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    Podcast Summary

    • Maximize profits by focusing on profitable offers and optimizing marketing campaignsIdentify profitable offers, ensure clean metrics, recycle successful campaigns, and implement cash surge strategies to boost revenue and make it easier to get paid for services.

      As a marketer, business development professional, or copywriter, you can help companies create cash surges to boost their revenue and ensure you get paid by identifying and optimizing their profitable offers, having clean metrics in place, setting up a clean marketing campaign, and using cash surge strategies. By focusing on these activities, you can help your clients make more money, making it easier for them to pay you for your services. It all starts with understanding what offers are already generating revenue and ensuring that conversion tracking and other necessary metrics are in place. From there, you can recycle successful marketing campaigns and optimize them through A/B testing, and implement cash surge strategies to create an instant cash flow and increase the bottom line.

    • Securing upfront payments from profitable customersImplementing cash surge strategies can help secure larger upfront payments from profitable customers, leading to stronger relationships and business insurance.

      Implementing cash surge strategies in your business can help you secure larger upfront payments from profitable customers, leading to stronger and long-term relationships. Focus on customers with high transaction values and a clear system for tracking leads and sales to ensure repeat business. Cash surges not only benefit the client by providing a significant return on investment but also provide insurance for the business by securing payment for your services. While there are various cash surge strategies, prioritizing profitable customers is crucial for success. Reach out to the speaker for more detailed information on cash surge strategies and how to implement them effectively.

    • Maximize Income and Profits with Long-Term Client RelationshipsImplementing long-term client relationships can lead to increased income, profits, and customer delight, contributing to the overall success of your business.

      Implementing the suggested plan can lead to significant benefits for your business. You'll not only see an increase in income and profits, but also have the opportunity to build long-term, high-ticket relationships with your clients. These relationships are likely to bring delight to your customers and contribute to the overall success of your business. If you have any questions about how to get started, feel free to ask at www.adbriefings.co.uk. I'm Justin Hit with Ad Briefings Copywriting Tips, and I'm here to help you make the most of your marketing efforts.

    Recent Episodes from AdBriefing Copywriting Tips

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    The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better.

    Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.

    I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics.

    This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services.

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    Content Creation Best Practices You Will Ignore

    Content Creation Best Practices You Will Ignore
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    I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim.

    There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't.

    Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires.

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    If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore

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    If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore

    As a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles.

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    A $20k a Month Podcast, Is It Possible?

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    The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But not the kind of distraction I need.

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    Stop writing content! Get clients instead

    Stop writing content! Get clients instead
    If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard.

    Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.

    Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.

    Writing for clients rather than clicks is what this episode is about. Stop working for Google, YouTube, and Facebook without getting paid.

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    Do you want more sales and grow your opportunity? It starts by becoming a recognized expert. Learn how here, https://www.jwhco.com/product/establish-instant-credibility/

    Justin Hitt is an expert in helping subject matter experts attract high-ticket assignments. With his help, clients have gained more than a billion dollars in growth in the last two decades.

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    Triple Conversion Cleaning Up Content The Right Way

    Triple Conversion Cleaning Up Content The Right Way
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    You're in the right place if you want double digital conversion rates and more cash flow from your business website.

    This approach looks at extracting best practices for lead and sales conversion. Then turns those best practices into better evergreen content.

    Evergreen content helps you draw consistent visitors and conversion. You'll have more predictable results for your business website.

    Unfortunately, many marketing managers choose to delete content rather than improve it. They look for quick wins without understanding how conversion rate optimization works.

    Copywriters and marketers can provide a valuable service in rewriting poor-performing content. This is value-added because you understand targeting.

    More importantly, as conversion rates increase, so can cash flow. Documenting best practices makes new content creation more predictable.

    I'm looking forward to your questions in the comments.

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    #SearchOptimziation #ConversionRate #ConversionOptimization #WebAnalytics #FreelanceCopywriting #ContentMarketing

    Do this to read the minds of prospects

    Do this to read the minds of prospects
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    Do this to read the minds of prospects. Over your copywriting career, you'll be more productive. This concept of information management makes you more productive.

    You don't need any fancy database, software, or even a librarian. Start organizing your research to help you reach hungry prospects.

    I cannot compete with Gary Halbert, Dan Kennedy, Joe Polish, or others teaching copywriting. Why should I? When it comes to improving profits in business, I excel.

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    Discover the systems and business of copywriting that grow your earnings. You'll earn more with fewer hours and less headache. Thanks for subscribing.

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    My Strategic High Ticket Selling System Revealed

    My Strategic High Ticket Selling System Revealed
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    The majority looks for "marketing secrets" that don't require effort, or somehow magically work in every economy. Those shiny objects are an illusion.

    This high-ticket-selling system is strategic. In teaching it I demonstrate how the system works, but also how you can make it work.

    There is no need to create gobs of content. Content marketing is a distraction. You don't have to design a high-ticket product either.

    Start where you are today as a freelance copywriter, marketer, or subject matter expert. Don't be a part of the distracted masses.

    This proven system is disguised as hard work. That's why I'm not concerned about revealing it to you. Most don't take action.

    Do you want a seven-figure agency? Or at least to earn more income more consistently. If you are an action taker, you'll join us at https://www.adbriefing.co.uk/newsletter/

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    By the way, I have a PDF of my handwritten notes available for those who request it. You'll be the first to see the marketing funnel and ascension ladder I discuss here.

    The only way to get it is to ask for it. Use the form here, https://www.adbriefing.co.uk/contact/

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    Breaking up with a difficult client

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    "I know this has been discussed in the group and on the podcast so others are doing this too... Over the last 12 months I have made the decision to stop working with certain clients who either don't pay me, take the piss with their expectations of my time or just aren't a right fit for whatever reason. It's my business, I can choose who to work with, right?

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    •••

    This episode is supported by Penfold.

    The flexible pension for freelance parents. Penfold provides freelancers with an online pension that’s simple to use and completely flexible.

    Sign up with the code DIFTK and get a £25 bonus into your pension pot. Penfold are also offering up to a £1,000 top up on pension transfers until the 31st of March 2021, so you can earn more from your old pension pots!

    Penfold is regulated by the FCA. When you put money in a pension, it’s an investment, and like all investments, your capital is at risk. Check for benefits before transferring.

    Go to www.getpenfold.com/diftk

    •••

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    5. Game-Changing Tips on How to Land Fast-Tracked Career Promotions & Secure Salary Raises with Tiffany Uman

    5. Game-Changing Tips on How to Land Fast-Tracked Career Promotions & Secure Salary Raises with Tiffany Uman

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    Register for Tiffany’s FREE Career Growth Accelerator to fast track your career success, without compromising your well-being.

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    • 06:15 Key driver that helped her achieve consistent career promotions
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    • 17:25 The one question to ask yourself before you decide to quit 
    • 24:20 Does title promotion mean compensation raise?
    • 25:15 Indicator of the best time to negotiate
    • 26:25 Why pay gap exists
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    Support the show

    Follow the show, leave us a 5-star review, and join our growing community of women building the futures they've always dreamed of.

    Cultivating Healthy Relationships With Your Clients

    Cultivating Healthy Relationships With Your Clients

    Client relationships are very important to businesses Yet, what happens when those relationships struggle? How can you maintain a healthy client relationship, one that thrives, not just survives?

    Our clients have a stake in the success of the work that we do for them. It's understandable that they oversee, critique, and even hover over the process, however, it doesn't have to feel so tough to navigate.

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    Links and Resources
    Planners on Purpose Newsletter

    Thank you for listening, please stay on purpose!

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