In this episode of the cityCURRENT Show, host Andrew Bartolotta sits down with Wayne Lutomski, a distinguished figure in the food and beverage industry with a career spanning over four decades.
Wayne has played a pivotal role in launching and globalizing major brands like Snapple, Gatorade, Starbucks Frappuccino, and Welch’s in more than 60 countries.
Currently, as the CEO/Founder of WNDY (We’re Not Dead Yet), Inc., Wayne is focusing on enhancing the well-being of the 55+ community through innovative products like Hydro Shot.
Join us as Wayne shares his journey from international brand management to spearheading wellness initiatives, offering insights into the art of brand growth, market strategy, and the personal motivations behind his current venture including his faith.
Key Topics Discussed:
Wayne’s Transition from Financial Analyst to Global Brand Strategist: Wayne discusses his early career and the path that led him from financial analysis to becoming a global leader in the food and beverage industry.
Launching Iconic Brands Globally: Insights into the strategies Wayne employed to successfully introduce and establish brands like E&J Gallo Wines and Starbucks Frappuccino in international markets.
The Birth of WNDY, Inc. and Hydro Shot: Wayne shares the inspiration behind founding WNDY, Inc., and the development of Hydro Shot, a wellness beverage aimed at the 55+ demographic, emphasizing its health benefits and the science behind it.
Challenges and Rewards of Targeting the 55+ Community: Wayne discusses the unique challenges of marketing to the 55+ age group and the rewards of creating products that genuinely improve their quality of life.
The Importance of Vision and Values in Branding: Wayne emphasizes the critical role of aligning brand vision and values with market strategy to ensure long-term success.
Advice for Entrepreneurs and Brand Strategists: Drawing from his vast experience, Wayne offers advice to young entrepreneurs and brand strategists looking to make a global impact.
Insights from Wayne:
– The significance of understanding and adapting to cultural differences in global brand expansion.
– How personal passion and professional expertise combined to create Hydro Shot.
– The role of storytelling and authenticity in connecting with your audience.
Connect with Wayne:
LinkedIn: Wayne Lutomski: https://www.linkedin.com/in/waynelutomski/
Website: WNDY, Inc. / Hydro Shot: https://h2bev.com/