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    TPP527: 7 tricks you can steal from Build-to-Rent

    enApril 20, 2023

    Podcast Summary

    • Tips for Success in Build to Rent IndustryOffer incentives, focus on location, provide modern amenities, offer flexible lease terms, conduct thorough tenant screening, offer maintenance services, and build a community to secure higher rents and better tenants in the build to rent industry.

      Implementing strategies from the build to rent industry can help property investors secure higher rents and better tenants who stay for longer periods. Here are seven tips shared on this week's property podcast: 1. Offer incentives: Attract tenants with incentives like free parking, gym memberships, or on-site laundry facilities. 2. Focus on location: Choose areas with high demand for rental properties and good transport links. 3. Provide modern amenities: Offer modern, energy-efficient appliances and high-speed internet. 4. Offer flexible lease terms: Provide tenants with flexible lease terms to accommodate their changing needs. 5. Conduct thorough tenant screening: Ensure tenants have a good rental history and financial stability. 6. Offer maintenance services: Provide maintenance services to ensure the property is well-maintained and attractive to tenants. 7. Build a community: Create a sense of community within your rental properties to encourage longer stays and higher rents. Additionally, the property market is currently experiencing varying trends, with Scotland being the fastest-selling market for properties, while coastal areas like Dorset and Devon are experiencing a reversal of the pandemic trend and are now taking longer to sell.

    • Consider allowing tenants with pets for potential benefitsLandlords can expand their pool of potential renters and gain financial benefits by allowing well-behaved pets. They can assess suitability through interviews and observations, and mitigate concerns with pet insurance.

      Individual landlords can learn from the build to rent sector to improve their own property investments. One idea is to be more open to tenants with pets. While concerns about wear and tear are valid, many well-behaved cats and dogs can make great tenants who pay higher rents and stay longer. Landlords can interview tenants with pets and observe their behavior to assess suitability. Opening up to tenants with pets can expand the pool of potential renters, leading to better experiences and potential financial gains. Additionally, landlords can consider pet insurance to mitigate any potential damage concerns. By adopting this trend, individual landlords can stay competitive and offer more value to tenants.

    • Offering Flexible Tenancies and Desirable Amenities in Built-to-Rent MarketLandlords can attract and retain tenants by offering flexible tenancies, reassuring long-term stability, and providing desirable amenities.

      To successfully attract and retain tenants in the built-to-rent market, landlords should consider offering flexible tenancies, reassuring tenants of long-term stability, and providing desirable amenities. Flexible tenancies allow tenants to move in for short periods but also stay long-term, giving them peace of mind and a sense of security. Landlords can reassure tenants of their commitment by being transparent about their plans and building a strong landlord-tenant relationship. Providing amenities, such as gyms or high-speed internet, can make a property stand out and add value for tenants. These strategies can help landlords compete effectively in the built-to-rent market and provide a positive rental experience for tenants.

    • Offering amenities and high-end furnishings in Build to Rent propertiesProviding free Internet, Netflix, and gardening services, along with high-end furnishings, can attract tenants, increase profits, and create a desirable living experience in Build to Rent properties.

      Offering amenities and high-end furnishings can be effective ways to attract tenants and increase profits in Build to Rent properties. While the upfront costs may seem daunting, the potential benefits include fewer void periods, longer tenant stays, and the ability to charge higher rents. Some amenities to consider include free Internet, Netflix, and gardening services. High-end furnishings can help differentiate your property from competitors, even in mid-market areas. The key is to be creative and consider what will appeal most to your target demographic. By offering these perks, you can create a desirable living experience for tenants and potentially see a better financial return on your investment.

    • Stand Out from the Competition: Small Improvements and High-Tech ServicesInvest in small improvements and high-tech services to attract top tenants and differentiate yourself from competitors. Offer a tenant concierge service, use DocuSign for contracts, smart meters for utilities, and include bills in rent payments.

      To make your rental property stand out in the market and attract the best tenants, consider investing in small improvements and delivering a high level of service using technology. Hiring an interior designer to make your property unique, offering a tenant concierge service, and using tech tools like DocuSign for contracts and smart meters for utilities are simple yet effective ways to differentiate yourself from other landlords. Additionally, offering bills included in the rent payment is another attractive feature that build to rent developments often offer, making the tenant's life easier and hassle-free. By implementing these strategies, you can potentially increase your rental income, reduce vacancy periods, and provide a better living experience for your tenants.

    • Offering a Premium Rental ExperienceInclude all bills, set up a concierge service, and market as a high-end option to attract higher paying tenants seeking a hassle-free living experience

      As a landlord, offering a premium rental experience and effectively marketing it can give you a competitive advantage. By including all bills in the rent, setting up a concierge service, and marketing your property as a high-end option, you can attract higher paying tenants who value a hassle-free and enjoyable living experience. This approach, inspired by build-to-rent developments, can help differentiate your listing from the commoditized options typically found on rental platforms. By focusing on experience and effectively communicating the value of your offering, you can attract tenants who are willing to pay a premium for a better rental experience.

    • Differentiating Yourself in Build to Rent MarketUnderstand your ideal tenant's needs and offer a product that caters to them, using Build to Rent as inspiration to enhance your own offerings. Utilize tools like Readwise to maximize the value of your reading.

      Understanding your ideal tenant's needs and providing them with a product that caters to those needs, even if it's just a notch above the competition, can set you apart in the Build to Rent market. Instead of viewing Build to Rent as a threat, use it as inspiration to enhance your own offerings. Additionally, I'd like to share a valuable tool for avid readers called Readwise. This app and website allow users to easily capture and organize highlights and notes from their reading material, whether it's online, on a Kindle, or even in physical books. The standout feature is the ability to review your highlights daily, making it more likely for you to revisit and apply the knowledge gained from your reading. For those who prefer reading on paper, Readwise even offers the option to take photos of book pages and save the relevant highlights digitally. Although there is a monthly cost, this tool can be a game-changer for those who take their reading seriously and want to maximize the value they get from their books.

    • Maximize learning and retention with ReadwiseReadwise helps users summarize, highlight, and review key information from their reading materials, enhancing learning and recall

      For avid readers looking to maximize their learning and retention, Readwise is a valuable tool to consider. This application helps users summarize, highlight, and review key information from their reading materials, making it easier to recall and apply the knowledge gained. So, if you're a serious reader seeking to make the most of your reading time, Readwise could be an excellent addition to your toolkit. Additionally, remember to tune in on Tuesday for "Ask Rob and Rob," and on Thursday for the regular property podcast. Stay engaged, keep learning, and we'll see you soon!

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