A Keynote at Agent 2021

Podcast Summary

• Embrace the power of books and action: Gary Vaynerchuk encourages reading books for personal and professional growth, taking action on ideas, and engaging in his latest book 'Crushing It' for insights and tactics.

  According to Gary Vaynerchuk, reading books and taking action on the ideas and strategies presented within them is a powerful way to make a positive change in one's professional and personal life. He emphasized this point during his podcast and at a recent event, where he encouraged listeners and attendees to buy and engage in his latest book, "Crushing It." The book is divided into three parts: the mindset needed to take action, stories of individuals who have done so, and up-to-date tactics for implementation. Vaynerchuk also thanked those who have supported him and his team, and expressed his excitement about the opportunities available to attendees at the conference. He emphasized the importance of the timing of the event and his new book, and his belief that the next few years hold great potential for growth in various industries.

• Maximizing potential on underutilized digital channels: Consider focusing resources on one or two channels instead of spreading them thinly, and explore the untapped profitability of underutilized platforms like Instagram ads.

  Despite being a digitally advanced crowd, many businesses may not be fully leveraging the opportunities available to them, particularly on platforms like Instagram, where costs are underpriced for the potential return on investment. The speaker emphasized the importance of going deep into one or two channels instead of spreading resources thinly across multiple platforms. He shared his own experience of neglecting Instagram ads despite their potential profitability. The speaker encouraged the audience to reconsider their marketing strategies and focus on maximizing the potential of the current digital landscape rather than constantly chasing the next trend.

• Focus on what's working: Instead of chasing new trends, prioritize and commit to what's already successful in your business.

  Instead of constantly focusing on starting new projects or keeping up with the latest trends, it's essential to put most of your energy and commitment into what's already working for you. Gary Vaynerchuk shares his experience of building businesses on Google and social media, emphasizing the importance of being smart with your spending and understanding the competition. He also highlights the current trend of demonizing technology, which presents an opportunity for those who believe in its value to gain more market share. By focusing on what's proven to work and staying committed, you can take your business to the next level.

• Seize the opportunity to establish yourself online: Recognize the potential of social media for income, build your online presence, and capitalize on the early stages of social media advertising

  We are living in a unique time where the potential for making money through social media is still largely untapped. Gary Vaynerchuk shared his experience of writing "Crush It" a decade ago, where the idea of making significant income on platforms like YouTube and Instagram was considered unconventional. However, with advancements in technology and the increasing acceptance of the digital world, this concept is now widely accepted. Vaynerchuk believes that in the future, social media celebrities will earn more money than traditional celebrities. He encourages individuals to recognize the opportunity to establish themselves as personalities, authorities, or organizations in their industry during this land grab of the Internet. The biggest companies have yet to fully invest in social media advertising, and the penetration of attention is still in its early stages. So, it's essential to seize this moment and start building your online presence.

• Investing in building a personal brand and creating high-quality content for social media is the future of marketing: To succeed in marketing, focus on building a personal brand and creating high-quality content for social media platforms, as traditional methods become less effective and more expensive.

  The way businesses reach their audiences is changing, and those who fail to adapt will be left behind. Traditional methods like television commercials and banner ads are becoming less effective and more expensive. Instead, investing in building a personal brand and creating high-quality content for social media platforms is the future. This means producing more content, up to 5000 times more, and being fully committed to this strategy. The biggest companies in the world are already making this shift, and those in the real estate industry who don't follow suit will regret it in the next few years. The ROI of attention is simple supply and demand, and those who can capture and keep the attention of their audience will succeed financially and professionally.

• False sense of security in good times: Understand long-term consequences, prepare for potential hardships, build a strong reputation, focus on personal brand, remain practical, don't be swayed by negativity, strengthen position for long term.

  The current economic climate has lulled many professionals into a false sense of security, leading them to believe they are more successful than they truly are. Speaker warns that this complacency could be detrimental during an economic downturn. He emphasizes the importance of understanding the long-term consequences of actions during good times and preparing for potential hardships. The speaker also highlights the significance of building a strong reputation as an investment that withstands economic instability. He encourages professionals to focus on practical steps, such as reinvesting in their personal brand, rather than hoarding money or going into hiding. Despite the ease and abundance of riches in the present, the speaker advises against being swayed by negativity and instead, to remain practical and prepare for the future. The speaker's message is that the current economic climate should not be an excuse for complacency, but rather an opportunity to strengthen one's position for the long term.

• Maximizing Word-of-Mouth Marketing with Content Creation: Invest in content creation for social media to amplify word-of-mouth marketing, even for those with limited skills or experience. Becoming a local authority through content can build a strong brand and grow a business.

  Word-of-mouth marketing has been effectively used for business success for decades, but the Internet and social media have amplified its reach and impact. Creator and entrepreneur Gary Vaynerchuk encourages producing high volumes of content to maximize the potential for word-of-mouth sharing. He emphasizes the importance of investing in content creation, such as video and written word, for advertising on social media platforms. Even those with limited skills or experience can benefit from this strategy, as the cost of attention is relatively low compared to the potential return on investment. By becoming a local authority through content creation, individuals can build a strong brand and grow their business.

• Investing in content creation for business growth: Investing in high-quality content creation and consistency can help build a strong online presence, reach a larger audience, and ultimately lead to business growth.

  Investing in creating and sharing valuable content about yourself and your business through various platforms like Facebook, Instagram, YouTube, and podcasting can significantly grow your business. The speaker emphasizes the importance of understanding the current market landscape, where attention and engagement are key currencies, and being willing to go "all in" by investing resources into content creation. He also highlights the importance of observing and learning from others to stay ahead of the competition. By focusing on creating high-quality content and being consistent, individuals can build a strong online presence and reach a larger audience, ultimately leading to business growth.

• Understanding the value of underpriced social media attention: Capitalize on the low cost of reaching a large audience on social media platforms, don't let algorithm changes discourage you, and learn from historical examples of embracing new technologies for marketing success.

  The underpriced attention offered by social media platforms like Facebook and Instagram presents a unique opportunity for businesses to reach a large audience at a relatively low cost. The speaker, Gary Vaynerchuk, emphasizes that it's important to understand the value of this attention and not get bogged down by algorithm changes or perceived negatives, as these platforms are still a powerful tool for sales and marketing. He also shares a historical example of MTV and how some artists initially resisted it due to the perceived value of their music being given away for free, but ultimately those who embraced it saw significant benefits. Similarly, during the early days of Google AdWords, businesses that invested in the platform saw great returns due to its underpriced nature. The speaker encourages businesses to take advantage of these opportunities and not waste time trying to sell the unsellable.

• Leveraging technology and building relationships for growth: Maximize reach and impact by using various forms of content creation and building meaningful relationships at industry events.

  Amazon is a dominant force in the business world and its growth is largely fueled by technology platforms like Google, Facebook, and Instagram. However, the real value comes from building relationships and networking with others in your industry. The speaker emphasized the importance of being present and open to learning from others, even if you're already successful. He also encouraged using various forms of content creation, such as video and audio, to maximize reach and impact. The speaker's personal experience with having someone film him for his podcast and LinkedIn content has been transformative for his career, and he encouraged the audience to make the most of their time at the event by connecting with as many people as possible. The real value isn't in taking selfies or just listening to speakers, but in building meaningful relationships that can lead to new opportunities and growth.

• Building Meaningful Relationships at Events like Agent 2021: Attend immersive experiences like VaynerMedia's 4 D's Daily Digital Deep Dive for relationship building and substantial business growth

  At events like Agent 2021, building meaningful relationships is crucial in the technology world. Gary Vaynerchuk, CEO of VaynerMedia, emphasizes this by offering a consulting product called the 4 D's Daily Digital Deep Dive. This immersive experience for small and medium-sized businesses has had a significant impact, with success stories ranging from $280,000 to $2.2 million in revenue growth. VaynerMedia is so confident in this product that they are considering raising the price. To attend, visit Vaynermedia.com/4ds or GaryVaynerchuk.com and check the events tab. Building relationships and investing in business growth through educational experiences like the 4 D's can lead to substantial returns.