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    How Traders Used Google Searches To See The Economic Recovery In Real Time

    enSeptember 17, 2020

    Podcast Summary

    • Swift and Unexpected Economic RecoveryThe economic recovery from COVID-19 has been unexpectedly fast, leaving traditional data points struggling to keep up with the pace of change.

      The economic recovery from the COVID-19 crisis has been swift and unexpected, leading to a compressed cycle that has left many questioning the reliability of traditional economic data points. Principal Asset Management, a real estate manager, uses a 360-degree perspective to identify investing opportunities, applying local insights and global expertise to public and private equity and debt. Meanwhile, in the world of podcasts, the "Visibility Gap" by Cigna Health Care discusses the importance of empathy and awareness in understanding invisible struggles. On the economic front, the stock market has erased losses from the crisis and fund managers believe we're in the early stages of a new economic cycle. However, the data suggests that while there have been improvements since March, there's still a gap between the pace of change and current levels. This has led to a demand for alternative real-time data points to better understand the recovery. In essence, the economic recovery has been fast and unexpected, leaving traditional data points struggling to keep up.

    • Understanding the Role of Alternative Data in InvestingAlternative data like OpenTable reservations and Google search trends provide valuable insights in real-time, helping investors make informed decisions despite distorted or delayed traditional economic data. Arbor Data Science specializes in uncovering the economic significance of these alternative data points.

      Alternative data, such as OpenTable reservations and Google search trends, have become increasingly important indicators of economic activity during the pandemic. Arbor Data Science, a company specializing in alternative data, helps investors fill the gaps left by traditional economic data that can be distorted or delayed. The use of surveys as leading indicators has become less reliable due to the polarization and bifurcation of sentiment caused by social media. Big data, which was initially defined as large, unstructured datasets, has evolved to include alternative data, which can be messy and unstructured but provides valuable insights in real-time. Arbor Data Science focuses on uncovering the economic significance of these alternative data points to help investors make informed decisions. The importance of real-time alternative data is here to stay, even as we transition to a more normal economy.

    • Transforming unstructured data into valuable insightsUnstructured data from closed captioning and search activity can reveal consumer sentiment and intentions more accurately than traditional surveys, and can be analyzed at various levels to provide valuable insights.

      Unstructured data, such as closed captioning or search activity, can be transformed into valuable numerical information through the use of algorithms and processes. This data can provide insights into consumer sentiment and intentions, often more reliably than traditional methods like surveys. The speaker specifically mentioned the use of search activity data as a reliable indicator of consumer intentions and financial hardship, as individuals are more likely to be honest in their searches than in surveys. This data can then be used to analyze trends at various levels, from individual to country, and can help provide a more honest representation of consumers. The shift towards relying on unstructured data for insights is a significant development in the field of big data analysis.

    • Impact of Internet and Search Activity on InvestingGoogle search activity data can provide valuable insights into consumer behavior and economic trends, acting as a leading indicator during unusual circumstances.

      The growth in Internet access and search activity has significantly impacted the investing process. With over 4.5 billion individuals having active Internet access, the importance of search data in understanding economic trends has increased. However, the unusual circumstances surrounding the coronavirus crisis may be skewing survey data, making search activity even more valuable as a leading indicator. Principal Asset Management uses search activity data from Google, avoiding specific search terms and considering seasonality factors to make the data usable for investors. The process involves accessing the data via Google Trends and avoiding exact search terms to capture variations. By presenting this data in a useful format, investors can gain insights into consumer behavior and economic trends that may not be apparent through other means. Despite the challenges of interpreting data during unusual circumstances, the use of search activity data provides an exclusive advantage for informed investment decisions.

    • Understanding Google Trends: Overall Trend, Seasonality, and Residual or ShockGoogle Trends provides insights into consumer preferences and market dynamics by analyzing search activity trends, including overall direction, recurring patterns, and sudden shifts due to significant events.

      Google organizes and categorizes search activity into different topics and categories on a global scale, allowing for analysis of consumer trends across various industries and languages. This data can be broken down into three components: overall trend, seasonality, and residual or shock. The trend represents the long-term direction of search activity, while seasonality accounts for recurring patterns. However, the residual or shock component is particularly important during significant events, such as the COVID-19 pandemic, as it reveals sudden shifts in consumer behavior that can impact financial markets and overall economic data. By examining these trends, businesses and analysts can gain valuable insights into consumer preferences and market dynamics.

    • Exploring the Power of Search Activity Data in Fixed Income Portfolio Management and Pension FundsSearch activity data, a largely untapped resource in the investment world, can provide valuable insights for fixed income portfolio management and pension funds, helping investors differentiate themselves and forecast economic trends on a country and metro level.

      Search activity data, which has been underutilized in the investment world, particularly in fixed income portfolio management and pension funds, is becoming increasingly important in forecasting economic trends. This data, which is mostly publicly available, can help investors differentiate themselves from others by uncovering underutilized information on a country and metro level. Although the use of alternative data in investing is still a relatively new concept, the demand for new and underappreciated data sources is high. In the past, alternative data sources like satellite imagery and credit card data have been explored, but search activity data has shown significant improvement in forecasting abilities since 2011. The investment world has been slow to adopt alternative data, but its use is expanding beyond back-office functions and into front-office decision-making processes. The search for new data sources is ongoing, as the investment industry continues to seek out underutilized information to gain an edge in the market.

    • The use of alternative data in financial institutionsFinancial institutions use alternative data like mobility and search activity to make better predictions and identify opportunities, giving clients an exclusive advantage, especially during economic crises.

      The demand for alternative data has skyrocketed since 2017, particularly in recent times due to the inability of traditional economic data to keep up with the rapidly changing economy, especially during the COVID-19 crisis. This data is used by financial institutions to make better predictions and identify potential business opportunities. Principal Asset Management, as a leading real estate manager, utilizes alternative data such as mobility data and search activity to gain local insights and global expertise, giving their clients an exclusive advantage. The use of search activity data has been particularly effective in predicting retail sales and inflation on a month over month basis. For instance, the heavy rebound in apparel spending in May, which led to a higher inflation reported in June, was predicted using search activity data. Overall, alternative data has proven to be a valuable tool for financial institutions in navigating the complex economic landscape.

    • Search activity data as a leading indicator of consumer behavior and economic recoverySearch data for home improvements served as a precursor to economic recovery, informing investment decisions and business strategies with medium to long-term focus

      The search activity data, particularly in relation to home improvements, served as a leading indicator of consumer behavior and economic recovery ahead of the CARES Act in March 2020. This data, which has medium to long-term lead times, was used by clients to inform their subjective and algorithmic decision-making processes. For instance, some clients used the data for risk management purposes, while others used it for their own forecasting processes. The data, which includes search activity and natural language processing, has a medium to long-term focus and is not suitable for making decisions about immediate economic activity. The home improvement sector, which saw extraordinary sales during this period, was a significant beneficiary of this trend. Overall, this data provides valuable insights into consumer behavior and economic trends, which can be used to inform investment decisions and business strategies.

    • Understanding Consumer Behavior and Market Trends with Mobility Data and Twitter Sentiment AnalysisMobility data and Twitter sentiment analysis offer unique insights into consumer movements and investor sentiment, enhancing our ability to predict market trends and economic revival.

      Mobility data and Twitter sentiment analysis are emerging as important and underutilized sources of information for understanding consumer behavior and market trends. Mobility data, such as foot traffic to retailers and parks, can provide valuable insights into consumer movements and economic revival, although it is currently sold by companies like Apple, Google, and Descartes Labs. Twitter sentiment analysis, on the other hand, has become increasingly useful for gauging investor sentiment and uncertainty, with a growing number of economists and central bankers using the platform. As more people provide original content and the speed of tweeting accelerates, Twitter's ability to forecast volatility and market direction has improved significantly. These data sources, along with traditional methods like search activity and surveys, can help paint a more complete picture of consumer behavior and market trends.

    • Understanding alternative real-time data's quirks for effective useTo gain a competitive edge, continually explore new alternative real-time datasets, but also understand their unique characteristics and nuances to maximize their value.

      Alternative real-time data, such as movie bookings, restaurant reservations, and mobility data, have become essential tools for media and investment industries in understanding market trends and making informed decisions. However, it's important to note that these datasets have their quirks and require understanding and experience to effectively use. For instance, mobility data may not be comparable during different seasons. Similarly, Google data may not provide much signal without proper context and adjustments for seasonality. Ben Breitholtz, from Arbor Research, emphasized the importance of getting to know each dataset's unique characteristics to maximize their value. Overall, the speed at which alpha deteriorates necessitates a constant search for new data sources, making it a never-ending process. While the use of alternative real-time data has become more commonplace, it's crucial to stay informed and adapt to the unique nuances of each dataset to gain a competitive edge.

    • Explore new options and find what truly satisfiesKeep an open mind, try new things, and find what brings joy and excitement in various aspects of life, without breaking the bank

      It's important to consider trying new things and not settling for something that no longer brings you joy or excitement. Using the analogy of chicken flavors from Popeyes, the speaker encourages listeners to explore different options and find what truly satisfies their taste buds. This metaphor can be applied to various aspects of life, from relationships to career choices. So, don't be afraid to mix things up and try something new, whether it's a new flavor of chicken or a new opportunity. And remember, it's always a good idea to keep an open mind and be willing to explore different options, as there may be something even better out there for you. Lastly, the speaker emphasizes that this exploration doesn't have to break the bank, as the 6 piece chicken deal at Popeyes is an affordable way to try out different flavors.

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