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    The Iron Cowboy Did It! How James Lawrence Completed 50 Ironmans In 50 States In 50 Days

    enAugust 10, 2015

    Podcast Summary

    • Starting a new project can be daunting but with determination, hard work, and belief, you can grow and succeedStarting a new project can feel overwhelming, but with determination, hard work, and belief in the potential outcome, you can grow and succeed, as shared by Iron Cowboy, host of the Rich Roll podcast.

      , much like having a child, starting a new project or endeavor, like a podcast or a business, can be daunting and overwhelming. You may not feel ready, but with determination, hard work, and belief in the potential outcome, you can grow and succeed. James Lawrence, also known as Iron Cowboy, shared his experience of starting his own podcast and how he didn't feel ready but knew it would be worth it. The Rich Roll podcast, which features interviews with outliers and paradigm breakers, is a platform for sharing tools, insights, and principles to help listeners unlock their best selves. The podcast is supported by sponsors like On, a company innovating in the apparel space, and Go Brewing, a new NA beer company. The show also announced the launch of Voicing Change Media, a consortium of thinkers, storytellers, artists, and visionaries committed to fostering meaningful exchanges and sharing thought-provoking content.

    • Journey of the Iron Cowboy: 50 Ironmans in 50 States in 50 DaysMental fortitude, self-will, and a strong support system can help individuals overcome extreme challenges and inspire others.

      James Lawrence, also known as the Iron Cowboy, achieved an unprecedented feat by completing 50 Ironman triathlons in 50 states in just 50 days. This accomplishment involved swimming 2.4 miles, biking 112 miles, and running a marathon every day, without a single day off. Many, including the speaker himself, doubted if this was possible due to the extreme sleep deprivation and unforeseen obstacles. However, Lawrence proved everyone wrong, inspiring a social media movement and leaving a lasting impact on those who supported him. His success was a testament to mental fortitude, self-will, and the power of a strong support system. The Iron Cowboy's journey was not just an individual achievement but a team effort, involving his family, friends, and sponsors. The podcast episode covers his reflections on the experience, the driving force behind his determination, and the challenges he faced during the grueling adventure.

    • The Power of Community and Determination in Achieving Impossible FeatsThe Iron Cowboy's 50-50-50 challenge, running a marathon in each of the 50 states in 50 consecutive days, showcased the power of community and determination in achieving seemingly impossible feats. The support from loved ones and the growing community of supporters made all the difference.

      Completing the 50-50-50 challenge, which involves running a marathon in each of the 50 states in 50 consecutive days, requires immense mental strength and support from loved ones. The speaker, who accompanied Sonny Joe, the Iron Cowboy, during the final marathon in Utah, was struck by the overwhelming turnout of supporters who had discovered the challenge through the Rich Roll Podcast. Sonny Joe's experience went from having a few friends join him in the early states to having thousands of people show up in Utah. The speaker also shared that Sonny Joe's condition was better than expected after completing the grueling challenge. The speaker was impressed by the high production value of the event and was considering doing more video content. Overall, the Iron Cowboy's journey showcased the power of community and determination in achieving seemingly impossible feats.

    • The human body's ability to adapt and endure extreme physical challengesDespite setbacks like numbness and swelling, an athlete completed an Ironman race with impressive speed and consistency by syncing mind and body, maintaining weight through proper fueling.

      The human body has an incredible ability to adapt and endure extreme physical challenges, even when faced with various setbacks and obstacles. The athlete in this conversation, despite dealing with numbness in his fingers, swelling, and numbness in his feet, managed to complete an Ironman race with impressive speed and consistency. He attributed this success to his mind finally syncing with his body, allowing him to push through the discomfort and maintain a high level of performance. The body's initial response to the extreme demands of the race was to store food and conserve energy, leading to weight fluctuations. However, with proper fueling and adjustments, the athlete was able to maintain his weight and continue performing at a high level. Overall, this conversation highlights the incredible resilience of the human body and the power of the mind in pushing through physical challenges.

    • The importance of proper fueling for endurance athletesEndurance athletes must consume enough calories before and during races to perform optimally. Provide appealing options and plan for travel disruptions to ensure fuel availability and flexibility.

      Proper fueling is crucial for endurance athletes, even during challenging races and long travel days. The speaker shared his personal experience of struggling to consume enough calories before and during his race due to lack of appetite and limited options, especially during the run. However, he discovered that his body was willing to take in fuel when provided, leading him to consume large meals during breaks and use high-micronutrient powders in his bottles. The speaker also highlighted the importance of planning for travel and potential disruptions, as even minor setbacks could significantly impact the race schedule. Overall, the speaker emphasized the importance of being prepared and flexible with fueling strategies to ensure optimal performance and recovery.

    • Extreme endurance challenges bring unexpected obstaclesBelief and determination help overcome obstacles, but adaptability and flexibility are crucial for success in extreme endurance challenges

      Extreme endurance challenges, such as completing 50 Ironman races in 50 states within a year, come with immense physical and mental exhaustion. Even with excellent preparation and fitness, unexpected obstacles can significantly impact the ability to complete the goal. In this particular case, the athlete faced numerous challenges including sleep deprivation, flat tires, and encounters with wildlife. Despite these challenges, the belief that things would go smoothly and the determination to finish proved crucial in overcoming the obstacles and completing the challenge. However, the potential for major setbacks and the ripple effect they can have on the overall goal highlight the importance of adaptability and flexibility in such endeavors.

    • Anxiety and chaos during the first stages of an extended motorhome tripExtended motorhome trips present unique challenges, including anxiety from wildlife, chaotic initial stages, and emotional responsibility for crew's wellbeing, but the crew's role is crucial for success.

      The experience of traveling in a motorhome for an extended trip was filled with challenges for the speaker. The deer and their sensitivity to movement in the van were a major source of anxiety, making sleep difficult. The initial stages of the trip were chaotic, with the crew still figuring out their roles and routines. The speaker felt deeply responsible for the crew's wellbeing, making it hard for him to separate emotionally and focus on his own task. The lack of help with driving and crewing added to the stress. However, despite these challenges, the trip eventually became more organized, and the speaker observed that everything was running smoothly on the final day. The crew's role in making the trip a success was essential and far more demanding than it might seem at first glance.

    • Supporting an Elite Athlete: Dedication and AdaptabilityDedication, organization, and adaptability are crucial for crewing an elite athlete. Initial challenges include understanding race rules and discovering complementary team dynamics. Despite long hours and personal sacrifices, the team's harmony and athlete's determination inspire perseverance.

      Crewing for an elite athlete like James requires immense dedication, organization, and adaptability. The role involves constant anticipation of the athlete's needs and long hours, often with limited rest. Despite the challenges, the team members, Casey and Aaron, complemented each other perfectly, creating a harmonious dynamic that enabled them to support James effectively for multiple races. Initially, both Casey and Aaron were drawn to the opportunity to work with James, despite the personal sacrifices involved. Casey, who had taught elementary school for 14 years, took a sabbatical to join the team, while Aaron quit his job to commit fully. The men, who were initially strangers, discovered they were perfect complements, with Casey providing stability and Aaron bringing enthusiasm. The hardest part of crewing, they agreed, was understanding the rules and regulations of the race. Additionally, they were surprised by the intensity and focus required to support James. Working with James, they experienced his unwavering determination and resilience, which inspired them to push through their own challenges.

    • Supporting the athlete through a 50-day endurance raceIn extreme circumstances, team unity, relying on each other, and prioritizing the central focus can lead to success.

      During a 50-day endurance race experience, the focus was not on the crew members, but on supporting the athlete, James. The crew members, Aaron and Sonny, had to adapt to constant changes, long hours, and exhaustion. They learned to rely on each other and prioritize James' needs above their own. Despite challenges, they never let their focus waver, which ultimately led to their success in helping James complete the race. Additionally, they discovered that under extreme circumstances, true character is revealed, and they found out that they had lied to James about the locations of certain items. The team's unity and determination, with James as their central focus, proved to be the key to their success.

    • Communication and understanding in achieving goalsEffective communication and understanding are essential in realizing dreams, even during adversity. Acknowledging each other's challenges and working together can lead to successful goal execution.

      Effective communication and understanding are crucial in making dreams a reality, even in the face of adversity. This was exemplified in the speaker's marriage, where she had to learn to express her concerns and her husband had to make an effort to understand her perspective. The same dynamic played out when the husband proposed his ambitious goal of completing 50 Ironman races in 50 states in 50 days. The speaker initially felt disregarded due to past hardships that she had not shared with her husband. However, through open communication and patience, they were able to come together and successfully execute the project. This experience underscores the importance of acknowledging each other's challenges and working together to overcome them. Additionally, the husband's unwavering commitment and dedication to the project served as a powerful inspiration for both of them.

    • Believe and take the first step towards your dreamEmbrace challenges, believe in your dream, and take the first step for unexpected opportunities and growth. Surround yourself with supportive people for strength and focus.

      Starting a dream project, even when faced with financial struggles and uncertainty, is worth pursuing. As the speaker shared, you don't have to have everything figured out beforehand. Instead, believing in the dream and taking the first step can lead to unexpected opportunities and growth. This idea aligns with the ancient philosophy of stoicism, which encourages embracing obstacles as character builders rather than reasons to give up. Surrounding yourself with supportive people who share your vision is also crucial to staying focused and strong in the face of challenges. Ultimately, trying and potentially failing is better than never trying at all.

    • The girl's determination during her father's campaignThe power of determination shines through in the girl's unwavering support for her father's campaign and the speaker's commitment to her children, despite challenges.

      The girl's unwavering determination and conviction, as displayed during her father's campaign, left a lasting impression on the speaker. Her unyielding spirit, even when faced with adversity, was inspiring and demonstrated her strong character. The speaker was moved by her dedication and was proud to call her "my girl." Moreover, the family vacation presented its own challenges for the speaker, who wanted to ensure her children had a great summer. Despite unexpected business demands, she focused on making the trip enjoyable for them. The locals' involvement in providing entertainment and experiences made a significant impact, making the trip a success overall. The girl's commitment to her father's campaign and the speaker's dedication to her children illustrate the power of determination and the importance of supporting each other through challenges.

    • Navigating family life during a loved one's ambitious journeyDespite challenges, family bond grew stronger through adapting, cherishing moments, and learning unexpected lessons.

      Despite the challenges of juggling family life and supporting a loved one's ambitious goal, the importance of connection and making the most of every moment together shone through. During their journey, the speaker and their children adapted to the situation, finding joy in unexpected places and making the best of their limited time together. The children, in particular, surprised the speaker with their resilience and ability to thrive in chaotic conditions. Though they faced difficulties, such as limited privacy and emotional stress, the family's bond grew stronger as they navigated the experience together. The speaker also learned that their initial plans and expectations didn't always align with reality but that the journey itself held value and lessons that went beyond the end goal. Overall, the experience taught the speaker the importance of adapting, staying connected, and cherishing the moments that matter most.

    • Father's athletic achievements inspire daughter to participate in sportsDuring challenging experiences, family support and determination can help individuals overcome obstacles and create meaningful memories.

      The experiences we have, especially during formative years like junior high, can significantly shape our future. For this 7th grader, her father's athletic achievements inspired her to participate in sports and create meaningful memories together. However, the journey was not always easy. The hardest moment came during the Arizona race when she wore new knee braces that ultimately cut off circulation, leading to a condition called pitting edema. Despite the challenges, she persevered with the help of her support system. This experience not only brought her closer to her father but also made her an inspirational figure for others. The power of family, determination, and resilience shone through as she carried her father's water during the race and became the "captain of social media" for their shared account.

    • Normatec boots aided speaker's recovery during grueling bike ride campaignNormatec compression boots played a crucial role in the speaker's nightly recovery routine during his bike ride campaign, helping him manage toxins, lactic acid, and promote fresh blood flow.

      Normatec compression boots played a significant role in the speaker's recovery during his grueling bike ride campaign. He used them for several hours each night to help flush out toxins, lactic acid, and bring in fresh oxygenated blood. The boots became a staple in his evening recovery protocol, and he would run them for at least 2 hours every night. However, finding a place to shower each night was a challenge, and managing saddle sores, particularly in the hemorrhoid area, was also a struggle that emerged halfway through the campaign. Despite these challenges, the speaker persevered and completed the ride, crediting the Normatec boots for helping him recover and continue each day.

    • Recognizing and addressing fatigue during endurance eventsExtreme physical challenges can lead to dangerous situations due to fatigue. Recognize signs and take necessary precautions to prevent accidents and ensure safe completion.

      Extreme physical endurance challenges, such as triathlons, can lead to overwhelming fatigue and even dangerous situations like falling asleep on the bike or during a race. During the Tennessee campaign, the speaker experienced severe tunnel vision and eventually crashed, suffering from road rash and a painful hip injury. Despite the adrenaline rush during the incident, the pain set in the next day, making sleeping difficult and requiring them to push through the rest of the race. This experience highlights the importance of recognizing and addressing fatigue and the potential risks it poses during endurance events.

    • Overcoming Challenges on a 3,000-mile Bike RideEnduring a long-distance bike ride necessitates mental and emotional strength to push through crashes, sleep deprivation, and unpredictable fellow riders. Personal growth and self-discovery can result from such experiences.

      Enduring a challenging physical adventure like a 3,000-mile bike ride requires mental and emotional resilience. The rider in this discussion faced numerous obstacles, including crashes, sleep deprivation, and the unpredictability of fellow riders. Despite these challenges, they persevered and learned valuable lessons about pushing through adversity and discovering personal limits. The experience was raw and emotional, leading to moments of self-discovery and a newfound appreciation for the allure of such adventures. However, articulating the exact self-discoveries made during the ride remains a work in progress. The sheer accomplishment of completing the ride has given the rider a deeper understanding of the mental and physical fortitude required for such a feat.

    • The importance of service and acceptanceJames learned the value of serving others and accepting their help during his Iron Cowboy journey, enriching his life.

      Learning from James's journey as the Iron Cowboy is the importance of service and acceptance. He was amazed by the number of people who stepped up to help him during his race, and he learned to accept their help and love. He wishes he could bottle that feeling and always remember it. James also spent a lot of time thinking during his races, often punishing himself for past mistakes or focusing on what was next. Despite the challenges, he prioritized his family and made sure they were there to support him. Overall, James's experience taught him the value of serving others and accepting their service in return. It's not always easy to receive help, but it's a powerful lesson that can enrich our lives.

    • Embracing an alter ego for focus and motivationEven when faced with challenges and negativity, staying true to oneself and focusing on goals can lead to success in endurance racing.

      James, also known as the Iron Cowboy, found success in endurance racing by embracing his alter ego and focusing on his goals, even when faced with challenges and negativity. During his 50-day ultra-endurance event, he dealt with a painful toe injury and had to complete a marathon on an elliptical trainer due to unforeseen circumstances. This decision, dubbed "ElliptiGate," caused some controversy but was ultimately a solution to keep him on track towards his overall goal. James saw himself as a father and husband off the racecourse and enjoyed the ability to switch between his everyday self and his superhero persona. Despite the negativity, he remained content with his decision and the experience, knowing exactly who he was and why he was doing it.

    • James faces criticism from elite Ironman communityDespite criticism and false accusations, James remained focused on his goal to empower people and donated every dollar to charity.

      During James' unprecedented challenge of completing 50 consecutive Ironmans in 50 states, he faced criticism from an elite online community. They accused him of disrespecting past participants and not following their unwritten rules. James, however, remained focused on his goal to empower people and ignored the criticism. The controversy arose mainly from Elliptigate, where critics falsely assumed James was stealing from the charity. Despite this, James had partnered with Jamie Oliver's Foundation and had donated every dollar. The criticism was baseless, and the Foundation even had to intervene to clarify the situation. James' unwavering determination and commitment to his cause ultimately overshadowed the negative criticism.

    • Foundation's ongoing efforts to raise funds for charityFoundation inspires individuals worldwide through sharing inspiring stories, organizing events, and collaborating with sponsors to reach $1,000,000 goal.

      The foundation set up to support a remarkable endurance athlete's mission to raise $1,000,000 for charity is continuing its efforts through various means. Speaking in schools and corporations, organizing Iron Cowboy events, and collaborating with sponsors are some of the ways they plan to raise funds. The foundation's message is gaining recognition from national media, but what truly matters to the foundation is the inspiring stories they receive from individuals around the world. The foundation's email address, ironcowboyinspired@gmail.com, is open for anyone to share their inspiring stories. This social media experiment started with 8,000 Facebook followers and has since grown to over 60,000, picking up over a thousand new followers a day. The foundation's success is a testament to the power of perseverance and the ripple effect of inspiring others.

    • Social media kept the world informed and created a community of supporters during Iron Cowboy's record-breaking triathlon attemptSocial media played a crucial role in updating the world about Iron Cowboy's record-breaking triathlon attempt, creating a community of supporters and keeping them engaged despite no television coverage.

      During James Lawrence, aka the Iron Cowboy's record-breaking attempt to complete 50 full-distance triathlons in 50 consecutive days, social media played a pivotal role in keeping the world informed and engaged. With no television coverage, people from all corners of the globe turned to Twitter and Facebook for updates. The Iron Cowboy's page became a hub of activity, with fans and even non-sports enthusiasts checking in regularly for news. The chaotic first week saw a failed social media strategy, leading to frustration from sponsors and friends. However, by creating smaller teams to manage different storylines, such as the Wingmen and doctor Dallas's messages, they were able to keep the audience engaged and curious. The addition of ultra-sponsored athlete Rivers as a social media helper also boosted interest. Overall, social media not only kept the world informed but also created a community of supporters, making the Iron Cowboy's journey a shared experience.

    • Authenticity and vulnerability create deep emotional connectionsAuthentic storytelling and emotional vulnerability can resonate deeply with audiences, inspiring strong engagement and connection.

      Authenticity and vulnerability can create a deep emotional connection with an audience. The speaker's coach, David Warden, gained popularity by writing about the speaker's experiences during their endurance challenges. The speaker opened up to him, allowing him to truly understand their emotions and convey them in his blogs. This authenticity resonated with people and led to a strong engagement with Sunny's side of the story. During challenging moments, the speaker adopted an alter ego, Iron Cowboy, which helped them focus on the task at hand and get through the difficult times. Their family, whether present or in spirit, also played a crucial role in driving them to complete the challenges. Despite the extraordinary feat, there's a tendency to write off those who accomplish such feats as "freaks of nature." However, the speaker emphasized that they are an average person with a family, and the drive to complete the challenges came from an indescribable, perhaps unmeasurable, inner determination.

    • Belief in one's abilities is crucial for completing challenging goalsBelieving in your abilities and goals can help you overcome obstacles and achieve the seemingly impossible

      The driving force behind completing a challenging goal comes from within, and having complete conviction in one's abilities is crucial. James, who completed 50 Ironmans in 50 days, attributed his success to his mental fortitude and determination. He emphasized that the number of challenges one can overcome is not limited by external factors, but by one's own beliefs. Aaron, who supported James during his mission, learned that anything seems impossible only if one believes it to be so. Both James and Aaron's experiences highlight the importance of having a strong belief in one's abilities and goals to overcome obstacles and achieve the seemingly impossible.

    • Learning from FailureFailure can help identify weaknesses and turn them into strengths. Emotional support is crucial during challenging times.

      Failure can be a valuable learning experience. As shared in the discussion, failure can help individuals identify their weaknesses and turn them into strengths. This was evident in the story of a man who faced challenges during a campaign, and his young son's emotional response to seeing his father vulnerable showed the deep connection they shared. Another important takeaway is the importance of emotional support during difficult times. The man's friends showed their love and support in a unique way, which helped him keep going despite the challenges. Overall, the discussion highlighted the importance of resilience, vulnerability, and the power of emotional connections during tough times.

    • The importance of mental strength in overcoming challengesMental fortitude plays a crucial role in pushing through physical and mental challenges. Developing mental toughness through activities like wrestling and endurance training can help individuals focus and control their minds, enabling them to accomplish more than they thought possible.

      Enduring challenges, whether physical or mental, requires a significant amount of mental fortitude. The speaker shared his experience of supporting a friend during a grueling event, noting that even when he felt completely cooked and couldn't imagine going on, he had only accomplished a fraction of what he was truly capable of. He emphasized that the mental aspect of the challenge was a significant factor, and that he had developed his mental toughness through wrestling and endurance training. The speaker's wife also highlighted his innate ability to focus and control his mind, which he had honed over the years. Overall, the discussion underscores the importance of mental strength in overcoming adversity and achieving goals.

    • Connecting with the public dailyEmpowering yourself to connect with others during challenges leads to exposure, fundraising, and meaningful experiences.

      During their endurance journey, the team prioritized connecting with the public every day, making each interaction feel special for the individuals, despite the time and energy it required. This approach led to exposure, fundraising, and a sense of gratitude from the public. The team, including the speaker, took responsibility for engaging with the crowd, allowing James to focus on other aspects of the event. Although it was a significant time investment and impacted their personal recovery, it was crucial to their success. The experience underscores the importance of empowering oneself to tackle challenges, knowing that support and love are always present, and that every effort to connect with others can lead to meaningful experiences.

    • No dead ends, only speed bumpsKeep going despite challenges, find ways to overcome obstacles, and identify and work towards what truly matters for success

      There are no dead ends in life, only speed bumps. When faced with challenges or feeling stuck, it's essential to keep going and find ways to overcome obstacles. Figuring out what one truly wants is the hardest part, but once identified, working towards achieving it is the key to success. The Wingmen, who gained a following by helping others, can continue their mission while James and Sunny focus on new ventures, including a documentary, book, and speaking engagements. The foot injury image served as a powerful reminder of perseverance and determination in the face of adversity.

    • Rich Roll's Ironman ExperienceRich Roll completed the Ironman race despite foot damage and lost toenails, expressing deep respect for the athletes' endurance and encouraging listeners to appreciate their own challenges

      The Ironman race presented significant physical challenges for Rich Roll, particularly with his feet suffering from damage caused by bike shoes. Despite the difficulties, he persevered and managed to complete the race, losing some toenails in the process. The experience was emotionally moving for Rich, who expressed deep respect for the athletes' endurance and determination. He emphasized the extraordinary nature of their achievement and encouraged listeners to appreciate the challenges they face in their own lives. Additionally, Rich mentioned his cookbook and lifestyle guide, The Plant Power Way, and encouraged listeners to check out the resources available on his website, richroll.com. Throughout the conversation, Rich's passion and admiration for the Ironman athletes shone through, making for an inspiring and emotional discussion.

    • Explore personal growth and nutrition with Mindbodygreen's online coursesMindbodygreen offers valuable courses on setting goals, getting organized, and achieving them, along with increasing plant-based food intake for better health.

      You can enhance your life by focusing on both personal growth and nutrition. Mindbodygreen.com offers online courses, including "The Art of Living with Purpose" and "The Ultimate Guide to Plant-Based Nutrition." These courses provide valuable content on setting goals, getting organized, and achieving them, as well as increasing your intake of plant-powered foods for better health. Both courses offer streaming video content, online communities, and additional resources. By visiting mindbodygreen.com and clicking on "Video Courses," you can discover more information. The growth of this podcast has been a rewarding experience, and your support through sharing and subscribing is greatly appreciated. Remember, you can also support the show by using the Amazon banner at richroll.com for all Amazon purchases. Make these insights actionable in your daily life and have a great week.

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    The Rich Roll Podcast
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    enMay 13, 2024

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