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    Ending the age of animal cruelty, with Bruce Friedrich

    enJanuary 28, 2019

    Podcast Summary

    • Technology's Role in Ethical Dilemmas: Animal Welfare in Industrial Food ProductionTechnology can facilitate animal cruelty in industrial food production, but it also offers potential solutions like clean meat technology and accessible, sustainable alternatives.

      Technology can both enable and challenge ethical dilemmas, particularly when it comes to animal treatment in the industrial food production system. While we've seen decades of animal cruelty facilitated by technological advances, there may now be an opportunity for technology to offer a solution. Wise, for instance, simplifies international money transactions with real-time exchange rates and no hidden fees. Viator, on the other hand, makes travel planning easier with guided tours and excursions. In the realm of animal welfare, the Good Food Institute and clean meat technology represent potential game-changers. However, it's essential to recognize that individual actions might not be enough to address the issue entirely. Instead, we might be on the brink of a technological inflection point where more accessible and sustainable solutions can significantly improve the lives of many creatures, humans, and the planet.

    • The industrialization of animal agriculture and its impact on animal cruelty70% of US antibiotics used for farm animals, not for treating sickness but prevention. Unnatural growth rates lead to health issues and disconnect from natural behaviors, resulting in animal cruelty. We can make a difference by creating markets for alternative options and making reasonable choices for a more ethical and sustainable food system.

      The current state of industrial animal agriculture is a unique and problematic technological moment, where animals are kept in unnatural conditions and given antibiotics to prevent diseases that arise from their living conditions. This has led to the use of 70% of antibiotics in the US going to farm animals, not for treating sick animals but for prevention. The animals are bred to grow at an unnatural rate, leading to health issues and a disconnect from their natural behaviors. This industrialization of animal agriculture has resulted in a large-scale issue of animal cruelty, which is a problem created by technology and our own choices. The conversation with Bruce Friedrich, the co-founder and executive director of the Good Food Institute, highlights the possibility that we can make a difference by creating markets for alternative options and making reasonable and doable choices to push for a more ethical and sustainable food system.

    • Technology's Role in Reducing Animal CrueltyTechnology, such as lab-grown meat, could eliminate the need for animal slaughter and reduce cruelty in food production, driven by growing recognition of animal welfare.

      While human agency plays a role in the ethical considerations of food production, technology may hold the key to reducing animal cruelty at a large scale. The speaker acknowledges that hunting and grass-fed farming are better options for those who consume meat, but also encourages learning about the realities of factory farming and slaughterhouses. The speaker believes that technological advancements, such as lab-grown meat, could potentially eliminate the need for animal slaughter altogether. It's important to note that this shift is not driven by intentional cruelty, but rather by apathy or lack of concern for animal welfare in everyday food choices. However, as shown by the passing of animal welfare laws in various demographics, there is a growing recognition of the unacceptability of animal cruelty, even if it means paying more and limiting choices.

    • Exploring Alternatives to Animal ProductsTechnological advancements in plant-based and lab-grown meat offer ethical and efficient alternatives to animal agriculture, benefiting animals and the environment. However, addressing societal issues and improving language around this topic is crucial.

      Our relationship with animal products is complex, driven by taste, texture, and cultural factors, but the production methods can be cruel and resource-intensive. The technological advancements in plant-based meat and lab-grown meat offer a more ethical and efficient alternative, benefiting both animals and the environment. However, it's crucial to acknowledge that cruelty in animal agriculture is a societal issue, not just an individual one. Our language and conversations around this topic need improvement to avoid personal attacks and better understand the systemic issues at play. Companies in the meat industry have noble goals, and many are open to exploring alternative protein sources. Overall, these advancements represent a promising future for more sustainable and compassionate food production.

    • The role of confrontational activism in meat productionWhile technology and collaborative approaches may be more effective in the long run, confrontational animal rights activism remains a contentious issue in the debate over more efficient meat production, with concerns about its impact on ethical implications and public perception.

      The shift towards more efficient and technology-driven meat production is seen as a profitable and morally good step, as it reduces the need for traditional factory farming methods. However, there is ongoing debate about the role of confrontational animal rights activism in raising awareness and bringing about change. Some argue that it is an important function in society, while others believe that technology and more collaborative approaches may be more effective in the long run. Despite advancements, concerns remain about the ethical implications of high meat consumption and its impact on animal suffering and the environment. The potential for these issues to undermine the progress made in other areas is a concern, and it is unclear whether humanity is the hero or the villain in this story. Ultimately, it is crucial to continue the conversation and explore solutions that address these complex issues.

    • Addressing Consumer Preferences for Animal-Derived FoodsThe speaker suggests making plant-based meat a healthier, less resource-intensive, and more affordable option to attract consumers and reduce reliance on animal agriculture for ethical and environmental reasons. Clean meat, or meat grown directly from cells, offers an alternative for those who prefer animal-derived products.

      While there is a growing consensus that reducing animal agriculture is important for ethical and environmental reasons, a significant challenge lies in overcoming consumer preferences for natural and animal-derived foods. The speaker argues that this issue has been addressed before with plant-based milk, which has seen significant market growth, and can be addressed again with plant-based meat. By making plant-based meat a healthier, less resource-intensive, and more affordable option, it could potentially attract a large portion of the market. For those who continue to prefer animal-derived products, clean meat, or meat grown directly from cells, offers a more ethical and sustainable alternative. The speaker remains optimistic about the potential for a major shift towards plant-based and clean meat options, despite the naturalness hurdle.

    • The Future of Meat: Plant-Based and Lab-GrownGovernment investment in plant-based and lab-grown meat could accelerate their dominance in the grocery store scene within 30 years, replacing traditional animal agriculture to a significant extent.

      The future of meat consumption may shift significantly towards plant-based and lab-grown options within the next few decades. This transition could be accelerated if governments recognize the environmental, ethical, and health benefits of these alternatives and invest in their research and development. The optimistic projection suggests that plant-based and clean meat could dominate the grocery store scene within 30 years, while the conservative case still leaves room for traditional animal agriculture. The comparison to technological advancements in other industries like phones and cameras highlights the potential for rapid change once the technology becomes viable. The early days of plant-based meat companies like Beyond Meat and Impossible Foods demonstrate the potential for exponential growth in this sector.

    • A shift towards sustainable meat productionThe future of meat production may lie in plant-based and lab-grown options, offering sustainability and efficiency improvements over traditional methods.

      The shift towards plant-based and lab-grown meat is a promising solution to the inefficiencies and environmental impact of traditional meat production. The concept of plant-based meat is not just for vegetarians, but a way to make meat from plants more sustainably. While we may not have access to the same diversity and quality of plant-based and lab-grown meat as we do with traditionally raised meat yet, advancements are being made rapidly. Companies like Beyond Meat and Impossible Foods are already producing impressive plant-based meat alternatives, and scientists are making strides in growing meat from cells. The potential for scaling up these technologies is high, and it's likely that we will see a wide range of plant-based and lab-grown meat options becoming more accessible and affordable in the future. So, while there are technological hurdles to overcome, the possibility of a more sustainable and efficient meat industry is a plausible and exciting one.

    • Money transfers with Wise vs Debate on plant-based and lab-grown meat labelingWise offers fee-free currency exchange for international money transfers, while the debate continues on whether plant-based and lab-grown meat should be labeled as meat.

      Wise is a global money transfer service that offers real-time currency exchange with no hidden fees or markups. With over $100 billion transferred worldwide in 2023 and half of those transactions reaching their destination faster than the length of this ad, Wise is a popular choice for individuals and businesses dealing with different currencies. On a different note, the debate around labeling plant-based and lab-grown meat continues, with the meat industry pushing for regulations to prevent the use of meat terminology on these products. Major meat conglomerates and industry associations have expressed support for protein diversification, including plant-based and lab-grown meat. Government agencies like the FDA and USDA have also been supportive of cell-based meat, recognizing its potential and the importance of the US remaining competitive in this emerging technology. Despite resistance from some cattle ranchers, these efforts are unlikely to pass constitutional muster. In summary, Wise simplifies international money transfers, while the debate around labeling plant-based and lab-grown meat continues, with industry support and government encouragement.

    • Legal Action Against State Censorship of Plant-Based Food LabelsThe ACLU and Tofurky are challenging state laws that restrict plant-based food labels, facing opposition from civil libertarians and libertarians due to free speech and competition concerns. These attempts at censorship are seen as a sign of weakness and a threat to the plant-based food industry.

      Several organizations, including the ACLU of Missouri and Tofurky, are taking legal action against states that seek to censor plant-based food labels by proposing laws that restrict the use of terms like "veggie burger" or "imitation meat." These laws, which have not been passed in all the proposed states, face opposition from civil libertarians and libertarians alike due to free speech and competition concerns. The speakers express optimism that these laws will not pass and will be overturned in the courts, citing previous rulings against ag gag laws. They view these attempts at censorship as a sign of weakness on the part of the industries involved, and a profound statement that the plant-based food industry is becoming a significant threat.

    • Regulating plant-based and lab-grown meatGovernment priorities around food safety, climate change, and food security could lead to increased funding for research and development in plant-based and lab-grown meat, despite resistance from some industries.

      The debate around regulating plant-based and lab-grown meat involves complex political and economic considerations. While some industries, like dairy, may push for censorship or regulation, they may not have the political allies or support to make significant headway. On the other hand, the government's priorities around food safety, climate change, and food security could potentially lead to increased funding for research and development in this area. Despite some resistance, the push for plant-based and lab-grown meat is a legislative priority for many organizations, and they are actively seeking funding and scientific talent internationally to accelerate progress.

    • The Future of Meat Production: Plant-Based and Cell-BasedGovernments invest in plant-based and cell-based meat research, addressing meat industry's environmental impact, and creating affordable, accessible alternatives for wider audiences.

      The meat industry's environmental impact requires urgent attention, and investing in plant-based and cell-based research and development is a promising solution. The current state of scientific research in this field is limited, with most advancements being driven by private companies. The challenges in scaling up and bringing down the cost of cell-based meat lie in the lack of a solid scientific foundation and the need for significant resources to accelerate research. The good news is that governments are starting to recognize the potential of these alternatives and are investing resources into them. The ultimate goal is to create meat alternatives that appeal to a wider audience, including meat-eaters, and to make them affordable and accessible to all. The future of meat production may lie in a combination of plant-based and cell-based technologies, and it's an exciting time to be a part of this evolving industry.

    • Plant-based meat market expanding to cater to meat loversThe plant-based meat market, valued at $200B in the US, is growing as meat lovers seek alternatives. Discoveries of plant proteins and ongoing research promise innovation.

      The plant-based meat market, which was once perceived as small and limited to vegetarians and vegans, is now expanding rapidly to cater to the wider population. The difference between plant-based meat and meat substitutes lies in their appeal to meat lovers who are not driven by ethical or health considerations. With a potential market size of $200 billion in the US alone, investors like Bill Gates see the future of food in plant-based meat. The discovery of pea protein as a viable alternative to animal protein was happenstance, but there are numerous other plant sources with high protein content that have yet to be explored. The Good Food Institute is investing in research and development for plant-based and cell-based meat, recognizing the potential benefits and limitations of both. While plant-based meat is likely to remain more efficient, the future may hold innovations that make cell-based meat more competitive. Ultimately, it seems that plant-based meat will dominate the market, but both options may coexist due to their unique strengths.

    • Meat demand: taste, cost, and convenience drive consumptionDespite the rise of plant-based and lab-grown alternatives, meat demand may persist due to taste, cost, and convenience. Regenerative farming may not meet current demand, so experts suggest focusing on better quality meat instead.

      The demand for meat may not significantly decrease even if plant-based or lab-grown alternatives become more efficient and affordable. While some consumers may prefer the real animal experience, the majority may be driven by factors like taste, cost, and convenience. Regenerative farming, which focuses on humane and sustainable animal treatment, may not be able to meet the current demand for meat due to resource constraints. The experts interviewed suggest that people should eat less meat and focus on better quality, rather than trying to produce the same amount of meat using regenerative methods. The debate around meat consumption is complex, and while alternatives are making progress, it's important to consider the economic, ethical, and environmental implications of our food choices.

    • The Future of Food Production: Industrial Agriculture, Regenerative Agriculture, or Alternative Proteins?The future of food production involves weighing the trade-offs of industrial agriculture, regenerative agriculture, and alternative proteins. China, Israel, and Singapore lead in regulatory environments and food security concerns. Companies like Hungry Planet, Good Catch, Blue Nalu, and Finless innovate in the alternative protein space.

      The future of food production is a complex issue with various trade-offs. We could continue with our current industrial agriculture system, which causes immense animal cruelty and environmental damage. Alternatively, we could transition to regenerative agriculture, which would reduce meat consumption due to higher costs. Lastly, we could embrace plant-based and cell-based meat, which would taste better, be more convenient, and cost less, leading to mass adoption. Countries like China, Israel, and Singapore are potential leaders in this space due to their unique regulatory environments and food security concerns. Companies like Hungry Planet, Good Catch, Blue Nalu, and Finless are also making significant strides in the alternative protein space, with innovative products that could have a big impact on the market. Ultimately, the choice depends on our priorities and the trade-offs we're willing to make.

    • Exploring the Future of Plant-Based and Cell-Based MeatGFI recommends staying updated on plant- and cell-based meat innovations through their resources and signing up for their enewsletter. 'Clean Meat' and 'Eating Animals' are recommended books for deeper understanding.

      The field of plant-based and cell-based meat is rapidly advancing, and both industries are still in their infancy. There's a lot of exciting innovation happening, and even traditional food industry players like Tyson, Cargill, and ADM are getting on board. GFI, an organization focused on policy, has been encouraged by the industry's enthusiasm for these technologies. For those interested in staying updated, GFI recommends signing up for their enewsletter and checking out their resources, including the book "Clean Meat" by Paul Shapiro. The book provides a deep dive into the science and technology behind plant-based and cell-based meat, as well as the potential impact on industrial animal agriculture. Another recommended book is "Eating Animals" by Jonathan Safran Foer, which explores the ethical implications of eating meat from a novelistic perspective. Despite the speaker's involvement in both the book and the movie adaptation, they highly recommend the work for its thought-provoking content.

    • Exploring our cultural and psychological relationship with eating animalsBruce Friedrich challenges us to think critically about our acculturation into practices that may not align with our values, bringing a friendly and thoughtful perspective to the topic of animal agriculture

      Key takeaway from this conversation with Bruce Friedrich is the refreshingly honest and narrative exploration of our cultural and psychological relationship with eating animals. Friedrich's work, as discussed, challenges us to think critically about how we've been acculturated into practices that may not align with our values. His approach is thoughtful, human, and appealing, making for a compelling and engaging read. Despite internal contradictions throughout his work, Friedrich grapples with them in a way that invites the reader to join him on this complex journey. Overall, his ability to bring a friendly and thoughtful perspective to the topic of animal agriculture sets him apart as a great writer and a valuable voice in the conversation.

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    Bruce Friedrich On The Clean Meat Revolution

    Bruce Friedrich On The Clean Meat Revolution
    7.5 billion people currently share this spinning blue planet we call Earth. By 2050, that number will escalate to 9.7 billion. By 2100? 11 billion. How can we possibly feed 11 billion people sustainably? To answer that question we must turn our gaze to the industrialization of animal agriculture. On the surface, what we commonly call factory farming appears incredibly efficient, creating massive economies of scale to feed the maximum number of people possible. But in actuality, this industry is inexcusably inefficient and unsustainable long-term. It requires untold amounts of land, water and feed. It contributes more greenhouse gas emissions that the entire transportation combined. It's depleting our soil. It's polluting our water table. It's acidifying our oceans. It's making us sick. And it's driving the greatest mass species extinction in the history of mankind. In fact, 60% of all animal species have been rendered extinct in just the last 50 years. We can't continue down this path. We desperately need a better way. So let's talk about it. This week I sit down for a second conversation with Bruce Friedrich, a leading innovator in food systems and policy. Bruce is the executive director of The Good Food Institute and founding partner of New Crop Capital, organizations focused on replacing animal products with plant and culture-based alternatives. He graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College, holds additional degrees from Johns Hopkins University and the London School of Economics and was inducted into the United States Animal Rights Hall of Fame in 2004. A popular speaker on college campuses — including Harvard, Yale, Princeton, Stanford, and MIT — Bruce has appeared on NBC's Today Show, CNN, Fox News Channel, MSNBC, and Court TV. Picking up where we left off in April 2017 (RRP 286), Bruce brings us up to speed on the rapidly evolving frontier of food technology and plant-based innovation, including a fascinating deep dive into the cutting edge of clean meat and the revolutionary science that is making possible the production of animal foods by way of cultured cells harvested without slaughter. This is a conversation about the politics of agriculture and the subsidies, corporations, representatives and lobbyists that support it. Bust mostly, this is about current advances designed to improve food systems in the interest of human, animal and planetary well-being. Humanity currently faces an unprecedented, seemingly insurmountable environmental crisis. But Bruce casts an optimistic forecast — how technology, urgency and popular demand are rapidly converging to create healthy, sustainable and compassionate solutions to help solve our current food, health and environmental dilemmas. Chock-a-block with incredible information, this exchange will leave you not only better informed on the aforementioned subjects, but inspired to invest more deeply in where your food comes from, how it impacts the precious world we share and how together we can forge the future of food for ourselves and generations to come. Incredibly intelligent, considerate and measured, it was an honor to sit down with Bruce. I sincerely hope you enjoy the conversation. Peace + Plants, Rich

    Bruce Friedrich Is Innovating The Future of Food

    Bruce Friedrich Is Innovating The Future of Food
    7.5 billion people currently share this spinning blue planet we call Earth. By 2050, that number will escalate to 9.7 billion. By 2100? 11 billion. How can we possibly feed 11 billion people sustainably? To answer that question we must turn our gaze to the industrialization of animal agriculture. On the surface, what we commonly call factory farming appears incredibly efficient, creating massive economies of scale. But peer just below the surface and you'll discover a vast operation of mass suffering that is irreparably polluting the environment, eviscerating our dwindling natural resources and destroying human health to boot. Beyond wasteful. Utterly unsustainable. Indefensibly cruel. Ladies and gentlemen, our food system is in dire need of innovation. So let's talk about it. This week I sit down with Bruce Friedrich, a man who has devoted his life to reforming animal agriculture and innovating the future of food and food systems. Bruce is the executive director of The Good Food Institute and founding partner of New Crop Capital, organizations focused on replacing animal products with plant and culture-based alternatives. He graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College, holds additional degrees from Johns Hopkins University and the London School of Economics and was inducted into the United States Animal Rights Hall of Fame in 2004. A popular speaker on college campuses — including Harvard, Yale, Princeton, Stanford, and MIT — Bruce has appeared on NBC's Today Show, CNN, Fox News Channel, MSNBC, and Court TV. As compelling as it gets, this is an extraordinary conversation about animal agriculture, planetary health and human well being. It's about the politics of agriculture and the subsidies, corporations, representatives and lobbyists that support it. But mostly, this is an optimistic forecast of food system innovation — how technology, urgency and popular demand are rapidly converging to create healthy, sustainable and compassionate solutions to help solve our current food, health and environmental crises. Incredibly intelligent, considerate and measured, it was an honor to sit down with Bruce. May our exchange leave you inspired to invest more deeply in where your food comes from and how it impacts the precious world we share. Peace + Plants, Rich