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    Mark Zuckerberg's North Star

    enSeptember 29, 2017

    Podcast Summary

    • Nike's Challenging Retail EnvironmentNike faces headwinds in North America and concerns about ambitious sales targets, but as a large, diversified company, it's expected to weather the retail industry's challenges

      Nike's Q1 report showed profits falling 24 percent, and this isn't just seen as a bump in the road for the sporting retail industry as a whole. North American headwinds are expected to persist, making it a challenging retail environment. However, Nike is a large, diversified company and will be able to weather the storm. The market has concerns about some goals the company has set for itself, particularly a target of $50 billion in sales by 2020, with $16 billion coming from direct-to-consumer sales. While the direct-to-consumer strategy is necessary, the $50 billion target may be overly ambitious. The sports retail industry is facing difficulties across the board, and Nike, like other companies, is adjusting to the changing retail landscape. For those looking to improve their communication skills, the Think Fast, Talk Smart podcast, with tips from experts on making small talk, managing anxiety, and being persuasive, is a valuable resource.

    • Shift towards direct-to-consumer sales benefits brands like NikeNike's DTC strategy offers long-term benefits despite short-term margin concerns, while the airline industry experiences a brighter future due to consolidation and lower oil prices.

      The shift towards direct-to-consumer sales is a major trend in the retail industry, particularly for brands like Nike. While there are short-term concerns about margins, the long-term benefits of this strategy include increased control over consumer touchpoints and higher margins. However, the traditional retail channel, which has affected many brands, remains a concern for players in this space, with Dick's Sporting Goods and Foot Locker being notable examples. Nike's global presence and everlasting qualities make it an attractive investment, even at a 2-year low valuation. The airline industry is also undergoing a major shift, with consolidation leading to increased pricing power and the secular downtrend in oil prices contributing to profitability. While it's unlikely that airlines will never lose money again, the industry's future looks brighter than it has in decades.

    • Airlines may see profits in recessionary timesAirlines could be profitable during economic downturns due to cheaper fuel and efficient planes, while Roku's IPO hype may be premature as the company lacks consistent revenue streams beyond device sales

      The airline industry may be experiencing a more profitable future due to decreasing fuel prices and more efficient planes. Morningstar's recent report supports this sentiment, suggesting that airlines could even be profitable in recessionary or post-shock environments. This marks a shift from the industry's historically volatile nature. Meanwhile, the hype surrounding Roku's IPO may be overblown, as the company's business model is not yet profitable, with only 40% gross margins and limited revenue streams beyond device sales. Roku's pursuit of advertising is a sign that the company may not have everything figured out. Ultimately, the future of streaming TV boxes like Roku may be built into the TVs themselves, as seen with the rise of Roku TVs in 2016. However, with only 13% market share, Roku still faces competition from other streaming platforms and consoles.

    • Roku's challenge to become a media content providerRoku's hardware serves as a gateway, but exclusive content differentiates and uncertainly executes in a competitive market. McCormick's acquisition boosts global presence and margins, making it a solid investment.

      Roku, as a hardware streaming device company, faces challenges in creating value and transitioning to a media content provider like GoPro. While Roku's hardware serves as a gateway to various entertainment apps, the ultimate differentiator lies in exclusive content. The successful execution of this strategy, however, is uncertain due to the intense competition in the market. On the other hand, McCormick, a spice maker, communicates a compelling value proposition and has made a strategic acquisition to expand its global presence and boost margins. As a well-run business with a solid track record of growing earnings and dividends, McCormick remains a good investment option.

    • RV Manufacturer Thor Industries Reports Strong Earnings, IPO of Rovio Entertainment FlatThor Industries saw a 10% increase in stock price due to strong earnings from acquisitions and unit sales growth. Rovio Entertainment's IPO was flat despite revenue growth and profitability, possibly due to reliance on the Angry Birds brand.

      Thor Industries, the RV manufacturer, reported strong earnings in the fourth quarter, leading to a nearly 10% increase in stock price and a new all-time high. This growth can be attributed to an acquisition made a year ago and a surge in unit sales in both towable and motorized segments. Additionally, a significant backlog of orders suggests continued demand. Another factor contributing to Thor's success might be lower gas prices, which have been a major consideration for the fuel-sensitive RV industry since 2012. In the world of IPOs, Rovio Entertainment, the creator of Angry Birds, went public but ended the first day with flat shares. Despite revenue growth and profitability, Rovio's stock underperformed due to its reliance on the Angry Birds brand, which is its only major source of revenue. This contrasts with larger gaming companies like Activision, EA, and Take 2. While Roku's IPO left some money on the table, Rovio's pricing seems reasonable given its size and brand focus. The broader implication of these developments is the impact of lower fuel prices on various industries, including transportation and recreation.

    • Expanding gaming franchises for licensing dealsRiot Games and other companies have grown revenue through licensing deals, but it's risky and requires strong brands. Q2, Masimo, and Delta Airlines are examples of successful expansion strategies.

      Some companies, like Riot Games with League of Legends, have successfully expanded their gaming franchises to generate a significant portion of their revenue through licensing deals. This strategy can be risky but also highly profitable. For instance, Q2's digital banking platform helps small and medium-sized banks meet the growing demand for digital services, and Masimo focuses on measuring patients' pulse levels and oxygen levels in their blood. Another investment idea is Delta Airlines, which boasts a solid balance sheet, good management, and a less unionized workforce, making it a strong contender in the airline industry's recovery. Overall, the airlines as a group are considered undervalued, despite Berkshire Hathaway's investment in them over a year ago.

    • Aiming for confidence in home loans and acknowledging potential issues in the digital worldRocket Mortgage offers a simple process for home loans to build confidence, while Facebook acknowledges and addresses election-related Russian ads' impact

      Confidence is key, whether it's in one's personal life or in financial decisions like buying a home. Rocket Mortgage aims to provide that confidence by offering a simple and transparent process for home loans. Meanwhile, in the digital world, Facebook's handling of election-related Russian ads has come under scrutiny. Initially, Mark Zuckerberg dismissed any impact on the election, but after being informed by then-President Obama and receiving further evidence, he has since acknowledged the issue and taken steps to address it. This chain of events highlights the importance of acknowledging and addressing potential issues, especially those with far-reaching implications.

    • Facebook's Evolving Perspective on its Role in the WorldFacebook acknowledges Russian interference in 2016 US election, pledges to address issue with concrete steps, but cost may impact gross margins.

      Mark Zuckerberg's essay on creating healthy communities on Facebook, published in February 2018, showed his evolving perspective on the platform's role in the world. However, it did not directly acknowledge the issue of Russian interference in the 2016 US election through fake news on Facebook. Since then, Facebook has cooperated with investigations, acknowledging the existence of 3,000 Russian-linked accounts that spent over $100,000 on fake news ads. Zuckerberg has also announced concrete steps to address the issue, including hiring more people and improving software to detect and remove fake news. The cost of these measures may impact Facebook's gross margins, but it remains to be seen whether Zuckerberg will prioritize fixing the issue regardless of the cost or balance it with maintaining high gross margins. The investigation into Russian manipulation of the election is ongoing, involving not just Facebook but also Google and Twitter.

    • Facebook's Prioritization of Social ResponsibilityMark Zuckerberg's focus on social responsibility for Facebook may bring both opportunities and challenges for the company's financial performance due to potential costs from ongoing remedial efforts for issues like electoral interference and data privacy, as well as uncertain compliance costs with regulations.

      Mark Zuckerberg's focus for Facebook goes beyond profits, as he prioritizes social responsibility over financial gains. This idealism, while admirable, raises concerns for investors regarding potential costs associated with ongoing remedial efforts for issues like electoral interference and data privacy. The scale of Facebook, Google, and soon Amazon's social footprint makes governments' scrutiny inevitable, and the costs of complying with regulations are uncertain. Despite Zuckerberg's travels and presidential aspirations speculations, it's unlikely he'll prioritize politics over Facebook's positive impact on the world. This focus on social responsibility may bring both opportunities and challenges for the company's financial performance.

    • Facebook's CEO Aims to Expand Reach to 7 Billion Users and Enter Media IndustryMark Zuckerberg's goal is to expand Facebook's reach and become a primary media platform by acquiring sports rights, competing with tech giants in the process.

      Mark Zuckerberg's role as the CEO of Facebook is a powerful and influential position that he values greatly, and he aims to expand Facebook's reach to 7 billion users. The company's growing interest in sports rights is a sign of its ambition to become a primary media platform, and tech giants like Facebook, Amazon, Apple, Google, and YouTube have the wealth and aspirations to outbid traditional media companies for sports content. Zuckerberg may not run for president anytime soon due to Facebook's significant power over information flow and the potential regulatory scrutiny it would bring. Aside from Facebook, Kirkpatrick is intrigued by two trends in tech: the rise of artificial intelligence and quantum computing, which have the potential to revolutionize industries and solve complex problems.

    • AI and Employment: Contrary to Belief, More Jobs May be CreatedDespite the fear of job losses due to AI, there's a strong argument that AI will lead to a net increase in employment opportunities due to increased productivity and new value creation.

      The power and influence of tech companies, specifically those in the realm of artificial intelligence (AI), is a pressing issue for society to address. At the same time, there's an ongoing debate about the impact of AI on employment. Contrary to the popular belief that jobs will primarily be destroyed, there's a strong argument that AI will create more employment opportunities than it eliminates. This is due to the increased productivity and new value creation brought about by AI. The combination of people and AI is expected to lead to a net increase in jobs, although certain industries may undergo significant changes. This intriguing perspective was discussed by David Kirkpatrick, author of "The Facebook Effect," during his appearance on Motley Fool Money. For more insights, visit techonomy.com or read Kirkpatrick's book. Stay tuned for upcoming episodes featuring Derek Thompson and Steven Perlstein. For personal finance advice, check out Motley Fool Answers. Subscribe to Motley Fool Podcasts on various platforms for more in-depth discussions on various industries.

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    SPONSORS:

    This episode is brought to you by:

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.