Podcast Summary
Test social media for leads and insights: Use social media strategically to test headlines, audiences, and offers, engage with followers, and track performance for leads and insights.
Social media platforms are not just for entertainment, but they can be used strategically as a testing ground for generating leads and understanding target audiences. Justin Hit from Ad Briefing calls this approach the "Social Media Classified Ads Formula." Instead of just posting content and hoping for engagement, systematically test headlines, audiences, and offers on various social media platforms to determine what works for your business. This method requires following and engaging with your audience, even if you don't have a large following. Additionally, make sure to track and analyze the performance of your links, even if they don't lead directly to your website. Social media can be a valuable source of intelligence and insight, but it requires a deliberate and strategic approach.
Identifying customer interests on social media for better engagement and leads: Businesses can use social media to target specific customer interests, engage in two-way dialogue, and generate high-quality leads by creating resonating content and utilizing tracking tools.
Businesses can effectively use social media platforms to identify and target specific customer interests, leading to better engagement and higher quality leads. By testing various topics and channels, marketers can determine which social media sites generate the best results for their business. Additionally, social media allows for two-way dialogue, enabling businesses to cultivate relationships with their audience and understand their unique needs. While social media platforms are constantly evolving, the ability to drill down into psychographic interests sets it apart from traditional marketing methods like mailing lists. Ultimately, by creating content that resonates with their audience and utilizing tracking tools, businesses can turn social media into a valuable tool for lead generation and customer engagement.
Engage with customers in meaningful ways on social media: Effectively market on social media by entering conversations, creating dialogues, solving problems, and promoting successful posts. Use draft posts, analytics, and retargeting to move customers between stages and increase engagement.
Effective social media marketing involves engaging with customers in a meaningful way, rather than just posting links to your website. This means entering conversations in the customer's mind, creating a dialogue around their interests, and helping them solve problems. To do this efficiently, consider using draft posts to answer questions earnestly and then turning those responses into articles for your blog. Engage with the community, and only promote the most successful posts. Additionally, ensure that your analytics and retargeting are set up correctly to zero in on those who take action. This approach helps customers self-select solutions by moving them between different stages or "buckets," ultimately leading to more effective social media marketing.
Identifying and targeting prospects on social media: To build relationships with potential customers, identify them through measurable characteristics or engagement, post multiple times with direct links, relevant topics, and headlines, and engage with them to increase traffic and sales.
Building a relationship with potential customers on social media is crucial for turning them into paying customers. This process begins with identifying and targeting prospects through measurable characteristics or their engagement with your content. Each piece of content on your website should have multiple social media posts with direct links, relevant topics, and headlines to test. The goal is to drip content to these prospects over an extended period to increase engagement and traffic. To determine the value of your original post, use the social media classifieds formula. Cultivating strong business relationships is essential, especially if you're not seeing many sales from social media leads. Engage with these prospects, follow up, and consider retargeting. An advanced strategy involves learning enough about your target buyers on social media to gather additional details from data services, enabling you to target them across the internet.
Leveraging social media as a classified ad network: Use social media for lead generation by focusing on qualified buyers, reduce ad costs, and improve conversion rates with the Social Media Classifieds Formula.
Social media platforms can be used as a powerful classified ad network when combined with direct response marketing. This approach, known as social media classifieds, allows businesses to learn as much as possible about their customers on each platform without trying to sell or engage in dialogue, as different platforms have varying values and longevity. Instead, the focus should be on the number of qualified leads or buyers on a mailing list, as opposed to the number of followers, which can be easily bought and may not represent real value. By knowing more about the buyers, businesses can reduce advertising costs, improve conversion rates, and lower administrative overhead. The Social Media Classifieds Formula, available at www.adbriefings.co.uk, is a systematic approach to understanding prospects using social media as one tool. Ultimately, this method builds on traditional classified ads and allows for constant testing and growth of customer volumes for minimal cost.
