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    Best of: Ending the age of animal cruelty, with Bruce Friedrich

    enJanuary 04, 2021

    Podcast Summary

    • A technological moment for reducing animal sufferingClean meat technology offers a potential solution to reduce animal suffering, benefit humans and the planet

      We are living in a unique technological moment where the way we treat animals in the industrial food production system is only a few decades old and has reached an unprecedented scale. This reality can be overwhelming and challenging for individuals to address on their own. However, there might be an inflection point where technology offers an off-ramp to reduce animal suffering. Bruce Friedrich, founder of the Good Food Institute, is optimistic about the potential of clean meat technology to make things better for animals, humans, and the planet. This is an exciting development that could provide a solution to a complex and morally significant issue.

    • The industrial food system's problematic use of antibiotics and genetic engineering of animalsThe industrial food system's reliance on antibiotics and unnatural breeding practices for animals contributes to unsustainable, inhumane conditions and antibiotic resistance. Technology, like lab-grown meat and plant-based alternatives, offers a potential solution.

      Our current food system, particularly the way animals are treated and raised in industrial agriculture, is a unique and problematic technological moment. The use of antibiotics on a large scale to keep animals alive in confined spaces, the rapid breeding and genetic engineering of animals that can no longer reproduce naturally or live in their natural environments, all contribute to an industrialized food system that is unnatural and inhumane. This system uses a significant portion of antibiotics in the US, and the conditions in which animals are kept make them more susceptible to disease. The conversation with Bruce Friedrich, the co-founder and CEO of the Good Food Institute, highlights the possibility that technology can help us move towards a more ethical and sustainable food system. The Good Food Institute is working to create alternatives to animal products, such as lab-grown meat and plant-based meat, which could reduce the demand for industrial animal agriculture and help address these issues.

    • Growing concern for animal treatment in agriculture and societal shift towards ethical practicesTechnological advancements offer potential solutions to ethical concerns in agriculture, while societal shift towards ethical treatment of animals is driven by growing awareness and concern, not necessarily cruelty.

      While there is a growing ethical concern for the treatment of animals in agriculture, particularly in regards to factory farming, the solution may lie in technological advancements rather than a complete ban on slaughterhouses or animal agriculture. According to research, a significant number of Americans express a desire to ban slaughterhouses, but this may be due to apathy or low priority in food choices rather than cruelty. The passing of laws against animal confinement across demographics demonstrates a societal shift towards ethical treatment of animals. However, the industry argues that such laws would result in increased costs and decreased choices, which are unpopular. While there is progress in the ethical treatment of animals, there is still a need for technological solutions to potentially eliminate animals from the meat production process entirely. The question remains as to whether this can be done at a large scale. It's important to note that this shift towards ethical treatment of animals is not driven by cruelty, but rather by growing awareness and concern.

    • Meat consumption driven by taste and texture, not necessityTechnological advancements in plant-based and lab-grown meat offer efficient, sustainable, and cost-effective alternatives to traditional meat production. However, societal resistance may hinder the transition due to deeply ingrained cultural and emotional connections.

      The desire for meat is driven by taste and texture, not the necessity of animal death. The technological advancements in plant-based meat and lab-grown meat offer more efficient, sustainable, and cost-effective alternatives. However, the transition to these new methods may face resistance due to deeply ingrained cultural and emotional connections to meat. It's essential to recognize that the cruelty inflicted on animals in traditional meat production is a societal issue, not an individual one. Our language and conversations around these topics need improvement to reduce feelings of personal assault and make the discussions more accessible and productive. Companies involved in meat production, such as Tyson and Smithfield, have noble goals of feeding the world, and their motivations do not lie in animal cruelty. Instead, they are repositioning themselves as protein providers, open to exploring new, more ethical and sustainable methods.

    • The role of technology and activism in creating a more compassionate and sustainable food systemTechnology offers more efficient and sustainable meat production methods, while activism raises awareness and pushes for change in the food industry, ultimately contributing to a more compassionate and sustainable food system.

      The shift towards more efficient and sustainable meat production methods, such as lab-grown meat and plant-based alternatives, is not only profitable but also aligns with the human desire to contribute to the greater good. However, the role of confrontational animal rights organizations in raising awareness and pushing for change remains an important and necessary aspect of the overall activism ecosystem. Despite the optimistic view that technology and human progress will eventually alleviate animal suffering and reduce environmental harm, the current trend of increasing meat consumption and the significant externalities it creates raise valid concerns about the true cost of our development. Ultimately, it's essential to recognize the interconnectedness of these issues and the importance of continued dialogue, activism, and innovation in creating a more compassionate and sustainable food system.

    • The naturalness factor is a significant hurdle for plant-based and lab-grown meat alternativesTo overcome consumer preferences for natural food, make plant-based and lab-grown meat alternatives more affordable, convenient, and delicious, while addressing naturalness concerns through education and transparency.

      While there is a consensus that the moral arc of technological progress bends towards solutions for ethical and environmental concerns, a significant challenge lies in overcoming the perception of artificial or processed food as less desirable due to the naturalness factor. This is particularly true in the case of plant-based and lab-grown meat alternatives. The natural food movement, driven by the desire for foods that can be recognized by our grandmothers, presents a significant hurdle in the market. However, history shows that consumer preferences can change, as seen with the rise of plant-based milk from virtually nonexistent to 13% of the market. The key to overcoming this hurdle lies in making plant-based and lab-grown meat alternatives more affordable, convenient, and delicious, while addressing the naturalness concern through education and transparency. By focusing on these factors, it is possible to shift consumer preferences and make a significant impact on the environment and animal welfare.

    • The Future of Meat Consumption: Shifting Towards Plant-Based and Lab-Grown OptionsIn the next few decades, plant-based and lab-grown meat may replace animal meat due to concerns over antibiotic resistance, food safety, and climate change. The timeline for lab-grown meat in grocery stores is estimated to be 2-5 years, but could be faster with government investment. In 30 years, animal meat could be obsolete.

      The future of meat consumption may shift significantly within the next few decades, with the rise of plant-based and lab-grown meat options. These alternatives address various issues, including antibiotic resistance, food safety, and climate change. The timeline for widespread availability of lab-grown meat in grocery stores is estimated to be around 2-5 years, but could be accelerated with increased government investment. Looking further ahead, it's possible that in 30 years, animal meat may no longer be the primary option in grocery stores. This transition could happen as quickly as the shift from landlines to cell phones or from horse and buggies to automobiles, once the technology is refined and gains wider acceptance. The current trajectory, with plant-based meat sales growing at 20% per year, could lead to a fully plant-based market in 30 years. However, this optimistic scenario relies on governments recognizing the benefits of these alternatives and investing in their development.

    • Shifting towards plant-based and lab-grown meatAdvancements in technology and scientists' enthusiasm are driving the creation of diverse, high-quality, and affordable plant-based and lab-grown meat options, reducing the environmental impact of meat production.

      The shift towards plant-based and lab-grown meat is a response to the inefficiencies and environmental impact of traditional meat production. While we have made strides in creating plant-based alternatives to burgers, there are challenges in replicating the diversity, quality, and affordability of various meat products. However, with advancements in technology and the enthusiasm of scientists, it is believed that we will be able to create a wide range of plant-based and lab-grown meat options in the future. The Impossible Burger 2.0, which won multiple awards at the Consumer Electronics Show, is a testament to this progress, and companies are already working on creating plant-based or lab-grown versions of other meat products, such as steak. While there are hurdles to overcome, the potential benefits of reducing the environmental impact of meat production and creating more sustainable and efficient alternatives make this a worthwhile pursuit.

    • Wise: Sending and Receiving Money Across BordersIn 2023, over $100 billion was transferred globally through Wise, with half reaching destinations faster than this ad's length. Useful for travelers, businesses, and multi-currency individuals.

      Wise offers a convenient and cost-effective solution for sending and receiving money across borders at real-time mid-market exchange rates. In 2023, over $100 billion was transferred globally through Wise, with more than half of those transactions reaching their destination faster than the length of this advertisement. This service is particularly useful for travelers, businesses, and individuals dealing with multiple currencies. The political economy surrounding the rise of plant-based and lab-grown meats presents another interesting topic. As these alternative protein sources gain popularity, traditional meat industries are responding with both commercial and regulatory challenges. The nomenclature of clean and cell-based meat is a topic of debate, with some arguing that these terms are misleading and that these products should not be labeled as meat at all. However, many industry players, including the National Chicken Council and the North American Meat Institute, are supportive of protein diversification and are open to producing and selling plant-based and cell-based meat products. Regulatory bodies like the FDA and USDA have also been supportive of cell-based meat technology and are working to create a regulatory framework that encourages its growth. Despite some resistance from cattle ranchers, the future of cell-based meat looks promising, with the United States aiming to be a leader in this emerging industry.

    • Proposed laws to regulate plant-based and lab-grown meat alternatives face oppositionOngoing efforts by certain states to regulate labeling of plant-based and lab-grown meat alternatives face opposition from civil liberties and libertarian groups, who argue for free speech and competition. Legal challenges and reversals in courts are expected.

      There are ongoing efforts by certain states to regulate the labeling of plant-based and lab-grown meat alternatives, proposing laws that could lead to censorship and competition suppression. These proposed laws have been met with opposition from civil liberties and libertarian groups, who argue that they infringe on free speech and competition. The ACLU has already joined a lawsuit against Missouri over such a law. The industry's attempts to regulate language and prevent public surveillance through "ag gag" laws have also been met with legal challenges and reversals in courts. Overall, these efforts are seen as a sign of weakness and a PR debacle for the industries, as they face growing competition and public scrutiny. The future of these laws remains uncertain, but it is expected that they will face legal challenges and likely be overturned.

    • Plant-based food industry gains political supportThe plant-based food industry is securing funding for research into meat alternatives from the Senate Appropriations report, with bipartisan support, and expanding internationally.

      The plant-based food industry is making significant progress in gaining support from various political groups, despite some challenges. The industry has managed to secure funding for research into plant-based meat alternatives from the Senate Appropriations report, with enthusiasm from both the left and right. The idea of censoring plant-based alternatives, such as almond milk or soy milk, does not seem to have many allies in the federal government, especially given the First Amendment concerns. The political economy of funding research in this area is complex, but there is a priority to invest more in this field due to its potential impact on food safety, climate change, and food security. The industry is also expanding internationally, focusing on finding scientists and funding for their research. Overall, the plant-based food industry is making strides in gaining support and funding, despite some challenges.

    • The future of meat production is shifting towards plant-based and cell-based alternativesGovernments invest in plant-based and cell-based meat due to cost and environmental benefits, but scientific research is lacking and expensive. Plant-based meat companies like Beyond Meat and Impossible Foods are making strides, and open access research is encouraged to advance cell-based meat technology.

      The future of meat production is shifting towards plant-based and cell-based alternatives, and governments are starting to invest resources in this area due to its potential to reduce costs and environmental impact. However, there is currently a lack of scientific research in this field, making it a significant challenge to scale up and bring down the cost of cell-based meat. Despite this, companies like Beyond Meat and Impossible Foods have made strides in the plant-based meat market, and the scientific knowledge gained from their research can contribute to the advancement of cell-based meat technology. The Good Food Institute (GFI) has identified this potential and is encouraging open access research in this area to accelerate the development of these technologies. Overall, the shift towards alternative meat production is an exciting and promising development that has the potential to revolutionize the food industry.

    • Innovation in Plant-Based Meat MarketCompanies like Impossible Foods and Beyond Meat innovate in taste, texture, and price to appeal to meat-lovers and expand the plant-based meat market beyond vegetarians and vegans.

      The plant-based meat market is expanding rapidly, with companies like Impossible Foods and Beyond Meat leading the way. These companies are innovating to create products that not only appeal to vegetarians and vegans but also to meat-lovers. The difference lies in the focus on taste, texture, and price, which caters to a much larger market. Traditional plant-based meat substitutes, like those made from soy or wheat, have been around for a long time. However, the recent focus on pea-based products is due to accidental discoveries and research. The Good Food Institute (GFI) is investing in research and development for plant-based and cell-based meat, with the goal of increasing the efficiency and potential of both options. The future of food may involve a combination of both plant-based and cell-based meat, each offering unique advantages. While plant-based meat is likely to remain more efficient, cell-based meat may offer opportunities for media recycling and other innovations to improve efficiency. Ultimately, the goal is to create meat alternatives that satisfy a wide range of consumers, from those with ethical and health considerations to those who simply enjoy the taste and price of meat.

    • Shift towards sustainable meat productionThe future of meat production will involve a reduction in overall consumption, with a focus on more ethically produced, sustainable options including plant-based and cell-based meats.

      While plant-based meat alternatives are expected to gain significant market share due to their efficiency and affordability, there will still be a demand for real animal meat, particularly from those who value the authentic experience. However, regenerative farming that prioritizes animal welfare and humane slaughter may not be able to meet the current demand for meat due to resource limitations and cost. The ongoing advancements in plant-based meat technology and the limited investment in it suggest that we should be optimistic about the future of both plant-based and cell-based meat production. Ultimately, the shift towards more sustainable meat production will likely involve a reduction in overall meat consumption and a focus on better, more ethically produced meat.

    • The future of food production: Industrial agriculture vs plant-based and cell-based meat alternativesIndividuals must choose between industrial agriculture's cruelty and environmental damage or plant-based and cell-based meat alternatives' potential benefits, with countries like China, Israel, and Singapore leading the way and companies like Hungry Planet, Good Catch, Blue Nalu, Finless, and Seattle Food Tech innovating in the space.

      The future of food production is a complex decision between continuing with industrial agriculture and its associated cruelty and environmental damage, or transitioning to plant-based and cell-based meat alternatives, which may require adjusting our preferences for the source and production methods of our food. The choice depends on individual values and priorities. Plant-based and cell-based meat options are expected to become increasingly competitive in taste, cost, and convenience. Countries like China, Israel, and Singapore are potential leaders in the development and implementation of these alternatives due to various reasons, including food security and technological advancement. Additionally, companies like Hungry Planet, Good Catch, Blue Nalu, Finless, and Seattle Food Tech are doing exciting work in the space, focusing on a range of meat alternatives, from burger replacements to fish products and inexpensive chicken nuggets.

    • Exploring the Rapidly Advancing World of Plant-Based and Cell-Based MeatFormer engineer Bruce Y. Lee highlights the excitement surrounding plant-based and cell-based meat innovation, while GFI's collaborations with Tyson, Cargill, and ADM are game-changers. Stay updated with GFI's resources and read 'Clean Meat' and 'Eating Animals' for insights.

      The field of plant-based and cell-based meat is rapidly advancing, and the involvement of major food industry players is essential for its quick adoption. Former mechanical engineer turned entrepreneur, Bruce Y. Lee, who works in this space, emphasized the excitement surrounding these technologies and the groundbreaking innovation happening. Despite focusing primarily on policy at GFI, the organization's collaboration with industry giants like Tyson, Cargill, and ADM, has been a game-changer. For those interested in staying updated on this industry, GFI's enewsletter and resources page are recommended. Two influential books on the subject are "Clean Meat" by Paul Shapiro and "Eating Animals" by Jonathan Safran Foer. "Clean Meat" offers a deep dive into the science and industry of plant-based and cell-based meat, while "Eating Animals" is a thought-provoking exploration of the ethics and implications of our food choices. Both books provide valuable insights into this technological moment and the potential future of the meat industry.

    • Exploring the Cultural and Psychological Aspects of Eating AnimalsBruce Friedrich's work challenges us to critically examine our acculturation into practices that may not align with our values, offering a unique and thought-provoking perspective on the complexities surrounding animal agriculture.

      Key takeaway from this conversation with Bruce Friedrich is the refreshingly honest and narrative approach he brings to exploring the cultural and psychological aspects of eating animals. Friedrich's work, as discussed, challenges us to think critically about our acculturation into practices that may not align with our values. His writing style is appealing and thought-provoking, making for an engaging exploration of the complexities surrounding animal agriculture and its emotional and psychological implications. The internal contradictions he grapples with throughout his work add to the richness of the conversation and demonstrate his commitment to exploring these issues in a nuanced and human way. Overall, Friedrich's work offers a unique perspective on the topic, making for a compelling and thought-provoking read.

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    Ending the age of animal cruelty, with Bruce Friedrich

    Ending the age of animal cruelty, with Bruce Friedrich
    You often hear that eating animals is natural. And it is. But not the way we do it. The industrial animal agriculture system is a technological marvel. It relies on engineering broiler chickens that grow almost seven times as quickly as they would naturally, and that could never survive in the wild. It relies on pumping a majority of all the antibiotics used in the United States into farm animals to stop the die-offs that overcrowding would otherwise cause. A list like this could go on endlessly, but the point is simple: Industrial animal agriculture is not a natural food system. It is a triumph of engineering. But though we live in a moment when technology has made animal cruelty possible on a scale never imagined in human history, we also live in a moment when technology may be about to make animal cruelty unnecessary. And nothing changes a society’s values as quickly as innovations that make a new moral system easy and cheap to adopt. And that’s what this podcast is about. Bruce Friedrich is the head of the Good Food Institute, which invests, connects, advises, and advocates for the plant and cell-based meat industries. That work puts him at the hot center of one of the most exciting and important technological stories of our age: the possible replacement of a cruel, environmentally unsustainable form of food production with a system that’s better for the planet, better for animals, and better for our health. I talk a lot about animal suffering issues on this podcast, and I do so because they’re important. We’re causing a lot of suffering right now. But I don’t believe that it’ll be a change in morality or ideology that transforms our system. I think it’ll be a change in technology, and Friedrich knows better than just about anyone else alive how fast that technology is becoming a reality. In a rare change of pace for the Ezra Klein Show, this conversation will leave you, dare I say it, optimistic. Book Recommendations: Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism by Melanie Joy Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World by Paul Shapiro Eating Animals by Jonathan Safran Foer Learn more about your ad choices. Visit podcastchoices.com/adchoices

    64: Walter Greenleaf: Translating Neuroscience with VR [EN]

    64: Walter Greenleaf: Translating Neuroscience with VR [EN]

    In today’s CRUZAMENTO Podcast, André Correia e Daniel Guedelha talked with Walter Greenleaf, an expert in the field of virtual reality (VR) and its transformative impact on healthcare. Also, we dove into ecosystem use cases and how fun VR is becoming.

    Walter Greenleaf PhD. is a neuroscientist and a medical technology developer working at Stanford University. With over 35 years of work focused on developing clinical applications of medical virtual reality technology, Walter is considered a leading authority. Walter is currently a Visiting Scholar at Stanford University’s Virtual Human Interaction Lab. He also works to develop next-generation wearable sensors as part of the eWear Program at the Stanford School of Engineering. He previously served as the Director of the Mind Division, at the Stanford Center on Longevity, where his focus was on age-related changes in cognition.
    Walter was the founding Chief Science Officer for Pear Therapeutics and is the Chief Science Officer for
    Interaxon.

    In addition to his academic work, Walter is the technology and neuroscience advisor to several early-stage medical product companies and accelerator/incubator programs.

     

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    SYSK Selects: Can Nuclear Fusion Reactors Save The World?

    SYSK Selects: Can Nuclear Fusion Reactors Save The World?

    The world’s energy consumption is ruining the planet but for decades physicists have been working on what could solve the world’s energy and climate change woes for centuries to come – nuclear fusion. Learn about building stars on Earth in this classic episode.

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