Reviving the Lost Art of Letter Writing - David Wachs
David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.
Key takeaways:
- Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings
- People perceive handwritten notes as one of the most personal forms of communication
- Automating handwritten notes helps brands stand out in a crowded inbox
- Nonprofits see significantly higher re-donation rates when sending personalized thank you notes
- Integrating handwritten notes into existing tech platforms makes the process scalable
https://www.handwrytten.com/
Consumer Outreach Survey: https://www.handwrytten.com/consumer-survey/
LinkedIn: https://www.linkedin.com/in/davidwachs/
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I use Riverside.fm for recording my podcast.
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LinkedIn: ericrutherford
Email: eric@straightforwardmg.com
https://www.buildthatpodcast.com/
Twitter - @rfordej
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