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    ClassPass Founder Payal Kadakia on Finding Your Billion Dollar Idea

    enAugust 17, 2023

    Podcast Summary

    • Exploring side hustles: Airbnb and ClassPass success storiesAirbnb can generate income from underutilized spaces, while adapting ideas and evolving can lead to successful businesses like ClassPass.

      Monetizing what you already have can be an effective and easy side hustle, such as becoming an Airbnb host. This was shared by a podcast host who enjoys writing but struggles to do so at home, leading her to rent out her space on Airbnb. She emphasized the ease of getting started with Airbnb and the potential value of your home being worth more than you think. Another key takeaway from the discussion was the importance of evolving ideas and adapting to change, as demonstrated by the founder of ClassPass, Payal Kadakia. She shared her experience of turning her health app idea into a successful business through workshops and modifications. Overall, these insights encourage us to explore our resources and be open to transforming our ideas into valuable opportunities.

    • From personal frustration to business solutionThe founder's determination to solve her personal frustration led her to create a successful business, despite financial and career challenges in her past

      The founder of ClassPass, a subscription service for fitness classes and experiences, faced various financial and career challenges before starting her business. She had argued with family members about money, maxed out a credit card for her wedding, and juggled a full-time job with her dream of starting a dance company. Before ClassPass, she worked at MIT, Bain and Company, and Warner Music Group, where she coined the term "dance entrepreneur." The idea for ClassPass originated from her personal frustration with searching for classes online and led her to create a search engine for fitness classes called Classivity, which eventually evolved into ClassPass. Her determination to solve this problem drove her to invest her time and resources into the company.

    • From personal struggles to creating ClassPassThe founder's personal experiences inspired her to create a company that makes it easier for people to pursue their passions and feel stronger, both mentally and physically.

      The founder's personal experiences of feeling unfulfilled and weak inspired her to create ClassPass, a company aimed at making it easier for people to pursue their passions, specifically fitness, and feel stronger both mentally and physically. This mission was fueled by her own experiences of working long hours at Bain and Warner while pursuing her love for dance, and later, being mugged and feeling vulnerable, which led her to prioritize her health and well-being. The name ClassPass came about as a result of experimenting with different names for their discovery-focused product. The founder's determination to overcome personal challenges and create a solution for others highlights the importance of drawing inspiration from personal experiences and using them to make a positive impact on others' lives.

    • Understanding customer needs leads to business successFocusing on what customers truly want can lead to business success. Building a strong team and staying authentic in leadership are also crucial aspects of entrepreneurship.

      Discovering and focusing on what customers truly want can lead to business success. The founders of ClassPass initially tried various products but found that a membership model resonated with consumers due to the variety and convenience it offered. However, they only fully understood the importance of this product and the customer experience once they faced challenges and pivoted their focus accordingly. Building a strong team and staying authentic in leadership are also crucial aspects of entrepreneurship. While having a good network and strategic skills are important, they may not be enough without a deep understanding of the customer experience and the ability to build a team that shares the same passion and vision.

    • Discovering the Power of LinkedIn and AirbnbLinkedIn connects businesses with qualified candidates, while Airbnb allows users to monetize underutilized assets, providing significant opportunities for growth and income.

      LinkedIn is a valuable resource for hiring highly qualified professionals who may not be actively searching for new jobs. With over 1 billion professionals on the platform, 86% of small businesses find a qualified candidate within 24 hours of posting a job for free. Meanwhile, Airbnb offers an opportunity to monetize underutilized assets by hosting guests and offsetting travel costs. For the speaker, discovering LinkedIn's impact on users and Airbnb's potential to generate income were transformative experiences. These platforms offer unique advantages for those seeking to grow their business or personal finances.

    • Faking it till you make it: Pretending to be your own PR personStarting a business requires wearing multiple hats, even if it means pretending to have expertise you don't yet possess. This approach can help you present yourself professionally and take your business seriously.

      Starting a business requires wearing multiple hats and taking on various roles, even if it means faking it till you make it. This was the experience of Payal Kadakia, the founder of ClassPass, who started out pretending to be her own PR person. This approach helped her present herself professionally and take her business seriously, especially as a woman and an Indian woman. When it comes to launching a product versus a book, Kadakia emphasized the importance of receiving iterative feedback and the ability to make changes based on that feedback with a product. She found the launch of her book to be a one-shot deal with more pressure, but was proud to have the support of her team and community during the process.

    • Connecting emotions and actions for effective goal settingStart with emotions and feelings, reflect and choose words, dream before setting goals, make them measurable and tangible, focus on the first step, and do it quarterly for continuous progress.

      Setting actionable goals requires a deeper emotional connection and a measurable plan. The author emphasizes the importance of starting with emotions and feelings, reflecting and choosing words, and dreaming before focusing on specific goals. Instead of setting annual resolutions, she suggests doing it quarterly to make progress and iterate on oneself. Goals should be measurable and tangible, with a clear first step to take towards achieving them. By making goals more than just a to-do list, one can stay motivated and make significant progress. The author also emphasizes the importance of researching and taking the first step towards a new goal, even if it's just spending a few hours researching or attending the first class. By breaking down goals and focusing on the first step, one can make progress and avoid feeling overwhelmed by a long list of tasks.

    • Start small to build confidenceDefine personal metrics, break down goals, focus on 'why' and purpose to avoid comparison and find joy in progress.

      Setting and achieving small goals is essential for building confidence and making progress in life. This was a key lesson learned by the entrepreneur discussed in the conversation, who started her business with a small step and used the confidence gained to take bigger leaps. It's important to define personal metrics of success and break down larger goals into manageable steps to avoid feeling like a failure. Comparison on social media can be detrimental if one doesn't have a clear understanding of their own definition of success. Instead, focusing on the "why" behind goals and the impact they will have can bring greater joy and fulfillment. Additionally, goals, whether they involve time or money, should have a clear purpose and be meaningful to the individual.

    • Stay focused on your goals and evolve your ideasBe clear about personal goals, stay focused, and be open to refining product ideas for personal and business success

      Effectively managing your time is crucial for personal and business success. Being clear about your goals and focusing on what you want, rather than getting distracted by others' goals, can help prevent feelings of guilt and keep you moving forward. Additionally, entrepreneurs should be open to evolving their product ideas and not shy away from addressing potential unpopular aspects. By embracing the process of improving and refining, you can turn a good idea into a great one. Remember, the person in the front is the one who keeps going, so stay focused on your path.

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