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    The 2 Things Every Entrepreneur Must Know | A GaryVee Mashup

    enJune 20, 2020

    Podcast Summary

    • Exploring new digital territories with GaryVee's search engineNavigate the vast digital landscape with GaryVee's search engine, prepare for risks, and reap potential rewards.

      The Internet presents a massive opportunity for entrepreneurs, but it also comes with risks. Gary Vaynerchuk emphasizes the importance of utilizing resources like his new search engine, garyvee.com/search, to navigate the vast digital landscape. He draws parallels between the Internet age and historical moments of discovery and invention, noting the potential for significant upside but also the presence of casualties. Entrepreneurs must be prepared to face the risks and challenges that come with exploring new digital territories, but the rewards can be great. So, go to garyvee.com/search, explore, and stay informed in this ever-evolving digital world.

    • Utilizing Attention and Timing EffectivelyRegardless of career stage or industry, we all need attention and timing to succeed. The internet and social media offer opportunities, but focus is key to making the most of them in the present moment.

      Regardless of where we are in our careers, personal circumstances, or industries, we are all bound by the need for attention and timing. The speaker, who launched an e-commerce business in 1996, reflected on the current trend of influencers and e-commerce, acknowledging the power of the internet and social media platforms. However, he emphasized that despite the potential negativities, the internet also offers tremendous opportunities. The speaker raised his hands to represent B2B, B2C, and those who work for companies, and emphasized that everyone needs attention to achieve their goals, whether it's building a business, running for office, or raising money for a non-profit. He also highlighted that we are all here in the present moment, and that timing is crucial in making the most of opportunities. The speaker's message was a reminder that despite the challenges and distractions, our focus should be on utilizing attention and timing effectively to reach our goals.

    • Emphasizing Accountability for Happiness and SuccessAccountability is crucial for achieving happiness and success, and external factors like money are secondary. The internet age offers opportunities for personal growth and development, and individuals should take advantage of digital platforms to create content and build a presence.

      The internet age offers unprecedented opportunities for personal fulfillment and freedom, as long as one takes accountability for their own actions. The speaker emphasized the importance of accountability in achieving happiness and success, and challenged the common belief that external factors, such as money, are the primary barriers to these goals. He also suggested that people would be happier making a smaller income if they were accountable for their lives, rather than striving for immense wealth. The speaker also expressed excitement about the potential for more mature conversations around mental health and other important issues, and saw the current era as a remarkable time for personal growth and development. Additionally, he encouraged individuals to take advantage of digital platforms for creating content and building a presence, as these efforts would likely be seen as valuable in the future.

    • Maximizing Business Growth with Social Media AdvertisingEffectively using Facebook, Instagram, and YouTube for advertising is crucial for business expansion. Reach large audiences and improve success with quality content and targeted ads.

      Effectively utilizing social media platforms like Facebook, Instagram, and YouTube for advertising is essential for business growth. The speaker emphasizes that the strategy itself is not complicated, comparing it to maintaining good physical health. He has consistently advocated for this approach through various content formats for the past two years. The speaker's success story includes reaching over 35,000 people at a conference through proper execution on these platforms. He also mentions that the data shows that these platforms offer excellent reach, and the competition in the US is driving up prices, making it an even better deal in countries like Australia. The speaker strongly advises against neglecting social media advertising at scale, acknowledging that some may have had unsuccessful experiences in the past, but attributing the failures to issues with ad content or targeting rather than the platforms themselves.

    • Focus on the context, not the content of negative commentsInstead of getting discouraged by negativity or feeling insecure, focus on the positive aspects of the media and use it as a tool for growth and self-improvement.

      While the media and social platforms offer immense opportunities for personal and business growth, many people fail to utilize them due to various reasons such as judgement, insecurities, and negativity. The speaker, who faces thousands of negative comments daily, urges us to focus on the context rather than the content. He believes that those who take the time to leave negative comments often have their own issues and that we should feel compassion for them instead of wasting energy on negativity. He emphasizes that the real key to success lies in understanding and overcoming the psychological barriers that prevent us from fully engaging with the media and using it to our advantage. So, instead of getting discouraged by negativity or feeling insecure about what others may say, focus on the positive aspects of the media and use it as a tool for growth and self-improvement.

    • Focus on delivering value to others for successEmpathizing with others and delivering value builds strong relationships and leads to success. Reframe your situation by focusing on helping others during challenging times.

      Success in business and in life comes from understanding context and empathizing with others. According to the speaker, being focused on delivering value to others, rather than what one can get for oneself, is key to building strong relationships and achieving success. The speaker emphasizes the importance of worrying about the other person and showing empathy, just as a dominant public speaker focuses on delivering value to their audience. The speaker also shares that they don't need material wealth because they know how to make money through other means. The listener, Randall Paints, shares how the podcast has helped them reframe their situation during the COVID-19 pandemic by providing valuable information and inspiration. Overall, the message is that by focusing on others and delivering value, one can achieve success and make a positive impact on others.

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