Podcast Summary
Focus on TikTok and LinkedIn for organic growth: TikTok and LinkedIn offer the best opportunities for individuals to build an organic presence on social media, while Instagram, Snapchat, YouTube pre-roll, Facebook, and Facebook for older demographics are effective for businesses investing in social media advertising.
For individuals looking to build an organic presence on social media without running ads, TikTok and LinkedIn are the platforms to focus on. These platforms offer the best opportunities for reaching new audiences and growing an organic following due to the high demand for content and relatively low saturation. However, for businesses looking to invest in social media advertising, Instagram, Snapchat, YouTube pre-roll, Facebook, and even Facebook for older demographics, are the platforms to consider. Instagram stories and Instagram are particularly effective for targeting older demographics, including those aged 45 and above. Facebook remains a dominant force, especially for businesses looking to sell to older audiences. Overall, it's important to approach social media strategy with a clear understanding of the organic and paid opportunities on each platform.
Opportunity for businesses to reach large audience on underpriced social media platforms: Businesses can effectively reach older demographics on social media platforms like TikTok at relatively low costs, tailoring strategies to specific platforms and audiences for maximum impact.
Social media platforms like TikTok are currently underpriced for advertising due to limited spending by large companies. This presents an opportunity for businesses to reach a large, engaged audience at relatively low costs. Contrary to popular belief, there are significant numbers of older demographics on these platforms, and their popularity is not a fleeting trend. Brands should tailor their marketing strategies to the specific platform and audience, with consumer products requiring a strong presence on Facebook and Instagram. The comparison to running commercials on popular TV shows in the 80s highlights the potential reach and impact of effective social media marketing.
Tailor content for unique social media platforms: Understanding audience behavior and platform nuances can lead to effective social media marketing. Avoid using the same content across all platforms and adjust strategy accordingly to maximize engagement and market share.
Understanding the unique characteristics of different social media platforms and tailoring content accordingly is crucial for effective social media marketing. Creating fake accounts or personas to learn about user behavior on these platforms can provide valuable insights for creative strategy. However, many businesses prioritize potential reach over consumer relevance, leading to ineffective marketing efforts. It's essential to recognize that different audiences consume content differently on various platforms and adjust content accordingly to maximize engagement and market share. The vanilla analogy refers to the wasted effort of using the same content across multiple platforms without considering the unique audience and context of each platform.
Leveraging Organic Reach on LinkedIn for Business Success: Maximize business potential on LinkedIn with organic reach, a less saturated platform compared to Twitter, YouTube, and Facebook. Utilize free options like podcasting and TikTok for additional reach.
LinkedIn is a powerful sales channel for businesses, offering organic reach unmatched by other popular social media platforms. With less saturation of content compared to Twitter, YouTube, and Facebook, creating and posting content on LinkedIn can potentially reach a larger and untapped audience. The speaker emphasizes that for those without a budget for paid amplification, organic reach is crucial, and LinkedIn currently offers the best opportunities for this. The speaker also mentions podcasting and TikTok as other free organic reach options. The overall message is a call to action for individuals and businesses to seize these opportunities and take their content strategies seriously on these platforms. The speaker's frustration stems from observing inaction in the face of valuable information.
The Importance of Audience Engagement in Content Creation: Authenticity and engagement are key to creating and sharing valuable content. Feedback from the audience validates and motivates creators, while their action and improvement are the ultimate goal.
Creating and sharing valuable content requires dedication and a genuine connection with the audience. The speaker in this podcast expresses his frustration with trying to reach out to his audience, but emphasizes the importance of their engagement and feedback. He appreciates the reviews and shout-outs, as they not only provide validation but also help bring more listeners to the podcast. The speaker's commitment to his audience is not driven by altruism, but by the real impact he sees in their lives. He urges them to take action and improve themselves, while he continues to provide motivation and encouragement through his content. Overall, this podcast highlights the importance of authenticity and engagement in content creation and consumption.
