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    The Top 5 Ways to Overcome Social Anxiety in Sales, with Andy Frisella - MFCEO225

    enMarch 27, 2018

    Podcast Summary

    • Mastering Sales: Building Value and Making RecommendationsFocus on building value and making recommendations for clients to achieve sales success, even if you have social anxiety or introverted tendencies. Embrace the learning process to improve in sales and other areas of life.

      Becoming a successful salesperson goes beyond just making calls or using old-school tactics. Instead, it's about building value and making recommendations that your clients will naturally want to buy. Social anxiety can be a significant barrier to sales success, but it's a learned skill that can be overcome. As Andy from the MFCO Project shares, even introverts like himself have learned to master sales through determination and a desire for the reward. The key is to focus on what you want more – to be scared or to achieve your goals. Successful people are willing to be bad at things initially and learn from their mistakes. By embracing the process of learning, you can improve not only in sales but also in other areas of your life.

    • Embrace challenges and believe in the value of what you sellBelieving in a product's value can help overcome sales anxiety and lead to personal growth. Seek opportunities that align with your beliefs and gain firsthand experience to boost confidence.

      Personal growth and overcoming anxiety can come from embracing challenges, such as selling a product or service that you truly believe in. The fear and anxiety many people experience in sales often stem from a lack of belief in the product's value or its ability to deliver on its promises. Instead of settling for a job that goes against your values, keep searching for opportunities in areas that align with your beliefs. Additionally, having firsthand experience with the product or service can significantly boost your confidence and effectiveness in selling it.

    • Authenticity and passion are key to sales successBelieve in and use the product or service for genuine enthusiasm and trust-building with customers. Companies value authentic employees and better sales relationships.

      Authenticity and passion are key to success in sales. Selling a product or service that you truly believe in and use yourself allows you to sell from a place of integrity. This not only makes you more effective and enthusiastic, but also builds trust with your customers. Companies that prioritize this approach value their employees' genuine love for their products, as they believe it leads to better sales and customer relationships. It's important to remember that people can sense when someone is not genuine, and in the absence of authenticity, even the best salespeople may struggle. For those who work in industries where personal use of the product is not possible, it's essential to find the benefits of the product or service and believe in its value to others. Ultimately, being true to yourself and your beliefs will lead to greater success in sales.

    • Misconception of natural sales skillsAnyone can become a competent salesperson with dedication and hard work, despite the common perception of natural sales skills

      Becoming a successful salesperson is not about being naturally extroverted or charismatic. It's a skill that can be learned through practice, understanding the product, and believing in it. The perception of some people as "naturally" skilled salespeople can be misleading and demotivating for new entrepreneurs. In reality, even the most charismatic salespeople have put in countless hours of practice and repetition to overcome their own anxieties and improve their skills. Social media can sometimes distort this reality, creating an illusion of inherent superiority that can be harmful to those starting out. Remember, with dedication and hard work, anyone can become a competent salesperson.

    • Authenticity is key to successful salesBe true to yourself, speak honestly, and focus on genuine products to build trust and make sales

      Authenticity is the most important sales skill. Being true to yourself and speaking honestly creates trust, which is essential for making a sale. Trying to polish up your image or conform to sales gimmicks can actually hinder the sales process. Authenticity doesn't mean swearing or being crass; it's about finding and expressing who you are in a genuine way. Myths about sales, such as needing to be an extrovert, super polished, or greedy, can be misleading. Instead, focus on being real and having a genuine product, and speak to people in a natural, honest manner. This approach can lead to meaningful connections and long-term success.

    • Focus on providing solutions and helping peopleProviding solutions and creating happy customers leads to business growth and personal fulfillment. Overcome anxiety and focus on bringing value to the world to succeed.

      Shifting your focus from selling to providing solutions and helping people can lead to significant business growth and personal fulfillment. The speaker shares his experience of giving up his focus on making money and instead focusing on helping people get the best results possible, which led to doubling his business every year during a recession. He emphasizes that the solution doesn't need to be overthought and that people are happiest when they feel they are getting value from a product or service. By providing solutions and creating happy customers, businesses can grow through referrals. Money, the speaker believes, is the evidence and byproduct of bringing value to the world. Overcoming anxiety when starting something new is normal, but with persistence and a focus on providing value, one can overcome it and succeed.

    • Overcome fear and self-doubt in salesTaking action despite fear and self-doubt is key to learning sales. Rejection is part of the process and every interaction is an opportunity to learn and improve.

      Sales is a valuable skill that can significantly improve various aspects of your life, including your confidence and social abilities. However, many people are deterred from learning it due to fear and self-doubt. The key to overcoming this is to stop thinking and start taking action. People often build up worst-case scenarios in their heads, but the truth is that if you're offering a valuable solution, those people may need what you have to offer. Rejection is a part of the process, and every interaction is an opportunity to learn and improve. Instead of trying to plan out the perfect approach, just take the first step and be genuine. Remember, everyone is awkward and uncomfortable at times, and taking action despite these feelings shows character. Additionally, the athletic analogy holds true - moving towards your goals, whether it's approaching someone or cleaning a messy office, can help alleviate anxiety and make the task seem less daunting.

    • Overcoming anxiety and insecurity to build connectionsActively addressing feelings of anxiety and insecurity can help build trust and establish connections in personal and professional situations. By asking questions and actively listening, we can gain valuable insights and effectively address others' needs.

      Taking action despite feelings of anxiety and insecurity can lead to positive outcomes. Whether it's in a personal or professional situation, making the first move and asking questions can help put others at ease and make them feel more comfortable. People are often self-conscious and intimidated, and by acknowledging and addressing these feelings, we can build trust and establish connections. Additionally, by actively listening and asking questions, we can gain valuable insights into others' needs and effectively address them, leading to successful sales and relationships.

    • Building rapport through conversational exchangesEffective sales interactions are less about pitches and more about asking thoughtful questions and genuinely relating to potential customers, creating a conversational flow that feels friendly and builds trust.

      Effective sales interactions are more about building rapport through conversational exchanges than delivering a polished pitch. By asking thoughtful questions and genuinely relating to potential customers, salespeople can create a conversational flow that feels less like selling and more like a friendly exchange. This approach not only builds trust but also allows salespeople to better understand the customer's unique needs and challenges. Remember, people buy from friends, so aim for a conversational tone and avoid pressure tactics. Additionally, don't let one negative interaction define your perception of all customers. Instead, maintain a positive and authentic attitude to attract more positive interactions.

    • Recognize and respond to negative reactionsReflect on every sales interaction, learn from mistakes, and adapt to improve sales skills

      People in sales situations may be having a bad day and react negatively, but it's important to recognize this and not take it personally. Instead, apologize and try to understand their perspective. Additionally, it's crucial to reflect on every sales interaction and evaluate your technique, not just the end result. This practice helps improve sales skills and avoid making small mistakes that can lead to significant setbacks. Remember, great salespeople consistently evaluate their techniques and adapt, while bad salespeople focus solely on the outcome and risk stagnating in their performance.

    • Sharpening skills through consistent preparation and practiceRecognize when results aren't coming, assess and improve technique, and stay motivated through the pain of losing to hone skills for long-term success.

      Consistent preparation and practice are essential for overcoming social anxiety in sales and achieving success. This involves setting massive goals, self-evaluating, and sharpening your skills through actual sales interactions. The analogy of an axe being sharpened after hours of use applies here – it's important to recognize when you're not getting results and take the time to assess and improve your technique, rather than blaming external factors or giving up. Additionally, experiencing the pain of losing is crucial for appreciating the value of winning and staying motivated to hone your skills. Successful coaches and athletes serve as examples of this habit, as they continue to teach and improve even when they're winning, ensuring they stay at the top of their game. Ultimately, focusing on technique rather than just the outcome will lead to long-term success.

    • Learning from losses and setbacksChampions analyze their mistakes, maintain a positive attitude, focus on the customer, and reframe negative emotions to improve performance.

      Champions in any field, whether it's sports or sales, don't shy away from learning from their losses or setbacks. They analyze their performance, identify areas for improvement, and continue to put their best effort forward. Even in the face of rejection, staying classy and maintaining a positive attitude can help build resilience and increase the chances of success in the future. Additionally, keeping the customer's interests in mind and focusing on what's in it for them can help create a positive sales experience for both parties. Furthermore, anxiety and excitement can feel similar, so reframing negative emotions as excitement can help reduce stress and improve performance.

    • Transform anxiety into excitement in salesTo overcome anxiety in sales and life, focus on transforming it into excitement, ask questions, think positively about people, practice, and be self-aware. Do the right thing for authentic success.

      Overcoming anxiety in sales and achieving success in life are closely connected. According to the speaker, to be successful in sales, one must learn to transform anxiety into excitement, ask questions, think positively about people, practice, and be self-aware. These principles not only apply to sales but also to life in general. The speaker emphasizes the importance of coming from a place of integrity and doing the right thing. By focusing on these basic principles, one can overcome anxiety, sharpen their skills, and ultimately achieve their goals. Remember, the key to success is not manipulation or trickery, but rather authenticity and a genuine desire to provide value to others.

    • Believe in the product, practice, and come from good intentionsOvercome sales anxiety by believing in the product, practicing skills, and focusing on positive intentions for successful sales interactions

      Anyone, even the most introverted individuals, can become successful in sales if they come from a place of integrity, believe in the product, and provide a genuine solution. Anxiety and discomfort in sales can be overcome by practicing these skills and focusing on the positive intentions behind the interactions. It's essential to learn sales and leadership skills, regardless of your profession, to ensure financial success. By dedicating time and effort to mastering these abilities, individuals can find that the sales process is not as daunting as they may think. So, believe in the product, practice, and come from a place of good intentions to overcome sales anxiety and achieve success.

    • Authentically spreading the word about a podcastPersonally recommend a podcast to one person per episode to help grow the community and contribute to its success.

      When listening to or engaging with a podcast you value, it's important to spread the word authentically by personally recommending it to one person per episode. The speaker emphasizes the importance of genuine recommendations, as opposed to just tagging people online, to help grow the podcast and the movement. This not only applies to online interactions but also to in-person conversations. By doing so, we're contributing to the growth of the podcast and the community, which ultimately benefits everyone involved. The speaker trusts the listeners' high moral standards to follow this request and emphasizes the significance of overcoming the anxiety of sales to become successful.

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    Cover Art by Jenny Hamson