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    How To Write an Investment Thesis

    enMarch 07, 2022

    Podcast Summary

    • Focusing on industries with strong long-term tailwindsInvestors should consider long-term trends and focus on industries with robust, decades-long tailwinds for successful, long-term portfolios

      Identifying genuine trends with long-term potential in investing requires careful consideration. Dylan Lewis from Motley Fool Money suggests looking beyond short-term opportunities and focusing on industries with robust, decades-long tailwinds. He uses the cruise industry as an example of a trend that may present a short-term investment opportunity but lacks long-term potential. Effective communication skills, as discussed on the Think Fast, Talk Smart podcast, are essential in business and life. To hone these skills, listeners can tune in every Tuesday for expert insights on topics ranging from managing speaking anxiety to taking calculated risks in communication. As investors, it's crucial to separate fleeting trends from those with enduring potential. By focusing on industries with strong long-term tailwinds, investors can make informed decisions and build successful, long-term portfolios.

    • Short-term catalysts vs long-term trends in investingInvesting success involves recognizing short-term opportunities while considering long-term trends. The cruise industry illustrates this, with a short-term catalyst in 2020 leading to potential value, but long-term trends in consumer behavior important to consider.

      Successful investing often involves distinguishing between long-term trends and short-term catalysts. The cruise industry is an example of an industry with a short-term catalyst. Before 2020, it may not have been an industry of interest due to its risks and challenges. However, the industry faced a short-term catalyst with the reopening of travel and the survival of major cruise liners. While this could lead to potential value for shareholders, it's important to consider if there's a long-term trend supporting the industry's growth. By observing consumer behavior and trends among younger generations, one can gain insights into potential long-term trends. Last year, the "great reopening" was a significant trend, and as omicron levels drop and vaccines rise, we're seeing similar trends emerging again. Successful investing requires a balance between recognizing short-term opportunities and long-term trends.

    • Economy's reopening brings growth opportunitiesInvest in companies with long-term potential as economy reopens, travel industry shows promising signs of recovery with higher gross bookings.

      The economy's reopening is expected to bring about a new phase of growth, with various sectors set to benefit from increased consumer activity. However, it's crucial to invest in companies that will continue to thrive beyond this short-term catalyst. The travel industry, for instance, is showing promising signs of recovery, with Booking Holdings reporting higher gross bookings for the summer compared to pre-pandemic levels. Overall, it's an exciting time for the economy, but smart investments require careful consideration of the long-term potential of the businesses involved.

    • Travel industry shows signs of recovery with higher gross bookingsThe travel industry is recovering, with Booking Holdings reporting higher gross bookings than pre-pandemic levels. Companies like Home Depot and Lowe's, which serve the housing market, are also growing and making for attractive long-term investments due to their steady performance and large customer base.

      The travel industry, represented by Booking Holdings, is showing encouraging signs of recovery with higher gross bookings compared to pre-pandemic levels. This trend is expected to continue due to travel's global appeal and long-term growth potential. Investors can benefit from this trend through companies like Home Depot and Lowe's, which have grown organically and are benefiting from the ongoing housing market trend. These companies, though not the most exciting, have maintained their gross margins despite inflation and serve a necessary market with a large installed base of customers in need of home improvement and maintenance products. Their steady performance over the years makes them attractive long-term investments.

    • Lowe's and Home Depot: Indispensable Players in Home ImprovementConsider investing in Lowe's and Home Depot due to their exceptional performance and industry trend towards home improvements. Long-term trends like the future of work also impact businesses, so consider companies that innovate and adapt.

      Lowe's and Home Depot have become indispensable players in the home improvement industry, much like Mastercard and Visa in the financial sector. Their exceptional performance under Marvin Ellison at Lowe's and the overall industry trend towards home improvements make owning both companies a viable option. Another key takeaway is the uncertainty surrounding the future of work. While some companies are reopening offices and expressing the challenges of remote work, others continue to thrive in a remote environment. Microsoft, as an example, is eager to reopen its offices but acknowledges the convenience of remote work. Ultimately, it's essential to consider the long-term trends and their potential impact on businesses, such as the future of work, and invest in companies that are likely to innovate and adapt to these changes.

    • Navigating the Future of Work and InvestingInvestors should create a solid investment thesis by asking key questions about a company's value proposition, risks, what it sells, the problem it solves, its customers, and how it makes money.

      The future of work may be hybrid, striking a balance between remote and in-person work. Companies like Microsoft are leading the way with tools that enable this environment. However, managing a remote and physically present workforce together may present challenges. For investors, creating an investment thesis is crucial to navigate market volatility and focus on a company's fundamentals. An investment thesis summarizes a company's value proposition and risks. Using Duolingo as an example, investors should ask key questions to understand the business: what does the company sell, what problem does it solve, who are its customers, and how does it make money? These questions help investors form a solid foundation for their investment thesis.

    • Duolingo's Massive Network and Data AdvantageDuolingo's strong brand, network effects, and vast collection of language learning data enable it to offer personalized and efficient learning experiences, attracting and retaining a large user base.

      Duolingo is a leading global mobile learning platform with a mission to make education universally available through effective and gamified language learning solutions. With over 500 million downloads and strong brand recognition, Duolingo has a massive network of 41.7 million monthly active users, making it the top-grossing education app on both Google Play and the Apple App Store. Duolingo's network effects and strong brand enable it to collect and utilize a vast amount of language learning data, making learning experiences more efficient and differentiated for its users. The platform's stickiness is evident with over 50% of daily active users using the app for more than 7 days in a row and 1 million users having an active streak of longer than 365 days. However, the company faces challenges with subscription renewals, as only 40% of annual subscribers and 9% of monthly subscribers renew after a year. Despite these challenges, Duolingo's strong brand, network effects, and vast collection of language learning data position it well in the highly competitive industry.

    • Understanding Duolingo's Leadership and VisionDuolingo's strong leadership, commitment to making education accessible, and expansion beyond language learning position them for growth in the $115 billion mobile learning market.

      When considering an investment in a company, it's essential to understand the leadership team, their long-term vision, and the company culture. Duolingo, founded by Luis Von Ahn and Severin Hacker, is a great example. With a vision to make education accessible, they started with language learning but aim to expand beyond that. Their strong leadership and commitment to their vision, as evidenced by high employee satisfaction rates, are key factors in their growth potential. Duolingo operates in the growing market of mobile learning, which is projected to reach $115 billion by 2025. With only 1.3% of the current market share, Duolingo has significant room for growth. However, it's important to consider potential risks, such as competition and market saturation. Overall, Duolingo's mission, leadership, and market opportunity make it an intriguing investment prospect.

    • Duolingo's Gamified Approach and Strong BrandWhile Duolingo's gamified approach and strong brand have helped it build a loyal user base, potential investors should consider risks such as subscription retention and low switching costs before investing.

      While Duolingo's gamified approach to learning and strong brand have helped it build a loyal user base and benefit from network effects, there are risks to consider before investing. The company's subscription retention numbers and low switching costs are areas of concern. Despite these risks, Duolingo's competitive advantages, expansion plans, and strong tailwinds from online education trends make it an intriguing investment opportunity. It's important for potential investors to continue monitoring these factors before making a decision. Overall, Duolingo's unique approach to language learning and leadership's vision for the future make it a company worth keeping an eye on.

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