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    Episode 15 - 5 Reasons to Know About Convey Channel

    en-usNovember 08, 2019
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    About this Episode

    Some of you listening to this MicroCast don’t know who Convey Channel is.  Others of you are wondering how we fit into your channel marketing strategy, and yet others are thinking about expanding your relationship with us.  For those of you that don’t know us, Convey Channel is designed to be part of your digital marketing strategy.  We run an industry content distribution and marketing network in the channel linking over 40 master agents with their vendors and distributing information to their 23,000 sales partners that subscribe to portals as members.

    Here are 5 quick reasons to get to know the Convey Channel program, how we help bring efficiency to your communication strategy and how we help you get results.

    First, Convey helps you eat a balanced marketing diet.

    Being successful at channel marketing is like eating a balanced diet.  Some of us have been on these crazy diet plans where we eat an abundance of one food to the exclusion of others.  For me, it’s the cabbage soup diet.   But once you are into your diet, you start to crave the foods that aren’t part of the plan.  Channel marketing is no different.  If you don’t vary the menu, partners will get tired of your meal and start looking elsewhere for something more satisfying.   Consider the Convey Channel program to be part of that balanced diet because it puts your information online, keeps it available 24/7 and if you do a good job adding content, provides partners with a satisfying meal every time they look at you.

    Convey promote efficiency and convenience for you and the partner

    The channel has experienced explosive growth in the last 5 years.  Before the cloud, cybersecurity and the move to wireless, partners only had to keep up with a few network vendors, not hundreds of them.  And the number of partners selling services has expanded with the entry of VARs, MSPs and other non-traditional referral partners.    

    You don’t have the time to get information in everyone’s hands if you don’t use automation and partners don’t have time to search the web for all things hosted voice and the other services they sell. Convey’s portals puts your information in a single place, make it convenient for partners to find it, help the master agent out because he doesn’t have to distribute it and makes it more efficient for channel marketing to manage it. 

    Third reason: We empower you to define your partner program

    Let’s face it.  Most of you don’t really want or need every partner out there to try and sell your services. You could try that strategy you end up with endless quotes, frustrated partners and very few deals.  You have to define who you want to do business with, both on the partner and customer side.  Catalog owners inside a Convey master agent portal use pages and content posts to define their program, focus partners on the type of accounts that are in the vendor’s sweet spot, and what partnership benefits are part of their channel program.

    4th, Convey creates opportunities to engage

    Just having content to read with no call to action makes it very difficult for a vendor to see if the strategy of having a digital presence is really working.  Partners that look at a vendor catalog on any of our master agent or vendor portals need a call to action, and Convey Channel is designed to help partners engage with you by requesting quotes, registering for webinars, requesting access to your partner portal, or filling out contact forms. 

    And last, but not least, Convey keeps your company top of mindshare

    Channel programs rely too heavily on face to face encounters with partners, but the fact is that when the event is over and the partner is on the way home, most of the information they learned is already on the way out the window.  The Convey Channel program

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     So why do we call this tournament, March Madness?  The real answer is that what we expect to happen and who is going to win never really happens.  Powerful teams lose; games end in thrilling and unexpected ways, and there never seems a way to predict the outcome.

    Perhaps we should use “2020 Madness” to describe the last year we’ve had in the channel.  Before COVID we knew what to expect, what services to focus on and who to sell them to, but then 2020 Madness kicked in.  Let’s look at what’s changed in the last year.

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    Episode 42 - State of the Industry with Jon Arnold, Industry Analyst

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    Carolyn Bradfield and Jon Arnold discuss Jon's upcoming speaker session at Cloud Conventions 2020, a virtual trade show.

    Session Title:
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    Session Description: 
    Join Jon Arnold, communications industry researcher and strategist, to navigate the digital transformation of the workplace in our new virtual work from home environment and beyond. The marketplace is now disrupted, but learn how disruptive technologies will help us recover and rebound.

    Register today at https://cloudconventions.com

    Episode 41 - Creating the Right Virtual Trade Show Experience

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    Convey went to a great deal of effort and research to understand how to take the elements of a live trade show and build as many of them as possible into a virtual environment to capture the interest and attention of the 30,000 sales partners and vendors we invited to be our guests as attendees.  Here is a glimpse at our virtual event strategy that we will execute at Cloud Conventions and that you can use as a guide in the event you are considering an event in the future.

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    Episode 40 - Putting the Vibe back in Virtual

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    Cloud Conventions, that likely will be the industry’s largest virtual trade show and conference, takes on a higher purpose.  Even though our event is not until May, we know that survival is still going to be an issue for many partners and vendors well into late spring and summer.  But even more than that, this disruption is going to lead to business process changes, innovation through technology, and a strong push toward virtualization of the workforce at every level.  This podcast focuses on why you and why your customers need to recognize that businesses will be changed forever, and you will be the ones to drive that change.

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    Episode 38 - The Why Behind Cloud Conventions

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    Episode 37 - Avoiding Social Isolation in a Virtual Work Environment

    Episode 37 - Avoiding Social Isolation in a Virtual Work Environment

    How to keep employees socially connected

    Let’s face it.  Times right now are pretty stressful at best and downright scary at worst.  We’ve sent our employees home and changed the way we do business as we cope with how to keep our employees truly connected and business moving forward.  Many of our people are more focused on navigating the dangers of going grocery shopping and how to keep their kids educated and entertained.

    Convey kept its office open and available to employees who wanted to come into work until we decided it was no longer safe to do so and sent everyone home to work virtually.  We’ve got a lot going on as we launch our virtual trade show, Cloud Conventions, in May so finding a plan and process to keep everyone motivated, feeling connected and staying productive has been top of mindshare.  Right now, we are all being over-webinared to death, so having a better way to stay connected is critical so we don’t just check out.

    Being a veteran of the conference calling industry, as well as having run an addiction treatment program, I went back to that well of my past experience to create a plan and process for social connecting while social distancing that seems to be working for our company.  Here is our plan and process that I want to share with all of you.

    We start with an 8:15 Huddle

    First thing in the morning, we have a quick huddle over video conferencing that focuses more on how we are doing personally vs. what we are doing professionally.  Cameras are turned on, even though we don’t look that great in our pajamas or sweatpants and with no makeup, but we can see the environment that everyone is working in, even if their cats jump on their desk. Here are the three questions we ask our team:

    1.     What did you learn about our current situation with the virus?

    2.     What are you watching that you’d like to recommend to everyone?

    3.     What did you accomplish personally?

    The answer to the first question is designed to have us talk about the progress our country is making in the fight against Covid-19, debunk any false information, and do a reality check on how long our situation might last. 

    Since we are all streaming Netflix or Amazon, we can connect socially on shows that we are all watching together.  Right now, our guilty pleasure is Tiger King, a 7-part documentary about Joe Exotic and his big cat animal park in Oklahoma and his death match with animal rights activist Carol Baskin who runs the Big Cat Animal Rescue in Tampa.  This gives us a big laugh and an opportunity to talk about the bizarre story that has gripped the interest of America.  We’ll be on to the next binge-worthy show soon.  We would have talked about this live in the office and doing so virtually gives us as close to the same experience as possible.

    The question about personal accomplishments keeps people focused on finding something small they can do to feel they are not just wasting away at home.  We have people share their online workouts, something new they cooked for dinner, or even attending support groups online.  Tonight, I’m participating in a virtual trivia game that our team is doing vs. going to the restaurant we owned that had to be shuttered during the crisis.

    Break up the day with a virtual lunch.

    The first day of our total work from home environment, we had everyone meet for lunch over video.  We got a chance to catch up socially, find out what everyone had cooked, and just hang out as we would have at the office.  We won’t do that every day, but I suggest once or twice a week as a great way to break up the day. 

    End the day with a 5:00 daily recap.

    Our last call of the day is at 5:00 and we ask everyone to weigh in on the following:

    ·      What was your bi

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