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    Podcast Summary

    • Following dreams during challenging timesPeople continue to pursue their passions and make investments despite difficulties, inspiring us to keep going and focus on what truly matters.

      Even during challenging times like a pandemic, people continue to follow their dreams and make significant investments in their passions. Brent Underwood, a man living alone in a remote area during the pandemic, is a prime example. Despite the difficulties of setting up a business in such circumstances, he remains hopeful and determined. His situation may be unique, but his perseverance is relatable. The world may provide us with various obstacles, but the best stories inspire us to keep going and think about what we truly value. Whether it's a perfect combination of peanut butter and chocolate or a dream worth pursuing, the journey is worth taking.

    • Prosperous Silver Mining Town in CaliforniaOnce a booming silver mining town worth over $500M in today's value, Cerro Gordo, California, is being revitalized to attract visitors with its rich history and unique charm, despite lacking modern amenities.

      The ghost town of Cerro Gordo, California, which sits between the tallest mountain and the lowest point in North America, had a remarkable history of prosperity during the mid-1800s due to the discovery of silver. The town, established in 1865, saw a massive influx of developers and investors, leading to a full-scale operation that pulled out an insane amount of silver, estimated to be worth over $500,000,000 in today's value. The prosperity of Cerro Gordo even influenced the development of Los Angeles, which was forced to expand to supply the town's growing population. Today, the town, with its rich history and unique buildings, is being revitalized by a new owner who aims to turn it into a must-visit destination. Despite the lack of modern amenities like good internet and running water, the town's intriguing past and untouched charm continue to draw visitors.

    • A new chapter in Cerro Gordo's historyHistoric mining town Cerro Gordo, California, is being revitalized by a new owner, Brent, despite its haunting past and lack of resources.

      Cerro Gordo, a historic mining town in California, has a rich past filled with silver mining boom times, ghost stories, and eventual decline due to the depletion of resources and water. Despite its haunting past and lack of resources, it was recently bought by a new owner, Brent, who looks forward to revitalizing the town with a unique imagination and determination. The town's history is a reminder of the prospecting days in America when one could get rich with an active imagination, a tip on a gold spot, and a leap of faith. However, those days are long gone for Cerro Gordo, which has been essentially vacant for the past century. Brent's purchase of the abandoned, possibly haunted town marks a new chapter in its history.

    • From hostel owner to historic town purchaserPassion and determination led two entrepreneurs to buy a historic town despite financial limitations, demonstrating the power of believing in a dream and the importance of hard work and perseverance.

      Passion and determination can lead to the acquisition of significant opportunities, even when faced with financial limitations. Brent, who started out in finance but fell in love with the history and hospitality industry, went from owning a hostel to purchasing an entire historic town, Cerro Gordo. Despite not having the necessary funds, he and his business partner, John, were able to secure investors and close the deal in just one week by wiring half their life savings as a deposit. Their shared vision of preserving history and creating unique experiences for guests drove them to pursue this ambitious project. This story highlights the power of believing in a dream and the ability to turn it into a reality through hard work and perseverance.

    • Abandoned ghost town holds potential for revival and discoveryThe ghost town of Cerro Gordo, despite being abandoned, has the potential for revival, with an estimated $500,000,000 in additional silver to be discovered. A caretaker and historian, Robert Damaris, holds the key to the dynamite vault and is committed to the town's future.

      The ghost town of Cerro Gordo, despite its abandoned appearance, holds significant value and intrigue. The current owners, Brent and his co-owners, have the opportunity to revive the town's mining history and potentially discover more silver, estimated to be worth an additional $500,000,000. An interesting twist is the presence of a mortal resident, Robert Damaris, who has lived in the town for the last 23 years. He is not only the caretaker and historian but also in search of the lost silver vein. Robert's dedication to the town and the potential wealth make him an essential figure in the ghost town's future. The owners must maintain a good relationship with him, especially since he holds the key to the dynamite vault. Despite Robert's temporary departure due to the pandemic, he intends to return and be buried at Cerro Gordo, indicating his long-term commitment. The future of Cerro Gordo remains uncertain, but its allure and potential wealth continue to draw interest.

    • Reviving a ghost town with determinationDetermination and support can help transform seemingly impossible situations, even in harsh conditions. Human connection and practical knowledge are essential during times of crisis.

      Determination and perseverance can help breathe new life into seemingly impossible situations, as demonstrated by Brent Underwood's efforts to revive the ghost town of Cerro Gordo. Despite the challenges of limited resources and harsh living conditions, Brent remains motivated to transform the town into a historical and cultural destination. The support and advice from unexpected sources, such as Reddit users and a seasoned resort owner, have been crucial in helping him navigate the obstacles and overcome the isolation. The importance of human connection and practical knowledge, especially during times of crisis, cannot be overstated. Additionally, the desire to preserve the authenticity and history of Cerro Gordo, rather than turning it into a tourist trap, is a commendable goal.

    • Finding inspiration in unexpected circumstancesSpeakers discovered personal growth and clarified future goals despite challenges of living in a historic ghost town during a pandemic.

      Despite the challenges and hardships, including a personal health crisis and the unique circumstances of living in a historic ghost town during a pandemic, the speakers maintain an optimistic perspective and find positivity in their experiences. They appreciate the privilege of being able to shelter in place and reflect on the past, finding inspiration and clarification for their future goals. The speakers' determination and belief in Cerro Gordo help them overcome setbacks and stressors. A particularly memorable moment for one speaker was discovering an old briefcase filled with the personal history of three miners, providing a tangible connection to the town's past. Overall, the speakers' experiences demonstrate the value of staying positive and finding meaning in unexpected circumstances.

    • Rebuilding after a setbackEven in the face of significant losses, discovering new opportunities can lead to resilience and renewed hope for the future.

      Even in the face of significant setbacks and losses, perseverance and resilience can lead to new opportunities. Brent's silver mining town, Cerro Gordo, was hit with a devastating fire that destroyed the American Hotel, a key part of the town's history and a source of income for Brent. However, just a week before the fire, Brent had discovered the original floor plan for the American Hotel, providing a renewed sense of hope and determination to rebuild. Despite the challenges, Brent and his business partner John are working to raise funds to rebuild the hotel and continue their efforts to mine for silver in the area. The town, which had recently gained five new residents in the form of goats, is showing signs of recovery and a renewed sense of community. The fire was a reminder of the impermanence of life and the importance of cherishing the present, but it also served as a catalyst for new beginnings and the possibility of future success.

    • Restoring the Cerro Gordo HotelThe Cerro Gordo Hotel restoration team, led by Brent, works to bring the historic site back to life, sharing updates and insights on Instagram

      The restoration process of the Cerro Gordo Hotel is ongoing, and the team, led by Brent, continues to make progress despite challenges. The ultimate goal is to open the hotel for future generations to enjoy. For those interested, updates and insights into the restoration process can be found on the Cerro Gordo Instagram page, which showcases various artifacts, mining shafts, and even alpacas. This episode was a collaborative effort between me and Ben, with sound design by Matt Reed. We hope you've enjoyed this glimpse into the revitalization of a ghost town and will join us again next week for another episode.

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    Roger Saul: Mulberry Founder Reveals How to Grow a Global Brand & Pivot Recessions [Business, mindset, entrepreneur, disruptors]

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    KEY TAKEAWAYS

    • Roger’s first job was as a boutique assistant when he was studying in London. He would go out and source accessories for the boutique to sell. He realised that there was a huge mark-up and he could be doing this himself and be making a lot more money. He started Mulberry with a singer sewing machine with his mother and girlfriend and he soon went global.

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    • Key to Roger’s and Mulberry’s success was recognising that it wasn’t sustainable to be at the top of fashion season in, season out. What he did instead was create a brand and products that stayed with people. One of his biggest success stories was the Mulberry planner, as this meant people would see the Mulberry brand every day and would also come back to Mulberry each year for the new inserts.

    • Roger has had his own share of incredibly tough times, including be ousted from the brand he built and created.

    • You don’t have to ‘stay in your lane’ in business. Roger started in fashion, moved over to homewares, then hotels, onto food and more. Being able to adapt and do so with passion, energy and knowing your customers and audience is key.


    • Opportunities don’t often drop into your lap, you have to be creative and make them happen yourself. You can get through tough times by putting your ego aside and doing what it takes to come out the other side, keep adapting, keep improving and focus on the end goal.

     

    BEST MOMENTS

    “The 70s are where everything changed and fashion became what we know today”

     

    “Belts were the handbags of today, every season they changed shape”

     

    “That was crippling none of us had experienced anything like it before”

     

    “How do I maintain control?”

     

    [Business, mindset, entrepreneur, disruptors]

    VALUABLE RESOURCES

    https://robmoore.com/

    bit.ly/Robsupporter  

    https://robmoore.com/podbooks

     rob.team

    ABOUT THE HOST

    Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

    “If you don't risk anything, you risk everything”

    CONTACT METHOD

    Rob’s official website: https://robmoore.com/

    Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

    LinkedIn: https://uk.linkedin.com/in/robmoore1979

    disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com