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    How to Communicate in a Crisis — and How Not To

    en-usSeptember 13, 2023

    Podcast Summary

    • The role of clear communication and decision-making in crisis managementEffective communication and decision-making under pressure are crucial for leaders to avoid disasters like the SS El Faro sinking. Consider multiple perspectives and prioritize safety over deadlines.

      The importance of effective communication and decision-making under pressure for leaders. The tragic sinking of the SS El Faro in 2015, as discussed in this episode, provides a sobering reminder of the consequences of miscommunication and conflicting opinions during a crisis. Harvard Business School professor Joe Fuller, who studied the ship's tape recordings, highlighted the critical role that clear and concise communication plays in making informed decisions and avoiding potential disasters. The case also underscores the need for leaders to consider multiple perspectives and prioritize safety over deadlines, even in high-pressure situations. By examining the events leading up to the SS El Faro's demise, we can learn valuable lessons about the importance of open communication, effective decision-making, and prioritizing safety in the workplace.

    • The complexities of management and leadership in the maritime sectorUnderstanding processes, incentives, and effective communication are crucial for managing people and organizations, especially during crises. The El Faro case highlights the challenges of decision-making under pressure in the maritime sector.

      The case of the sinking of the El Faro ship serves as an excellent example of the complexities of management and leadership, particularly in dealing with human assets and imperfect information. The captain, Davidson, made early decisions based on standard routes, but despite receiving new data indicating danger, he seemed unwilling to change course. This case is particularly relevant for students in management programs, as it highlights the importance of understanding processes, incentives, and effective communication in managing people and organizations. The case's compressed time cycle and verbatim transcripts provide a unique opportunity to examine the actions and thoughts of individuals in real-time, shedding light on the challenges of decision-making under pressure. The maritime sector, though often overlooked, is a significant part of the economy, and this case offers valuable insights into its inner workings.

    • The El Faro tragedy and the complexities of the maritime industryThe El Faro tragedy underscores the importance of the maritime industry, particularly in global supply chains, and highlights the challenges and complexities of RORO vessels, as well as the impact of regulations like the Jones Act on the US-flagged merchant marine.

      The maritime industry, specifically the container shipping sector, plays a crucial role in powering globalization. The El Faro, a US-flagged and crewed vessel, was a part of the smaller intra-US business that transported goods between US ports. Originally designed as a roll-on, roll-off (RORO) ship for transporting vehicles, the El Faro was later modified to carry petroleum products and containers. However, the open below-deck design of ROROs, which lacks watertight compartments and obstructions, can lead to instability and flooding if the ship starts to take on water. Despite this, ROROs have safety records comparable to other vessels. The El Faro tragedy serves as a reminder of the complexities and importance of the maritime industry, particularly in the context of global supply chains. The Jones Act, which requires US-owned, staffed, and flagged vessels for cargo transport between US ports, contributes to the high cost structure of US-flagged merchant marine, leading to a shrinking presence in the industry.

    • Urgent Delivery Pressure and Risky Decisions in Maritime IndustryThe maritime industry's focus on efficiency and timely delivery can lead to risky decisions, such as sailing through extreme weather conditions, which can result in accidents due to a combination of factors including design issues, age, incorrect loading, and captain's behavior.

      The maritime industry places significant pressure on captains to deliver shipments on time due to the competitive nature and profitability of vessels. This urgency can lead to risky decisions, such as sailing through extreme weather conditions to save time and fuel. The Alfaro tragedy is an example of how a combination of factors, including a design issue, age, incorrect loading, and time pressure, can contribute to an avoidable accident. Captain Davidson, the vessel's captain at the time, had a mixed reputation and was known for being argumentative, status-conscious, and spending less time on the bridge or overseeing subordinates. The industry's emphasis on efficiency and minimizing variable costs can create a culture that prioritizes timely delivery over safety concerns.

    • Ship Management Structure and CommunicationEffective communication and utilization of available resources are crucial for safe ship operation and crew safety.

      The management structure on a ship, particularly in a crisis situation, is hierarchical and derived from naval traditions. The captain is in charge and holds ultimate authority for the safety of the vessel. Below the captain are deck officers, including a chief mate, second mate, third mate, and fourth mate, who are qualified to operate the vessel and usually have focused responsibilities. They serve as the officer of the deck when the captain is not present. Communication and collaboration between these officers play a crucial role in managing the ship, especially during adverse weather conditions. In this case, the El Faro, the officers relied on various sources of weather data, including local news broadcasters and the National Hurricane Center, to make informed decisions. The Alfaro and Thoth had a commercial license with Bon Voyage Systems for access to weather data. Effective communication and utilization of available resources are essential for the successful operation of a ship and the safety of its crew.

    • Over-reliance on technology can lead to disastrous consequencesEffective communication, collaboration, and understanding of technology's limitations can prevent tragic outcomes

      Relying too heavily on technology, particularly when it's underutilized, can lead to disastrous consequences. In the case of the sinking of the Alfaro, the captain, Davidson, over-relied on data from a Bureau Veritas System (BVS) for fair weather sailing, which was up to a day behind the National Hurricane Center and National Weather Service data. This time lag, combined with the unusual behavior of Hurricane Jo-Kim, led to confusion and misinterpretation of the data. The National Hurricane Center's vague and ambiguous reporting style also contributed to the situation, as it left room for interpretation and potential misinterpretation. Furthermore, it was discovered that Davidson may not have fully understood how to use the BVS system or had not received adequate training. Effective communication and collaboration between the deck officers and the captain, as well as a clear understanding of the limitations and potential inaccuracies of technology, could have potentially prevented this tragedy.

    • Impact of psychological safety on decision-makingPsychological safety is vital for organizations to prevent crises, improve decision-making, and foster open communication. Younger managers value being heard and seek diverse opinions, contrasting hierarchical structures and closed communication environments.

      Importance of psychological safety in organizations and how it can impact decision-making, particularly under pressure. The example of the Alfaro's bridge crew illustrates how hierarchical structures and a lack of open communication can lead to dangerous situations. The use of euphemisms, sarcasm, and jokes to convey concerns is a common phenomenon in such environments. However, as the speaker notes, younger managers are starting to expect and value being heard, and are more open to soliciting opinions from diverse points of view. The concept of psychological safety, popularized by professor Amy Edmondson, is crucial in creating a work environment where employees feel comfortable voicing their concerns and contributing to better decision-making. Overall, this discussion highlights the need for organizations to prioritize psychological safety and open communication to prevent potential crises and improve overall performance.

    • Failure to communicate concerns during a crisisIndividuals may hesitate to assert themselves in a group, leading to missed opportunities to prevent crises or mitigate their impact.

      During a crisis situation, effective communication and assertion of authority are crucial. In the case of the El Faro cargo ship, the crew, including the qualified master, failed to communicate their concerns to higher authorities, leading to tragic consequences. This phenomenon is known as social loafing, where individuals are less likely to assert themselves when in a group. Even a highly qualified deck officer, Danielle Randolph, who recognized the danger, did not assertively propose a radical change in course. The crew's inaction, despite having the ability to save the vessel, ultimately contributed to the loss of the ship and lives. Effective communication and assertion of authority can make a significant difference in critical situations.

    • Effective Communication and Dialogue in Preventing CrisesClear communication, constructive dialogue, and understanding complex systems are crucial in preventing crises. The SS Alferdoss incident serves as a cautionary tale, highlighting the potential consequences of a lack of these factors.

      Importance of effective communication and the structure of dialogue in preventing potential crises. The case of the SS Alferdoss illustrates how a lack of open dialogue between crew members and their superior, coupled with the complex and tightly coupled nature of the system, led to a catastrophic outcome. The second takeaway is the increasing complexity and tight coupling in modern systems, such as companies and industries, which makes them more vulnerable to failures. The Alferdoss incident serves as a cautionary tale, highlighting the need for clear communication, constructive dialogue, and an understanding of the complex systems we operate within. By being aware of these factors and taking proactive steps to address them, individuals and organizations can mitigate risks and prevent potential crises.

    • Managing Risks in Growing OrganizationsEven well-planned organizational structures can introduce new vulnerabilities, emphasizing the importance of risk management for leaders.

      As organizations grow in complexity and efficiency, they also grow in risk. Harvard Business School professor Joe Fuller emphasized this point during a conversation with Brian Kenny on the Cold Call podcast. He used a simple yet powerful case study to illustrate the unexpected business insights that come with managing this risk. The conversation was a reminder that even the most well-planned organizational structures can introduce new vulnerabilities. As leaders, it's crucial to be aware of these risks and take steps to mitigate them. The episode was a fascinating exploration of the complexities of organizational management and the importance of staying informed. If you're interested in more insights on leadership, be sure to check out the Harvard Business Review for a wealth of articles, case studies, books, and videos. And don't forget to subscribe to our podcast and leave us a review!

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