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    Deepfakes and online misinformation in India’s election

    enApril 30, 2024

    Podcast Summary

    • Online election misinformation and deepfakes in India's democratic processDeepfakes and disinformation can spread quickly on tech platforms, exploiting individuals' identities and potentially swaying public opinion, disrupting democratic processes

      The issue of online election misinformation and deepfakes is a significant concern in large democratic exercises like the ongoing election in India. Tech platforms play a big role in the dissemination of information, and the potential for digital manipulation and misinformation to spread quickly is a major concern. Deepfakes, such as the one involving Bollywood actor Amir Khan, can be particularly troubling as they exploit and misuse individuals' identities. While some instances of deepfakes and disinformation have been detected and addressed, there is a risk of cyber fraud or scams that may not be immediately detected. The potential for these issues to sway public opinion and disrupt the democratic process is a serious concern, especially in the context of India's election where disinformation about political parties and their manifestos has already been a problem. It's important to remember that high-profile political leaders and celebrities are not the only targets, and the potential for harm can extend to individuals and less publicized situations.

    • Deepfake technology in political campaigns: A serious concernThe use of deepfake technology in political campaigns requires stronger regulations to ensure transparency and accountability, particularly in India where political parties prioritize growing their online presence.

      The misuse of deepfake technology, particularly during political campaigning, is a serious concern that requires attention. The focus should not be on the identity being misrepresented, but rather on the entity deploying and using the deepfake content. Indian law already criminalizes attempts to misrepresent oneself, but there is a gray area when it comes to political parties and their use of deepfake technology. Indian law does not strongly regulate political parties' social media and IT sales, or the sensitive datasets they may have, leaving a significant loophole for potential misuse. Political parties in India, including the ruling coalition, have prioritized growing their user bases on platforms like YouTube, and the report by AccessNow and Global Witness highlights the need for stronger regulations to ensure transparency and accountability in political parties' use of technology and data. Ultimately, it is crucial to address the issue of deepfake technology being used for misinformation and disinformation, particularly during political campaigns, and to ensure that those deploying such technology are held accountable.

    • Indian Political Parties Spend 40 Million US Dollars on YouTube During ElectionsIndian elections see significant investment in YouTube for ads, influencer collaborations, and short-form video content, with over 1.17 billion rupees spent, impacting the spread of disinformation and making it challenging for users to distinguish truth from lies.

      YouTube has become a significant focus area for political parties and candidates in India, with over 1.17 billion rupees (approximately 40 million US dollars) spent on Google, a large portion of which goes to YouTube. This investment is not just limited to purchasing advertisements, but also collaborating with influencers and producing short-form video content on YouTube and related channels like Instagram. The impact of this online misinformation during the ongoing Indian election is substantial, as India has the second-largest internet user base globally, and a large number of users access the internet primarily through mobile devices. The proliferation of disinformation is making it increasingly difficult for people to distinguish truth from lies, further burdening them to discern what is genuine and what's not.

    • Inconsistencies in YouTube's advertising moderation systemYouTube's ad moderation system has inconsistencies, allowing false election ads in some countries but rejecting them in others, highlighting the need for more transparency and consistency in social media content moderation policies.

      There are inconsistencies in YouTube's advertising moderation system across different countries. AccessNow and Global Witness conducted a test where they uploaded 48 false election ads in English, Hindi, and Telugu on YouTube India, and all of them were approved before being withdrawn. However, when they tried to upload similar ads in English and Spanish before the 2022 US midterms, YouTube rejected them and banned their channel. Google responded by stating that their enforcement process has multiple layers to ensure ads comply with their policies, but an ad passing an initial technical check does not guarantee it won't be blocked or removed. This highlights the need for more transparency and consistency in social media platforms' content moderation policies, especially in the context of elections and disinformation. In a lighter note, for parents and kids looking for answers to complex financial questions, tune in to the webby award-winning podcast "Million Bazillion" from Marketplace. Each episode tackles hard-hitting inquiries from kid listeners, providing insightful and engaging explanations about money and the world around us. From understanding what a college account is and how it works, to learning about unions and their role in society, "Million Bazillion" is an excellent resource for helping kids make sense of the confusing world of money. Listen to "Million Bazillion" wherever you get your podcasts.

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