power of leaving a legacy that goes beyond oneself and inspires others to take action. Whether it's through a personal passion or a response to a crisis, every individual has the potential to contribute to positive change. The Green Beret's Guide to Getting Big Shit Done emphasizes the importance of starting small and focusing on personal responsibility to create a ripple effect and tackle larger challenges.

    • Finding Meaning in Fear: A Firefighter's StoryUnderstanding the purpose behind tasks can give us courage to face fears. Recognizing and embracing fears can lead to strength and resilience.

      Fear is a natural part of life, especially for leaders. The speaker shared a personal experience of a firefighter friend who was facing his own mortality but still had a deep sense of meaning and purpose that helped him overcome his fear. The speaker emphasized that humans are meaning-seeking creatures, and understanding the purpose behind tasks can give us the courage to face our fears. He also referenced the Spartan warrior's understanding that love, not courage, is the opposite of fear. The speaker encouraged acknowledging our fears and vulnerabilities and using them as a starting point rather than something to hide or deny. The experience of the firefighter and the wisdom of the Spartan warrior illustrate that recognizing and embracing our fears can lead to strength and resilience.

    • Embracing vulnerability and uncertainty in leadershipAcknowledging our limitations and seeking input from others can lead to better outcomes during crises or uncertain situations, fostering innovative solutions and stronger bonds.

      Vulnerability and uncertainty are essential components of effective leadership. Admitting that we don't have all the answers and inviting collaboration from our teams or communities can lead to innovative solutions and stronger bonds. The speaker shares personal experiences from combat and humanitarian missions, emphasizing the importance of humility and open-ended communication in the face of ambiguous situations. In times of crisis or uncertainty, such as the COVID-19 pandemic, acknowledging our limitations and seeking input from others can lead to better outcomes than trying to maintain a facade of certainty. By embracing vulnerability, we create opportunities for others to step up and contribute their unique perspectives and expertise.

    • Authenticity, vulnerability, and storytelling in leadershipEffective leaders embrace vulnerability, use storytelling to connect, and acknowledge the human condition's struggles to build trust and inspire change

      Authenticity and storytelling are crucial for effective leadership in today's uncertain times. People are yearning for leaders who can relate to their struggles and offer relevant solutions. Leaders who embrace vulnerability, admit to their fears, and use storytelling to connect with their audience are more likely to influence and inspire. The human condition is marked by struggle, and leaders who acknowledge this reality and use it to build a connection with their followers will be the most successful. The speaker emphasizes the importance of interpersonal skills, particularly storytelling, and offers a program called "Own Every Room" to help business leaders and executives develop these skills. By focusing on authenticity, vulnerability, and storytelling, leaders can build trust, connect with their audience, and ultimately, influence and inspire positive change.

    • Leading from the front and inspiring othersEffective leadership involves building trust, showing courage, and inspiring others to join you in times of crisis. This 'rooftop leadership' approach can be seen in iconic figures like John Wick, T.E. Lawrence, and the Verizon guy.

      Effective leadership involves building rapport, taking action despite fear, and inspiring others to join you. This approach, which the speaker calls "rooftop leadership," was inspired by personal experiences and draws parallels to iconic figures like John Wick, T.E. Lawrence, and the Verizon guy. By putting yourself in a position of vulnerability and leading from the front, you can help others find the courage to join you in times of crisis. This requires trust, courage, and a strong commitment to your cause. Whether in business or in life, this leadership style can help you navigate challenges and build strong, resilient communities.

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    Bonus: check out his other podcast (Alpha Pack): https://kite.link/alpha-pack-podcast 

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    Resources

    Connect with Bobby Herrera on LinkedIn

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    Stay Connected with Us

    Twitter @themainthingpod

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    Credits

    Editor + Technical Advisor Bob Hotchkiss

    Graphic Designer Emma Malinoski

    Brand + Strategy Advisor Andy Malinoski

    Want to Help Support the Growth of this Podcast?

    1. Become a subscriber.
    2. Share the podcast with one or two friends.
    3. Follow us on social media @TheMainThingPod
    4. Buy some Main Thing Merch from our Merchandise Store.
    5. Become a patron of the show and support us on Patreon with funding.
    6. Buy a book authored or recommended by our wise guests on BookShop.

     

    Content You’ll Enjoy in this Podcast

    [0:01] - Bobby Herrera’s Main Thing #wisdom from July 2020

    [0:25] - Intro

    [1:25] - Greeting and opening dialog; his bio in brief; fatherhood

    [2:55] - Hail the underdogs; his modest upbringing; appeal of #transformation stories

    [4:00] - Update on the past two years; pain, pleasure and growth; blessings > burdens

    [5:40] - Challenges associated with leading a business during the pandemic

    [6:14] - Skip reflects on how he has changed; softening the heart

    [6:40] - Is his main thing still the main thing - or has it changed?

    [7:15] - A big question Bobby received from his wise mentor; why we should number our days

    [8:15] - Questioning how much of impact he’s truly making; live forward with intent

    [9:05] - Triangle of Love; assessing how he’s investing his resources

    [10:15] - Having the Why and the What; increasing his focus on the How

    [11:10] - His story-telling roots; building upon that foundation #storytelling

    [13:40] - Choose the hardest right over the easiest wrong; uphill climbs

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    [16:35] - Self-assessing our sources of wisdom; a helpful book “The Wisdom Pyramid”

    [17:57] - Diversifying what he reads; mixing it up on purpose

    [18:40] - Taking joy in being wrong and in recognizing our own ignorance

    [19:15] - Leading The Populus Group during the pandemic; managing the VUCA

    [20:50] - Slow the game down to avoid mistakes and sharpen focus

    [22:25] - What’s on the horizon for Bobby Herrera; looking ahead

    [23:20] - Helping kids from the wrong side of the opportunity divide; helping veterans

    [12:50] - Thank you, salutations and good-bye

    [24:08] - Outro

    [24:30] - An invitation for you to get involved and help keep the wisdom flowing

    [25:54] - End

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    How To Connect To Your Prospects And Customers!

    How To Connect To Your Prospects And Customers!

    As a business, the key to your survival, let alone growth is building a connection with your prospects and customers. And, when that is at an emotional level, it turns into loyal repeat customers over time, who also act as your mouthpiece, bringing in new customers your way.

    Build your story, tell it and let it be passed down, for how interesting and absorbing it is. That is how brands are built.

    Are there better ways to connect with your prospects and customers? Do share!