David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault.

Key takeaways:

• Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings
• People perceive handwritten notes as one of the most personal forms of communication
• Automating handwritten notes helps brands stand out in a crowded inbox
• Nonprofits see significantly higher re-donation rates when sending personalized thank you notes
• Integrating handwritten notes into existing tech platforms makes the process scalable

https://www.handwrytten.com/
Consumer Outreach Survey: https://www.handwrytten.com/consumer-survey/
LinkedIn: https://www.linkedin.com/in/davidwachs/

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon

 Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing. 

 Key topics covered include:

•  What Pairzon is and how it works to connect online and offline customer data
• The importance of understanding the impact of marketing on real-world offline sales
• Why metrics like click-through rate are not very helpful for measuring success
• How Pairzon uses AI to segment customers, create target audiences, and recommend products
• Lookalike audiences and balancing accuracy vs scale
• Challenges of bringing an AI/martech startup to the US from abroad
• Importance of optimizing campaigns to sales-related metrics

 https://pairzon.com/

Twitter: https://twitter.com/lewisnyc

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault.

Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenges.

Key Points:

Entrepreneurship is a long journey that will make you question yourself, but having the right support makes persevering possible.

• Communities like THE GYM provide a safe place to share wins and struggles without judgment from those who understand the creator experience.
• Getting that first sale or client validates the unique value you created, but it's one of the hardest parts of the entrepreneur journey.
• While days of work feel long, the years in this career path fly by, so showing up daily is important despite setbacks.

https://join.marketingmuscle.online/
https://www.linkedin.com/in/marketing-muscle/
https://www.youtube.com/@Marketing_Muscle

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups.

Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault.

They discuss the CX Accelerator and how it provides a community for customer experience professionals who often don't have a way to learn from peers. They discuss what keeps executives from investing in customer experience and how to talk with executives in ways they understand. They also share about the "Bring Your Own Chair" podcast and how it is helping CX professionals and those who want to learn more about the CX space.

https://www.cxaccelerator.com/

Sally Mildren
https://bossladyconsult.com/
https://clarity-px.com/
LinkedIn - https://www.linkedin.com/in/sally-mildren/

Nate Brown
LinkedIn - https://www.linkedin.com/in/cxaccelerator/

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

What is the difference between influencer and affiliate marketing and can they help my business?

Enelin Toneva, founder and CEO of the Vivian Agency, joins me on this week's episode of It's Marketing's Fault to discuss this and more.

Enelin discusses how influencer and affiliate strategies can compliment one another and work together. She shares common pitfalls and challenges businesses face with affiliates and how to navigate them. This just scratches the surface of what she shares.

If you would like to learn more, go to

https://www.vivianagency.com/

If you would like to schedule a call with Enelin and her team, you can go to
https://calendly.com/enelintoneva/vivianagency

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Why are memes so powerful?

Jonah Blackburn and Jacob Nomafo, co-founders of Lucid Meme, join me on this week's It's Marketing's Fault.

They share how memes move people from followers to buyers. They talk about the types of businesses using memes today. They also discuss who memes connect with most.

https://lucid.meme/
https://www.instagram.com/lucidmeme/

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

What is creative problem solving?

Business coach Marcus Schaller discusses this and much more in this episode of It's Marketing's Fault.

He describes creative problem solving as understanding problems on a deeper level and creating space for insights, rather than rigidly following best practices or rushing to conclusions.  He discusses the need for setting boundaries on our time and environment in order to innovate better. Marcus also talks about his podcast, Your Morning Spark, and the process of figuring out what it should be.

https://marcusschaller.com/
Podcast - Your Morning Spark
LinkedIn - https://www.linkedin.com/in/marcusschaller/

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Nadine Hanafi, CEO & Founder of Digital Brand Kit & We Are Visual, joins us on this episode of It's Marketing's Fault.

From the podcast:

Branding can be both an asset and liability for a business. A well-designed brand using the strategies discussed builds trust, professionalism, and the social proof needed for conversions. It also simplifies the entrepreneur's job and allows them to focus on their expertise.

Key Points:

1. Identity-based branding weaves together the identity of the business owner/face of the brand with the identity of the target audience. It captures the personal energy of the business owner and meshes it with the needs and attributes of the ideal customer to create a cohesive brand identity.
2. Nadine's brand quiz helps narrow down a brand identity from millions of possibilities to a few informed options based on insights about the business owner, customers, and goals. It categorizes people into personality types and brand seasons to match them with visual design recommendations.
3. Digital Brand Kit provides all the necessary branding and marketing assets a business needs in one cohesive visual identity and ecosystem of "kits", removing the piecemeal nature of DIY branding. This speeds up execution and allows entrepreneurs to capitalize on opportunities instantly.

Brand Personality Quiz
https://digitalbrandkit.com/
https://www.instagram.com/digitalbrandkit/

nadinehanafi.com
https://www.linkedin.com/in/nadinehanafi/
https://www.instagram.com/nadine.hanafi/

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

ADHD is a superpower, not a weakness.

Marketer and host of The Newly Podcast, Britta Newly, joins me on It's Marketing's Fault.

She talks about creating the podcast she wished she could have had earlier to help build her career. She discusses how she discovered difficulties and perceived weaknesses can point you towards strengths. Britta also shares how embracing and openly sharing her ADHD experiences has helped her build relationships and move her forward in her career.

LinkedIn: https://www.linkedin.com/in/bnewly/
The Newly Podcast

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Email marketing allows small businesses to build relationships, trust, and community with customers in a more personal way compared to social media.

Katie Skelton, email marketer and founder of Little Green Duck Ltd, shares this and much more on It's Marketing's Fault.

Katie talks about how for businesses to be successful with email marketing, they need a plan, consistency in their communications, and to always provide more value to subscribers than what they are asking for through sales or promotions. She also talks about some common mistakes small business make when implementing email marketing.

https://littlegreenduck.co.uk/
LinkedIn: https://www.linkedin.com/in/katieskelton/

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep