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    Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)

    enAugust 22, 2024
    What was Deb Lu's approach to continuous learning?
    How did Deb manage to take on unfamiliar roles?
    What role does personal support play in career growth?
    Why is having a clear career plan important?
    How can incremental improvements contribute to professional growth?

    Podcast Summary

    • Continuous learning and adaptingAlways be open to learning new things and expanding your skillset to succeed and grow in your career. Balance learning with impact and have a supportive partner to maintain balance.

      Learning from Deb Lu's career journey is the importance of continuous learning and adapting in order to succeed and grow in one's career. Deb emphasized that one should not limit themselves to their current expertise but should always be open to learning new things and expanding their skillset. She shared her personal experience of taking on roles she didn't initially qualify for and becoming a "student" of that job, allowing her to grow and move on to new challenges. Deb also emphasized the importance of balance between learning and impact, and the importance of having a supportive partner in one's personal life to help maintain that balance. Overall, Deb's advice is valuable for anyone looking to advance in their career, as it emphasizes the importance of being adaptable, resilient, and continuously learning.

    • Passion and humility in product managementAspiring product managers should demonstrate passion and deep understanding of products during interviews, while maintaining a humble attitude to learn and grow. Embracing failures and turning them into opportunities can lead to success.

      Passion and humility are essential qualities for aspiring product managers. The speaker shared her personal story of how she fell in love with product management through her experiences as an avid user of PayPal and eBay. During her interviews, she demonstrated her passion and deep understanding of the products, which ultimately led to her getting the job. However, she admitted that she didn't have all the answers and was eager to learn. This humility allowed her to grow and excel in her role. Another important lesson is the value of embracing failures and learning from them. The speaker emphasized that the most successful product leaders are those who have faced adversity and turned it into opportunities for growth. She shared an example of her own experience of not getting a job she wanted at Facebook and how she turned it into a chance to excel in her current role. Overall, the speaker's advice encourages aspiring product managers to approach their careers with a curious and humble mindset, a deep passion for the problem they're trying to solve, and a willingness to learn from failures.

    • Starting new initiatives in large companiesPatience, resilience, and the ability to fail are crucial for starting new initiatives in large companies. Leadership support and the freedom to iterate and fail are essential, but the failure rate is high.

      Building something new within a larger company requires patience, resilience, and the ability to fail. The speaker shared his experience of starting new initiatives at Facebook, including the marketplace and the first direct response ad product. He emphasized the importance of seeing opportunities where others don't and having the freedom to iterate and fail. However, the failure rate for new initiatives is high, and it's essential to have the support of leadership to allow for experimentation with limited resources and scrutiny. The speaker also noted that building core products can be a valuable experience, but the energy and reward of starting something new can make the journey more interesting.

    • Career Product ManagementLearn core skills in a stable environment before taking on high-risk projects, set milestones, and develop skills to increase chances of success in career progression.

      Managing your career like a product involves intentionality and making calculated risks. For those starting out, it's important to learn core skills in a stable environment before taking on high-risk, new projects. However, as careers progress, taking big swings with potential failures can lead to significant growth and impact. It's essential to have a clear vision for your career, set milestones, and develop skills to increase your chances of success. Just like in product development, a well-rounded career includes both big bets and incremental improvements. Don't let your career drift aimlessly; PM it with purpose.

    • Career PlanningHaving a clear career plan and intention can lead to better decision-making and more successful outcomes. Measuring decisions against long-term goals can help navigate serial job opportunities and make informed choices.

      Having a clear career plan and intention can lead to better decision-making and more successful outcomes. The speakers shared their experiences of accidentally ending up in their current careers without a clear plan, but acknowledged that not everyone is as lucky. They emphasized that having a long-term goal and measuring decisions against it can help individuals navigate serial job opportunities and make informed choices. They also acknowledged the importance of overcoming bias and valuing the skills and contributions of introverts in the workplace. Overall, the conversation highlighted the importance of intentionality and planning in career growth.

    • Product marketing for introverted leadersIntroverted product leaders can struggle with marketing their products, but creating inclusive workplaces and reframing self-promotion can help build momentum and credibility for their team and customers.

      Effective product leadership involves not just creating great products, but also marketing them well. Introverted product leaders may struggle with this aspect, but it's essential for getting the word out and building momentum for their products. Changing workplaces to be more inclusive and providing opportunities for everyone to have a voice can help. Additionally, reframing self-promotion as education or helping your team can make it feel less icky and more productive. It's important to remember that building credibility and getting resources for your product ultimately benefits your team and customers.

    • Public sharing of knowledgeAccountability and consistency can help overcome fear of sharing knowledge publicly and build confidence. Incremental improvements and learning from failures are key to continuous growth.

      Overcoming the fear of sharing knowledge and expertise publicly can be facilitated by accountability and consistency. The speaker shared a personal experience where her manager encouraged her to write and publish something every month, which helped her build a habit and gain confidence. She also mentioned that having a friend or accountability group can be helpful in keeping the commitment. Additionally, growth is often achieved through small, incremental improvements rather than one big magic bullet. The speaker emphasized the importance of finding and focusing on "aha moments" and not being afraid to experiment with many ideas, even if most of them don't work. Instead, learning from the failures and iterating is key to continuous improvement and growth.

    • Optimization and growthOptimization and growth should go hand in hand in product development. Creating a culture that values optimization and treating growth as an 'augmentation' for the core product can lead to increased user satisfaction, faster discovery of features, and overall better product performance. A thoughtful and deliberate approach to onboarding and learning can lead to significant impact in a new role.

      Optimization and growth are not mutually exclusive in product development. While taking big bets and looking for step function changes is important, there is also significant value in continuously optimizing and improving the user experience. This approach can lead to increased user satisfaction, faster discovery of features, and overall better product performance. The speaker emphasizes the importance of creating a culture that values optimization, and suggests treating growth as an "augmentation" for the core product. This means focusing on making the product more accessible, usable, and better every day. Additionally, the speaker shares their experience with creating a 30, 60, 90-day plan when joining a new company. This plan emphasizes listening and learning first, and then taking action based on that knowledge. The speaker encourages everyone, not just executives, to use this approach when starting a new job. In summary, the key takeaway is that optimization and growth should go hand in hand in product development, and that a thoughtful and deliberate approach to onboarding and learning can lead to significant impact in a new role.

    • Impact of relationships on career successBuilding trust through active listening and understanding relationships' impact on career, seeking partners who lift you up, and developing resilience are essential for career success.

      Effective communication and collaboration are essential for building trust and success within a team. When entering a new organization or team, it's important to find your role and build trust with your colleagues. Trust can be earned through active listening and understanding the impact of relationships on your career. As Deb shared, the relationship you have with your partner can significantly influence your career success. Additionally, resilience and the ability to turn challenges into opportunities are crucial for long-term success. Coaching can be an invaluable resource for developing these skills and helping individuals navigate feedback and relationships. Deb's advice encourages young people to consider the impact of their relationships on their careers and to seek out partners who lift them up rather than weighing them down. Ultimately, effective communication, collaboration, and resilience are key to building a successful and satisfying career.

    • Embracing imperfection and adaptabilityEmbracing imperfection and adaptability can lead to growth and success for product leaders. Seek support from coaching circles, lean in groups, or individual coaching for challenges. Listen actively and communicate openly for effective problem-solving. Understand power dynamics through Jeffrey Pfeffer's book 'Power: Who Has It And Why?'. Utilize Twitter threads for real-time news and information.

      Embracing imperfection and adaptability can lead to growth and success for product leaders. Perfectionism can hinder trust in one's ability to bounce back and adapt to challenges. To find a coach, consider joining coaching circles or lean in groups for early career support, or investing in individual coaching for more unique and complex situations. The power of listening and open communication is also crucial in problem-solving, as emphasized in the book "Listen" by Dr. Oliver Sacks. A key recommendation from the discussion was Jeffrey Pfeffer's book "Power: Who Has It And Why?" for understanding power dynamics and the importance of being aware of one's position in various situations. Additionally, the speaker shared her love for the Fallout TV show and the discovery of Twitter threads as a valuable source for real-time news and information.

    • Engaging with industry peersConnecting and engaging with others in your industry can lead to valuable insights, learning opportunities, and growth. Deb encourages listeners to reach out to her and continue the conversation on sales technology.

      The importance of connecting and engaging with others in your industry. Deb shared her insights on sales technology and encouraged listeners to reach out to her with their thoughts and feedback. Deb can be found on LinkedIn, Substack, and YouTube, and she welcomes comments and emails. Listeners are encouraged to engage with Deb and share their thoughts on the episode, either by leaving comments on YouTube or sending her a message directly. By engaging in these conversations, we can all learn and grow together. So, if you found this episode valuable, consider subscribing to the show, leaving a review, and connecting with Deb to continue the conversation.

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    The things engineers are desperate for PMs to understand | Camille Fournier (author of “The Manager’s Path,” ex-CTO at Rent the Runway)

    The things engineers are desperate for PMs to understand | Camille Fournier (author of “The Manager’s Path,” ex-CTO at Rent the Runway)

    Camille Fournier is the author of The Manager’s Path, which many consider the definitive guide for navigating one’s career path in tech. Camille was previously the CTO of Rent the Runway, VP of Technology at Goldman Sachs, Head of Platform Engineering at Two Sigma, and Global Head of Engineering and Architecture at JPMorgan Chase. She is about to release new newest book, Platform Engineering: A Guide for Technical, Product, and People Leaders. In our conversation, we discuss:

    • What product managers do that annoys engineers

    • Why major rewrites are a trap

    • Why you should have fewer one-on-ones

    • Strategies for organizing and working with platform teams

    • Tips for new managers

    • Advice for transitioning from individual contributor to manager

    • Much more

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    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/engineering-leadership-camille-fournier

    Where to find Camille Fournier:

    • LinkedIn: https://www.linkedin.com/in/camille-fournier-9011812/

    • Website: https://skamille.medium.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Camille’s background

    (02:17) Common annoyances between PMs and engineers

    (07:09) Avoiding the telephone game

    (08:05) Hoarding ideas and over-engineering

    (09:55) The importance of involving engineers in ideation

    (11:37) The middle-person dilemma

    (14:21) Rewriting systems: a big trap?

    (20:40) Engineering leadership lessons

    (36:02) Moving from IC to management

    (40:32) One-on-one meetings

    (45:10) Pushing beyond comfort zones

    (45:27) Building a balanced work culture

    (48:01) Effective time management strategies

    (54:15) Advice for platform team success

    (01:02:42) Platform team responsibilities

    (01:04:43) When to form a platform team

    (01:07:02) Thriving on a platform team

    (01:12:48) AI corner

    (01:17:03) Lightning round and final thoughts

    Referenced:

    Platform Engineering: A Guide for Technical, Product, and People Leaders: https://www.amazon.com/Platform-Engineering-Technical-Product-Leaders/dp/1098153642/

    The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change: https://www.amazon.com/Managers-Path-Leaders-Navigating-Growth/dp/1491973897

    97 Things Every Engineering Manager Should Know: Collective Wisdom from the Experts: https://www.amazon.com/Things-Every-Engineering-Manager-Should/dp/1492050903

    • Avoiding the Rewrite Trap: https://skamille.medium.com/avoiding-the-rewrite-trap-b1283b8dd39e

    • Levelsio on X: https://x.com/levelsio

    • Pieter Levels on the Lex Fridman Podcast: https://www.youtube.com/watch?v=oFtjKbXKqbg

    • GraphQL: https://graphql.org/

    New Blue Sun by André 3000 on Spotify: https://open.spotify.com/album/33Ek6daAL3oXyQIV1uoItD

    • Musk’s 5 Steps to Cut Internal Bureaucracy at Tesla and SpaceX: https://icecreates.com/insight/musk-s-5-steps-to-cut-internal-bureaucracy-at-tesla-and-spacex-you-may-say-it-s-his-algorithm/

    • Ian Nowland on LinkedIn: https://www.linkedin.com/in/inowland/

    • Studio Pulls ‘Megalopolis’ Trailer Using Fake Quotes from Famed Movie Critics: https://www.huffpost.com/entry/studio-pulls-megalopolis-trailer-using-fake-quotes-from-famed-movie-critics_n_66c74046e4b0f1ca469413c7

    • Claude 2: https://www.anthropic.com/news/claude-2

    What Got You Here Won’t Get You There: How Successful People Become Even More Successful: https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304

    When Things Fall Apart: Heart Advice for Difficult Times: https://www.amazon.com/When-Things-Fall-Apart-Difficult/dp/1611803438

    Alien: Romulus: https://www.imdb.com/title/tt18412256/

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    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Land your dream job in today’s market: negotiation tactics, job search councils, and more | Phyl Terry (Author, “Never Search Alone”)

    Land your dream job in today’s market: negotiation tactics, job search councils, and more | Phyl Terry (Author, “Never Search Alone”)

    Phyl Terry is the author of Never Search Alone, which I’ve seen so many people reference as the most impactful guide they read for finding a job. Phyl was on the founding team of the first company Amazon acquired back in the ’90s and then was CEO of pioneering product consulting firm Creative Good, with companies like Apple, Facebook, and Microsoft as customers. Today, Phyl is the founder and CEO of Collaborative Gain, which 20 years ago pioneered bringing councils to senior product leaders and GMs in Silicon Valley. That’s their day job—in addition to that, Phyl runs a free global community for job seekers based on their latest book. In our conversation, we discuss:

    • Why you should never search for a job alone

    • How job search councils work

    • How to determine your “candidate-market fit”

    • How to conduct a listening tour

    • Creating your job mission and OKRs

    • How to negotiate job offers

    • The art of asking for help

    • Tactics for effective networking and interviewing

    • Much more

    Brought to you by:

    Sidebar—Accelerate your career by surrounding yourself with extraordinary peers

    Sprig—Build products for people, not data points

    Dovetail—The customer insights hub for product teams

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/land-your-dream-phyl-terry

    Where to find Phyl Terry:

    • X: https://x.com/phylterry

    • LinkedIn: https://www.linkedin.com/in/phylterry/

    • Website: https://www.phyl.org/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Phyl’s background

    (01:58) The concept of job search councils

    (04:27) The power of community in job searching

    (08:55) The scale and structure of job search councils

    (12:27) The impact of job search councils

    (20:19) The concept of candidate-market fit

    (22:50) Writing a Mnookin two-pager

    (24:37) Conducting listening tours

    (30:12) Creating a focused candidate-market fit

    (36:20) Advice on finding the right stage of company for you

    (40:37) Identifying your unique path

    (45:30) Navigating tough job markets

    (49:07) Playing to win

    (53:36) Negotiation tactics for job offers

    (01:05:12) The gratitude house exercise

    (01:10:48) The power of asking for help

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    (01:28:40) Final thoughts and advice

    (01:38:21) Lightning round

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)

    How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)

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    • Tomer’s famous “We might be wrong, but we are not confused” mantra

    • The importance of conviction and passion in product leadership

    • LinkedIn’s approach to experimenting with and implementing AI features

    • Lessons from Tomer’s rapid career progression at LinkedIn

    • Strategies for embracing AI in product development

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    Find the transcript at: https://www.lennysnewsletter.com/p/how-linkedin-became-interesting-tomer-cohen

    Where to find Tomer Cohen:

    • LinkedIn: https://www.linkedin.com/in/tomercohen/

    • Podcast: https://podcasts.apple.com/us/podcast/building-one-with-tomer-cohen/id1726672498

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

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    (02:28) The mantra “We might be wrong, but we are not confused”

    (06:45) Clarity of thought and focus

    (13:03) Setting ambitious goals and overdelivering

    (16:18) Transforming LinkedIn’s feed: strategy and execution

    (22:03) Running experiments at scale

    (26:24) Goal setting and identifying opportunities 

    (30:58) AI’s role in LinkedIn’s evolution

    (35:38) The AI-first mindset at LinkedIn

    (35:38) Developing an AI-first mindset

    (44:49) Letting go of your roadmaps and allowing room for exploration

    (49:12) Career growth and personal insights

    (55:01) Takeaways

    (56:39) Lightning round and final thoughts

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

    The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”)

    Sean Ellis is one of the earliest and most influential thinkers and operators in growth. He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis Test for product-market fit (which a large percentage of founders use today to track if they’ve found PMF). Over the course of his career, Sean was head of growth at Dropbox and Eventbrite; helped companies like Microsoft and Nubank refine their growth strategy; was on the founding team of LogMeIn, which sold for over $4 billion; and is the author of one of the most popular growth books of all time, Hacking Growth, which has sold over 750,000 copies. In our conversation, he shares:

    • The proper use of the Sean Ellis Test for measuring product-market fit

    • How to increase your activation and retention rates

    • How to select the right North Star metric for your business

    • Case studies from his work growing Dropbox and other products

    • How growth strategy has changed over the past decade

    • How AI is impacting growth efforts

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    Brought to you by:

    Gamma—A new way to present, powered by AI

    CommandBar—AI-powered user assistance for modern products and impatient users

    Merge—A single API to add hundreds of integrations into your app

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/the-original-growth-hacker-sean-ellis

    Where to find Sean Ellis:

    • X: https://x.com/seanellis

    • LinkedIn: https://www.linkedin.com/in/seanellis/

    • Website: https://www.seanellis.me/

    • Substack: https://substack.com/@seanellis

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Sean’s background

    (02:18) The Sean Ellis test explained

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    (08:06) Case study: improving product-market fit

    (12:34) Understanding and leveraging customer feedback

    (16:50) Challenges and nuances of product-market fit

    (22:22) When to use the Sean Ellis Test

    (23:46) When not to use the Sean Ellis Test and other caveats

    (27:13) Defining your own threshold and how the Sean Ellis Test came about

    (36:13) Tools for implementing the survey 

    (37:30) Transitioning from surveys to retention cohorts

    (39:13) Nubank’s approach

    (40:18) Case study: Superhuman’s strategy for increasing product-market fit

    (45:18) Coining the term “growth hacking”

    (48:24) How to approach growth

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    (01:24:30) The evolution of growth strategies

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    (01:30:11) AI’s role in growth and experimentation

    (01:32:52) Final thoughts and lightning round

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Airbnb’s Vlad Loktev on embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” (Partner at Index Ventures, Airbnb GM/VP Product)

    Airbnb’s Vlad Loktev on embracing chaos, inquiry over advocacy, poking the bear, and “impact, impact, impact” (Partner at Index Ventures, Airbnb GM/VP Product)

    Vlad Loktev spent 10 years at Airbnb, where he started as an IC PM and quickly advanced to lead the core Airbnb marketplace business and then GM the entire homes business, managing over 1,000 people and reporting directly to CEO Brian Chesky. He recently left Airbnb and joined Index Ventures as their newest partner. Vlad was my manager at Airbnb for many years, and is the person I credit most for teaching me how to be a great product manager. Prior to Airbnb, Vlad spent a year at Zynga, where he helped grow Words with Friends to over 14 million daily active users. In our conversation, Vlad shares:

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    • Why chaos can be good

    • Why as a leader it’s OK to let some fires burn

    • Why you should learn to “poke the bear”

    • Balancing product release speed with quality

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    • Advice for founders on building company culture

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    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/impact-impact-impact-vlad-loktev

    Where to find Vlad Loktev:

    • X: https://x.com/vladimirloktev

    • LinkedIn: https://www.linkedin.com/in/vladimirloktev/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Vlad’s background

    (02:54) Reflecting on transformative years at Airbnb

    (04:28) Skills and mindsets for success

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    (13:16) Saying no and inquiry before advocacy 

    (17:54) “Poking the bear”

    (22:46) Psychological tools for leadership

    (30:08) Building and scaling teams

    (36:12) Letting fires burn

    (47:34) Embracing chaos

    (54:40) The unsell email strategy

    (01:02:01) Finding your place in an organization

    (01:05:38) The importance of company culture

    (01:13:16) Airbnb’s unique approach to product management

    (01:26:41) Failure corner

    (01:31:32) Lightning round and final thoughts

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

    How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

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    • The inside story of how TBH and Gas achieved explosive growth

    • Strategies for building viral consumer apps

    • Why teens are such a great audience

    • Fighting the human trafficking hoax at Gas

    • The challenge of creating durable social products

    • His experience working as a PM at Facebook

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    Book Nikita for 1:1 consultation/mentoring: https://intro.co/NikitaBier

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/how-to-consistently-go-viral-nikita-bier

    Where to find Nikita Bier:

    • X: https://x.com/nikitabier 

    • Threads: https://www.threads.net/@nikitabier

    • Website: https://intro.co/NikitaBier

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Nikita’s background 

    (06:08) Nikita’s early ventures: Politify and Outline

    (08:42) Transition to consumer apps

    (13:45) The birth of TBH

    (16:43) Building for teens vs. adults

    (20:00) TBH’s viral success

    (32:18) Leveraging live chat

    (34:08) Lasting lessons from TBH

    (37:00) Selling TBH to Facebook

    (42:19) Big-tech product management

    (48:46) Nikita on why “product management is not real”

    (51:49) The Tim Cook painting story

    (53:53) Leaving Facebook and starting a new venture

    (58:02) Rebuilding TBH and overcoming challenges

    (59:46) Addressing criticism

    (01:04:24) The human trafficking hoax

    (01:09:51) Selling to Discord and lessons learned

    (01:11:36) Lasting lessons from Gas

    (01:13:14) Building durable consumer apps

    (01:22:35) The VC route

    (01:23:27) Contact permissions in iOS 18

    (01:26:53) The success of Dupe

    (01:31:53) Advice for startup founders

    (01:34:14) Work with Nikita

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)

    Succeeding as an introvert, building zero-to-one, and why you should PM your career like you PM your product | Deb Liu (CEO of Ancestry, ex-Facebook, PayPal, eBay)

    Deb Liu is the CEO of Ancestry and former longtime VP of Product at Facebook. At Facebook, Deb led the creation of Facebook Marketplace, developed the first mobile ad product for apps, built the company’s games business, and launched Facebook Pay. She’s also held leadership roles at PayPal and eBay, serves on the board of Intuit, and is the author of Take Back Your Power. In our conversation, we discuss:

    • Why you should PM your career like you PM your product

    • Strategies for incubating new products within large companies

    • Creating a successful 30-60-90-day plan when starting a new job

    • The pitfalls of perfectionism

    • The challenges introverts face in the workplace and how to overcome them

    • The value of resilience and turning failures into stepping stones

    • How to leverage coaching in your career development

    Brought to you by:

    Pendo—The only all-in-one product experience platform for any type of application

    WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

    Webflow—The web experience platform

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/succeeding-as-an-introvert-deb-liu

    Where to find Deb Liu:

    • Threads: https://www.threads.net/@debliu

    • LinkedIn: https://www.linkedin.com/in/deborahliu

    • Substack: https://debliu.substack.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Introduction to Deb Liu

    (02:18) Deb’s career journey and key advice

    (09:45) Navigating new roles and challenges

    (11:27) Overcoming adversity and failure

    (15:07) Building billion-dollar businesses at Facebook

    (19:33) Strategies for zero-to-one innovation

    (23:40) PM your career like a product

    (33:53) Challenges and strategies for introverts in business

    (39:19) Reframing self-promotion

    (42:25) The power of accountability

    (46:15) Growth: a game of inches

    (50:52) The 30-60-90-day plan

    (56:52) Contrarian corner: career and marriage

    (58:57) Final nuggets of wisdom

    (01:03:09) How to find a coach

    (01:04:47) Lightning round

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more | Kevin Yien (Stripe, Square, Mutiny)

    Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more | Kevin Yien (Stripe, Square, Mutiny)

    Kevin Yien leads product for merchant experiences at Stripe. Before that, he meandered his way from being a technical designer to a product manager, built the restaurants business and ecosystem team at Square, and most recently was head of product and design at Mutiny. He also makes ice cream and teaches for fun. In our conversation, we discuss:

    • Why aspiring PMs should start in engineering, design, or sales

    • The importance of writing skills, and how to become a better writer

    • How to automate user research

    • Kevin’s “unsell email” technique for hiring

    • The value of keeping a decision log

    • Insights on AI and its impact on future generations

    • Lessons from failure

    Brought to you by:

    BuildBetter—AI for product teams

    OneSchema—Import CSV data 10x faster

    Eppo—Run reliable, impactful experiments

    Find the transcript and show notes at: https://www.lennysnewsletter.com/p/unorthodox-pm-wisdom-kevin-yien

    Where to find Kevin Yien:

    • X: https://x.com/kevinyien

    • LinkedIn: https://www.linkedin.com/in/kevinyien/

    • Website: https://kevinyien.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Kevin’s background 

    (02:00) The story behind Kevin’s profile picture

    (08:41) The role of a product manager

    (10:48) Getting started in product management

    (12:47) The importance of writing skills

    (15:06) Becoming a better writer

    (19:10) The PM’s role with engineering and design

    (28:41) Drawing the perimeter for your team

    (31:37) Feedback tips

    (35:13) Decision logs and product sense

    (45:36) Unorthodox hiring strategies

    (47:01) The unsell email strategy

    (54:01) Automating user research

    (01:02:27) AI in everyday life

    (01:06:05) Lessons from failure

    (01:14:34) Lightning round

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

    Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

    Evan LaPointe is the founder of CORE Sciences, which teaches companies and individuals how our brains work and how that translates to improved collaboration, better products, faster decision-making, and more growth. Previously, Evan was the co-founder of Satellite, the fourth-largest analytics company on the internet today (it mostly runs behind the scenes, and pretty much everyone listening will have used it today without knowing it), which was acquired by Adobe, where he later ran product strategy, innovation, and long-range thinking for Adobe’s digital experiences business. In our conversation, we discuss:

    • The three different systems of the brain

    • How knowing this can help you become more influential

    • How understanding different brain states will help you increase productivity and creativity

    • How to improve your vision and strategy skills

    • How to design a work environment that fosters innovation

    • How to build better relationships at work

    • Much more

    Brought to you by:

    Webflow—The web experience platform

    Explo—Embed customer-facing analytics in your product

    Eppo—Run reliable, impactful experiments

    Find the transcript and references at: https://www.lennysnewsletter.com/p/understanding-your-brain-evan-lapointe

    Where to find Evan LaPointe:

    • X: https://x.com/evanlapointe

    • LinkedIn: https://www.linkedin.com/in/evanlapointe/

    • Website: https://www.core-sciences.com/

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Evan’s background

    (02:37) Understanding the brain’s complex systems

    (07:17) The three core brain systems: safety, reward, and purpose

    (11:03) Applying brain science to team dynamics

    (14:27) The role of personality in team performance

    (17:27) Creating effective work environments

    (23:16) The science of meetings and decision-making

    (29:35) Enhancing strategy and vision

    (54:46) Understanding personality traits in strategy and vision

    (58:58) Tactical tips for increasing openness

    (01:05:46) Building influence and effective relationships

    (01:21:17) The importance of trust and appeal in relationships

    (01:36:47) Creating a positive organizational habitat

    (01:50:35) Enhancing focus and productivity

    (02:00:58) Practical tips for deep work and gamma time

    (02:07:11) Lightning round

    Referenced:

    • The Most Complicated Object in the Universe: https://today.uconn.edu/2018/03/complicated-object-universe/#

    • The Myers-Briggs personality test: https://www.themyersbriggs.com/en-US/Products-and-Services/Myers-Briggs

    • The Big Five personality test: https://www.thepersonalitylab.org/

    • The Enneagram personality test: https://enneagramtest.com/

    • An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma): https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds

    • Vision, conviction, and hype: How to build 0 to 1 inside a company | Mihika Kapoor (Product at Figma): https://www.lennysnewsletter.com/p/vision-conviction-hype-mihika-kapoor

    • Dylan Field live at Config: Intuition, simplicity, and the future of design: https://www.lennysnewsletter.com/p/dylan-field-live-at-config

    • An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire): https://www.lennysnewsletter.com/p/an-inside-look-at-figmas-unique-bottom

    • Inside Canva: Coaches not managers, giving away your Legos, and running profitably | Cameron Adams (co-founder and CPO): https://www.lennysnewsletter.com/p/inside-canva-with-cameron-adams

    • The Science-Business Mismatch That Puts Your Change at Risk: https://changemanagementreview.com/the-science-business-mismatch-that-puts-your-change-at-risk/

    • Daniel Pink on LinkedIn: https://www.linkedin.com/in/danielpink/

    • Trello: https://trello.com/

    • Cron: https://cronhq.notion.site/

    • The Double Diamond framework for design thinking: https://www.fluxspace.io/resources/the-4-ds-double-diamond-design-thinking-model

    • CORE Sciences - Tips on Priming Great Meetings PDF: https://www.dropbox.com/scl/fi/gm21cj0vi0bjosyu8kd69/CORE-Sciences-Tips-on-Priming-Great-Meetings.pdf?rlkey=6fznhv7bbsxm8nj8m4luej17t&st=2eduirad&dl=0

    • How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable): https://www.lennysnewsletter.com/p/transform-your-subscription-growth

    • Brené Brown’s website: https://brenebrown.com/

    • The CORE personality test: https://www.core-sciences.com/new-core-identity

    • Burning Man: https://burningman.org/

    • Stripe: https://stripe.com/

    • Jony Ive: https://en.wikipedia.org/wiki/Jony_Ive

    • Albert Einstein quote: https://www.goodreads.com/quotes/7133605-make-things-as-simple-as-possible-but-no-simpler

    • Elden Ring: https://en.bandainamcoent.eu/elden-ring/elden-ring

    • Abilene paradox: https://en.wikipedia.org/wiki/Abilene_paradox

    The Challenger Sale: Taking Control of the Customer Conversation: https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355

    • The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect): https://www.lennysnewsletter.com/p/close-more-deals-matt-dixon

    • Siqi Chan on X: https://x.com/blader

    • Runway: https://runway.com/

    • Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking: https://www.lennysnewsletter.com/p/episode-3-shreyas-doshi

    • Wolfgang Puck’s website: https://wolfgangpuck.com/

    • Steven Spielberg on X: https://x.com/sspielberg93

    • John Williams’s website: https://www.johnwilliams.org/

    • The paths to power: How to grow your influence and advance your career | Jeffrey Pfeffer (author of 7 Rules of Power, professor at Stanford GSB): https://www.lennysnewsletter.com/p/the-paths-to-power-jeffrey-pfeffer

    • Warby Parker: https://www.warbyparker.com/

    • Simon Sinek’s website: https://simonsinek.com/

    • What is the function of the various brainwaves?: https://www.scientificamerican.com/article/what-is-the-function-of-t-1997-12-22/

    • CORE Sciences - Your Brain's 9 Modes PDF: https://www.dropbox.com/scl/fi/figg8upeaawir1hnxv0ew/CORE-Sciences-Your-Brain-s-9-Modes.pdf?rlkey=u3zaonxvycvupurq6pwysckfq&st=os06xjnr&dl=0

    Never Split the Difference: Negotiating As If Your Life Depended On It: Unlock Your Persuasion Potential in Professional and Personal Life: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805

    The Person and the Situation: Perspectives of Social Psychology: https://www.amazon.com/Person-Situation-Perspectives-Social-Psychology/dp/1905177445

    Cambridge Fundamentals of Neuroscience in Psychology: https://www.amazon.com/Cambridge-Fundamentals-Neuroscience-Psychology/dp/B08QYNDNYX

    • Robert Greene’s books on Amazon: https://www.amazon.com/stores/Robert-Greene/author/B001IGV3IS

    Misbehaving: The Making of Behavioral Economics: https://www.amazon.com/Misbehaving-Behavioral-Economics-Richard-Thaler/dp/039335279X

    • Beehiiv: https://www.beehiiv.com/

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

    How embracing your emotions will accelerate your career | Joe Hudson (executive coach, Art of Accomplishment)

    How embracing your emotions will accelerate your career | Joe Hudson (executive coach, Art of Accomplishment)

    Joe Hudson is one of the most sought-after executive coaches in Silicon Valley. He is the founder of Art of Accomplishment, a transformational coaching program that has helped tens of thousands of people, including many tech executives and founders from companies like Apple, OpenAI, and Google. His unique method of transformation comes from over 25 years of exploring neurological, psychological, and spiritual traditions, tested against real-world challenges. In our conversation, Joe shares:

    • Why the critical voice in your head is always wrong, and how to change your relationship with that voice

    • Why authenticity trumps self-improvement

    • The importance of embracing all of your emotions

    • How to create more enjoyable and effective meetings

    • The power of gratitude in transforming your life

    • Practical experiments for personal growth

    • Much more

    Apply for Joe’s Connection Course:

    Thousands of students have taken Joe’s most popular experience, the Connection Course. Unlike most online courses, there is no reading, lectures, or written homework. It is a three-week experiential deep dive where you will apply your learnings to real-life problems—how to make your team more productive, communicate more effectively, and resolve conflicts with ease. Apply here and use the code LENNY for $300 off your enrollment: view.life/lenny.

    Brought to you by:

    BuildBetter—AI for product teams

    WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs

    Coda—The all-in-one collaborative workspace

    Find the transcript and references at: https://www.lennysnewsletter.com/p/embracing-your-emotions-joe-hudson

    Where to find Joe Hudson:

    • X: https://x.com/FU_joehudson

    • LinkedIn: https://www.linkedin.com/in/joe-hudson/

    • Website: https://www.artofaccomplishment.com/

    • Podcast: https://www.artofaccomplishment.com/podcast

    • Linktree: https://linktr.ee/theartofaccomplishment

    Where to find Lenny:

    • Newsletter: https://www.lennysnewsletter.com

    • X: https://twitter.com/lennysan

    • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

    In this episode, we cover:

    (00:00) Joe’s background

    (02:31) The critical voice in your head

    (06:39) Changing your relationship with the critical voice

    (13:19) Understanding and embracing emotions

    (19:52) The importance of emotional fluidity

    (24:40) Questioning assumptions and self-perception

    (30:25) The consequences of avoiding emotions

    (36:57) Experimenting with self-improvement

    (39:42) Understanding efficiency and enjoyment

    (43:17) The power of enjoyment in daily tasks

    (45:03) Innate enjoyment vs. learned enjoyment

    (46:31) Authenticity vs. self-improvement

    (50:01) Embracing emotional experiences

    (55:49) How understanding your emotions helps you make better decisions

    (01:02:53) Creating effective teams and meetings

    (01:10:40) Gratitude practice for personal growth

    (01:15:36) Conclusion and final thoughts

    Referenced:

    Descartes’ Error: Emotion, Reason, and the Human Brain: https://www.amazon.com/Descartes-Error-Emotion-Reason-Human/dp/014303622X/

    • Joe’s quote about joy: https://x.com/FU_joehudson/status/1756837774743790030

    • “Emotional Inquiry”: https://www.artofaccomplishment.com/podcast/emotional-inquiry

    Inside Out 2: https://movies.disney.com/inside-out-2

    • “Question the Assumption”: https://www.artofaccomplishment.com/podcast/question-the-assumption

    • Bodega Bay: https://www.bodegabay.com/

    • Elon Musk reveals the interview question he asks every candidate to instantly spot a liar: https://www.good.is/elon-musk-reveals-the-one-job-interview-question-he-asks-every-candidate-to-instantly-spot-a-liar

    • Great Decisions course: https://www.artofaccomplishment.com/course/great-decisions-course

    • HBR Analytic Services: https://hbr.org/hbr-analytic-services

    • Connection Course: https://www.artofaccomplishment.com/course/the-connection-course

    Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

    Lenny may be an investor in the companies discussed.



    Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe