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    Spotting tech-driven disinformation isn’t getting easier

    enMarch 04, 2024

    Podcast Summary

    • AI-generated content is making it harder to distinguish truth from manipulationAI technology is advancing faster than our ability to detect manipulated audio and video, leading to potential risks for democratic processes and information integrity.

      The line between misinformation and disinformation is blurring, and AI technology is making it increasingly difficult to distinguish between real and manipulated content. Misinformation refers to incorrect information, while disinformation is intentionally misleading or deceitful information. AI-generated audio and video, including deepfakes, are becoming more sophisticated and widespread, allowing anyone to impersonate politicians or create false narratives. This can have serious consequences, especially during election seasons. The technology is improving faster than our ability to detect it, and it's becoming easier for individuals and companies to offer AI impersonation services. The effects on politics are a major concern, as impersonation of political candidates is illegal and can be disastrous, even if it's just a prank. The tech sector layoffs, including moderators on major platforms, highlight the challenges of dealing with this issue. It's essential to be aware of these trends and the potential risks they pose to the integrity of information and democratic processes.

    • Tech companies struggle to combat election misinformationSocial media companies need to do more to address election disinformation, including establishing a board and implementing penalties.

      Despite promises from tech companies to combat election misinformation, there is a lack of tangible results. AI technology has not yet reached a stage where it can effectively suss out disinformation, and human intelligence remains crucial in the process. The cost of cleaning up after disinformation events is significant, and it falls on the industry of journalism. To ensure timely, accurate, and local knowledge is accessible to the public, social media companies need to do more to address this issue. This includes establishing a board to oversee disinformation and implementing penalties for those who scale it into the mainstream. Ultimately, the human process of truth-telling is essential, and the cost of prioritizing poorly written essays and fantastical images over truthful information is high.

    • The limitations of AI chatbots and their impact on societyLarge language models lack factual accuracy and their widespread use raises questions about their long-term viability and impact on society.

      While large language models, such as those trained on Reddit data and Wikipedia, can generate human-like text, they do not have a relationship to the truth. These models are currently in a race for generalized artificial intelligence, but human speech can be confusing, making it difficult for them to provide accurate facts. Despite this, tens of millions of people are using these AI chatbots, according to tech companies. The hype surrounding AI and its potential dystopian future may contribute to the perception of its power, but in reality, it is an iterative development of years of people being online. It remains to be seen if people will continue using these products and if a viable business model will be established. The early days of social media serve as a reminder of the uncertainty surrounding the consumers and purposes of AI.

    • Discussing the use of AI in spreading disinformation during electionsAI's ability to iterate on ideas and theories makes it a significant threat to the democratic process, particularly during election seasons. Marketplace is launching a new series called 'Decoding Democracy' to help navigate this issue, while their podcast 'Million Bazillion' educates kids about money.

      Technology, specifically AI, is increasingly being used to spread disinformation, particularly during election seasons. This was highlighted in a discussion featuring Joan Donovan from Boston University. She emphasized that while humans can create large amounts of disinformation, AI can iterate on ideas and theories, making it a significant threat to the democratic process. With the upcoming elections in November, there's a lot of time for more misinformation to spread. To help navigate this complex issue, Marketplace is launching a new series called "Decoding Democracy." This series will explore election disinformation, recent tech advancements that make it more convincing, and tips on how to stay informed. Meanwhile, for kids who are curious about the world around them, there's a podcast called Million Bazillion. This Webby-winning podcast from Marketplace tackles the awkward and complex questions kids have about money. Each week, it explores hard-hitting inquiries from kid listeners, such as "What is a college account, and how does it work?" or "What are unions, and what are they for?" By listening to Million Bazillion, kids can better understand how money fits into the world around them.

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