Podcast Summary
Marketing on LinkedIn: Tailor to Professionals and Algorithm: Effectively market on LinkedIn by focusing on professional topics, self-improvement, and education, while catering to the platform's algorithm with simple visuals and valuable insights.
LinkedIn marketing is different from marketing on other social media platforms due to its unique audience and effective marketing strategies. The audience on LinkedIn is primarily made up of professionals looking for self-improvement and education, and they tend to have higher income levels. As a result, topics related to these areas tend to perform well on LinkedIn. Additionally, the platform's algorithm currently favors simple pictures and text captions, making personal branding and sharing valuable insights essential for successful LinkedIn marketing. So, if you're looking to expand your reach and engage with a professional audience, consider tailoring your content to LinkedIn's unique features and audience preferences.
Experimenting with new LinkedIn features for content consistency and reach: Consistently create content on LinkedIn, try new features like stories for increased visibility, and focus on industry-related content to promote your business.
Consistency in content creation and experimentation with new features on social media platforms like LinkedIn can help determine what type of content is favored by the algorithm and resonates with your audience. The expert suggests using LinkedIn stories as a new feature to potentially increase post visibility. Additionally, it's important to note that podcasting may not be profitable for most individuals unless they have a large following, and it's essential to have a clear business strategy beyond just the podcast itself. The expert advises focusing on creating valuable content related to your industry and using your podcast as a tool to promote your business.
Monetizing a Podcast: Insights from a Success Story: Starting a podcast can lead to $80,000 in sponsorships by targeting niche industries and having a community. Easily promote and monetize through awareness campaigns and affiliate marketing. Consistency and regularity are key to retaining subscribers.
Podcasting can be a powerful tool for building an audience, generating leads, and monetizing through sponsorships and affiliate marketing. The speaker shared his personal success story of making $80,000 in sponsorships by targeting niche insurance companies and having a community of insurance agents. He also mentioned the importance of awareness promotions and affiliate marketing, especially for those with smaller followings. The speaker emphasized that podcasting is an awareness channel, and people are often multitasking while listening, so it's important to make the promotion process as easy as possible. Additionally, the speaker shared his experience with starting a podcast marketing agency and using his podcast as a lead generation tool. He also highlighted the importance of retaining subscribers through consistency and launching episodes regularly. Overall, the speaker provided valuable insights on monetizing a podcast and growing a brand.
Exploring new avenues for growth and collaboration: Focus on LinkedIn for business growth, consider podcast apps for wider reach, simplify starting a business with Shopify, and manage multiple investments with Yahoo Finance
For growing a business or expanding one's reach, it's essential to explore new avenues and collaborations. The speaker, for instance, has seen significant growth from LinkedIn but is now focusing on podcast apps to increase visibility and attract new subscribers. Similarly, starting a business can be simplified by using platforms like Shopify, which offers an all-in-one solution for selling various types of products and services. Lastly, managing multiple investment accounts can be streamlined by using tools like Yahoo Finance, which enables users to link up all their accounts for a unified view and access to valuable research and analytics.
Effective LinkedIn Hashtag Use for Investors: Focus on branded hashtags and use them as a stylistic tool to stand out and build a following on LinkedIn. Influencers can monetize through partnerships and collaborations, but a large following doesn't guarantee expertise or influence.
While Yahoo Finance is a valuable resource for investors with its comprehensive financial news and data, on LinkedIn, using popular hashtags may not be effective for increasing engagement and reaching your audience. Instead, focusing on branded hashtags and using them as a stylistic tool can help you stand out and build a following. Additionally, LinkedIn influencers can monetize their platform through partnerships and collaborations, rather than relying on direct payment for promotions. However, it's important to note that building a large following through connections alone does not necessarily equate to expertise or influence.
Hook your audience with a catchy line: Create engaging content, experiment with different formats, and learn from mentors to increase engagement on LinkedIn.
When it comes to increasing engagement on LinkedIn, having a hook in your post is crucial. This hook should be a line that draws people in and can be controversial, a question, or something funny. Additionally, people prefer shorter content over longer, chunky paragraphs, as they are often in a rush and scrolling on their mobile devices. Images are currently performing better than regular text posts, videos, and sliders for the speaker, but it's essential to keep experimenting with different content types. Another actionable advice shared during the discussion was learning from mentors and implementing their teachings, such as growing a podcast's Apple ranking by doing reads on other big podcasts. Overall, the key is to create engaging content that stands out and resonates with your audience.
Make LinkedIn content fresh and engaging with stories, colors, patterns, and questions: Use stories, bright colors, bold patterns, personal experiences, and questions to create compelling LinkedIn content that provides value and encourages interaction without requiring viewers to leave the platform
To increase engagement on LinkedIn and create compelling content, it's essential to keep things fresh and tell stories. Use bright colors, bold patterns, and a hook to grab attention. Share personal experiences and weave them into your stories. Provide value in your posts by making them educational, impactful, and creative. Encourage interaction by ending with a question or starting with one. Remember, the goal is to stop the scroll and make people want to engage with your content. Additionally, ensure that your posts offer value and learning opportunities without requiring viewers to leave LinkedIn. A favorite episode from the Yap podcast is the one about first impressions with doctors Jack Schafer and Dorie Clark, which stands out for its hard work, charismatic guests, and valuable insights.
Discovering Passion Through Podcasting: Pursue passions despite skepticism, turn dreams into meaningful platforms, and learn from experts to improve lives.
The speaker, Holly, discovered the meaning and purpose behind her passion for radio and communication through podcasting. Despite facing skepticism from her corporate career and loved ones, she pursued her dreams and turned her podcast, Yap, into a platform for learning from experts and helping people improve their lives. Some of her favorite episodes include those featuring ex-FBI agent Chase Hughes on body language and negotiating expert Chris Voss. Holly's journey demonstrates the power of following one's passions and creating something meaningful, even when faced with adversity.
Finding motivation and consistency in podcasting: To succeed in podcasting, have a clear motivation, choose a resonating title and niche, and promote effectively. Building a personal brand within a company can also provide long-term benefits.
Starting a podcast requires dedication and a clear motivation or "why." Mario emphasized that it's a long-term commitment and most people quit after a few episodes due to unrealistic expectations. Therefore, it's crucial to have a strong reason for starting a podcast and staying consistent. Additionally, choosing a title and niche that resonates with your audience, and promoting it effectively, are essential steps. Regarding promoting a personal brand within a company, Mario advised considering the long-term benefits of building a personal brand. He shared his regret of focusing too much on promoting his previous company, which he no longer owned once he left. Instead, promoting a personal brand can provide a sense of security and a network that supports you, regardless of where your career takes you.
Building a personal brand for long-term career growth: Promote yourself as an industry expert to attract consulting gigs, networking opportunities, and a strong professional network. Leverage tools like LinkedIn and Indeed to build a strong personal brand and grow your career, while also efficiently managing hiring needs as a business owner.
Building a personal brand can provide long-term benefits and job security, even if it means potentially losing favor with current employers in the short term. By promoting yourself as an expert in your industry, you can attract consulting gigs, networking opportunities, and a strong professional network. While some companies may not be open to this, ultimately, you own your digital presence and personal brand, and it's important to prioritize your own career growth. Additionally, tools like Indeed can streamline the hiring process for businesses, allowing them to attract and hire top talent efficiently and cost-effectively. By leveraging platforms like LinkedIn and Indeed, you can build a strong personal brand and grow your career, while also effectively managing your hiring needs as a business owner.
Extensive research and preparation for high-quality podcasts: Invest 20 hours per guest in research, ask insightful questions, and focus on production and promotion equally.
Producing a high-quality podcast involves extensive research and preparation. The podcast host shared that they have a team of six people dedicated to research, and they used to spend up to 20 hours per guest studying them before an interview. This includes listening to other interviews, reading book reviews, and deciphering important points that might have been overlooked by other hosts. The host emphasized the importance of being well-prepared and knowing what questions to ask, as this leads to better interviews and a more engaging listening experience. Additionally, the host spends 50% of their time on production and 50% on promotion, and they outsource tasks they're not great at to focus on their strengths. A successful hook should trigger emotion or reaction and help people relate to the content. For example, the host's first viral post was a simple one-liner expressing gratitude for being told no.
Maintaining authentic conversations in podcast interviews: Encourage interviewees to speak from their heart and experiences without scripts or outlines, and creating content on the go can lead to authentic and personal stories.
When conducting interviews for a podcast, it's important to maintain a natural and authentic conversation. The speaker shared that they don't provide questions or outlines in advance to interviewees, as they believe it can lead to scripted and stale responses. Instead, they encourage interviewees to speak from their heart and experiences. Additionally, having a personal brand doesn't have to require a significant time investment or expensive resources. The speaker shared their experience of creating content on the go, such as during their commute, and emphasized the importance of documenting personal stories and moments in a raw and authentic way.
Growing a LinkedIn presence with consistency and personal stories: Consistently sharing personal stories and providing value can help grow a LinkedIn presence, even with a busy schedule. Dedication, strategic time management, and authenticity are key to success.
Consistency and documentation of real-life experiences are key to growing a presence on LinkedIn, even with a busy schedule. Isabella Vo shares her experience of growing her LinkedIn following from 2,000 to over 68,000 by sacrificing her commute time to post consistently every morning. She emphasizes the importance of sharing personal stories and providing value to build a following. However, maintaining a healthy work-life balance is crucial, as Isabella acknowledges her unhealthy lifestyle and plans to make changes. For those starting a podcast, she advises shooting for the stars and having a clear elevator pitch to attract quality guests. Isabella's success stories demonstrate that dedication, strategic time management, and authenticity can lead to significant growth in personal and professional endeavors.
Approaching potential podcast guests with confidence: Write down achievements, prepare facts, boost confidence, remember past successes, and be prepared to share examples and information to establish credibility
Building confidence and showcasing expertise are key to overcoming imposter syndrome. Evan Carmichael suggests approaching potential podcast guests with a professional attitude, clear mission, and a promise to pay it forward when successful. For those dealing with imposter syndrome, writing down achievements and preparing facts and stats can help boost confidence and establish credibility. Remembering past moments of success and channeling that confidence can also be beneficial. Overall, it's important to believe in your expertise and be prepared to share examples and information to back it up.
Support the Podcast and Expand Its Reach: Share your feedback, reviews, and comments to help the hosts improve and engage more listeners. Connect with them on social media and expand the podcast's reach by sharing it with your network.
Your support and feedback are essential to the success and growth of the podcast. The hosts of the show value your reviews and comments, as they provide valuable insights and encouragement. By sharing the podcast with your network, you help expand its reach and engage more listeners. Don't hesitate to connect with the hosts on their social media platforms, such as Yap with Hala or LinkedIn. Remember, your support is reciprocated, as the hosts are always there to engage with their audience and provide valuable content. So, keep listening, sharing, and engaging to make a difference in the podcast community.
