Podcast Summary
EBay suggests targeted marketing for podcast growth: Focus on LinkedIn for employee promotion and film episodes for additional content to attract new listeners.
EBay, as a successful brand, recommends consistency and targeted marketing for increasing podcast audience engagement and building a loyal customer base. Aspire TO BE Hospitality, with a current podcast audience of 500 subscribers, aims to reach 1,000 in the next six months. They release one episode a week, and have gained subscribers organically. To accelerate growth, eBay suggested focusing on LinkedIn and targeting employees for content promotion. Additionally, filming episodes and sharing highlights can provide more content for viewers and potentially attract new listeners.
Effective B2B marketing on LinkedIn for hospitality industry: Targeted ads and personal outreach can lead to successful B2B marketing on LinkedIn in the hospitality industry. Be transparent and engage in genuine outreach.
LinkedIn is a valuable platform for B2B marketing in the hospitality industry due to its business-oriented user mindset and targeted advertising options. Running ads targeting specific hospitality groups or even broader industries can lead to effective and relatively low-cost media spends. Additionally, personally reaching out to contacts through direct messages with a customized message and podcast link can be an effective way to grow an audience. It's important to remember to be transparent and not spam contacts, but rather engage in genuine outreach.
CEO's unique core competency in restaurant industry leads to franchising: CEO's restaurant success leads to franchising opportunity, diversifying portfolio and making larger impact
The CEO's experience and success in the restaurant industry have given him a unique core competency. Instead of expanding into related businesses like energy drinks or slip-resistant shoes, the next logical step for growth could be franchising. The CEO's entrepreneurial spirit and proven track record make him well-equipped to become a franchisor. By leveraging his existing infrastructure and expanding his business model, he can offer opportunities to others to replicate his success. This not only diversifies his portfolio but also allows him to make a larger impact on people's lives. The CEO's vision and drive for continuous growth, combined with his hands-on experience, make franchising a promising and natural next step.
Insights from operational experience in franchising: Follow your passion, take a chance, and gain valuable experience and knowledge in the franchise industry, even if it's a single unit, for potential success or sale.
Having operational experience in the franchise industry provides valuable insights, and the opportunity to create and run your own business, even if it's a single unit, can be incredibly rewarding. The speakers in this conversation emphasized that even if the concept isn't perfect, the experience and knowledge gained could lead to success or even a sale. They encouraged taking the risk, using the resources available, and drawing on the collective operational capability of their team. The speakers also acknowledged the challenges, but emphasized the potential for game-changing results. Overall, the conversation emphasized the importance of following your passion and taking a chance, even later in life.
Engaging with your audience through Q&A sessions: Effectively connect with your audience by answering their questions and delving into complex topics through a Q&A format.
Creating short form content that resonates with your audience can be achieved through a Q&A format. Gary Vaynerchuk's success with "Ask GaryVee" and "Tea with GaryVee" highlights the effectiveness of answering questions from your audience to delve into the "nerdy content" that they're interested in. This approach allows you to build a deeper connection with your audience and make complex topics more relatable. While it may be challenging for some to come up with the intricate content on their own, the Q&A format provides a starting point and allows the conversation to flow naturally. Overall, the collective vibe of the conversation was positive, with a shared goal of getting to know each other better and growing closer.
