60 | THE Guy I Go To For Turning Content Into Profit, Luis Camejo of the BIZBROS

In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.

That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin.

Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion.

On our show together, he will discuss:

- why most of us get the first line by chasing quirkiness over clarity
- how to craft the ideal first sentence that turns prospects into leads
- where you can use this message to increase your sales conversions further down the funnel
- and more!

Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride! 

Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show!

Article we mentioned on the show:

https://martinchicago.com/target-customer-for-companies/

https://martinchicago.com/6-ways-to-identify-your-target-customer/

CONNECT WITH ME:

On LinkedIn

BE A PART OF THE CATEGORY THINKERS COMMUNITY

CONNECT WITH JOE:

On LinkedIn
His Company

It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.

Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!).

Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.

By attending this episode, you'll learn:

- Why trust is the new oil in the age of AI-generated content.
- How to measure your effectiveness in building trust
- Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.

Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself. 

Connect with Bryan:

On his LinkedIn:  https://www.linkedin.com/in/bryanjkramer/

Connect with ME!

LinkedIn or Instagram.

This continuation of the show with Terry Weaver is a good one. 

As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about:

- how to make better keynotes
- how to land speaking engagements
- how to make content to increase your influence

Connect with Terry and go to one of his events!

Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride.

But simplification is the best tool to reduce chaos.

That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept.

Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his legendary "The Thing" event series and what he's been able to learn from this experience (and the experiences of his community) that can help you get unstuck as an entrepreneur, in your career, or even help you decide if entrepreneurship is for you.

We're going to dive into topics like:

- The one skill that seems to be most misunderstood and mislabeled for entrepreneurs: creativity
- The one thing most entrepreneurs suffer with when it comes to having successful partnerships
- The only thing that entrepreneurship guarantees (hardship), and the only way to know if you can handle it
- and much more!

Whether you want to know how to grow an event series, if you should quit, or how to take the next step, this will be a conversation you will want to be part of!

Connect with Terry:

On his LinkedIn:  https://www.linkedin.com/in/terrytheweaver/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

This is part of one of our open mic sessions where my friend Joel Mena stops by to discuss his evangelism and community building around the UX community of Miami, then I try to convince him why I think Jerry Seinfeld is a category designer.

Just another ordinary day on the Relationship Driven Growth Open Mic right after the show.  Come to the next one! 

https://tinyurl.com/b2bcb2023

Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently. 

Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first.

These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.

That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.

But it isn't widely understood.

That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.

Ethan helped us understand:

- What does the role of a business evangelist look like and who needs one
- How should the Chief Evangelist be incentivized and measured
- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)
- and much more!

Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend.  This is an eye-opening, value packed episode.

Connect with Ethan:

On his LinkedIn:  https://www.linkedin.com/in/ethanbeute/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

I recently took a call from a friend on LinkedIn asking me about things I often get hit up about, and it ended up being a great call so I asked him if I could publish it, and he said ok!

He then told me what his reasons for reaching out were:

 "I thought you’d be able to help with strategy around building an audience and a following. Ways to use digital mediums to create, repurpose, and promote that drives engagement. I thought you’d have recommendations on tech and process that could jumpstart and simplify things since you’d been doing it for so long. Also general guidance and things to avoid when starting out!"

If you have any of these questions, then you'll get a ton out of this episode.

If you have any more questions, join us for the open mic sessions after the show (starting at 5:30pm ET on Mondays) and bring your toughest questions for some great advice!

Register at https://tinyurl.com/b2bcb2023

I recently had the honor to speak at the Community Led Growth Summit about building a community off a podcast.  This isn't that presentation.

This is the behind the scenes onboarding call with Charlotte Lesage from Melting Spot who where she got to truly understand what we do and how we do it.

This show covers:

1. The Big Audience Lie: how I realized small audiences can out-punch big ones when it comes to influence
2. How To Build Your Own Business Based On Your Passion: the unconventional, uncompromising path it takes to do it
3. The Counterintuitive Strategy To Build Community: this is the formula for building community while building an audience, not after

There's much more here. You're going to love it.

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

After Rachel's amazing episode, the community stuck around and shared some real practical frameworks they've used, seen used, or heard of to get your team to help grow your brand on LinkedIn.

Join us on the next Relationship Driven Growth Open Mic Session!

Tinyurl.com/b2bcb2023

LinkedIn has long been dismissed as just a site for recruiters.  Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals.

But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue?

That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists for your brand.

Listen to my conversation with LinkedIn expert, Rachel Simon, to shift your perspective and unlock the true potential of this platform by turning your employees into brand ambassadors that can propel your business to new heights.

We discussed:

- How to empower your team members to become authentic, genuine, and engaging representatives of your brand.
- Why the risk of your employee finding a better job is worth the reward of helping them grow their personal brand
- What new features LinkedIn has released in the past year or two that makes your last Sales Navigator training obsolete
- How to prep your team's LinkedIn ahead of a conference to win the trade show in person and online

Don't miss out on the opportunity to do what some of the most successful companies in the world are doing right now- tapping into their team's passions to grow communities of superconsumers.

Connect with Rachel:

On her LinkedIn: https://www.linkedin.com/in/raksimon/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.